I delivered this speech last week at 36 Degrees North in downtown Tulsa. This is specifically about growing your brand on the platform your current and potential customers use.

1. Social Media Rockstar
www.SOCIALVENTION.com

2. #SocialVention
@CindyWMorrison
www.SOCIALVENTION.com

3. www.SOCIALVENTION.com

4. Pre-Internet Marketing

5. Pre-Internet Buyers

6. Today’s Landscape

7. Today’s Buyers

8. Dodging Interruptions

9. Today’s Landscape
Over-promising
So Many Messages
Dodging Ads
Empowered Buyers
Internet
This Changed
EVERYTHING

10. What Works Now?

11. Interrupt vs Attract

12. Methodology

13. Content
Social Media
Website
Key Words
Call To Action
Landing Pages
Email

14. Social Media

15. Today’s customer doesn’t buy
what you SELL...
They buy who you
ARE!

17. 80 / 20 Rule

18. HOPE is *NOT*
a strategy!

19. Content is KING

20. Content Calendar
~ Facebook Posts (1-2 a day)
~ Social Media Contests (weekly)
~ Twitter Updates (3-5 a day)
~ Pinterest/Instagram (4 a week)
~ YouTube Videos (2-3 a week)
~ Blog (2-3 a week)

21. What To Post
~ Consistent with brand
~ Relevant NON-SALES content
~ Thought provoking questions
~ Visual
~ Cross promotions
~ Customer loyalty/appreciation
~ Strategically promoted posts

22. Define Biz Goals

23. B2C Biz Goals
Birthday Club
=
More Cakes

24. B2B Biz Goals
Webinars
=
Expertise

25. Action Items TODAY
• 80/20 Rule
• Content
• Outline Goals

26. Social Media Platforms

27. Facebook ~ Family Reunion
Twitter ~ Cocktail Party
LinkedIn ~ Board Room
Pinterest ~ Bulletin Board
Instagram ~ Viral Polaroid
Snapchat ~ Viral Diary
YouTube ~ Bite-Size TV

28. 90% DON’T Come Back
Value! Value! Value!

29. Targeted Ads (PAY TO PLAY)
Chamber Case Study
Hiring Event ~ $168
109 Attendees
93 Qualified

30. Targeted Ads (PAY TO PLAY)

31. Facebook Live

32. Facebook Live Stats
~ Watch Live Video 3 Times Longer
~ Video 135% More Organic Reach
~ FB Generates 8 Billion Views
~ Helps Generate an Audience
~ Breaks the Rules of Video Length

33. Facebook Live Tips
~ Know What Issues Can Arise
~ Turn Off Overhead Music
~ WIIFM
~ Mix It Up – Length & Topics
~ Create a Conversation

34. Case Study

35. Facebook Live Results
~ 10,000 Views
~ 100 Shares
~ Double Auction $
~ Great PR
~ Embed?

36. ~ What are people saying about you
~ Check the competition / Get Ideas
~ Find potential customers & collaborators
~ Connect with media

37. Create #Buzz!

38. LinkedIn Profile

39. LinkedIn Connections

40. LinkedIn Updates

41. LinkedIn
Join Groups

42. Pinterest ~ Bulletin Board
80%
Women

43. Pinterest Boards

44. Instagram
600 Million Monthly Users!
Daily Users ~ 300 Million
# of Instagram Likes Per Day ~ 4.2 Billion
American Females vs Males ~ 31% vs 24%
Source: DMR – Jan 2016

45. Branding

46. Instagram Tags
Source: DMR – Jan 2016

47. Instagram #Likes

48. Regram

49. Snapchat

50. What is Snapchat?
~ Share Videos, Text, Pics, Drawings & Messages
~ Messages Disappear
~ Popular w/ Millenials & Gen Z
~ GEO Filers
~100 MILLION People Using it EVERYDAY

51. How Does It Work?

52. Take A Picture

53. Personalize It

54. Set Time

55. Share

56. GEO Filter

57. GEO Filter

58. GEO Filter

59. GEO Filter Upload

60. GEO Filter Dates

61. GEO Filter

62. Outline GEO Filter

63. Pay

64. Snapchat Filter

65. Best on Snapchat
~ @sourpatchsnaps
~ @everlane
~ @generalelectric
~ @gatorade
~ @grubhub
~ @Hubspotinc
~ @TacoBell

66. Best on Snapchat

67. Best on Snapchat

68. Best on Snapchat

69. Start Snapchatting!
~ Create
~ Promote
~ Reward
~ Distribute
~ Leverage

70. ~ 1 out of 2 on the Internet
~ 2nd Most Search Website after Google
~ 4 Billion Hours Watched EACH MONTH
“If YouTube were a country... It would be the
THIRD LARGEST after China & India”

71. ~ Solve a problem
~ FAQs
~ Employee milestones
~ Legacy
~ Charity causes
~ Customer desires

72. Biggest Mistakes

73. It’s NOT LogoBook!

74. Forgetting “SOCIAL”
“

75. Not Engaging

76. Personal Goldmine!

77. Trying To Boost

78. Company Profile

79. Not Linking To Blog

80. Forgetting Millennials
~ Don’t Underestimate Social Media
~ Get Vocal About Your Biz Culture
~ Keep Your Message Fresh
~ Highlight a Cause
Show Work/Life Balance & Culture

81. Not Following Up

82. Not Checking Results

83. Stop Pitching!

84. For more Social Media training and
support, visit www.SOCIALVENTION.com.
Facebook.com/CindyWMorrison
Facebook.com/SocialVention
Twitter - @CindyWMorrison
Instagram - @CindyWMorrison
YouTube.com/CindyWMorrison