A presentation for Creative Crew Singapore, giving a brief introduction about what elements contributes to a good web experience and why it matters. This presentation was presented on 8 April 2014 at Toa Payoh Public Library.

1. Elements of Good
Web Experience
and why it matters…
Presented by Kiat Lim @ironkiat

2. Web Experience is…
“A person’s behaviour, attitudes, and emotions
when using a website”

4. –Roger Egan, Founder, RedMart
“The two-year-old company just did $5 million
in annual sales, and customer retention rates
are “high”, with users returning 1.5 times a
month on average to make purchases, he said.”

5. It’s all in the $$$

6. What contributes to a
good web experience
then?

7. 1. Purpose

8. –Roger Egan, Founder, RedMart
“The market is big at S$5.2 billion. Our research
shows that only 1 per cent is transacted online.
So there’s lots of room for growth.”

9. 2. Visually Appealing

15. 3. Smart

19. 4. Intuitive

22. 5. Responsiveness

23. See it to believe it…

24. In Summary…
• Having a clear purpose
• Humans like to be visually stimulated
• Anticipate, being Smart, Remember things
• “Don’t make me think” - being intuitive
• Responsiveness, humans hate to wait

25. Want to improve your
web experience?
www.pixelonion.com