This is my work profile of social media.

8. 1. Website
Refurbishment
2. Content Curation
3. Content Editing
4. Influencer Marketing

10. • Develop a targeted and
relevant fan base of a
significant size to make
Facebook promotional efforts
worthwhile.
• Motivate fans to participate in
on-going events, contests,
campaigns and initiatives.
• Engage Fans to interact, share,
and give feedback to reach a
larger audience.
• Use it as a platform to share
news, information and industry
updates for professionals in the
legal, corporate, government,
law enforcement, accounting,
and academic markets.
• Build a Perception of being a
premier content provider to
legal, corporate and academic
markets.

11. Discount on Bookstore
Page Likes

12. Slide Plane
Image-based

13. Slide Plane
Image-
based

14. Contest
Campaign
Student
Ambassado
r Initiative

15. Integrated Twitter, Instagram
and YouTube Tabs on
LexisNexis India Facebook
Page for cost-effective cross
promotions of platforms.

16. Integrated Feedback and Lead
Generation Surveys via Apps

17. Created Shop Us Tab for LexisNexis India , Catapult and
Universal Law Pages and more than 100 major products
added,.
• Provided product purchase links.
• Customer can also directly message to buy products
Integrated Shop Tab on Facebook

18. Facebook
https://www.facebook.com/LexisNexisIndiaPage/
Followers/Fans got increased organically
from 114,946 on January 1, 2016, to
212,298 on August 31, 2018, marking an
increase of 85%.
85%
Ran thematic contests and
campaigns:
 #LawT20 Contest
 #LNT20Champs
 #LetsChange Campaign
 #LNT20Champs
 #LNT20
 #ConvenientAction
 #LexisGreen
 #LN4Students
 #SurrogacyInIndia
 #LN4Law
 #JustConstitution
 #LNDiwaliBookwali
 #MeinBhiGandhi
 #LNLawlympics
 #MyLNMyFreedom
 #HoliKeRangLexisKeSang
0
50,000
100,000
150,000
200,000
250,000
1st Jan
2016
31st Dec
2018

20. Acquired
Blue Badge
on Twitter

21. • Identified what content to share on Twitter
• Created proper schedule with tweets on Saturday and
Sunday
• Share Images with almost with every post to increase
engagement and also videos for product promotions
• Ask for Retweets and Likes
• Retweet Other Users’ Tweets (Prominent Ones)
• Quick response to tweets and DMs
• Use Clean, Straight Forward Language
• Ask Questions
• Use Shortened Links
• Use Hashtags
• Use Strong Calls to Action
• Offer Personalized Encouragement to those who like or
retweets our tweets and follow us
• Run regular contests/campaigns

26. Instagram got increased from 0 in September, 2016 to 1108 followers in July
2018.

28. Created Showcase Pages for all Online Products
on LinkedIn
LinkedIn Followers increased from 298 to 727, marking an
increase of 144%.

29. Created and maintained Social Interactions Record Sheet that captured
Product [leads, appreciation & complaints], Collaboration [Advertising,
Sponsorship, Author Proposal, Career & Events], Customer Support and
Random Queries.