My name is Shreya Shangari, am a marketing and communications specialist. And I speak on behalf of Sherlock Holmes when I say he would have hated resumes.
Imagine a culture where the input of the whole organization turns an individual idea into a user story in just a couple of hours, where everybody's goal is to make the customer’s job easier and more effective, and where you work on projects you love instead of projects you loathe. A great coding culture concentrates on making developers productive and happy by removing unnecessary overhead, bringing autonomous teams together, helping the individual programmer to innovate, and raising awareness among developers about how to create better code.
I will talk about how to establish and foster a strong engineering-focused culture that scales from a small team to a huge organization with hundreds of developers. I'll give lots of examples from our experience at Atlassian to show that once you're working in a great coding culture, you won't want to work anywhere else.
https://www.youtube.com/watch?v=TAk04-_M-JM&feature=youtu.be
Matter Of Form: Content Driven Commerce - Creating a Strategy that Works to Sell.
MOF's Suzie Ryan talks to 30 leading retailers on eCommerce content strategy in Soho; the first installment in Matter Of Form's 'Retail Therapy' Event Series.
Issue two of AuraTalk brought to you by Aura PR- an e-zine created to help SMEs stand out in PR and digital marketing. Helpful hints and tips as well as a short showcase of Aura PR's recent work.
Visit www.aura-pr.com for regular helpful blog posts.
Imagine a culture where the input of the whole organization turns an individual idea into a user story in just a couple of hours, where everybody's goal is to make the customer’s job easier and more effective, and where you work on projects you love instead of projects you loathe. A great coding culture concentrates on making developers productive and happy by removing unnecessary overhead, bringing autonomous teams together, helping the individual programmer to innovate, and raising awareness among developers about how to create better code.
I will talk about how to establish and foster a strong engineering-focused culture that scales from a small team to a huge organization with hundreds of developers. I'll give lots of examples from our experience at Atlassian to show that once you're working in a great coding culture, you won't want to work anywhere else.
https://www.youtube.com/watch?v=TAk04-_M-JM&feature=youtu.be
Matter Of Form: Content Driven Commerce - Creating a Strategy that Works to Sell.
MOF's Suzie Ryan talks to 30 leading retailers on eCommerce content strategy in Soho; the first installment in Matter Of Form's 'Retail Therapy' Event Series.
Issue two of AuraTalk brought to you by Aura PR- an e-zine created to help SMEs stand out in PR and digital marketing. Helpful hints and tips as well as a short showcase of Aura PR's recent work.
Visit www.aura-pr.com for regular helpful blog posts.
HUBERT GREALISH - Next MBA 2hrs LECTURE - CONSCIOUS MARKETERS AND BRAND LEADE...HubertGrealish
This was a two hour lecture to students of the famed NEXT MBA program worldwide, delivered alongside marketing industry legend Philip Kotler.
Excellent feedback received and follow on dialogue with the student participants, whom remain in contact.
NEXT MBA is world leading with teachesr including Seth Godin, Philip Kotler and more.
NEXT MBA makes world-class education affordable all around the Globe.
NEXT MBA provides practical and professional knowledge in Leadership, Digital Marketing, and Technology-related fields by highly qualified experts via live lessons online.
https://nextmba.com/
With everyone claiming to be an expert should you listen to? This list of 103 marketing thought leaders is made to help answer that question. It's also incorporated into Twitter lists so you can easily follow everyone with a single click.
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‘I have a dream (...)! ‘How many startups, projects, changes within organization started like that? What happens when the rush of adrenaline and dose of positive attitude is gone? What to do when you stopped believing that ‘yes, you can do it’?
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Derek Mabie, State of Search 2013 - "What a Difference a Year Makes: Search S...Evolve Digital Labs
Competition and costs are on the rise in the Search Engines, with little signs of change. Search experts are asked to deliver more value and take on a larger percentage of customer acquisition and influence. These request are not easy for a young and inexperienced industry.
Website: evolvedigitallabs.com
Facebook: facebook.com/EvolveDigitalLabs
Twitter: twitter.com/evolvedigitally
LinkedIn: linkedin.com/company/evolve-digital-labs
You’ve no doubt noticed that we’re slowly drowning beneath an ocean of content. Before long, our little world of words and pictures will be so flood bound, it’ll make Tuvalu look like Mt Everest.
That creates a huge challenge for communicators. How do you produce the stories that will float to the surface… that will engage and inspire people to belief, action and results?
Thankfully, there’s something working in your favour. You see, almost every business, brand, project or team is loaded with stories that could help and inspire others.
You’ve just got to know how to tell them…
How to write better creative briefs for Toyota.David Bell
How to write better creative strategies and briefs.
This workshop was written for MercerBell clients to enable them to prepare better briefs that will lead to more customer delight.
What you will get from this presentation is a real insight into the creative mind and process, you will learn how to write an airline ad, the 4 steps to writing a better creative brief and how to run and feedback on a creative presentation.
Enjoy.
Ps. And please share if you have learnt something from this presentation.
10 Ways to Generate a Fountain of Fresh Content IdeasLori Young
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All you wanted to know about 20-somethings. A sneak peek into the #Millennial mind - a #GenY perspective #ebook. Get your free copy in English or German at www.steffiburkhart.de
Una muy buena entrevista con PRovoke Media, tocando de todo un poco, sobre los mayores desafíos y oportunidades para la industria de las relaciones públicas y la comunicación, lo que nos mantiene insparados para seguir creciendo, claro, sin dejar de buscar un equilibrio entre cuerpo y mente.
Digital Strategy And storytelling - District32 business leaders - doyle buehl...Doyle Buehler
Isn’t it cool - it’s the greatest time in history, as we have access to literally billions of people around the world.
Yet, it’s also the worst time in history because we have access to… literally billions of other people around the world.
Competition is fierce; you’re essentially 1-click away from disaster.
It’s never been easier to get your story out there, but it’s also the hardest time because there is so much more noise out there. Isn't business fun?
In the Digital Age, story matters now more than ever. If you have a strategy you can tell your true story. If you don't, you get lost in the noise of everything else.
We were born to tell stories & we know how to listen to them, but rarely how to tell them. The story is what gives your customer clarity & certainty.
It’s not a story about how awesome you are. Nor even how you might be the next “amazing” founder.
Nor how you are going to “change the world”. They’ve heard it all before.
Nothing seems to work in marketing? Can’t figure out who to blame?
Ask yourself, what’s your strategy & how are you telling your story?
Story matters in creating your own certainty, your own future for the real hero, your customers.
This is your strategy. Welcome to digital storytelling.
#digitaltransformation #strategy #leadership
This Here were asked back to Shoreditch House, to give a talk in their rather lovely Library room, to a room full of start-up minded marketers. We ran well over our 1 hour time slot, but the feedback was kind, so we'll be tweaking and improving for future event.
Brand storytelling and captivating content, with a social data twist.This Here
Our talk at Social Media Week Barcelona 2014 to a brilliant audience at the Mobile World Centre.
We stepped past the 'content is king' mantra and talked about how to consistently light up Social Streams in the right way? Starting from branding and storytelling from a social perspective, we talked through the highlights (and lowlights) of social content marketing, and shared our technique of using the open graph to inform conversation maps - A technique we call Interest Mapping.
Many of us post on social media, share ideas, give opinions, and at times spend more time than we should writing long replies to someone else’s post.
Social media is great, and we all can see its benefits, but a post is fleeting and a moment never lasts...and creating content takes AGES!!!
You need to create content that will RESONATE with your audience in a way that you have NEVER connected before and then to be able to very simply share it.
What If I was to show you a way to create a complete set of content, end to end in 1 hr
🔥10x killer headlines
🔥1x video script
🔥1x 500 word blog
🔥1x 5 minute video
All this, in ONE HOUR
So, join me at 7PM tomorrow (UK time) to discover the process of capturing your insight and re-purposing them into a lots of epic content - really, really quickly.
I'll give you a full software demo and strategy outline.
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide.
www.nidmindia.com
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You’ve no doubt noticed that we’re slowly drowning beneath an ocean of content. Before long, our little world of words and pictures will be so flood bound, it’ll make Tuvalu look like Mt Everest.
That creates a huge challenge for communicators. How do you produce the stories that will float to the surface… that will engage and inspire people to belief, action and results?
Thankfully, there’s something working in your favour. You see, almost every business, brand, project or team is loaded with stories that could help and inspire others.
You’ve just got to know how to tell them…
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Enjoy.
Ps. And please share if you have learnt something from this presentation.
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2. H E R E ’ S W H Y…
• Resumes are not logical, but a mere representation of
what we consider to be hard facts.
3. H E R E ’ S W H Y…
• Resumes are not logical, but a mere representation of
what we consider to be hard facts.
• We do not observe what is the story to tell, but just take
pride in our so-called achievements.
4. H E R E ’ S W H Y…
• Resumes are not logical, but a mere representation of
what we consider to be hard facts.
• We do not observe what is the story to tell, but just take
pride in our so-called achievements.
• We miss out the little details, forgetting that the little
things are in fact significant.
5. H E R E ’ S W H Y…
• Resumes are not logical, but a mere representation of
what we consider to be hard facts.
• We do not observe what is the story to tell, but just take
pride in our so-called achievements.
• We miss out the little details, forgetting that the little
things are in fact significant.
6. As Sherlock would have said, “When you have
eliminated the impossible, what remains, however
improbable, must be the truth”
SO… Resume?
7. As Sherlock would have said, “When you have
eliminated the impossible, what remains, however
improbable, must be the truth”
SO… Resume?
Nope.
Not Happening.
18. 2008 2011 20142010
The
Journalist
The
Strategist
The
Innovator
The
Marketing
Maverick
Freelance Journalist,
The Times of India
Finished Bachelor’s in
Commerce with Honors
!
+
!
Creative Marketing
Executive at Industrial
production
Master’s in Digital
Marketing, Hult
International Business
School, California
Digital Marketing and
Communications
Specialist, Blue Planet
Network, Colorado
!
+
!
Social Media Manager,
Citrix Systems Inc,
Denmark
20. What did I do?
Storyboarding, photography and copywriting, as
essentials.
But in truth, I stepped out of the journalistic classroom
and raised hard-hitting questions…
…on matters ranging from anti-death penalty to the
Commonwealth games usurping student resources at
the local University.
22. Numbers to care about…
Graduated in Commerce (Honors) in 2010 from the
University of Delhi. Creative Marketing Associate at an
industrial manufacturing firm for the next 18 months.
!
52% = Increase in sales via
inventive marketing
campaign
28% = Increase in revenue
via tour to China and
adding new line to product
collection
26. D E V E L O P E D E X P E R T I S E I N …
M O V E D T O C A L I F O R N I A T O P U R S U E M A S T E R ’ S I N D I G I TA L M A R K E T I N G .
International Marketing
Digitizing Your Business Model
Attracting Profitable Customers
Digital Marketing Optimization
Customer Conversion Online
E-Commerce
28. Moved to Copenhagen, Denmark in
November 2012 and joined Citrix Systems Inc
as a Social Media Manager
29. And for the next year and a half, did a few
interesting things, some of which are…
30. Led the voice of the product called Podio to amplify the company vision to over 30,000
users across social channels on a daily basis.
And for the next year and a half, did a few
interesting things, some of which are…
31. Led the voice of the product called Podio to amplify the company vision to over 30,000
users across social channels on a daily basis.
Ran several campaigns over October-November 2013 to produce over 600 pieces of
content to test impact of type and frequency of content. Result? Over 1700 active
engagements and +29,000 click-throughs.
And for the next year and a half, did a few
interesting things, some of which are…
32. Led the voice of the product called Podio to amplify the company vision to over 30,000
users across social channels on a daily basis.
Ran several campaigns over October-November 2013 to produce over 600 pieces of
content to test impact of type and frequency of content. Result? Over 1700 active
engagements and +29,000 click-throughs.
!
Successfully organized user meet-ups across Europe to engage with the most active user
community.
And for the next year and a half, did a few
interesting things, some of which are…
33. Led the voice of the product called Podio to amplify the company vision to over 30,000
users across social channels on a daily basis.
Ran several campaigns over October-November 2013 to produce over 600 pieces of
content to test impact of type and frequency of content. Result? Over 1700 active
engagements and +29,000 click-throughs.
!
Successfully organized user meet-ups across Europe to engage with the most active user
community.
!
Authored / orchestrated over 30 blog posts.
And for the next year and a half, did a few
interesting things, some of which are…
34. Led the voice of the product called Podio to amplify the company vision to over 30,000
users across social channels on a daily basis.
Ran several campaigns over October-November 2013 to produce over 600 pieces of
content to test impact of type and frequency of content. Result? Over 1700 active
engagements and +29,000 click-throughs.
!
Successfully organized user meet-ups across Europe to engage with the most active user
community.
!
Authored / orchestrated over 30 blog posts.
!
Single handedly created and led a community of over 800 passionate product users and
involved them in various activities.
And for the next year and a half, did a few
interesting things, some of which are…
35. • Took a few months’ hiatus and filled it with -
Reading voraciously
Finishing a short novella
Traveling to Spain, the Czech Republic, Germany and
Sweden to give myself the learning experience and
the independence to organize it single-handedly…
36. A N D N O W…
Am doing an interesting little consultancy project in the
Middle East as a Digital Marketing Manager.
37. And…
Am excited to find, join and contribute to the fascinating
revolution that your company might be leading.
38. - S H ( A C A S E O F I D E N T I T Y )
“It has been an axiom of mine that the little things
are infinitely the most important.”
39. W H E R E A R E
T H E L I T T L E
T H I N G S
T H E N ?
40. A very voracious reader
Passionate
about
writing
Physicallyincapableofdoingun-creative
things
chameleon writer - capable of morphing into any brand’s voice
But have an opinionated individual voice in writing too
I believe - Teams that work together, stay together…just likefamilies
A bit of a certified Grammar Nazi, pardon me
Love reading fiction and non-fiction…and writing
is my way of giving back
Flexible, in work, as in yoga and life
Thirstsforchallenges
Food romantic - will
actively cook and
bake for MY team at
work ;)
Wanderlustbitmebad.Seriously.
In love with
Data geek
Analytics buff - Marketo +
Sysomos + Google Adwords
+ Google Analytics + Radian 6
+ Hootsuite + Tweetdeck +
Buffer + Crazyegg
Analytics and monitoring buff
Happy to (and looking forward to) move anywhere
More sincere than a bunch
of puppies vying for your
attention
41. M Y W O R K I D E O L O G Y
F I N D O U T I F I F I T I N W I T H Y O U R S H I N D I G W I T H …
45. Measure results
Make mistakesDon’t sell the product
Content is kingNot just actions
Sell the why behind
the product
But context is queen,
and so is timing.
46. Measure results
Make mistakesDon’t sell the product
Content is kingNot just actions
Sell the why behind
the product
And make them fast. Learn,
optimize and then
move ahead.
But context is queen,
and so is timing.
47. C R E D I T S
• The girl in wilderness (modified) by Unsplash
• Sherlock Holmes silhouette by The Sherlocktron
• Charlie Brown by Zitsmanfam
• The Thinking man by Lesyeuxdumonde
• Lightbulb heads by Futurethink Innovation
• The Modern Marketer by Anairas
• Copenhagen Vesterbrogade capture by Settle In Denmark