1) Automated testing can help accelerate time to market, improve productivity and efficiency, and provide reliable releases by continuously testing software as it is being developed. 2) There are different types of automated tests like unit tests, integration tests, and end-to-end tests that test the functionality of different parts of the software. Tests can be automated using tools like Selenium for user interface testing and SpecFlow with RestSharp for API testing. 3) It is important to run automated tests frequently, keep them in a passing state, include tests in definition of done, and automate bugfix tests to help catch regressions. Page object pattern and test-driven development approaches can help structure automated tests effectively.