Takashi Iba's presentation slides for Collaborative Innovation Networks conference (COINs16), Rome, Italy. 8.Jun - 11.Jun 2016 Streaming and Archive of the video is available at http://coinsconference.org

1. Sociological Perspective
of the Creative Society
Takashi Iba
Faculty of Policy Management, Keio University
iba@sfc.keio.ac.jp
COINs16 - Collaborative Innovation Networks conference, Rome, Italy

2. Indicating to the
practical knowledge
of designing
Name
Pattern Language
Pattern language is a set of vocabulary describing practical
knowledge of designing in a certain domain.
A pattern language consists of patterns that describe what kind of
problem frequently occurs in a certain context, and what is a good
solution for the problem.

3. 124. Activity Pockets **
The life of a public square forms naturally
around its edge. If the edge fails, then the
space never becomes lively.
In more detail: people gravitate naturally
toward the edge of public spaces. They do not
linger out in the open. If the edge does not
provide them with places where it is natural to
linger, the space becomes a place to walk
through, not a place to stop. It is therefore clear
that a public square should be surrounded by
pockets of activity: shops, stands, benches,
displays, rails, courts, gardens, new racks. In
effect, the edge must be scalloped.
Therefore:
Surround public gathering places with
pockets of activity --- small, partly enclosed
areas at the edges, which jut forward into the
open space between the paths, and contain
activities which make it natural for people to
pause and get involved.

4. Community of
Learning
Two heads or more are likely
better than one.
You’ve realized that what you are starting to work
on is a challenging problem or activity.
▼ In this context
What you want to study is too big and too difficult
to explore alone.
Build a community of learning with people who
share similar interests.
▼ Therefore
No. 28

5. Indicating to the
practical knowledge
of designing
Name
Pattern Language
Pattern language is a set of vocabulary describing practical
knowledge of designing in a certain domain.
A pattern language consists of patterns that describe what kind of
problem frequently occurs in a certain context, and what is a good
solution for the problem.

6. Context
Problem
Solution
Context
Problem
Solution
Context
Problem
Solution
Context
Problem
Solution
Context
Problem
SolutionContext
Problem
Solution
Context
Problem
Solution
Context
Problem
Solution
Context
Problem
Solution
Context
Problem
Solution
pattern
pattern
pattern
pattern
pattern
pattern
pattern
pattern
pattern
pattern
Pattern Language
Pattern language is organized to generate quality as a whole
with collaborating with other patterns.

7. Three Generations of Pattern Language
Pattern Language 1.0
Pattern Language 2.0
Pattern Language 3.0

8. [Learning Patterns]
Creative Learning
Opportunity for Learning
Learning by Creating
Open Learning
Jump In
Copycat Learner
Effective Asking
Output-Driven Learning
Daily Use of Foreign Language
Playful Learning
Tornado of Learning
Chain of Excitement
Quantity brings Quality
Skill Embodiment
Language Shower
Tangible Growth
Thinking in Action
Prototyping
Field Diving
A Bug’s-Eye & Bird’s-Eye View
Hidden Connections
Triangular Dig
Passion for Exploration
Brain Switch
Fruit Farming
Attractive Expressions
The First-Draft-Halfway-Point
Acceleration to the Next
Community of Learning
Serendipitous Encounters
Good Rivals
Talking Thinker
Leaning by Teaching
Firm Determinations
Questioning Mind
The Right Way
Brave Changes
Frontier Finder
Self-Producer
Be Extreme!
Main Message
Touching Gift
Image of Success
Storytelling
Exploration of Words
Visual Power
Dramatic Modulation
Unexpected Evolution
Doors of Mystery
Beautiful Clarity
Perfect Portion
Cherry on Top
Mind Bridge
Reality Sharing
Participation Driver
Quality in Details
Expression Coordinator
Discomfort Removing
Significant Void
Activation Switch
Take-Home Gift
Stage Building
Reminders of Success
Construction of Confidence
Presentership
Best Effort
Personally for You
Invitation to the World
Improvised Presentation
Reflecting Forwards
Unique Presenter
Aesthetics of Presenting
Be Authentic!
[Survival Language]
Survival Action Gift
Safe Sleep Zone
Storage Area
Door Space
Reverse L-Shape Lock
Biting Lock
Roots of TV
Extrastock
Daily Use of Reserves
Crowbar
Life over Furniture
Evacuation Before Fire-Fighting
Armadillo Pose
Cover and Lock
Kick Signal
Evacuation Initiator
Repetition of Better Decision
[Change Making Patterns]
Know Yourself
Yes, and
Energy Checkup
Microvision
Trust Your Instinc
Idol Imitation
Juice Work and Life
Frontiership
Detective Eyes
Market Research
3W1H
Leverage Point
Field Diving
Quick Actions
Training for Innovation
Sustainable System
Root Rediscovery
Roadmap to the North Star
Success Prototyping
Invite Aliens
Excitement Delivery
Trusteam
Stage Setting
Pile of Efforts
Obsession with Everything
Inspire Evangelists
Passion Teller
Outcome Measurer
Outcome Measurer
Medium Communication
Idea Catcher
Professionalism [Generative Beauty]
Make Magic!
Charming Point
Superstar
Starting Item
Finishing Touch
Harmony with the Season
Bite of Trend
[Pattern Illustrating Patterns]
Pattern Illustrating
Can-Do List
Daily Chore
Self-Reflecting Room
Favorite Place
Voice of Experience
Turning the Tide
Live in the Moment
Self-Intro Album
Own Way of Expressing
Gift of Words
Going Together
Team Leader
Family Expert
The Three Consultants
Disclosing Chat
Chance to Shine
Preparation for the Dream
Make it Funny
Usual Talk
The Seen World
Personal Time
Emotion Switch
Casual Counseling
Special Day
Generational Mix
The Amusement Committee
Hint of Feelings
Job-Specific Contributions
On-the-Spot Helper
Encouraging Supporter
Personal Connections
Mix-Up Event
Inventing Jobs
Delivering the Voice
Warm Design
7348457813129
ISBN 978-1-312-73484-5
90000
[Collaboration Patterns]
Creative Collaboration
Mission for the Future
Innovative Ways
Create a Legend
Growth Spiral
Sympathetic Union
Response Rally
Feeling of Togetherness
Part to Contribute
Vinyl Lavatory
Breaker Off
Contact by Any Means
[Presentation Patterns]
Creative Presentation
Return of Growth
Spontaneous Commitments
Loose Connections
Vulnerability Disclosure
Words of Thanks
Emergence Vigor
Loaf of Time
Collaborative Field
Activity Footprints
Chaotic Path to Breakthrough
Ideas Taking Shape
Inside Innovator
Roadmap to the Goal
Improvised Roles
Spadework for Creativity
Power to Change the World
Quality Line
Creative Clashes
Generative Destruction
Beyond Expectations
Project Followers
Strategic Developments
Context of the World
Endurance to Continue Creating
Polishing Senses
[Words For a Journey]
A New Journey
The First Step
Departure Announcement
Travel Plan
Fellow Travelers
Personal Attributes
Guaranteed Fashion
Hint Harvesting
Metamorphosis
Cinderella Makeover
Go Natural
Small Accomplishments
Treat Time
Positive Thinking
Courage to Leave
Compatibility Test
Smart Shopper
Good Care
Balanced Diet
Body Cycle
Tomorrow’s Body Shape
Fateful Encounters
Personal Wonderland
Concept of the Brand
The Secret Ingredient
Lavish Makeover
Dream Day
Growing with Love
Cheer-up Cookies
Spice it up!
Boot Button
Ignition Question
Feel the Soul
Various Sides
Space Out
Back to the Start
Power from the Past
Role Model
Be Passionate!
My Story
Live Thoroughly
Luminous Intellect
Deep Inner Calm
Candid Sentiments
Noticing Mind
Sunnyspot
Essential Message
Moving Characters
Symbolic Representation
Center Words Hunting
Overall Rough Sketch
Sketches of Details
Image of Motion
Word Association Game
Deciding the Amount
Layout of Space
Instinct Direction
Zooming Out
Lively Peak Capture
Acting Illustrator
Time Symbol
Mood Unity
Consistent Story
Composition Differentiation
Strangeness Busters
Simple Illustration
Illustration Fans
Intriguing Doodles
External Inspiration
Third Person View
Polishing Word Sense
Stock of Expressions
Improving by Drawing
[Holistic Pattern-Mining]
Holistic Pattern Mining
Element Mining
My Own Experience
Posting Notes
Describe it Thoroughly
Re-Mining
Visual Clustering
Deep Connections
Dyadic Comparison
Balance the Islands
Plain Labels

9. [Learning Patterns]
Creative Learning
Opportunity for Learning
Learning by Creating
Open Learning
Jump In
Copycat Learner
Effective Asking
Output-Driven Learning
Daily Use of Foreign Language
Playful Learning
Tornado of Learning
Chain of Excitement
Quantity brings Quality
Skill Embodiment
Language Shower
Tangible Growth
Thinking in Action
Prototyping
Field Diving
A Bug’s-Eye & Bird’s-Eye View
Hidden Connections
Triangular Dig
Passion for Exploration
Brain Switch
Fruit Farming
Attractive Expressions
The First-Draft-Halfway-Point
Acceleration to the Next
Community of Learning
Serendipitous Encounters
Good Rivals
Talking Thinker
Leaning by Teaching
Firm Determinations
Questioning Mind
The Right Way
Brave Changes
Frontier Finder
Self-Producer
Be Extreme!
Main Message
Touching Gift
Image of Success
Storytelling
Exploration of Words
Visual Power
Dramatic Modulation
Unexpected Evolution
Doors of Mystery
Beautiful Clarity
Perfect Portion
Cherry on Top
Mind Bridge
Reality Sharing
Participation Driver
Quality in Details
Expression Coordinator
Discomfort Removing
Significant Void
Activation Switch
Take-Home Gift
Stage Building
Reminders of Success
Construction of Confidence
Presentership
Best Effort
Personally for You
Invitation to the World
Improvised Presentation
Reflecting Forwards
Unique Presenter
Aesthetics of Presenting
Be Authentic!
[Survival Language]
Survival Action Gift
Safe Sleep Zone
Storage Area
Door Space
Reverse L-Shape Lock
Biting Lock
Roots of TV
Extrastock
Daily Use of Reserves
Crowbar
Life over Furniture
Evacuation Before Fire-Fighting
Armadillo Pose
Cover and Lock
Kick Signal
Evacuation Initiator
Repetition of Better Decision
[Change Making Patterns]
Know Yourself
Yes, and
Energy Checkup
Microvision
Trust Your Instinc
Idol Imitation
Juice Work and Life
Frontiership
Detective Eyes
Market Research
3W1H
Leverage Point
Field Diving
Quick Actions
Training for Innovation
Sustainable System
Root Rediscovery
Roadmap to the North Star
Success Prototyping
Invite Aliens
Excitement Delivery
Trusteam
Stage Setting
Pile of Efforts
Obsession with Everything
Inspire Evangelists
Passion Teller
Outcome Measurer
Outcome Measurer
Medium Communication
Idea Catcher
Professionalism [Generative Beauty]
Make Magic!
Charming Point
Superstar
Starting Item
Finishing Touch
Harmony with the Season
Bite of Trend
[Pattern Illustrating Patterns]
Pattern Illustrating
Can-Do List
Daily Chore
Self-Reflecting Room
Favorite Place
Voice of Experience
Turning the Tide
Live in the Moment
Self-Intro Album
Own Way of Expressing
Gift of Words
Going Together
Team Leader
Family Expert
The Three Consultants
Disclosing Chat
Chance to Shine
Preparation for the Dream
Make it Funny
Usual Talk
The Seen World
Personal Time
Emotion Switch
Casual Counseling
Special Day
Generational Mix
The Amusement Committee
Hint of Feelings
Job-Specific Contributions
On-the-Spot Helper
Encouraging Supporter
Personal Connections
Mix-Up Event
Inventing Jobs
Delivering the Voice
Warm Design[Collaboration Patterns]
Creative Collaboration
Mission for the Future
Innovative Ways
Create a Legend
Growth Spiral
Sympathetic Union
Response Rally
Feeling of Togetherness
Part to Contribute
Vinyl Lavatory
Breaker Off
Contact by Any Means
[Presentation Patterns]
Creative Presentation
Return of Growth
Spontaneous Commitments
Loose Connections
Vulnerability Disclosure
Words of Thanks
Emergence Vigor
Loaf of Time
Collaborative Field
Activity Footprints
Chaotic Path to Breakthrough
Ideas Taking Shape
Inside Innovator
Roadmap to the Goal
Improvised Roles
Spadework for Creativity
Power to Change the World
Quality Line
Creative Clashes
Generative Destruction
Beyond Expectations
Project Followers
Strategic Developments
Context of the World
Endurance to Continue Creating
Polishing Senses
[Words For a Journey]
A New Journey
The First Step
Departure Announcement
Travel Plan
Fellow Travelers
Personal Attributes
Guaranteed Fashion
Hint Harvesting
Metamorphosis
Cinderella Makeover
Go Natural
Small Accomplishments
Treat Time
Positive Thinking
Courage to Leave
Compatibility Test
Smart Shopper
Good Care
Balanced Diet
Body Cycle
Tomorrow’s Body Shape
Fateful Encounters
Personal Wonderland
Concept of the Brand
The Secret Ingredient
Lavish Makeover
Dream Day
Growing with Love
Cheer-up Cookies
Spice it up!
Boot Button
Ignition Question
Feel the Soul
Various Sides
Space Out
Back to the Start
Power from the Past
Role Model
Be Passionate!
My Story
Live Thoroughly
Luminous Intellect
Deep Inner Calm
Candid Sentiments
Noticing Mind
Sunnyspot
Essential Message
Moving Characters
Symbolic Representation
Center Words Hunting
Overall Rough Sketch
Sketches of Details
Image of Motion
Word Association Game
Deciding the Amount
Layout of Space
Instinct Direction
Zooming Out
Lively Peak Capture
Acting Illustrator
Time Symbol
Mood Unity
Consistent Story
Composition Differentiation
Strangeness Busters
Simple Illustration
Illustration Fans
Intriguing Doodles
External Inspiration
Third Person View
Polishing Word Sense
Stock of Expressions
Improving by Drawing
[Holistic Pattern-Mining]
Holistic Pattern Mining
Element Mining
My Own Experience
Posting Notes
Describe it Thoroughly
Re-Mining
Visual Clustering
Deep Connections
Dyadic Comparison
Balance the Islands
Plain Labels
10 Years
25+ Pattern Languages
1000+ Patterns
7348457813129
ISBN 978-1-312-73484-5
90000

10. Pattern Languages
are media for supporting
individual creativity & collaboration

11. People of a Creative Society could create their own goods, tools, concepts,
knowledge, mechanisms, and ultimately, the future with their own hands.
Creation in this society would no longer be limited to just companies and
organizations but could be performed by each and every individual
according to their own satisfaction.

12. コンセプトの時代
情報の時代
工業の時代
Daniel Pink, A Whole New Mind: Moving from the Information
Age to the Conceptual Age, Riverhead Books, 2005

13. People of a Creative Society could create their own goods, tools, concepts,
knowledge, mechanisms, and ultimately, the future with their own hands.
Creation in this society would no longer be limited to just companies and
organizations but could be performed by each and every individual
according to their own satisfaction.

14. Iba T (2007) “Social System Analysis of Open Collaboration: Reconsidering Open Source
Development,” Journal of The Infosocionomics Society, Vol.2 No.2, in Japanese, pp.34-51
Open-Source Development of the Linux OS
in the Linux-Activists mailing list

15. Open-Source Development of the Linux OS
in the comp.os.minix Newsgroup
Iba T (2007) “Social System Analysis of Open Collaboration: Reconsidering Open Source
Development,” Journal of The Infosocionomics Society, Vol.2 No.2, in Japanese, pp.34-51

16. Open-Collaboration of Editing Wikipedia Articles
Iba T, Matsuzuka K, Muramatsu D (2011) "Editorial Collaboration Networks of Wikipedia Articles in
Various Languages," International Conference on Collaborative Innovation Networks 2011 (COINs2011)

17. Creative Society
Co-Creation
in a

18. Sociological Perspective
of the Creative Society

19. Niklas Luhmann
http://www.mt-online.de/start/letzte_meldungen_aus_der_region/4219080_Bielefeld_Universitaet_Bielefeld_erwirbt_Nachlass_von_Luhmann.html
(1927–1998)
a sociologist who persistently studied the
various domains of society and built what
is called as a grand theory of society. He
tackled fundamental questions regarding
how societies are possible.

20. Lehmann tackled fundamental questions …
How are societies possible?
with systems theory

21. Social Systems Theory
Niklas Luhmann, Soziale Systeme: Grundriß
einer allgemeinen Theorie, Suhrkamp Verlag,
1984
Niklas Luhmann, Social Systems,
Stanford University Press, 1995
Niklas Luhmann, Die Gesellschaft der
Gesellschaft, Suhrkamp Verlag, 1997
Niklas Luhmann, Theory of Society,
Volume 1 & 2, Stanford University
Press, 2012 & 2013

22. Luhmann studied many social domains, such as economy, law, science,
politics, art, education, religion, mass media, medical care, and family.
He revealed the construction and mechanism of our present society.
Consideration with the Social Systems Theory

23. Drawing the future vision by projecting the Social
Systems Theory into the future
In our study,
Society
economy
la
science
art
religion
edu
having / not-having
payment / non-payment
legal
true / false
beautiful / ugly
fit / does not fit
immanence / transcendence
better (per
medical care
family
sick / healthy
sick / healthy
co-creation
better quality / worse quality

24. FutureThe best way to predict the future
is to invent it.
— Alan Kay

25. Drawing the future vision by projecting the Social
Systems Theory into the future
In our study,
Society
economy
la
science
art
religion
edu
having / not-having
payment / non-payment
legal
true / false
beautiful / ugly
fit / does not fit
immanence / transcendence
better (per
medical care
family
sick / healthy
sick / healthy
co-creation
better quality / worse quality

26. Co-Creation
1. Creative society has a co-creation system as
a social functional system.
2. The function of the co-creation system
would supply creativity especially in a
collaborative way
3. Code of co-creation system is better/worse
regarding quality.
4. Programs of co-creation system would be
patterns in pattern languages.
5. The symbolically generalized
communication media of co-creation system
would be pattern languages.
Society
economy
science
art
religion
ed
having / not-having
payment / non-payment
leg
true / false
beautiful / ugly
fit / does not fit
immanence / transcendence
better (pfamily
co-creation
better quality / worse quality
Conclusion: Creative Society

27. Communication
Functional Differentiation
Code
Program
Symbolically Generalized Communication Media
Structural Coupling
Concepts from Social Systems Theory
Autopoietic System

28. element of social system
Communication

29. The Social Systems Theory considers
society as an system whose element is communication
Only communications are elements of system.
Human, actor, and mind are not element of the system,
but belong to the environment of the social system.

30. Social system is reproduction networks of
communication
Communication can have no duration. It is momentary operation.
Therefore, communication must be reproduced constantly for the
system to exist.

31. Autopoietic system
From an operations viewpoint, such a social system is a closed system
as it cannot send or receive communication outside the system.
This kind of system called as autopoietic systems (Maturana and
Varela, 1972; Luhmann, 1984).
“auto” (αυτό) = “self-”
“poiesis” (ποίησις) = “production”

32. A reduction in overwhelming complexity is necessary for society
to maintain its social order. Luhmann proposed some forms of
differentiation in the history of society:
Modern society is considered as a functional differentiated society
Segmentary differentiation
Center–periphery differentiation and Stratificatory differentiation
Functional differentiation
Modern Society
by Niklas Luhmann

33. Society
economy
law
science
politics
art
religion
education
mass media
having / not-having
payment / non-payment
legal / illegal
true / false
beautiful / ugly
fit / does not fit
information / non-information
immanence / transcendence
better / worse
medial care
family
sick / healthy
sick / healthy
government / opposite
Modern Society
“What is important is that at some point or other, the recursivity of autopoietic
reproduction began to take hold and achieved closure, after which only politics
counted for politics, only art for art, only aptitude and willingness to learn for
education, only capital and profit for the economy.…” (Luhmann, 2013)
by Niklas Luhmann

34. Society
economy
law
science
politics
art
religion
education
mass media
having / not-having
payment / non-payment
legal / illegal
true / false
beautiful / ugly
fit / does not fit
information / non-information
immanence / transcendence
better / worse
medial care
family
sick / healthy
sick / healthy
government / opposite
Functional Systems
Economy: Ensuring future supply under the condition of scarcity
Law: Stabilizing normative expectations
Science: Acquiring and generating new knowledge
Politics: Enabling to enforce binding decisions collectively
Art: Providing new ways of observing society by pointing to an imaginary order
Education: Changing people to prepare for communication that takes place in society
Religion: Translating the indeterminacy of the world into a meaningful order
Mass media: Contributing to construction of reality in the society
Systems and Functions
by Niklas Luhmann

35. Luhmann studied many social domains, such as economy, law, science,
politics, art, education, religion, mass media, medical care, and family.
He revealed the construction and mechanism of our present society.
Consideration with the Social Systems Theory

36. taxes &
charges
constitution
law
politics
education
science
university
expert
advices
references &
certificates
economy
art medical care
sick leave
religion
mass
mediaart trade
(galleries)
property &
contract
mention
advertising
family
Structural Coupling between Functional Systems
• Functional systems relate to each other
by way of structural coupling.
• Structural coupling is a way of creating
influence between systems without having common elements.
• Functional systems may influence each other via structure, which
regulates the scope of possibility in communication.
• Each functional system works for its own specific function to realize the
society while loosely influencing one another, but without central control.
by Niklas Luhmann

37. taxes &
charges
constitution
law
politics
education
science
university
expert
advices
references &
certificates
economy
art medical care
sick leave
religion
mass
mediaart trade
(galleries)
property &
contract
mention
advertising
family
Structural Coupling between Functional Systems
taxes and charges between politics and the economy
constitutional authority between politics and law
property and contract between economy and law
references and certificates between economy and education
universities between science and education
expert advice between science and politics
advertising between economy and mass media
references between politics and mass media
art trade (galleries) between art and economy
Structures for
Structural Coupling
by Niklas Luhmann

38. How is the Creative Society described
with the Social Systems Theory?

39. Society
economy
law
science
politics
art
religion
education
mass media
having / not-having
payment / non-payment
legal / illegal
true / false
beautiful / ugly
fit / does not fit
information / non-information
immanence / transcendence
better (performance) / worse (performance)
medical care
family
sick / healthy
sick / healthy
government / opposite
co-creation
better quality / worse quality
Modern Society, in the age of the Creative Society
Co-creation: Supplying creativity, especially in a collaborative way
Additional System and Function
In my view, the creative society
is in modern society, not post-
modern, because even in
creative society, functional
differentiation is still at work as
economy, law, and science.

40. Society
economy
law
science
politics
art
religion
education
mass media
having / not-having
payment / non-payment
legal / illegal
true / false
beautiful / ugly
fit / does not fit
information / non-information
immanence / transcendence
better (performance) / worse (performance)
medical care
family
sick / healthy
sick / healthy
government / opposite
co-creation
better quality / worse quality
Modern Society, in the age of the Creative Society
Co-creation: Supplying creativity, especially in a collaborative way
Additional System and Function
Society
economy
law
science
politics
art
religion
education
mass media
having / not-having
payment / non-payment
legal / illegal
true / false
beautiful / ugly
fit / does not fit
information / non-information
immanence / transcendence
better (performance) / worse (performance)
medical care
family
sick / healthy
sick / healthy
government / opposite
co-creation
better quality / worse quality

41. Structural Coupling of Co-Creation System
• products and services
between economy and co-creation
• tools between science and co-creation
• policy between politics and co-creation
• license between law and co-creation
• content between mass media and co-creation
• art work between art and co-creation
• learning between education and co-creation
law
politics
education
science
economy
art
medical care
religion
mass
media
family
co-creation
products
& services
policy
license
contentstools
learning
art works
facilities
& method

42. Society
economy
law
science
politics
art
religion
education
mass media
having / not-having
payment / non-payment
legal / illegal
true / false
beautiful / ugly
fit / does not fit
information / non-information
immanence / transcendence
better (performance) / worse (performance)
medical care
family
sick / healthy
sick / healthy
government / opposite
co-creation
better quality / worse quality
How is co-creation system emerging?

43. Communication
Functional Differentiation
Code
Program
Symbolically Generalized Communication Media
Structural Coupling
Concepts from Social Systems Theory
Autopoietic System

44. “Social systems arise through the initiation of communication,
and develop autopoietically from within themselves”
(Luhmann, 2013)
“My position is that binary codes having these characteristics
occur in social evolution and that, if they are put into
operation, corresponding systems tend to be differentiated”
(Luhmann, 1989)
http://www.radiobremen.de/wissen/
Code
by Niklas Luhmann

45. Code
Economy: Having / Not-having, Payment / Non-payment
Law: Legal / Illegal
Science: True / False
Politics: Government / Opposition
Art: Beautiful / Ugly, Fit / Does not fit
Education: Better / Worse, in performance
Religion: Immanence / Transcendence
Mass media: Information / Non-information
Code for Functional System
Each functional system carries out its operations of autopoiesis through a
binary code, two-sided form as a way to describe society, that can be seen
as simply code.
Functional systems structure communication within according to their
own codes.
All communication relates to a code belonging to the system of that code.
Society
economy
law
science
politics
art
religion
education
mass media
having / not-having
payment / non-payment
legal / illegal
true / false
beautiful / ugly
fit / does not fit
information / non-information
immanence / transcendence
better / worse
medial care
family
sick / healthy
sick / healthy
government / opposite
A / not-A
by Niklas Luhmann

46. Code
“The legal system receives its
autopoiesis through coding the
difference between what is
legal and what is illegal”
(Luhmann, 1989)
“The difference between true
and false is what matters for
science’s code” (Luhmann,
1989)
Society
economy
law
science
politics
art
religion
education
mass media
having / not-having
payment / non-payment
legal / illegal
true / false
beautiful / ugly
fit / does not fit
information / non-information
immanence / transcendence
better / worse
medial care
family
sick / healthy
sick / healthy
government / opposite
“For a description of modern society one will have to admit that
important and distinctively modern function systems have become
identified through a binary code that is specifically valid for each of
them” (Luhmann, 1989)
A / not-A
by Niklas Luhmann

47. Program
Programs express the decision rules to assign each target to a positive
side or a negative side of the binary code.
For example,
In the legal system, the distinctions between what is legal and what is
illegal are carried out based on legal norms such as existing laws and
previous legal decisions.
In science, theories and methods are used as programs to determine the
difference between true or false.
In mass media, which structure their communication code of information/
non-information based on several programs such as, news and in-depth
reporting, advertising, and entertainment.
A / not-A
?
by Niklas Luhmann

48. Code is strictly fixed.
Programs can change over the long term.
This combination of unchangeable and changeable is a secret in
managing the complexity and openness of further possibilities.
A / not-A
?
Economy: Prices, investment programs, liquidity assessment programs
Law: Legal norms (laws, previous legal decisions), courtroom proceedings
Science: Theories, methods
Politics: Manifests, styles
Education: Curricula and readings
Mass media: News & in-depth reporting, advertising, entertainment
Programs for Functional System
Program
by Niklas Luhmann

49. Society
law
science
politics
art
religion
education
mass media
having / not-having
payment / non-payment
legal / illegal
true / false
beautiful / ugly
fit / does not fit
information / non-information
immanence / transcendence
better (performance) / worse (performance)
medical care
family
sick / healthy
sick / healthy
government / opposite
co-creation
better quality / worse quality
What are code and programs
for co-creation system?

50. Context
Problem
Solution
Context
Problem
Solution
Context
Problem
Solution
Context
Problem
Solution
Context
Problem
SolutionContext
Problem
Solution
Context
Problem
Solution
Context
Problem
Solution
Context
Problem
Solution
Context
Problem
Solution
pattern
pattern
pattern
pattern
pattern
pattern
pattern
pattern
pattern
pattern
Program
Pattern languages are collections of
patterns that describe practical
knowledge of designing in a certain
domain and define what is good.
A / not-A
?
Co-Creation: Patterns in pattern languages
Co-Creation: Better / worse, in quality
Code
Code and Programs for Co-Creation System

51. Christopher Alexander, Sara Ishikawa, Murray Silverstein,
with Max Jacobson, Ingrid Fiksdahl-King, and Shlomo Angel,
A Pattern Language: Towns, Buildings, Construction,
Oxford University Press, 1977

52. 124. Activity Pockets **
The life of a public square forms naturally
around its edge. If the edge fails, then the
space never becomes lively.
In more detail: people gravitate naturally
toward the edge of public spaces. They do not
linger out in the open. If the edge does not
provide them with places where it is natural to
linger, the space becomes a place to walk
through, not a place to stop. It is therefore clear
that a public square should be surrounded by
pockets of activity: shops, stands, benches,
displays, rails, courts, gardens, new racks. In
effect, the edge must be scalloped.
Therefore:
Surround public gathering places with
pockets of activity --- small, partly enclosed
areas at the edges, which jut forward into the
open space between the paths, and contain
activities which make it natural for people to
pause and get involved.

53. 139. Farmhouse Kitchen **
The isolated kitchen, separate from the
family and considered as an efficient but
unpleasant factory for food I as hangover
from the days of servants; and the more
recent days when women willingly took
over the servants’ role.
The difficulties which surround the
situation will only disappear, finally, when all
the members of the family are able to accept,
fully, the fact that taking care of themselves
by cooking is as much a part of life as taking
care of themselves by eating.
We are convinced that the solution lies in the
pattern of the old farmhouse kitchen. In the
farmhouse kitchen, kitchen work and family
activity were completely integrated in one big
room. The family activity centered around a big
table in the middle: here they ate, talked, played
cards, and did work of all kinds including some
of the food preparation. The kitchen work was
done communally both on the table, and on
counters round the walls. And there might have
been a comfortable old chair in the corner where
someone could sleep through the activities.
Therefore:
Make the kitchen bigger than usual, big
enough to include the “family room” space,
and place it near the center of the commons,
not so far back in the house as an ordinary
kitchen. Make it large enough to hold a good
big and chairs, some soft and some hard, with
counters and stove and sink around the edge
of the room; and make it a bright and
comfortable room.

54. 159. Light on Two Sides of
Every Room **
When they have a choice, people will
always gravitate to those rooms which have
light on two sides, and leave the rooms
which are lit only from one side unused and
empty.
This pattern, perhaps more than any other
single pattern, determines the success or
failure of a room. The arrangement of
daylight in a room, and the presence of
windows on two sides, is fundamental.
Therefore:
Locate each room so that it has outdoor space
outside it on at least two sides, and then place
windows in these outdoor walls so that natural
light falls into every room from more than one
direction.

55. A Creative Presentation uses the knowledge and experience of
the audience to inspire the realization of something new. Such a
presentation can encourage the audience to realize and take
action towards the future. However, as a presentation has limited
words, how is such innovation possible? The secrets are scribed
in this book.
Presentation Patterns presents 34 distinct patterns that show
tips, methods, and views for a Creative Presentation. The
Presentation Patterns are written as a pattern language that
summarizes the design knowledge that develops from a person’s
experience into the form of a pattern. It pairs a problem that
occurs in a certain context of a design with its solution and gives
it a name. The users of a pattern language must select a pattern
on the basis of the context in which it is being used, and fit the
abstract solution to their specific situation.
The Presentation Patterns introduced here is a pattern language
to help ensure a Creative Presentation. Along with discovering
methods to give an effective presentation, we hope you can also
imagine the possibilities that pattern languages offer. Read
through the pages and use any or all of the Presentation
Patterns to make your presentation creative.
Takashi Iba is an associate professor at the Faculty of Policy
Management and the Graduate School of Media and
Governance at Keio University, Japan. He received a Ph.D. in
Media and Governance from Keio University in 2003, and
continued as a visiting scholar at the MIT Center for Collective
Intelligence during the 2009 academic year. With collaborating
with his students, Dr. Iba created many pattern languages
concerning human actions. He authored Learning Patterns
(2014), Collaboration Patterns (2014), and many academic
books in Japanese such as the bestselling Introduction to
Complex Systems (1998).
Takashi Iba with Iba Laboratory
Presentation Patterns
A Pattern Language for Creative Presentations
CreativeShiftIBAPresentationPatterns―APatternLanguageforCreativePresentations
Takashi Iba with Iba Laboratory, Presentation
Patterns: A Pattern Language for Creative
Presentation, CreativeShift Lab, 2014
A Pattern Language for Creative Presentations
• Iba, T., Matsumoto, A. and Harasawa, K., "Presentation
Patterns: A Pattern Language for Creative Presentations," in
the 17th European Conference on Pattern Languages of
Programs (EuroPLoP2012), 2012
• Iba, T., Isaku, T., “Presentation Patterns: A Pattern Language
for Creative Presentations, Part I,” in the 10th Latin American
Conference on Pattern Languages of Programs
(SugarLoafPLoP2014), 2014

56. Creative Presentation Main Message Touching Gift
Image of Success Storytelling Exploration of Words
Visual Power Dramatic Modulation Unexpected Evolution
Doors of Mystery Beautiful Clarity Perfect Portion
Cherry on Top Mind Bridge Reality Sharing
Participation Driver Quality in Details
Expression
Coordinator
DINOSAUR
Discomfort Removing Significant Void Activation Switch
Take-Home Gift Stage Building
Reminders
of Success
Presentership Best Effort
Construction of
Confidence
Invitation to the World
Improvised
Presentation
Personally for You
Unique Presenter
Aesthetics of
Presenting
Reflecting Forwards
Be Authentic!
A Pattern Language for Creative Presentations
Takashi Iba with Iba Laboratory, Presentation
Patterns: A Pattern Language for Creative
Presentation, CreativeShift Lab, 2014
34 patterns for designing creative presentations
A Creative Presentation uses the knowledge and experience of
the audience to inspire the realization of something new. Such a
presentation can encourage the audience to realize and take
action towards the future. However, as a presentation has limited
words, how is such innovation possible? The secrets are scribed
in this book.
Presentation Patterns presents 34 distinct patterns that show
tips, methods, and views for a Creative Presentation. The
Presentation Patterns are written as a pattern language that
summarizes the design knowledge that develops from a person’s
experience into the form of a pattern. It pairs a problem that
occurs in a certain context of a design with its solution and gives
it a name. The users of a pattern language must select a pattern
on the basis of the context in which it is being used, and fit the
abstract solution to their specific situation.
The Presentation Patterns introduced here is a pattern language
to help ensure a Creative Presentation. Along with discovering
methods to give an effective presentation, we hope you can also
imagine the possibilities that pattern languages offer. Read
through the pages and use any or all of the Presentation
Patterns to make your presentation creative.
Takashi Iba is an associate professor at the Faculty of Policy
Management and the Graduate School of Media and
Governance at Keio University, Japan. He received a Ph.D. in
Media and Governance from Keio University in 2003, and
continued as a visiting scholar at the MIT Center for Collective
Intelligence during the 2009 academic year. With collaborating
with his students, Dr. Iba created many pattern languages
concerning human actions. He authored Learning Patterns
(2014), Collaboration Patterns (2014), and many academic
books in Japanese such as the bestselling Introduction to
Complex Systems (1998).
Takashi Iba with Iba Laboratory
Presentation Patterns
A Pattern Language for Creative Presentations
CreativeShiftIBAPresentationPatterns―APatternLanguageforCreativePresentations

57. [Learning Patterns]
Creative Learning
Opportunity for Learning
Learning by Creating
Open Learning
Jump In
Copycat Learner
Effective Asking
Output-Driven Learning
Daily Use of Foreign Language
Playful Learning
Tornado of Learning
Chain of Excitement
Quantity brings Quality
Skill Embodiment
Language Shower
Tangible Growth
Thinking in Action
Prototyping
Field Diving
A Bug’s-Eye & Bird’s-Eye View
Hidden Connections
Triangular Dig
Passion for Exploration
Brain Switch
Fruit Farming
Attractive Expressions
The First-Draft-Halfway-Point
Acceleration to the Next
Community of Learning
Serendipitous Encounters
Good Rivals
Talking Thinker
Leaning by Teaching
Firm Determinations
Questioning Mind
The Right Way
Brave Changes
Frontier Finder
Self-Producer
Be Extreme!
Main Message
Touching Gift
Image of Success
Storytelling
Exploration of Words
Visual Power
Dramatic Modulation
Unexpected Evolution
Doors of Mystery
Beautiful Clarity
Perfect Portion
Cherry on Top
Mind Bridge
Reality Sharing
Participation Driver
Quality in Details
Expression Coordinator
Discomfort Removing
Significant Void
Activation Switch
Take-Home Gift
Stage Building
Reminders of Success
Construction of Confidence
Presentership
Best Effort
Personally for You
Invitation to the World
Improvised Presentation
Reflecting Forwards
Unique Presenter
Aesthetics of Presenting
Be Authentic!
[Survival Language]
Survival Action Gift
Safe Sleep Zone
Storage Area
Door Space
Reverse L-Shape Lock
Biting Lock
Roots of TV
Extrastock
Daily Use of Reserves
Crowbar
Life over Furniture
Evacuation Before Fire-Fighting
Armadillo Pose
Cover and Lock
Kick Signal
Evacuation Initiator
Repetition of Better Decision
[Change Making Patterns]
Know Yourself
Yes, and
Energy Checkup
Microvision
Trust Your Instinc
Idol Imitation
Juice Work and Life
Frontiership
Detective Eyes
Market Research
3W1H
Leverage Point
Field Diving
Quick Actions
Training for Innovation
Sustainable System
Root Rediscovery
Roadmap to the North Star
Success Prototyping
Invite Aliens
Excitement Delivery
Trusteam
Stage Setting
Pile of Efforts
Obsession with Everything
Inspire Evangelists
Passion Teller
Outcome Measurer
Outcome Measurer
Medium Communication
Idea Catcher
Professionalism [Generative Beauty]
Make Magic!
Charming Point
Superstar
Starting Item
Finishing Touch
Harmony with the Season
Bite of Trend
[Pattern Illustrating Patterns]
Pattern Illustrating
Can-Do List
Daily Chore
Self-Reflecting Room
Favorite Place
Voice of Experience
Turning the Tide
Live in the Moment
Self-Intro Album
Own Way of Expressing
Gift of Words
Going Together
Team Leader
Family Expert
The Three Consultants
Disclosing Chat
Chance to Shine
Preparation for the Dream
Make it Funny
Usual Talk
The Seen World
Personal Time
Emotion Switch
Casual Counseling
Special Day
Generational Mix
The Amusement Committee
Hint of Feelings
Job-Specific Contributions
On-the-Spot Helper
Encouraging Supporter
Personal Connections
Mix-Up Event
Inventing Jobs
Delivering the Voice
Warm Design[Collaboration Patterns]
Creative Collaboration
Mission for the Future
Innovative Ways
Create a Legend
Growth Spiral
Sympathetic Union
Response Rally
Feeling of Togetherness
Part to Contribute
Vinyl Lavatory
Breaker Off
Contact by Any Means
[Presentation Patterns]
Creative Presentation
Return of Growth
Spontaneous Commitments
Loose Connections
Vulnerability Disclosure
Words of Thanks
Emergence Vigor
Loaf of Time
Collaborative Field
Activity Footprints
Chaotic Path to Breakthrough
Ideas Taking Shape
Inside Innovator
Roadmap to the Goal
Improvised Roles
Spadework for Creativity
Power to Change the World
Quality Line
Creative Clashes
Generative Destruction
Beyond Expectations
Project Followers
Strategic Developments
Context of the World
Endurance to Continue Creating
Polishing Senses
[Words For a Journey]
A New Journey
The First Step
Departure Announcement
Travel Plan
Fellow Travelers
Personal Attributes
Guaranteed Fashion
Hint Harvesting
Metamorphosis
Cinderella Makeover
Go Natural
Small Accomplishments
Treat Time
Positive Thinking
Courage to Leave
Compatibility Test
Smart Shopper
Good Care
Balanced Diet
Body Cycle
Tomorrow’s Body Shape
Fateful Encounters
Personal Wonderland
Concept of the Brand
The Secret Ingredient
Lavish Makeover
Dream Day
Growing with Love
Cheer-up Cookies
Spice it up!
Boot Button
Ignition Question
Feel the Soul
Various Sides
Space Out
Back to the Start
Power from the Past
Role Model
Be Passionate!
My Story
Live Thoroughly
Luminous Intellect
Deep Inner Calm
Candid Sentiments
Noticing Mind
Sunnyspot
Essential Message
Moving Characters
Symbolic Representation
Center Words Hunting
Overall Rough Sketch
Sketches of Details
Image of Motion
Word Association Game
Deciding the Amount
Layout of Space
Instinct Direction
Zooming Out
Lively Peak Capture
Acting Illustrator
Time Symbol
Mood Unity
Consistent Story
Composition Differentiation
Strangeness Busters
Simple Illustration
Illustration Fans
Intriguing Doodles
External Inspiration
Third Person View
Polishing Word Sense
Stock of Expressions
Improving by Drawing
[Holistic Pattern-Mining]
Holistic Pattern Mining
Element Mining
My Own Experience
Posting Notes
Describe it Thoroughly
Re-Mining
Visual Clustering
Deep Connections
Dyadic Comparison
Balance the Islands
Plain Labels
10 Years
25+ Pattern Languages
1000+ Patterns
7348457813129
ISBN 978-1-312-73484-5
90000

58. Context
Problem
Solution
Context
Problem
Solution
Context
Problem
Solution
Context
Problem
Solution
Context
Problem
SolutionContext
Problem
Solution
Context
Problem
Solution
Context
Problem
Solution
Context
Problem
Solution
Context
Problem
Solution
pattern
pattern
pattern
pattern
pattern
pattern
pattern
pattern
pattern
pattern
Program
Pattern languages are collections of
patterns that describe practical
knowledge of designing in a certain
domain and define what is good.
A / not-A
?
Co-Creation: Patterns in pattern languages
Co-Creation: Better / worse, in quality
Code
Code and Programs for Co-Creation System

59. Communication
Functional Differentiation
Code
Program
Symbolically Generalized Communication Media
Structural Coupling
Concepts from Social Systems Theory
Autopoietic System

60. Co-Creation
1. Creative society has a co-creation system as
a social functional system.
2. The function of the co-creation system
would supply creativity especially in a
collaborative way
3. Code of co-creation system is better/worse
regarding quality.
4. Programs of co-creation system would be
patterns in pattern languages.
5. The symbolically generalized
communication media of co-creation system
would be pattern languages.
Society
economy
science
art
religion
ed
having / not-having
payment / non-payment
leg
true / false
beautiful / ugly
fit / does not fit
immanence / transcendence
better (pfamily
co-creation
better quality / worse quality
Conclusion: Creative Society

61. Pattern Language
Pattern language is organized to generate quality as a whole
with collaborating with other patterns.
Pattern language is a set of vocabulary describing practical
knowledge of designing in a certain domain.
Context
Problem
Solution
Context
Problem
Solution
Context
Problem
Solution
Context
Problem
Solution
Context
Problem
SolutionContext
Problem
Solution
Context
Problem
Solution
Context
Problem
Solution
Context
Problem
Solution
Context
Problem
Solution
pattern
pattern
pattern
pattern
pattern
pattern
pattern
pattern
pattern
pattern

62. WORKSHOP IDEA GENERATION WORKSHOP FOR SOCIAL INNOVATIONS WITH PATTERN LANGUAGES
WORKSHOP LENGTH 2 HOURS
INSTRUCTOR • TAKASHI IBA, PhD, Faculty of Policy Management, Keio University
• MAKOTO OKADA , R&D Strategy and Planning Office, Fujitsu Laboratories, Ltd.
• AYAKA YOSHIKAWA , Faculty of Environment and Information Studies, Keio University
What to bring to the workshop
Please bring your pen. No special items or prior knowledge are necessary.
Idea Generation Workshop for Social Innovations with Pattern Languages
WORKSHOP
WHAT YOU WILL LEARN
After the workshop you will be ca-
pable of:
•
•
•
•
•
O
-
Takashi Iba
-
is an Associate Professor in the Faculty of Policy Management at Keio University.
He received a Ph.D. in Media and Governance from Keio University. Dr. Iba is a board
member of The Hillside Group, which promotes pattern languages. Collaborating with
his students, he authored Learning Patterns (2014), Presentation Patterns (2014),
Collaboration Patterns (2014), Words for a Journey (2015), and many other books in
Japanese such as the bestselling Introduction to Complex Systems (1998), Social
Systems Theory (2011), Pattern Language (2013), and Project Design Patterns (2016).
ur society is becoming more complex and diverse day by day. In such a
society, creation and innovation should be no longer limited to just com-
panies and governments, but is entrusted to each and every individual who
collaborate with others. We are approaching the age of “Creative Society,” a
society where people create their own goods, tools, concepts, knowledge,
mechanisms, and ultimately the future with their own hands.
Within a creative society, we believe that pattern languages are key media
for supporting creative acts. A Pattern Language is a collection of informa-
tion called “patterns,” which together works in a language-like structure to
describe practical knowledge related to a certain field of knowledge. The idea
and method of the pattern language was invented in architecture, and then
applied to software design. After that, pattern languages have been applied to
a great variety of fields such as education, presentation, collaboration, busi-
ness, disaster prevention, and public policy.
In this workshop, you will experience how to generate new ideas toward
social innovation by using pattern languages. You will collaborate with other
participants to brainstorm ideas for social innovation through examining
patterns that mention the problems and solutions in the certain social domain.
As one of the social issues to solve, this workshop focuses on improving the
daily life of people with “dementia.” Dementia is a syndrome of deterioration
of memory, thinking, behavior, and the ability to perform daily life activities.
The number of people with dementia is rapidly increasing (over 8 million in
Japan- one in four people over the age of 65; more than 800,000 people in
UK- one in 14 people over 65 years old). Despite this critical social issue,
there have not been enough efforts to create systems, tools, and services that
allow people with dementia to live well in daily life.
In this workshop, we will together generate ideas about new supporting
systems, tools, and services toward a dementia-friendly society. Note that no
prior knowledge is necessary. We will use “Words for a Journey” Pattern
Cards which contain patterns for living well with dementia, so you can learn
about the problems people with dementia face during the workshop.
In addition, we will also use the Project Design Patterns, to turn the ideas
we brainstorm into great projects. Thus, we will be using two types of pattern
languages in this workshop for social innovation.
Understanding the idea of pattern
language, and how it enhances
creativity
Utilizing pattern languages to
generate ideas
Turning your ideas into great
projects
Facilitating a new kind of idea
generation workshops
Taking better actions for people
with dementia and their families
You are putting effort into caregiving.If you
do everything for the cared person, including the tasks
that they can
do on their own, eventually
they would become
unable to do anything.
Provide
small
opportunities
for
the
cared
person
to
contribute to the
fam
ily.
▼ In the context
▼ The
refo
re
Chance to Shine
Small contributions
matter.
21
FOR THE CARIN
G
You are putting effort into caregiving.If you
do everything for the cared person, including the tasks
that they can
do on their own, eventually
they would become
unable to do anything.
Provide
small
opportunities
for
the
cared
person
to
contribute to the
fam
ily.
▼ In the context
▼ The
refo
re
Chance to Shine
Small contributions
matter.
FOR THE CARIN
G
You have begun spending less time outside and more time
inside your home.
Staying inside your home all the time is not fun and may be
tiring.
Find a place where you can go by yourself without any
trouble, and make sure your family knows about the place
too.
▼ In the context
▼ Therefore
Favorite Place
A place outside the home,
which your family also knows about.
9FOR THE CARED
You have begun spending less time outside and more time
inside your home.
Staying inside your home all the time is not fun and may be
tiring.
Find a place where you can go by yourself without any
trouble, and make sure your family knows about the place
too.
▼ In the context
▼ Therefore
Favorite Place
A place outside the home,
which your family also knows about.
FOR THE CARED
the workshop
pen. No special items or prior knowledge are necessary.
ntion, and public policy.
you will experience how to generate new ideas toward
using pattern languages. You will collaborate with other
nstorm ideas for social innovation through examining
n the problems and solutions in the certain social domain.
al issues to solve, this workshop focuses on improving the
with “dementia.” Dementia is a syndrome of deterioration
g, behavior, and the ability to perform daily life activities.
ple with dementia is rapidly increasing (over 8 million in
people over the age of 65; more than 800,000 people in
ple over 65 years old). Despite this critical social issue,
enough efforts to create systems, tools, and services that
ementia to live well in daily life.
, we will together generate ideas about new supporting
services toward a dementia-friendly society. Note that no
necessary. We will use “Words for a Journey” Pattern
n patterns for living well with dementia, so you can learn
people with dementia face during the workshop.
ill also use the Project Design Patterns, to turn the ideas
great projects. Thus, we will be using two types of pattern
orkshop for social innovation.
with dementia and their families
You are putting effort into caregiving.If you do everything for the cared person, including the tasks
that they can do on their own, eventually they would become
unable to do anything.
Provide small opportunities for the cared person to
contribute to the family.
▼ In the context
▼ Therefore
Chance to Shine
Small contributions matter.
21
FOR THE CARING
You are putting effort into caregiving.If you do everything for the cared person, including the tasks
that they can do on their own, eventually they would become
unable to do anything.
Provide small opportunities for the cared person to
contribute to the family.
▼ In the context
▼ Therefore
Chance to Shine
Small contributions matter.
FOR THE CARING
You have begun spending less time outside and more time
inside your home.
Staying inside your home all the time is not fun and may be
tiring.
Find a place where you can go by yourself without any
trouble, and make sure your family knows about the place
too.
▼ In the context
▼ Therefore
Favorite Place
A place outside the home,
which your family also knows about.
9FOR THE CARED
You have begun spending less time outside and more time
inside your home.
Staying inside your home all the time is not fun and may be
tiring.
Find a place where you can go by yourself without any
trouble, and make sure your family knows about the place
too.
▼ In the context
▼ Therefore
Favorite Place
A place outside the home,
which your family also knows about.
FOR THE CARED
In this context
Therefore
Idea Coupling
New value results from a combination of ideas.
CREATE ● Identifying Needs ● No. 13
Create unique value by combining ideas that
come from various perspectives.
If you only focus on one aspect of your project, it will be
difficult to differentiate your project from other competitors
or create value that is unique.
You are trying to come up with the concept and value for your
project.
PDP: Project Design Patterns
In this context
Therefore
Interactive Scoring
Grade your ideas based on multiple key aspects.
CREATE ● Organizing Ideas ● No. 15
Set several key evaluation criteria to assess your
ideas and use your findings to get your project
headed in the right direction.
If you only broadly assess your ideas, you will not get insight
on details and will end up with a vague or unreliable evaluation.
You want to analyze and evaluate the ideas and tasks you
found through Thorough Listing.
PDP: Project Design Patterns
A Pattern Language for living
well with Dementia
Words for a Journey
A Pattern Language for designing
great projects
Project Design Patterns

63. Thank you!
Sociological Perspective
of the Creative Society
Takashi Iba
Faculty of Policy Management, Keio University
iba@sfc.keio.ac.jp
COINs16 - Collaborative Innovation Networks conference, Rome, Italy