Slides for 3 hours hands on workshop guiding small business to engage and sell using smart phones. Taught by ShinyDoor. Supported by Appalachian Regional Commission.
Over the past few weeks, the shopping experts at Arc have inundated you with the best of the best in holiday shopping hacks. With the holiday shopping season still in full swing, be sure to check out our full infographic with all of the tips you don’t want to miss.
What's the Real Role of Content - Future of Digital Marketing #fodm 2013James Carson
Content Marketing is a massive buzzword... but why have we come to a 'strategic inflection point' in marketing? Is 'brands as publishers' a useful dictum? And how should publishers influence content marketers?
Slides for 3 hours hands on workshop guiding small business to engage and sell using smart phones. Taught by ShinyDoor. Supported by Appalachian Regional Commission.
Over the past few weeks, the shopping experts at Arc have inundated you with the best of the best in holiday shopping hacks. With the holiday shopping season still in full swing, be sure to check out our full infographic with all of the tips you don’t want to miss.
What's the Real Role of Content - Future of Digital Marketing #fodm 2013James Carson
Content Marketing is a massive buzzword... but why have we come to a 'strategic inflection point' in marketing? Is 'brands as publishers' a useful dictum? And how should publishers influence content marketers?
The 7 Key Mobile Marketing Moments According to MobextXiklab Digital
To succeed in this mobile-first marketing era, brand's need to be able to create meaningful content and experiences across the seven key mobile marketing moments.
Why mobile marketing is the most important dish on your advertising strategy plate.
Full article: https://adcumulus.com/blog-posts/mobile-marketing-still-going-strong/
Global apps network does my business need a mobile app - power pointLloyd Dobson Artist
Does My Business Need A Mobile App? Well I can think of three extremely important reasons, if staying in business is important. One is repeat business. The second is referrals and the third is reputation management. My name is Lloyd Dobson and this is my uncensored review on why any entrepreneur or business owner needs a mobile app. The world is going mobile. Just look around at your surroundings when you are out in the public.
Here is a list of some very viable reasons why a small business needs to embrace this new exploding technology:
* Mobile Applications are the next frontier for business marketing
* Mobile App use is predicted to skyrocket over 1000% in the next three years to a 56 billion dollar market
* Unsolicited email goes into spam but Mobile App email is delivered promptly
* A custom business mobile app allows users more control
* Users are becoming more selective with whom they stay in touch
* Most small business owners strongly agreed that “mobile marketing is key to small business growth in the next 5 years”
* Most small business owners saw in an increase in new business activity due to their mobile marketing efforts
* A mobile app will help brand your business
* Be a part of the fastest growing industry in history
* Keep customers informed about everything involving a business
* “Mobile Marketing is the most powerful media ever invented.” – New York Times
The reality is that in today's competitive business environment, you can not afford to coast along at your current level of business. You need to constantly look for the edge that will ensure more business growth in the future.
To stick your head in the sand and ignore the fact that your business could and should be doing better is like taking money out of your pocket and handing it over to your competition and letting them walk away with the market share, increased revenue and profits, and opportunities for personal and career growth that you deserve.
You must drive your business for growth as if your future depends on it, because it does! But if you are unsure how to do that, I believe I know why. The reality is most business owners are not even aware of the 4 fundamental drivers of business growth. As I eluded to in my opening paragraph, one of the fundamentals is REPUTATION.
Fundamental #1) REPUTATION is your most valuable asset. That is nothing new, however with social media sites like Facebook and Twitter and online directories like Yelp and Google+ Local, your reputation has never been more powerful. Or more vulnerable to damage. Damage that has real consequences.
Fundamental #2) REACH - Let's look at another fundamental called REACH. If you are looking to acquire new customers and grow the bottom line, you need to be making sure that more people know about you today than did yesterday. In our wired, smartphone-crazed day and age, that usually means using the inter
Grow your business with stunning & beautiful web apps!
We are a local company that specializes in helping businesses reach more customers by using mobile web apps, text & email marketing, and social media marketing.
Digital Marketing Directions: Three Trends Shaping 2014 Hospitality Internet ...Tim Peter
2014 introduces the largest disruption of hotel internet marketing in years, with changes in mobile, content marketing, and search putting more pressure on hotels and resorts. This presentation delivered to HSMAI highlights those changes and how travel marketers can take advantage to help their brands and their businesses succeed in a complex marketplace.
Maximizing Data to Put Personalization to Work for Your PropertyTim Peter
This talk, from the 2016 HSMAI Digital Marketing Strategy Conference looks at how hotel marketers can use data to improve guest experience, driving increased revenue, occupancy, and loyalty. It examines in detail why content is king, context is queen, and data is the crown jewels for successful hotel marketers
Workshop given to the Clay County and Calhoun County Chambers of Commerce in Alabama and sponsored by the Appalachian Regional Commission and Shiny Door.
The 7 Key Mobile Marketing Moments According to MobextXiklab Digital
To succeed in this mobile-first marketing era, brand's need to be able to create meaningful content and experiences across the seven key mobile marketing moments.
Why mobile marketing is the most important dish on your advertising strategy plate.
Full article: https://adcumulus.com/blog-posts/mobile-marketing-still-going-strong/
Global apps network does my business need a mobile app - power pointLloyd Dobson Artist
Does My Business Need A Mobile App? Well I can think of three extremely important reasons, if staying in business is important. One is repeat business. The second is referrals and the third is reputation management. My name is Lloyd Dobson and this is my uncensored review on why any entrepreneur or business owner needs a mobile app. The world is going mobile. Just look around at your surroundings when you are out in the public.
Here is a list of some very viable reasons why a small business needs to embrace this new exploding technology:
* Mobile Applications are the next frontier for business marketing
* Mobile App use is predicted to skyrocket over 1000% in the next three years to a 56 billion dollar market
* Unsolicited email goes into spam but Mobile App email is delivered promptly
* A custom business mobile app allows users more control
* Users are becoming more selective with whom they stay in touch
* Most small business owners strongly agreed that “mobile marketing is key to small business growth in the next 5 years”
* Most small business owners saw in an increase in new business activity due to their mobile marketing efforts
* A mobile app will help brand your business
* Be a part of the fastest growing industry in history
* Keep customers informed about everything involving a business
* “Mobile Marketing is the most powerful media ever invented.” – New York Times
The reality is that in today's competitive business environment, you can not afford to coast along at your current level of business. You need to constantly look for the edge that will ensure more business growth in the future.
To stick your head in the sand and ignore the fact that your business could and should be doing better is like taking money out of your pocket and handing it over to your competition and letting them walk away with the market share, increased revenue and profits, and opportunities for personal and career growth that you deserve.
You must drive your business for growth as if your future depends on it, because it does! But if you are unsure how to do that, I believe I know why. The reality is most business owners are not even aware of the 4 fundamental drivers of business growth. As I eluded to in my opening paragraph, one of the fundamentals is REPUTATION.
Fundamental #1) REPUTATION is your most valuable asset. That is nothing new, however with social media sites like Facebook and Twitter and online directories like Yelp and Google+ Local, your reputation has never been more powerful. Or more vulnerable to damage. Damage that has real consequences.
Fundamental #2) REACH - Let's look at another fundamental called REACH. If you are looking to acquire new customers and grow the bottom line, you need to be making sure that more people know about you today than did yesterday. In our wired, smartphone-crazed day and age, that usually means using the inter
Grow your business with stunning & beautiful web apps!
We are a local company that specializes in helping businesses reach more customers by using mobile web apps, text & email marketing, and social media marketing.
Digital Marketing Directions: Three Trends Shaping 2014 Hospitality Internet ...Tim Peter
2014 introduces the largest disruption of hotel internet marketing in years, with changes in mobile, content marketing, and search putting more pressure on hotels and resorts. This presentation delivered to HSMAI highlights those changes and how travel marketers can take advantage to help their brands and their businesses succeed in a complex marketplace.
Maximizing Data to Put Personalization to Work for Your PropertyTim Peter
This talk, from the 2016 HSMAI Digital Marketing Strategy Conference looks at how hotel marketers can use data to improve guest experience, driving increased revenue, occupancy, and loyalty. It examines in detail why content is king, context is queen, and data is the crown jewels for successful hotel marketers
Workshop given to the Clay County and Calhoun County Chambers of Commerce in Alabama and sponsored by the Appalachian Regional Commission and Shiny Door.
This presentation outlines best practices regarding IDEA, Child Find, Evaluations, Eligibility, Individualized Education Programs, and procedural safeguards when working in the area of special education.
Top 10 marketing quotes from industry leadersKeith Kakadia
Marketing quotes from:
Seth Godin
Howard Schultz
David Packard
David Ogilvy
Leo Burnett
Jef I. Richards
Dave Ramsey
Sue Naegle
Peter Drucker
Keith Kakadia
Millennials 101: Communicating Effectively Keith Kakadia
Millennials 101: Communicating Effectively will help you understand the different channels that consumers are on. It provokes your way of doing by thinking about your customers mindset on each platform.
How to Optimize Your Social Media Content for MobileBitly
When we traditionally think of social media marketing and mobile marketing, we think of them as two separate programs. But the fact is that most social media users are accessing channels on mobile. That has big implications for the kind of content that companies should be making and the
With so much attention focused on mobile opportunities in the consumer space, Julie Renwick, Executive Director of Mobile, OgilvyOne Worldwide, is instead shining a light on mobile opportunities for B2B marketers.
In this presentation, Julie outlines six key pointers for developing a successful B2B mobile strategy:
1. Understand your (mobile) customer.
2. Develop a mobile-friendly content strategy.
3. Invest in discoverability.
4. Optimize the conversation chain for mobile.
5. Empower your team.
6. Listen and evolve.
Everyone is talking about Mobile phone and mobile devices, and their impact on our businesses.
Some basics on how we need to respond to our customers' increased usage of Mobile devices.
Please feel free to share your thoughts, comments and questions.
Company Profile Krona Indonesia - Digital marketing agency that helps brands, businesses and entrepreneurs increase their revenue through online media.
Mobile Marketing | Market to Who Matters | Ready steady digitalReady Steady Digital
We craft mobile-first brand experiences: CRM/Loyalty Programs, E-Commerce and Campaigns. Through a disruptive approach we let your brand stand out on mobile with apps & websites.
iFlyMobi Product Demonstration: Easily Build Mobile WebsitesinterlinkONE
Sign up for a14-day free trial of iFlyMobi today: http://iFlyMobi.com
In this presentation, interlinkONE presented a product demonstration of the iFlyMobi product.
iFlyMobi enables its users to easily do the following:
- Build mobile websites in a matter of minutes
- Generate mobile forms, landing pages, surveys, registration pages, and more
- Measure real-time web traffic on mobile sites
- Incorporate QR Codes onto their printed materials to engage the mobile audience
- Automatically redirect visitors to their corporate website to a mobile website, if the visitor is using a mobile device.
- And more!
Also, the White Label Program for iFlyMobi allows service providers and marketing agencies to completely rebrand the application, enabling them to be the mobile services provider.
Mobile Marketing, SEO & Visibility: The Evolving Conversation R2integrated
How can you make the right “mobile” decision for your company and make it it easy for mobile users to find your mobile property? R2i is the exclusive Learning Partner for AMADC and, earlier this week, we gave a presentation on this very topic to a group of marketing professionals in the DC area. Our discussion focused on best practices for structuring mobile sites for optimal search and visibility.
Similar to 3 strategies for effective mobile inbound marketing (20)
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
2. Inbound Marketing: Inbound marketing is
promoting a company through blogs, podcasts,
video, eBooks, enewsletters, whitepapers, SEO,
social media marketing, and other forms of
content marketing which serve to bring
customers in closer to the brand.
http://en.wikipedia.org/wiki/Inbound_marketing
3. ABOUT MYSELF
• CEO @ Sociallyin
• Digital marketing agency
in Mississippi
• Hubspot Certified
Partner
• https://twitter.com/Keithsol
4. WHAT WE WILL COVER
1. Keeping your content concise
2. Optimizing your landing page for mobile
3. Analyzing your data
5. WHY MOBILE MATTER
Ok, So everyone knows why mobile matter by now. So I will
not go into much detail, I just want to show you a chart.
6. As you can see, MOBILE HAS ALREADY GROWN!
Photo Cred: bit.ly/1x1Ukp2
7. SO WHY AREN'TYOU WITH IT?
So many marketers and agencies today just seem to
ignore mobile. Like they are afraid to fail at mobile.
8. If you are already executing on mobile marketing,
good for you.
You my friend, is what we call, ahead of most people.
Here are some things to keep in mind when
developing a strategy for your mobile effort.
13. 2. MAKEYOUR LANDING
PAGES MOBILE OPTIMIZED
Your landing pages are crucial
to convert your visitors into
leads, and if you are driving
mobile visitors, make sure
your landing pages are mobile
optimized
14. -Steve Jobs
“An iPod, a phone, an internet mobile communicator...
these are NOT three separate devices! And we are
calling it iPhone!Today Apple is going to reinvent the
phone.And here it is.”
16. 3.ANALYZE ALLYOUR DATA
Data is the starting point of good advertising.
Understand what your customers are doing so you
can cater to their needs.
Data helps you make decisions about your
marketing budget and direction that you would not
have been able to make with out. It is kind of like
shooting in the dark, but with night-scope.
17. “You can have data without
information, but you cannot have
information without data.”
19. If you would like to learn more about mobile
advertising and marketing or the concept of inbound
marketing on mobile, lets connect on twitter.
https://twitter.com/Keithsol
www.sociallyin.com