The document discusses using social media and provides tips for getting started. It recommends listening to who you want to reach and where they are online. Choose the best social media platforms for your needs and audience. Develop credibility by engaging in conversations, telling stories, and including calls to action. Focus your social media efforts by establishing goals, using analytics to measure results, and engaging with your audience.

1. Welcome to…

2. Hello?
I’m trying to
reach Jennie

3. Why do we use
Social Media?
¡ Get in touch with friends and family
¡ Access information
¡ Gives me a voice

4. Lets have a
conversation!
¡ People want to be heard.
¡ People want to feel important.

5. Where do
I start?

7. Where do I start?
¡ Listen.
¡ Who are you trying to reach?
¡ Where are they?
¡ Choose the best social media for
your needs and your user’s.

8. Top Social Media Platform

9. Top Social Media Platform
I’m doing
#something.
I like something.
Watch me do
something.
I’m good at
doing something.

10. Now what?
¡ It takes time.
¡ Provide something of value, or meet
a need.
¡ Gain their trust.
¡ Make it accessible.

11. How?
¡ People need to know.
¡ Facebook ads
¡ #Hashtags
¡ Word of mouth

12. So all I have to do
is post pictures or a
fun status?

14. What to do?
¡ Make yourself known, be
engaged in conversation.
¡ Develop credibility.
¡ Tell a story, gain their sympathy.
¡ Call to action.

15. Your content should…
¡ Educate
¡ Entertain
¡ Inform
¡ Inspire

16. Social Media is
about your user, and
their needs.

17. But I have a very
limited budget.
How much will it
cost me?

18. It all comes
down to your
content,
creativity and
time.

19. Lets put it to
work…

20. Focus
¡ I want to have :
¡ Something tangible
¡ Something measurable
¡ Google Analytics
¡ Facebook Statistics

21. Focus
¡ Who are you talking to?
¡ Know everything you can about your audience
so that you can provide rich content.

22. Focus
¡ Make a plan.
¡ Establish goals.
¡ Use the right social media.
¡ Depends on your audience.
¡ Engage with your audience.
¡ Time.

23. Success Story
“Not Knowing”

24. Success Story
¡ 60.2% increase from
previous year.

25. Social Media is
about your user, and
their needs.

26. Questions?

27. Thank you!
Jennie Cortes
info@jenniecortes.com
jenniecortes.com

28. Download the Presentation:
http://www.slideshare.net/jenniecortes