Presentation for the workshop in Startup Accelerators and Venture Cafe Rotterdam. Some indirect methods to define the market size of your startup. Usecases. Who is exactly your audience? And how to understand which part of the market could be yours. You can buy some well-done report online. But diving into this analysis deeply you’ll understand much more about your product, your competitors and your market penetration exactly. Let’s look at some tools, sources, and lifehacks to get information for indirect research.

1. Some tricky ways to define
the Market Size of a startup

2. The7bits
NL-UA based
Digital Product Development
& Consultancy Agency
Working with early stage startups
from the very draft idea

3. Crane-Locator
Projects we are proud of
The worldwide Project Logistics marketplace.
Well-known usual tool for market Giants.

4. OurHub startup
Projects we are proud of
Dutch startup with global aims to facilitate
Brands with access to the European market.
Smart e-commerce platform with influencers
sub-stores, affiliate & referral program.

5. Variety of Dutch
projects
Projects we are proud of
Projects for different purposes:
● job-search,
● news portals,
● marketplaces,
● e-commerce.

6. Batch of fuckuped
startups
Projects we are remember

7. Why do we need to
know the Market
Size?
● Risks
● Business potential
● Investors
● Product development
● Partnership & Distribution
● Critical skills of employees
● How to disengage from Competitors
● Tactical tasks: choosing bank, country for the
registration, representation

8. Terms
PMO - Potential Market Opportunity
TAM - Total Addresable Market
Pot sales val of a specific targ segment
SAM - Segmented Addresable Market
ESAM - Expected Share of Addressable
Market

9. Indirect method for Project Logistics Niche
Very heavy
Too wide - too high - too long - too
heavy

10. Buy report?
How much? $$$€€€

11. Market segmentation
Global Project Logistics market parts:
1. Wind Power
2. Oil/Gas/Chemical projects
3. Industrial projects
4. Construction Equipment
transportation
5. Agricultural machinery transportation
6. Railway Equipment transportation
7. Yacht transportation

12. Taking 1 segment
Wind Power
432 GW - 369 GW = 63 GW
- New Wind Power built for
2015 year

13. Using average values
●1 naselle generates 3MW in
avereage
●63 GW / 3MW = 21 000 new
objects installed
●New installation = 1.1 M

14. Installed equipment
per 2015 ●21 000 * € 1.1 mln = 23.1 bln -
new installation for 2015, the
whole costs of global projects
●2.31 bln - market size for
new wind power object
installation and transportation.
10% at least from the whole
project pricing. Really it about
15% if to count partly offshore
projects.

15. The whole wind power
market size for 2015
●2.5 bln - market size for service
order backlog
●2.31 bln + 2.5 bln = € 4.8 bln -
Project Logistics services for
2015 for Wind Power Segment

16. The whole Project Logistics market size for 2015
Approximation
Wind Power is 1/7 part of all Project
Logistics Industry
The Whole Size will be at least € 35 bln

17. Indirect methods to define the market size
● The ENR Top 250 International Contractors
had $521.55 billion in contracting revenue in
2014 from projects outside their home
countries
● The Top 250, as a group, also had $909.26
billion in revenue from domestic projects in
2014
● Assumption
at least 5% of the whole amount as exactly
Project Logistics services part.
(521 bln + 909 bln) * 5% =
$ 71 bln = € 65 bln

18. Indirect methods to define the market size
Bauma-2016
● 3,423 exhibitors from 58 countries
● Approx. 580,000 visitors from 200
countries

19. Indirect methods to define the market size
Liebherr Annual Report 2014
● Liebherr made mobile cranes in
2014 - 1.992.000.000 Euro
turnover

20. Indirect methods to define the market size
Nooteboom Annual Report 2014
● turnover total 40.000.000 Euro

21. Industrial reports

22. Slideshare hacking

23. Segmenting in
FB & LI
● Quantity of engineers in The
Netherlands
● Hoovers and InfoGroup

24. Google Adwords Keyword Tool

25. Google Advanced
Search Operators
● Manchester -united
● Peanut Butter +and Jam
● allinpostauthor:Roger Warner
● ~set = “configure”, “collection”
and “change”
● site:twitter.com Paul Daniels
● related:www.guardian.co.uk
● I own 1..100 cats
● loc:Brighton pub
● location:London
● stocks:BAC
● ocelot language:fr
is a competitive audit tool to help you find
exactly what you’re looking for

26. Similarweb
● Visitors quantity
● Dynamics
● Visitors by
countries
● Traffic sources
● SMM %
Similar Services
● Buzzsumo

27. Alexa

28. Waybackmachine

29. Tracking targeted news
Paqle.com

30. Google Alerts
Tracking targeted news

31. Sources and tools to
define the market
size
● Purchase report
● Industrial reports
● Competitors sites
● Pitches of competitive startups
● Slideshare
● Segmenting FB & LI
● Google Adwords Keyword Tool
● Google Advanced Search
Operators
● Similarweb
● Alexa
● Social Mention
● Waybackmachine
● Related News

32. Contacts
Yevropeiska St,6, Poltava, Ukraine, 36000
inbox@the7bits.com +380664846532
Willem Alexanderstraat 19, Gendt, 6691 EE,
NL +31 639110346
https://The7bits.com
KVK: 65374878
VAT: NL362496249B01