This is from a presentation that I gave at the Muskogee Chamber's Success Summit.

1. How To Be a Social Media
Rock Star
Best Practices
www.SOCIALVENTION.com

2. Then

3. “Every biz owner CAN
build their bottom line
through social media
strategy.”
~ Cindy Morrison

4. Today’s customer doesn’t buy
what you SELL...
They buy who you
ARE!

5. Why Social Media?
36% TRUST advertising, but...
81% TRUST
referrals/recommendations
~ Constant Contact

6. HOPE is *NOT*
a strategy!

7. Biz Goals
Fan Base
=
Distribution

8. Biz Goals
1.
2.
3.

9. Sales Funnel

10. Who’s YOUR Target?

11. 80 / 20 Rule

12. Content is KING

13. Content Calendar
~ Facebook Posts (1-2 a day)
~ 1-3 Social Media Contests (1 a quarter)
~ Twitter Updates (3-5 a day)
~ Pinterest (4 a week)
~ YouTube Videos (2-3 a week)
~ Blog (2-3 a week)

14. What To Post
~ Consistent with brand
~ Relevant NON-SALES content
~ Thought provoking questions
~ Visual
~ Cross promotions
~ Customer loyalty/appreciation
~ Strategically promoted posts

15. Facebook ~ Family Reunion
Twitter ~ Cocktail Party
LinkedIn ~ Board Room
Pinterest ~ Bulletin Board
Instagram ~ Viral Polaroid
YouTube ~ Bite-Size TV

16. Be where your customers are!
~ Most frequently checked website
~ 1 in 4 on Facebook (Pew Research)
~ 1.32 Billion Users (14% INCREASE!)
~ 4.6 Billion “likes” (67% INCREASE!)

17. STATS!
~ 5 New Profiles Created EVERY SECOND
~ 53% Female / 47% Male
~ Highest Traffic: Midweek 1pm-3pm (bit.ly)
~ Thurs & Friday: 18% Increased Engagement (bit.ly)

18. 90% DON’T Come Back
Value! Value! Value!

19. Value #1
Information

20. Value #2
Monetary

21. Engagement

22. Branding & Tabs

23. It’s NOT LogoBook!

24. Socialvention Case Study

25. 18 Day Contest – 1k “Likes”

26. $30 Promoted Post

27. Socialvention Strategy
Paid & Organic

28. Targeted Ads
Chamber Case Study
Hiring Event ~ $168
109 Attendees
93 Qualified

29. Twitter ~ Cocktail Party

30. ~ What are people saying about your brand
~ Check the competition
~ Find potential customers & collaborators
~ Connect with media

31. @UserName
@TVNewsGal vs @CindyWMorrison

32. #Topic
#SparkandHustle & #SOCIALVENTION

33. Search.Twitter.com
#HR
#PR
#SocialMedia
#Obama
#Socialvention

34. Strategically Stalking w/
Excellence
~ Collaborators
~ Competitors
~ Customers
~ Mentors
~ Media

35. Create #Buzz!

36. Create #Buzz!

37. Customer Service

38. Reach the Media

39. LinkedIn ~ Board Room

40. Company Profile

41. LinkedIn
Add Contacts

42. LinkedIn
Join Groups

43. Pinterest ~ Bulletin Board
80%
Women

44. Pinterest Boards

45. Instagram
300+ Million Monthly Users:
Teens & Millennials (18-34) ~ 34%
Online Adult Females ~ 20%
Online Adult Males ~ 15%

46. Branding

47. Be An Expert

48. Create Emotion

49. Get Attention

50. Make A Connection

51. ~ 1 out of 2 on the Internet
~ 2nd Most Search Website after Google
~ 4 Billion Hours Watched EACH MONTH
“If YouTube were a country... It would be the
THIRD LARGEST after China & India”

52. ~ Solve a problem
~ FAQs
~ Employee milestones
~ Legacy
~ Charity causes
~ Customer desires

53. When to respond?
~ Make amends
~ Review develops legs
~ Missing facts
~ Angry w/ you, not just life
~ Someone is offended for you

54. For more Social Media training and
support, visit www.SOCIALVENTION.com.
Facebook.com/CindyWMorrison
Facebook.com/SocialVention
Twitter - @CindyWMorrison
Instagram - @CindyWMorrison
YouTube.com/CindyWMorrison