SlideShare a Scribd company logo
How to Rock a Software
Demonstration
Heather L. Cole
Business Analytics Advisor
Who Needs to Learn to
Demo
• Anyone looking to
increase their
performance in
technology
• IT Professionals
• Functional areas
deploying new tools
• Agile project teams
• Consultants
• Anyone looking to get
funding for a project
DEMO
TRAINING
Why Software
Demo Skills are
Important
• Increases end user adoption
• Secure funding for projects
• Shows the results of your
hard work
• Opportunity to personally
look like a rock star
• Agile methodology requires
demonstration at the end of
each sprint
• Sell ideas internally
What Do You
Fear Most?
Top 10 Phobias
1. Public Speaking or Stage Fright – 19%
2. Death and End of Life – 16%
3. Spiders and other Arachnid Creatures – 13%
4. Darkness and Twilight – 12%
5. Heights, Altitudes, and Elevations – 11%
6. People and Social Situations – 10%
7. Flying in Airplanes – 7%
8. Open Spaces and Squares – 5%
9. Natural Thunder and Lightning – 4%
10. Confined Spaces and Small Rooms – 3%
74% of People Suffer from Speech Anxiety
• Show up and throw up
• Feature functionality
overload
• Monotone voice
• Forgetting to include
the audience
Are you Boring
your Audience?
Framework for Demo Success
• Audience
• Tell the Story
• Foresee the Objections
• Practice, Practice, Practice!
• Call To Action
Demo
Story
Audience
• Who’s attending and what do they care
about?
• Internal pain – No data warehouse
• External pain – Report data is wrong
• Requirements Discovery is essential
• Sticky note exercise
• Active listening
• Stop solving the problem
• Repeat what they told you
• Try demonstrating on paper first
• Go on camera, if virtual
“Is Your Baby Ugly?”
93% of all communication is non-verbal
Audience
• People remember stories
• Start with the pain you are
solving in the eyes of the
audience
• Requirements Discovery
• Start at the end of the story
• Learn to bounce!
• Your voice is an instrument
• Leverage analogies
• Less is more!
Tell the Story
Foresee Objections
Person Objections Handling of Objection
Bob – CFO I get the reports I need. Why do
we need to spend more money?
It requires significant hours to
compile the current reports
leaving no time for analysis.
Jenni – IT Manager I don’t know if our end users are
ready to handle these advanced
tools. I think they will continue to
use Excel.
The trick to helping people adopt
new technology is early
involvement and proper training.
We have a plan on how to deploy
the solution so our teams can
advance their skills.
Address the conversation in their head!
Call to Action
• What do you want them to
do?
• When do you want them
to do it by?
• Who needs to be
involved?
• Validate next steps.
Do the Time!
Practice,
Practice, Practice
• Record yourself and score
yourself
• Go on camera
• Do dry runs with
colleagues
• Don’t forget your wing
man
Failure to Practice is Practicing to Fail!
Surviving a
Software Demo Disaster
• Don’t highlight your mistakes
• Cover the screen
• Have a wing man
• Call a time out
• Have a PowerPoint or video
• Have video on someone
else’s laptop
• Know your technology
• Good microphone with pop filter
• Go on camera
• Camera angle
• Move your image right above or below
the camera
• Lighting
• Background
• Screen size matters
• Designate moderators at each location
The Virtual Demo
New Demo
Training Program
COMING SOON!
Let’s Keep The
Momentum Going!
Heather L. Cole
Executive Analytic Advisor
Office: 813-415-2910
hcole@lodestarsolutions.com
www.lodestarsolutions.com
Delivering Faster Analytic Success
Even Where Others Have Failed
• IBM Licensing
• IBM Support Renewals
• IBM Analytics Small Projects
• IBM Analytics Training
• New Projects…

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Software demo Skills for Business Analysts

  • 1. How to Rock a Software Demonstration Heather L. Cole Business Analytics Advisor
  • 2. Who Needs to Learn to Demo • Anyone looking to increase their performance in technology • IT Professionals • Functional areas deploying new tools • Agile project teams • Consultants • Anyone looking to get funding for a project
  • 4. Why Software Demo Skills are Important • Increases end user adoption • Secure funding for projects • Shows the results of your hard work • Opportunity to personally look like a rock star • Agile methodology requires demonstration at the end of each sprint • Sell ideas internally
  • 5. What Do You Fear Most? Top 10 Phobias 1. Public Speaking or Stage Fright – 19% 2. Death and End of Life – 16% 3. Spiders and other Arachnid Creatures – 13% 4. Darkness and Twilight – 12% 5. Heights, Altitudes, and Elevations – 11% 6. People and Social Situations – 10% 7. Flying in Airplanes – 7% 8. Open Spaces and Squares – 5% 9. Natural Thunder and Lightning – 4% 10. Confined Spaces and Small Rooms – 3% 74% of People Suffer from Speech Anxiety
  • 6. • Show up and throw up • Feature functionality overload • Monotone voice • Forgetting to include the audience Are you Boring your Audience?
  • 7. Framework for Demo Success • Audience • Tell the Story • Foresee the Objections • Practice, Practice, Practice! • Call To Action Demo Story Audience
  • 8. • Who’s attending and what do they care about? • Internal pain – No data warehouse • External pain – Report data is wrong • Requirements Discovery is essential • Sticky note exercise • Active listening • Stop solving the problem • Repeat what they told you • Try demonstrating on paper first • Go on camera, if virtual “Is Your Baby Ugly?” 93% of all communication is non-verbal Audience
  • 9. • People remember stories • Start with the pain you are solving in the eyes of the audience • Requirements Discovery • Start at the end of the story • Learn to bounce! • Your voice is an instrument • Leverage analogies • Less is more! Tell the Story
  • 10. Foresee Objections Person Objections Handling of Objection Bob – CFO I get the reports I need. Why do we need to spend more money? It requires significant hours to compile the current reports leaving no time for analysis. Jenni – IT Manager I don’t know if our end users are ready to handle these advanced tools. I think they will continue to use Excel. The trick to helping people adopt new technology is early involvement and proper training. We have a plan on how to deploy the solution so our teams can advance their skills. Address the conversation in their head!
  • 11. Call to Action • What do you want them to do? • When do you want them to do it by? • Who needs to be involved? • Validate next steps.
  • 12. Do the Time! Practice, Practice, Practice • Record yourself and score yourself • Go on camera • Do dry runs with colleagues • Don’t forget your wing man Failure to Practice is Practicing to Fail!
  • 13. Surviving a Software Demo Disaster • Don’t highlight your mistakes • Cover the screen • Have a wing man • Call a time out • Have a PowerPoint or video • Have video on someone else’s laptop
  • 14. • Know your technology • Good microphone with pop filter • Go on camera • Camera angle • Move your image right above or below the camera • Lighting • Background • Screen size matters • Designate moderators at each location The Virtual Demo
  • 16. Let’s Keep The Momentum Going! Heather L. Cole Executive Analytic Advisor Office: 813-415-2910 hcole@lodestarsolutions.com www.lodestarsolutions.com Delivering Faster Analytic Success Even Where Others Have Failed • IBM Licensing • IBM Support Renewals • IBM Analytics Small Projects • IBM Analytics Training • New Projects…