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Target audienceThis poster targets an older generation and more specifically, women, as it is a romantic love story and adults can understand war more than the young, and perhaps some can relate to wars.TextThe font is very simple and smart to reflect simple times and the smartness of the military. The font colours are light to stand out against the dark background. The sentence beneath the title gives the viewer and ideas of what the film is based on and the message it contains.HeadlinesThere is a Capital letter at either end of the title, this imitates a harbour and its enclosure.6470651168400ColourThe dominant colour in this poster is brown. It is a warm colour which could suggest the warmth of the relationship between the characters. However, lower down the page it gets murky and becomes a burnt and dirty brown. This could represent the destruction that will take place in the film.LayoutThe layout of this poster is sectioned in two. The way the plane slants divides the image of the couple from the sea below. The couple dominate the page as they are positioned in the top- centre. However, the way the plane is positioned in the foreground in action, makes it seems as though it is about to pop out of the poster. The words ’Ben Affleck’ are positioned at the very top of the page and placed across his head, this makes it clear to the audience that he is the main star and character. The title ‘Pearl Harbour’ is positioned beneath the plane so that once the viewer has looked at everything else, the title will then automatically make sense.ImagesThe image of the couple embracing dominates the poster; this suggests to the viewer that it is a romantic film about a tragic love story; the viewer can also tell this based on the characters intense facial expression. Beneath the characters is a moving plane, this continues to portray to the viewer what the film is about. By looking at the type of plane, the viewer can tell this film is set in historic war time period. The image anchors and connects the text. In the background, ships sailing on the sea are just visible; this explains the title ‘Pearl Harbour’ which many people will also associate with the famous war story.<br />

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Cloverfield poster[1]

  • 1. Target audienceThis poster targets an older generation and more specifically, women, as it is a romantic love story and adults can understand war more than the young, and perhaps some can relate to wars.TextThe font is very simple and smart to reflect simple times and the smartness of the military. The font colours are light to stand out against the dark background. The sentence beneath the title gives the viewer and ideas of what the film is based on and the message it contains.HeadlinesThere is a Capital letter at either end of the title, this imitates a harbour and its enclosure.6470651168400ColourThe dominant colour in this poster is brown. It is a warm colour which could suggest the warmth of the relationship between the characters. However, lower down the page it gets murky and becomes a burnt and dirty brown. This could represent the destruction that will take place in the film.LayoutThe layout of this poster is sectioned in two. The way the plane slants divides the image of the couple from the sea below. The couple dominate the page as they are positioned in the top- centre. However, the way the plane is positioned in the foreground in action, makes it seems as though it is about to pop out of the poster. The words ’Ben Affleck’ are positioned at the very top of the page and placed across his head, this makes it clear to the audience that he is the main star and character. The title ‘Pearl Harbour’ is positioned beneath the plane so that once the viewer has looked at everything else, the title will then automatically make sense.ImagesThe image of the couple embracing dominates the poster; this suggests to the viewer that it is a romantic film about a tragic love story; the viewer can also tell this based on the characters intense facial expression. Beneath the characters is a moving plane, this continues to portray to the viewer what the film is about. By looking at the type of plane, the viewer can tell this film is set in historic war time period. The image anchors and connects the text. In the background, ships sailing on the sea are just visible; this explains the title ‘Pearl Harbour’ which many people will also associate with the famous war story.<br />