SlideShare a Scribd company logo
LiveEnsure™  STRONG SIMPLE AUTHENTICATION SECURITY.Protecting People online Using Social Media:  Engaging customers Presented by Chad Mairn Online @ VIP 2010
According to Wikipedia, “Social media is a term used to describe the type of media that is based on conversation and interaction between people online.”  Sharing is a huge component!
LiveEnsure™ connecting.. Blogging Mobile Technologies (QR Codes, etc.) Social Networking Sharing- Youtube. Twitter-Microblogging/Lifestreaming Staying connected … creating the future!
Blogs are: ,[object Object]
an easy way to exchange and present information.
about three things: “Frequency, Brevity and Personality“ [Source: Evan Williams, the creator of Blogger].
State of the Blogosphere: http://technorati.com/blogging/state-of-the-blogosphere/,[object Object]
Information is current/dynamic/linked.
Opportunity for instant commentary/conversation.
It is coded in our DNA to “converse, communicate, argue publicly, learn collaboratively, share experiences and archive collective knowledge …” [Source:Burstein].
If you plan to start a blog please feel free to ask me any questions and/or visit: http://www.slideshare.net/chadmairn/enter-the-blogosphere-adventures-in-blogging.,[object Object]
We will Use Facebook to reach out to our users because this is where they like to hang out! We will share resources and talk to our users with, for example, the Vivox Voice application!
Microblogging and Lifestreaming Microblogging – miniaturization of blogging (e.g., Twitter only allows 140 characters for a “tweet.”) Lifestream was coined by Eric Freeman and David Gelernter at Yale University in the mid-1990s to describe "...a time-ordered stream of documents that functions as a diary of your electronic life.”  (Source: Wikipedia) Lifestreams are also referred to as social activity streams or social streams. (FriendFeed is a good example.)
Some Twitter Terminology Tweet - text-based post of up to 140 characters displayed on the author's profile page and delivered to the author's followers. Tweeple – Twitter people, Twitter members, Twitter users. Tweetup - Twitter meetups.  RT / Retweet – when you repeat a tweet from someone else.Can be considered citing a source. (RT @mashable Twitter's 1,928 Percent Growth and Other Notable Social Media Stats http://awe.sm/XNu)  @replies – when someone replies to @yourtwitterusername. The more @replies and RTs you have the higher your Twitter influence.  Twitter helps users learn how to be more succinct and it helps with citing sources properly. Sources:Twittonary, http://www.sitemasher.com/seed-the-web-blog/my-twittonary--every-twitter-term-and-tool-i-can-find  and Wikipedia
How we  use Twitter?

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Socialmedia Louise Gartner

  • 1. LiveEnsure™  STRONG SIMPLE AUTHENTICATION SECURITY.Protecting People online Using Social Media: Engaging customers Presented by Chad Mairn Online @ VIP 2010
  • 2. According to Wikipedia, “Social media is a term used to describe the type of media that is based on conversation and interaction between people online.” Sharing is a huge component!
  • 3. LiveEnsure™ connecting.. Blogging Mobile Technologies (QR Codes, etc.) Social Networking Sharing- Youtube. Twitter-Microblogging/Lifestreaming Staying connected … creating the future!
  • 4.
  • 5. an easy way to exchange and present information.
  • 6. about three things: “Frequency, Brevity and Personality“ [Source: Evan Williams, the creator of Blogger].
  • 7.
  • 9. Opportunity for instant commentary/conversation.
  • 10. It is coded in our DNA to “converse, communicate, argue publicly, learn collaboratively, share experiences and archive collective knowledge …” [Source:Burstein].
  • 11.
  • 12. We will Use Facebook to reach out to our users because this is where they like to hang out! We will share resources and talk to our users with, for example, the Vivox Voice application!
  • 13. Microblogging and Lifestreaming Microblogging – miniaturization of blogging (e.g., Twitter only allows 140 characters for a “tweet.”) Lifestream was coined by Eric Freeman and David Gelernter at Yale University in the mid-1990s to describe "...a time-ordered stream of documents that functions as a diary of your electronic life.” (Source: Wikipedia) Lifestreams are also referred to as social activity streams or social streams. (FriendFeed is a good example.)
  • 14. Some Twitter Terminology Tweet - text-based post of up to 140 characters displayed on the author's profile page and delivered to the author's followers. Tweeple – Twitter people, Twitter members, Twitter users. Tweetup - Twitter meetups. RT / Retweet – when you repeat a tweet from someone else.Can be considered citing a source. (RT @mashable Twitter's 1,928 Percent Growth and Other Notable Social Media Stats http://awe.sm/XNu) @replies – when someone replies to @yourtwitterusername. The more @replies and RTs you have the higher your Twitter influence. Twitter helps users learn how to be more succinct and it helps with citing sources properly. Sources:Twittonary, http://www.sitemasher.com/seed-the-web-blog/my-twittonary--every-twitter-term-and-tool-i-can-find and Wikipedia
  • 15. How we use Twitter?
  • 16. I use Twitter to connect with other users and to share content and ideas. I discover something new and useful every day thanks to Twitter! Note: only 138 characters (with spaces) 
  • 17. We Promote our news via various channels!
  • 18. Social media widgets are on our web site
  • 19. Create Future … Become indispensible (Seth Godin): Make a difference, lead, and connect with others. Hierarchy of value: lift, hunt, grow, produce, sell, connect, create/invent. [Where are you in this?] "People want to be told what to do because they are afraid (petrified) of figuring it out for themselves.“ [Is this true?]
  • 20. Contact Information louise@palmtreetechnology.com 07774 166587 @louiserobertson