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Get your stories out there
​ Alex Charraudeau
​ LinkedIn London 14th December 2016
I’m Alex. I’m a Media
Solutions Manager…
If you have a job title that
no one understands have
a succinct way of
explaining...
1. Telling your story
2. Building your social footprint
3. Getting your story heard
Agenda
“If history were taught in
the form of stories,
it would never be
forgotten.”
Rudyard Kipling
• Introduction to you / your business. Easy to tell
across multiple channels. Know this inside out.
5 stories to tell
Who ...
6
Use your headline to demonstrate what you
do and how you can help people.
Long form blog posts allow you to demonstrate
...
7
Your experience allows you to talk about what
you do and how you do it.
Highlight what you do through rich media.
Use th...
8
Share the specific skills you have accrued.
Remember to add your most up to date contact information
9
Be accessible
Getting your story heard
10
11
Share content that is relevant to your target
audience regularly to appear within the news
feed of LinkedIn.
12
Blogging on LinkedIn allows you to share
content with your connections and the wider
LinkedIn membership effectively.
13
Ensure that your other social channels look and
feel similar. This ties things together making
them more uniform and un...
1. Know your 5 stories!
2. Build out your footprint
3. Get your story heard
14
3 things to do today
©2014 LinkedIn Corporation. All Rights Reserved.
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Personal Branding - getting your story out there

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5 tips to making your LinkedIn profile work for you and how you can help to build your personal and professional brand via social media.

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Personal Branding - getting your story out there

  1. 1. Get your stories out there ​ Alex Charraudeau ​ LinkedIn London 14th December 2016
  2. 2. I’m Alex. I’m a Media Solutions Manager… If you have a job title that no one understands have a succinct way of explaining how you help other people. As a Media Solutions Manager I help recruitment companies to get the most from LinkedIn through marketing and advertising.
  3. 3. 1. Telling your story 2. Building your social footprint 3. Getting your story heard Agenda
  4. 4. “If history were taught in the form of stories, it would never be forgotten.” Rudyard Kipling
  5. 5. • Introduction to you / your business. Easy to tell across multiple channels. Know this inside out. 5 stories to tell Who am I? Why am I here? • What is the your / business’s purpose and the purpose of the content you are creating. My mission • What you / your business stands for. Purpose. What I do • Your mission should be more “why” and this is more “how”. Find your USP. What that means for you • Case studies and testimonials. Success stories.
  6. 6. 6 Use your headline to demonstrate what you do and how you can help people. Long form blog posts allow you to demonstrate your skills and expertise. Your summary allows you to talk about who you are, why you do what you do and what your personal mission is. Highlight what you do through rich media.
  7. 7. 7 Your experience allows you to talk about what you do and how you do it. Highlight what you do through rich media. Use this as a portfolio With more operational roles you can highlight the different parts to the process you are involved in. Recommendations demonstrate what you have done for others, and therefore what you can do for people reading your profile.
  8. 8. 8 Share the specific skills you have accrued.
  9. 9. Remember to add your most up to date contact information 9 Be accessible
  10. 10. Getting your story heard 10
  11. 11. 11 Share content that is relevant to your target audience regularly to appear within the news feed of LinkedIn.
  12. 12. 12 Blogging on LinkedIn allows you to share content with your connections and the wider LinkedIn membership effectively.
  13. 13. 13 Ensure that your other social channels look and feel similar. This ties things together making them more uniform and unified.
  14. 14. 1. Know your 5 stories! 2. Build out your footprint 3. Get your story heard 14 3 things to do today
  15. 15. ©2014 LinkedIn Corporation. All Rights Reserved.

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