Technology has changed how businesses market and advertise. Smartphones, tablets, Google, Facebook, YouTube, Twitter and Pinterest provide opportunities for targeted advertising but also privacy concerns. While these platforms allow businesses to creatively promote products, they also collect personal data to profile users and target ads. Both businesses and social media platforms benefit from increased advertising, but this comes at the cost of users who face constant targeted promotions and loss of privacy over their personal information.

2. INTRODUCTION
• Technology now a days takes over for so many different
things and activities. Everything a person does is now
connected to the latest in developed technology.
• Cell phones, computers, social media and many other
types of technology have changed the way businesses
advertise and market their products. These technological
advancements have turned people into a marketing tool,
demographic and target for these companies.

3. AGENDA
• Mobile phones, PDA‟s, Smart Phones and Tablets.
• Google
• Facebook
• YouTube
• Twitter
• Pinterest

4. SMART PHONES AND TABLETS
• Inpresent time almost everybody has a smart phone, these
phones have created the opportunity for more creative
marketing. Smart phones are: Always on, always with us and
always connected.
• These phones are used for a multitude of functions. Search
engines, viewing pictures and videos, social media
connection, shopping and directions.
• In seconds a person can find a local business that they are
looking for, check if it has there item in stock and then find
directions to their location. This function is a huge benefit to
all businesses.
• With advertisements on smart phone internet, people are
inclined to click the ad, view the businesses web site, buy a
product or find the phone number to call and acquire
information.

5. SMART PHONES PROS AND CONS
Pros Cons
• Instant anywhere access to the • People are constantly on
mobile internet. there smart phone.
• Constantly being targeted
• Instant access to videos and with advertisements and
online photos. promotional campaigns.
• Instant access to ALL social • People become reliant on
media accounts. their smart phone.
• Email to your phone.
• Mobile online shopping.
• Up to date news

7. GOOGLE
• Google is now tracking the most commonly searched
topics and words that are entered into its search engine.
• Once signed into the a Google or Gmail account all
searches are recorded into profiles. Google uses these
narrowed down searches to form demographics and
targeted audiences.
• Google uses this this information to customize which
advertisements are viewable to certain people at certain
times.

8. GOOGLE PROS AND CONS
Pros CONS
• Access to an • Google records and
unlimited amount collects Personal
of information on a Information
multitude of • Creates individual
subjects.
profiles containing most
• Narrowed down popular
searches (key Searches and key words.
words)
• With a Google
• Image option account, you are
• Maps option targeted with
• News option
Ads that relate to you
personal account
information.

9. FACEBOOK
• Facebook was started and quickly became one of the
most popular social media web sites of all time. Since
then it has turned into more a marketing tool than
anything else.
• Companies have began to create Business pages to
promote there name and product on Facebook.
• This allows them to target and interact with different
costumers.
• Many Businesses will have a “give away” containing of a
picture of the product that people have to “like” and
“share” in order to win. This creates huge public
awareness of products that are popular.

10. FACEBOOK
• In addition to advertising products on Facebook
businesses for example, the NY times, when purchasing
your subscription (typically online) they give you the
option to “share” your activity with the NY Times on your
Facebook page.
• This function creates awareness that people are
purchasing a certain product or service and are satisfied
doing so.
• Facebook allows marketers to refine their targeted
demographics into age, sex, relationship status and
geographic location.

11. FACEBOOK PROS AND CONS
Pros Cons
• Connect and easily • Facebook records and
contact individual sells personal
persons. information for marketing
• Access to up to date purposes.
information on • Targets individuals with
products. specific advertisements
• Access to promotional based on account
events conducted by information.
businesses and • Takes ownership of ANY
organizations. photo posted to
Facebook.

12. YOUTUBE
• You tube is used by companies to create videos that are
high quality yet very simple to view and only viewable on
the internet or a smart phone.
• The goal of many companies is to have their video “go
viral” which means it is viewed millions of times in many
different countries. A viral video can create huge
awareness of a company and or product.
• You tube has now incorporated advertisement before a
“popular” or “highly watched” videos.
• Some of these advertisements give you the option to skip
the add or watch it, but recently many ads are mandatory
before you get to watch your video.

13. YOU TUBE WILL MATCH ADVERTISEMENTS TO
THE VIDEO THAT IS BEING WATCHED.

14. YOUTUBE PROS AND CONS
Pros
Cons
• Access to millions of videos • The majority of videos
under a multitude of topics
have a MANDATORY
• Access to instructional videos. advertisement that
• Access to millions of music you have to watch
videos and commercials. first.
• All instantly and in HD • Pop up ads during the
video you are
watching.
• Advertisements that
match the video you
have searched for.

15. TWITTER
• In a way twitter is similar to Facebook in the sense that a
business can connect with thousands even millions of
people with in seconds.
• Businesses can send out exclusive information to targeted
groups with the click of a button.
• Every individual that is “following” a business will receive
their up to date information immediately after it is published
by the company.
• Twitter allows companies to pay to be promoted and
advertised for people to “follow”
• Ad campaigns through twitter get distributed very quickly to
very large targeted demographs.
• Twitter matches topics that are currently “trending” with ads
that are of a similar topic.

17. TWITTER PROS AND CONS
Pros Cons
• Access to up to date and • Targeted with spam
exclusive information. advertisements
• Immediate information on • Constantly updating news
celebrities and sports teams. feed.
• Advertisements around the
• News feeds
home page.
• Local news
• Quick and easy distribution of
information.

18. PINTEREST
• Pinterest is a socially interactive web site that give‟s its
users the abillity to view products and objects in basicaly
every topic or industry.
• When users like certain products they can „Pin‟ those
products in order to view them later and/or receive
information on how to purchase them.

19. CONCLUSION
In conclusion, after reviewing pros and cons, Technological advancements
including, the internet, mobile internet, social networks, smart phones
and tablets create a unique and much more interesting way of
marketing and promoting their business.
With that being said, these technologies have also given these companies
the opportunity to turn the general population into a marketing tool, a
demographic and a target.

20. REFERENCES
• Gatto, K. (2013). Tech news daily: How Facebook sells your personal
information. Retrieved from: http://www.technewsdaily.com/16515-
facebook-personal-information.html
• Macke, J. (2012) Yahoo Finance: 3 Ways Facebook Plans to exploit its
users. Retrieved from: http://finance.yahoo.com/blogs/breakout/3-ways-
facebook-ipo-exploit-users-172215377.html
• Glass, J. (2012). Nerve. Web culture: Twitter is stealing and harvesting
personal information. Retrieved from:
http://www.nerve.com/news/web/twitter-is-stealing-and-harvesting-our-
personal-information-ohshit

21. REFERENCES
• Click-On-It Mobile. (Producers). (2011). Social Media: The power of
mobile advertising. [video] Retrieved from:
http://www.youtube.com/watch?v=hYHXIC37tr0&feature=related
• Ask Men (N.D.). Google tracking: How Google has been tracking your
browsing .Retrieved from:
http://ca.askmen.com/entertainment/guy_gear_300/349_google-
tracking.html
• Greg, R. (2006). Information today: Tracking your search history.
Retrieved from: http://www.infotoday.com/online/mar06/OnTheNet.shtml
• Anderson, N. (2010). ARS technica. Civilization and discontents: Why
Google keeps your data forever, tracks you with ads. Retrieved from:
http://arstechnica.com/tech-policy/2010/03/google-keeps-your-data-to-
learn-from-good-guys-fight-off-bad-guys/