Sheenlac
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This presentation discusses the paint market and projections for a company's market share in 2008-09. In 2007-08, the company's overall market share was 20% and revenue was Rs. 10.18 cr. The presentation projects that in 2008-09, the company's overall market share will increase to 40% and projected revenue will be Rs. 22.5 Cr. It outlines the company's plans to increase brand awareness through various marketing campaigns and penetrate the market further through expansion of its distribution network and incentives for painters, distributors, architects, and contractors. Suggestions are also provided for selecting fulfillment staff and distributors, maintaining quality, and gaining customer commitment.
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Sheenlac
- 1. August 19, 2015 1 Presentation For Abc Branch 2008-09
- 2. August 19, 2015 2 Auto Finishes : 600 KLAuto Finishes : 600 KL Wood Finishes : 800 KLWood Finishes : 800 KL Industrial Finishes : 10000 KLIndustrial Finishes : 10000 KL Architectural Finishes : 4000 KLArchitectural Finishes : 4000 KL Potential MarketsPotential Markets
- 3. August 19, 2015August 19, 2015 33 Potential Market Vs.We 2007-08Potential Market Vs.We 2007-08 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000 Market We Auto Finishes Wood Finishes Industrial Archetectural
- 4. August 19, 2015 4 Projected Market Vs. We 2008-09Projected Market Vs. We 2008-09 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000 Market We Auto Finishes Wood Finishes Industrial Archetectural
- 5. August 19, 2015 5 Projection of Market Share Vs.Projection of Market Share Vs. RevenueRevenue Overall Market ShareOverall Market Share in 2007-08 : 20%in 2007-08 : 20% LY Revenue : RsLY Revenue : Rs 10.18 cr.10.18 cr. Projected OverallProjected Overall Market Share inMarket Share in 2008-09 : 40%2008-09 : 40% Projected Revenue :Projected Revenue : Rs 22.5 Cr.Rs 22.5 Cr.
- 6. August 19, 2015August 19, 2015 66 Brand Awareness CampaignsBrand Awareness Campaigns Weekly Painter MeetWeekly Painter Meet Bi-Monthly Architect MeetBi-Monthly Architect Meet Bi-Monthly Contractor MeetBi-Monthly Contractor Meet Monthly Distributor / Dealer MeetMonthly Distributor / Dealer Meet
- 7. 77August 19, 2015August 19, 2015 Market Penetration StrategiesMarket Penetration Strategies Network ExpansionNetwork Expansion Painter Schemes on ConsumptionPainter Schemes on Consumption Distributor Schemes on Quantity SalesDistributor Schemes on Quantity Sales Architect Schemes on ProjectsArchitect Schemes on Projects Contractor Schemes on ConsumptionContractor Schemes on Consumption Local TV CommercialsLocal TV Commercials Local Paper AdvertisementsLocal Paper Advertisements
- 8. August 19, 2015August 19, 2015 88 Manpower / Distributor StrategiesManpower / Distributor Strategies Each FLS need to meet 10-15 Distributors andEach FLS need to meet 10-15 Distributors and Contractors dailyContractors daily Each FLS to fill up DSR and PJP to ensureEach FLS to fill up DSR and PJP to ensure complete coverage of his territorycomplete coverage of his territory New Distributors in un-represented areasNew Distributors in un-represented areas Development of Existing DistributorsDevelopment of Existing Distributors Annual / Seasonal Trip Schemes forAnnual / Seasonal Trip Schemes for Performing DistributorsPerforming Distributors Reward & Recognition for allReward & Recognition for all
- 9. August 19, 2015August 19, 2015 99 Suggestions for better TomorrowSuggestions for better Tomorrow Careful Selection of FLS / DistributorsCareful Selection of FLS / Distributors Product Knowledge to allProduct Knowledge to all ‘‘Customer First’ StrategyCustomer First’ Strategy Direct Mailer to customer on occasionsDirect Mailer to customer on occasions Quality ManagementQuality Management 100% Commitment100% Commitment Transparent DealingTransparent Dealing
- 10. August 19, 2015August 19, 2015 1010 Thank YouThank You