Integritive Social Media Lunch&Learn2010

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Part of Integritive's social media Lunch & Learn presentation.

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Integritive Social Media Lunch&Learn2010

  1. 1. Social Media<br />Lunch & Learn<br />
  2. 2. Who are you?<br />…can I help you?<br />…can you help me?<br />
  3. 3. Who are you?<br />…can I help you?<br />…can you help me?<br />
  4. 4. I have what you need.<br />A. Goodman<br />You can trust me.<br />I deliver a quality product.<br />
  5. 5. I have what you need.<br />A. Goodman<br />You can trust me.<br />I deliver a quality product.<br />
  6. 6. “STOP SHOUTING AT ME!”<br />-Your Prospects<br />
  7. 7. “STOP SHOUTING AT ME!”<br />-Your Prospects<br />
  8. 8. “My network and I will decide who you are and if we want to do business with you.”<br />Welcome to Social Media ::<br />
  9. 9. Marketing :: Yesterday<br /><ul><li>It’s all about the sizzle of the message
  10. 10. We know what is right for the customer
  11. 11. We develop products and messaging in-house and then disperse them to the public</li></ul>©2009 Socialnomicsby Erik Qualman<br />Welcome to Social Media ::<br />
  12. 12. Marketing :: Today<br /><ul><li>We never know what is exactly right for the customer
  13. 13. Often, our customers will market the product better than we can</li></ul>©2009 Socialnomicsby Erik Qualman<br />Welcome to Social Media ::<br />
  14. 14. Marketing :: Today<br />Key Influencers typically have their own blogs, huge twitter followings and rarely know their audiences personally. They have a direct influence on brand affinity and purchasing decisions. <br />Social Influencers are everyday people who participate in social platforms. They influence brand affinity and purchasing decisions through consumer reviews, status updates, and blog comments. <br />Known Peer Influencers are the closest to both the purchasing decision and the consumer. They are family members or part of the consumer’s inner circle. They influence purchasing decisions most directly and have to live with the results of their family member of friend’s decision as well. <br />Welcome to Social Media ::<br />
  15. 15. The Big Question :: How can you harness the power of Social Media?<br />Answer ::<br /><ul><li>Give up control
  16. 16. Be generous
  17. 17. Listen</li></ul>Welcome to Social Media ::<br />
  18. 18. Where do you start? <br />Twitter<br />Facebook<br />Blog<br />LinkedIn<br />Welcome to Social Media ::<br />
  19. 19. Social Media<br />Planning Worksheet<br />

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