The European Factories of the Future Research Association (EFFRA) is an industry-led association representing private partners in a public-private partnership with the European Commission called Factories of the Future. EFFRA has over 160 members across Europe working to establish research priorities and coordinate over 200 projects funded by the Factories of the Future partnership under Horizon 2020, focusing on developing technologies like cyber-physical systems, zero-defect manufacturing, and human-robot collaboration to transform European manufacturing. EFFRA is developing a strategic roadmap called Factories of the Future 2020 to guide these research priorities and ensure they allow European industry to address challenges from trends like the fourth industrial revolution.