This deck was used as the foundation of a 7 hour workshop at Seattle's School of Visual Concepts on the uses of Social Media for B2B Marketing. It was presented by Social3i Consulting on Dec 7, 2011.
Part 2 - Social Media Strategies 201 at Seattle's School of Visual Conceptssocial3i
Part 2 of the workshop on Social Media, delivered by Social3i to the School of Visual Concepts in May 2011. This section, by Xavier Jimenez, included information on social media analytics and measurement programs, and also included a conversation with the Social Media team from RealNetworks' Reality Nation.
Social Media Strategies (July 2011) at Seattle's School of Visual Conceptssocial3i
This deck was used for a 101 level workshop on Social Media Strategies, presented by Social3i Consulting in July 2011 at Seattle's School of Visual Concepts.
Marketing to Women: What Every Brand Needs to Know, By LeapFrog InteractiveLEAP
LeapFrog Interactive, a digital advertising agency, partnered with the American Marketing Association and Pontiflex to present a webinar on Social Media Marketing to Women: What Every Brand Needs to Know. Women are an influential demographic, which cannot be overlooked. The webinar delves into how women act online, what their purchasing behaviors are, real-world examples, and how to market to women using email, social media, and more. Presenters include Emily Carroll, Manager of Strategic Planning + Consumer Insights; and Emily Van Winkle, Manager of PR + Communications.
Introduction into Social Media and Social Media AnalyticsDr Matt McDougall
An introduction to social media and the measurement platforms of social media analytics. Some interesting examples of social media gone wrong and some other examples of companies doing social media.
Part 2 - Social Media Strategies 201 at Seattle's School of Visual Conceptssocial3i
Part 2 of the workshop on Social Media, delivered by Social3i to the School of Visual Concepts in May 2011. This section, by Xavier Jimenez, included information on social media analytics and measurement programs, and also included a conversation with the Social Media team from RealNetworks' Reality Nation.
Social Media Strategies (July 2011) at Seattle's School of Visual Conceptssocial3i
This deck was used for a 101 level workshop on Social Media Strategies, presented by Social3i Consulting in July 2011 at Seattle's School of Visual Concepts.
Marketing to Women: What Every Brand Needs to Know, By LeapFrog InteractiveLEAP
LeapFrog Interactive, a digital advertising agency, partnered with the American Marketing Association and Pontiflex to present a webinar on Social Media Marketing to Women: What Every Brand Needs to Know. Women are an influential demographic, which cannot be overlooked. The webinar delves into how women act online, what their purchasing behaviors are, real-world examples, and how to market to women using email, social media, and more. Presenters include Emily Carroll, Manager of Strategic Planning + Consumer Insights; and Emily Van Winkle, Manager of PR + Communications.
Introduction into Social Media and Social Media AnalyticsDr Matt McDougall
An introduction to social media and the measurement platforms of social media analytics. Some interesting examples of social media gone wrong and some other examples of companies doing social media.
Social Media-Palooza (Part II), by LeapFrog InteractiveLEAP
As an addendum to Part I, we take lessons learned and apply them to real-world business initiatives using social media. Learn if your company or organization is a prime candidate for Social Media Marketing and what steps to take when beginning a campaign.
Presentation compiled and presented by Michael Wunsch, VP of Client Services, and Emily Van Winkle.
2014 Guide to the Social Media Landscape. Discussion topics include:
(1) What is social media?
(2) Important Terms and Definitions
(3) List of Top Networks and Platforms
(4) Helpful Tools : Google Alerts
(5) 2014 Web and Social Trends
Social media is a vital element in the B2B marketing toolbox—especially considering the need to nurture prospects over long, complex sales cycles. Learn how you can develop meaningful relationships through social media—and ultimately convert followers to loyal customers.
The Ultimate Guide to using Social Media Media AnalyticsSocialmetrix
How to get insights from quantitative data to improve your
social media performance.
-How do you measure social media?
-How to use quantitative data to improve your Audience.
-How to use your social analytics to create a Content MKT Strategy for social media.
-How to use quantitative data to improve your engagement.
-How to get valuable insights from your Competitors Analytics.
-How to get valuable insights from your Campaign Analytics.
Social Media Advertising | ABTA Advanced Social Media Trends In Travel 2019Adido
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Our Paid Social Media Manager, Robin Brooks delivered this talk on Social Media Advertising
Using Social Media for Strategic Friend and Fundraising for NonprofitsChad Norman
Delivered at the 2012 No More Homeless Pets National Conference, this presentation covers the state of social media, developing a strategy, platforms, audiences, and several tactics to implement.
A statistical insight into how ‘social’ the world is and case-studies of brands that have gone beyond customer interaction and successfully leveraged social media for making business processes a lot more efficient.
Social Media Marketing Intro for Symantec PartnersSymantec
Social channels are seeing their user base grow every minute. With over 500 million daily active users on Facebook, 250 million monthly active users on twitter and 300 million users on LinkedIn businesses can longer ignore social.
Join Charlie Treadwell, Director Social Marketing at Symantec and learn:
- How to get started on Twitter, Facebook, LinkedIn and SlideShare
- Best practices on how to create content that engages with your customers
- Metrics to track your efforts on social
The NEWs Cycle: How People Interact With Media In The Social AgeTunheim
There used to be something called a “news cycle” in which any story had a beginning and an end. But in this age of instant communication, citizen journalism and social technologies, media is being created, distributed and consumed in ways never imagined.
Learn how people get, create and distribute news,
and how people interact with media, from breaking
TV news to Google search to Facebook. Learn how
personal brand-driven journalism is changing audience loyalty and how Foursquare and augmented reality will shape the future of journalism.
This presentation was given by David Erickson & Natalie Wires of Tunheim Partners (http://tunheim.com ) for the Associated Collegiate Press' National College Summer Journalism Workshops held at the University of Minnesota on July 23, 2010.
David Erickson blogs at http://e-StrategyBlog.com and can be found on Twitter at http://twitter.com/derickson
Natalie Wires blogs at http://NatalieWires.com and can be found on Twitter at http://twitter.com/nataliewires
Smartphones as ubiquitous devices for behavior analysis and better lifestyle ...University of Geneva
Final PhD Defence presented in March 2016 at the University of Padua, Italy. 3 years PhD under the supervision of Prof. Ombretta Gaggi. Work focused on how it is possible to use smartphone to understand and analyse user behaviour, and how it is possible to use this information to further promote better lifestyle to individuals.
Social Media-Palooza (Part II), by LeapFrog InteractiveLEAP
As an addendum to Part I, we take lessons learned and apply them to real-world business initiatives using social media. Learn if your company or organization is a prime candidate for Social Media Marketing and what steps to take when beginning a campaign.
Presentation compiled and presented by Michael Wunsch, VP of Client Services, and Emily Van Winkle.
2014 Guide to the Social Media Landscape. Discussion topics include:
(1) What is social media?
(2) Important Terms and Definitions
(3) List of Top Networks and Platforms
(4) Helpful Tools : Google Alerts
(5) 2014 Web and Social Trends
Social media is a vital element in the B2B marketing toolbox—especially considering the need to nurture prospects over long, complex sales cycles. Learn how you can develop meaningful relationships through social media—and ultimately convert followers to loyal customers.
The Ultimate Guide to using Social Media Media AnalyticsSocialmetrix
How to get insights from quantitative data to improve your
social media performance.
-How do you measure social media?
-How to use quantitative data to improve your Audience.
-How to use your social analytics to create a Content MKT Strategy for social media.
-How to use quantitative data to improve your engagement.
-How to get valuable insights from your Competitors Analytics.
-How to get valuable insights from your Campaign Analytics.
Social Media Advertising | ABTA Advanced Social Media Trends In Travel 2019Adido
In 2019 Adido were headline sponsors for ABTA's Advanced Social Media Trends in Travel event with members of the team delivering several talks during the course of the day.
Our Paid Social Media Manager, Robin Brooks delivered this talk on Social Media Advertising
Using Social Media for Strategic Friend and Fundraising for NonprofitsChad Norman
Delivered at the 2012 No More Homeless Pets National Conference, this presentation covers the state of social media, developing a strategy, platforms, audiences, and several tactics to implement.
A statistical insight into how ‘social’ the world is and case-studies of brands that have gone beyond customer interaction and successfully leveraged social media for making business processes a lot more efficient.
Social Media Marketing Intro for Symantec PartnersSymantec
Social channels are seeing their user base grow every minute. With over 500 million daily active users on Facebook, 250 million monthly active users on twitter and 300 million users on LinkedIn businesses can longer ignore social.
Join Charlie Treadwell, Director Social Marketing at Symantec and learn:
- How to get started on Twitter, Facebook, LinkedIn and SlideShare
- Best practices on how to create content that engages with your customers
- Metrics to track your efforts on social
The NEWs Cycle: How People Interact With Media In The Social AgeTunheim
There used to be something called a “news cycle” in which any story had a beginning and an end. But in this age of instant communication, citizen journalism and social technologies, media is being created, distributed and consumed in ways never imagined.
Learn how people get, create and distribute news,
and how people interact with media, from breaking
TV news to Google search to Facebook. Learn how
personal brand-driven journalism is changing audience loyalty and how Foursquare and augmented reality will shape the future of journalism.
This presentation was given by David Erickson & Natalie Wires of Tunheim Partners (http://tunheim.com ) for the Associated Collegiate Press' National College Summer Journalism Workshops held at the University of Minnesota on July 23, 2010.
David Erickson blogs at http://e-StrategyBlog.com and can be found on Twitter at http://twitter.com/derickson
Natalie Wires blogs at http://NatalieWires.com and can be found on Twitter at http://twitter.com/nataliewires
Smartphones as ubiquitous devices for behavior analysis and better lifestyle ...University of Geneva
Final PhD Defence presented in March 2016 at the University of Padua, Italy. 3 years PhD under the supervision of Prof. Ombretta Gaggi. Work focused on how it is possible to use smartphone to understand and analyse user behaviour, and how it is possible to use this information to further promote better lifestyle to individuals.
Global Client Solutions processes payments for companies and consumers participating in debt settlement arrangements. The unique tools offered by Global Client Solutions help customers pay off their debts more efficiently to accelerate positive outcomes for both the companies and the customers.
Socializing Solutions: Tapping Social Media for Solutions SuccessRob Leavitt
Point of View document from Solutions Insights on how social media can support the development, marketing, and selling of high value business and IT solutions
De 7 stappen van de Social Media Strategie - Workshop 'Social Media Strategie in 1 dag' tijdens #socialsummer in Seats2meet.com Maarssen (#s2m0346)
Social Media Training Workshop Coaching Advies >>> Socialbites.com
Social Media ROI - Presented at September's Austin Content Marketing Meetup b...Elizabeth Quintanilla, MBA
Social Media ROI - Presented at September's Austin Content Marketing Meetup by Marketing Gunslinger, Elizabeth Quintanilla
Overview of how to craft a message to justify your Social Media ROI in both context and application. Includes some quick tips to improve campaigns as well as a bulleted list that will help a social media marketing manager sell upper management and sales on the value of Social Media.
Marketing and Social Business: Make sure my business can be found online and ...Elizabeth Quintanilla, MBA
Marketing and Social Business: Make sure my business can be found online and on Social Media!
Slides from July 13th presentation at EGBI in Austin, TX on Marketing, Social Media for ensuring that all the attendees small businesses can be found using their target keywords. Discusses SEO, blogging, email marketing, Social Media, and Elizabeth Quintanilla - Marketing Gunslinger special sauce! After all, Social works best when you use the classic definition of marketing: that it’s about relationships with customers and the actual conversations.
Note: Image Source for Slide 2: http://www.brickmarketing.com/blog/earned-media.htm
Tagged with:
Social Business, Marketing, Social media, Austin Texas, SEO, Email Marketing, Blog
Social Media Attribution - Havas Digital InsightsHavas Media
This Havas Digital Insights piece outlines Artemis’ methodology for attribution across Display, Search, Video and Social Media, showing real-world examples of applications to the ecommerce world, as well as laying out the framework in which the analysis is being carried out.
Web 2.0 Measurement: Open Government Innovations ConferenceAndrew Krzmarzick
Presentation delivered at the Open Government and Innovations (OGI) Conference in Washington, DC, on July 22, 2009. Outlines the ways in which government has measured its web presence in a "1.0" context, including an overview of the measurement activities conducted by Brookings Institution, Foresee, Forrester and the e-Government Act of 2002.
Learn how to create a profitable social media strategy that will provide value to your company, select the best social networks for engaging your target market, and use specific tools to measure the return on investment (ROI).
Social media is ALL about engagement. In this webinar, we’ll take a look at Twitter, Facebook, Google Buzz, and blogs. We’ll also look at some creative engagement using Linkedin, if time permits. With deeper engagement, supporters are much more likely to take action on your behalf, share your organization’s information, donate money, and bring friends to your social spaces.
Social Media ROI Presentation for BLASTT - Business Leaders Amplifying Sales ...Elizabeth Quintanilla, MBA
This was a presentation for BLASTT (Business Leaders Amplifying Sales Through Trust) to give the gotchas, strategies and tactics when implementing Social Media. Ultimately, you will need to use Google Analytics and Cost Accounting to actually calculate ROI.
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https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
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Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
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Social Media for B2B - Social3i - School of Visual Concepts Dec 7 2011
1. www.social3i.com || Seattle blo
Washington g
School of Visual Concepts
Social Media Strategies and
Programs for B2B Marketers
Dec 7, 2011
Andy Boyer & the Social3i Team
2. Copyright Note
The material used in this deck is a combination of content
originally created and developed by Social3i Principals, as well
as content sourced by researching social media in major
search engines and content sharing sites. Many of the slides
you see here came from other decks on Slideshare.net.
Hopefully all charts and graphs in the deck attribute the work
to the original owner, along with a link to where the content
was sourced. However, due to the widespread sharing of this
deck, and the number of edits, it is possible that some
information is not accurately attributed. We apologize for any
errors, and in no way make any claims that all of the data in
this presentation is the original work of Social3i Consulting.
If you feel your work has been unfairly distributed or
represented in this presentation, please contact
andy@social3i.com. social3i Proprietary and Confidential 2
3. About Social3i
• Social3i is a small but nimble digital marketing .
• We provide large-scale brand analysis, audience research and social
marketing programs for major global brands, small to mid-sized companies
and government organizations.
• We focus on social commerce and delivering ROI-based programs, not just
brand impressions.
• We develop content for companies of all shapes and sizes.
• Background with RealNetworks, Publicis, T-Mobile, Microsoft, Photoworks,
venture-backed startups, non-profits, and minor league baseball.
Web: http://www.social3i.com Blog: http://www.social3i.com/blog
Twitter: @social3i Email: andy@social3i.com
Slides: www.slideshare.net/social3i Facebook: www.facebook.com/social3i
Intelligence & Social Marketing Social
Ideation & Influencer
Insight Program Competency
Planning Marketing
Development Training
social3i Proprietary and Confidential 3
7. What you asked for
I'd like to spend Rating
Not Important Not very Semi-interesting, but I really want to go
some meaningful
at all important just gloss over it deep in this area
time on this
Average
Examples of other B2B Social Media Campaigns 0.0% (0) 0.0% (0) 0.0% (0) 16.7% (1) 83.3% (5) 3.83
Social Media Frameworks and Strategies 0.0% (0) 0.0% (0) 0.0% (0) 66.7% (4) 33.3% (2) 3.33
Analytics Tools 0.0% (0) 0.0% (0) 16.7% (1) 83.3% (5) 0.0% (0) 2.83
Social media Management Tools 0.0% (0) 0.0% (0) 33.3% (2) 50.0% (3) 16.7% (1) 2.83
Influencer Identification 0.0% (0) 0.0% (0) 50.0% (3) 33.3% (2) 16.7% (1) 2.67
LinkedIn 101 0.0% (0) 0.0% (0) 50.0% (3) 50.0% (3) 0.0% (0) 2.5
Advanced Social Media (Tablets, Mobile apps, Games,
0.0% (0) 0.0% (0) 50.0% (3) 50.0% (3) 0.0% (0) 2.5
etc...)
Facebook Advertising 0.0% (0) 16.7% (1) 50.0% (3) 16.7% (1) 16.7% (1) 2.33
Google Plus 0.0% (0) 16.7% (1) 50.0% (3) 33.3% (2) 0.0% (0) 2.17
How to Build Facebook Apps and Pages 0.0% (0) 16.7% (1) 50.0% (3) 33.3% (2) 0.0% (0) 2.17
Facebook 101 0.0% (0) 16.7% (1) 66.7% (4) 16.7% (1) 0.0% (0) 2
Twitter 101 0.0% (0) 16.7% (1) 66.7% (4) 16.7% (1) 0.0% (0) 2
Blogging 101 0.0% (0) 16.7% (1) 66.7% (4) 16.7% (1) 0.0% (0) 2
YouTube 101 0.0% (0) 16.7% (1) 83.3% (5) 0.0% (0) 0.0% (0) 1.83
8. Agenda
• B2B Social Media – An Overview
• Some stats that support the initiative
• Some anecdotes that support the initiative
• Basic Case Study examples
• Starting a B2B Campaign From Scratch
• Frameworks for getting started
• Management Tools and Software to get you moving
• Social Media Analytics Tools to track your success
• Guest Speaker: Anne Dalton, Intermec
• Breakout Groups
social3i Proprietary and Confidential 8
11. Some B2B Social Objectives
Engage with Customers
Deepen Relationships Generate Leads
and Partners
Identification of Sharing of news and Increase the circle of
trendsetters and information from influence and sphere
thought leaders partners and of information
Conversations with the customers Encourage Partners
right people in the Collect real insight and and end users to “try &
right places about understanding of buy” and recommend
product ideas and partner needs and products to
deficiencies wishes peers/colleagues and
Executives
12. Why Social Media
Industry Shift in Marketing Spend
• 46% Decline in Tradeshow spending
• 44% of Direct Mail never opened
• 61% of Marketers will spend more on EARNED MEDIA in 2011
• 69% of B2B Marketers shifting budget to Social Media in 2011
B2B Users and Customers Shifting to Social Vehicles
• US Internet users spend 3x more time on social networks than email,
and 6x more than on portals
• 61% of U.S. Marketers use Social Media for Lead Gen
• 63% of companies who are using social media say it has INCREASED
EFFECTIVENESS of other marketing efforts
• LinkedIn drives the most leads to B2B sites, according to Leadforce
Source: HubSpot
53. YouTube Content cycles
• A video on YouTube gets
50% of its views in the
first 6 days it is on the
site, according to data
from analytics
firm TubeMogul.
• After 20 days, a YouTube
video has had 75% of its
total views.
• That's a really short life
span for YouTube
videos, and it's probably
getting shorter. In 2008,
it took 14 days for a
video to get 50% of its
views and 44 days to get
75% of its views
http://www.businessinsider.com/chart-of-the-day-the-lifecycle-of-a-youtube-video-
2010-5#ixzz0vSdScBK1
social3i Proprietary and Confidential 53
54. Common Craft
social3i Proprietary and Confidential 54
60. Thanks to Twitter, News Now Travels
at the Speed of Social Media.
3:26 pm photo was
posted to Janis
Krum’s (@jkrums)
twitter profile
New York Times
broke the news at
3:48 pm and didn’t
post to the front
page until 4:00 pm
social3i Proprietary and Confidential 60
77. A Brief Moment to Talk about Mobile and Tablets
"Nearly seven in 10 tablet owners 40% of U.S. mobile subscribers
reported spending at least 1 hour regularly browse the internet on
per day using the device, including their phone and a projected
38% who spent over 2 hours on it. 12.5% of all e-commerce
And while just 28% consider it transactions going mobile by the
their primary computer, 77% are end of the year, Mobile web traffic
spending less time on desktop or will surpass PC traffic by 2013."
laptop PCs since they got a (60 Second Marketer)
tablet." (eMarketer)
social3i Proprietary and Confidential 77
78. What does your web site look like on mobile
devices?
social3i Proprietary and Confidential 78
79. What Can Happen if You Don’t Have a Social
Presence…
social3i Proprietary and Confidential 79
80. Facebook Advertising
Choose your audience by
Social Advertising – Facebook location, age and interests.
Choose to pay only when people
click (CPC) or see your ad (CPM).
Connect with more than 500
million potential customers.
Promote your Facebook Page
or website.
social3i Proprietary and Confidential 80
81. Twitter
“Promoted Tweets are
Social Advertising – Twitter offered on a Cost-per-
Engagement (CPE) basis,
so you only pay when a
user Retweets, replies
to, clicks on or favorites
your Promoted Tweet.
Retweeted impressions
by engaged users are
free.
Just like regular Tweets,
the ones that users
engage with most tend
to be insightful,
conversational, fresh
and timely, and crafted
for sharing”
social3i Proprietary and Confidential 81
82. Think about B2B Coupon sites:
Example: RapidBuyr
social3i Proprietary and Confidential 82
83. Think about B2B Coupon sites:
Example: Bizy
social3i Proprietary and Confidential 83
88. Social Programs Span Across the Company
Marketing
• Understand what is being said about your brand, leverage data to
improve traditional marketing efforts
Sales
• Understand where to find more leads, and who influences your
core audiences
Research
• Crowdsource ideas faster and fill out missing pieces of data
from traditional research
Customer Service :
• Understand what issues customers are having, and where those
customers are going for solutions.
Source: Social3i Consulting social3i Proprietary and Confidential 88
89. Choosing Focus
Connecting Traditional Customer Touchpoints
Crowdsourcing
Product / information to improve
Maximizing an ad campaign Service programs and services
by extending the content to Development
channels not covered by paid
media
Searching for external
opportunities to
service customer
related issues,
Outbound Customer
PR / Advertising Support
Source: Social3i Consulting social3i Proprietary and Confidential 89
90. Audience Identification:
Where are you, and where can you hope to get?
The Long Term Goal:
Giving customers a say
in developing, Influence
supporting and
evangelizing your brand
Melding social into your
overall marketing program
Integrate
Enagaging with fans, followers, press,
analysts and critics
Interact
Basic benchmarking, auditing and listening to conversation
about your brand, customers & products
Interest
Develop marketing and business plans without benefit of any data or
insights generated on the social web about you or competitors
Ignore
Source: Social3i Consulting social3i Proprietary and Confidential 90
91. The Social Media Audit
Source: Social3i Consulting
Size of Consistency Volume of Sentiment of Theme and Overall
Audience of Posts Engagement Conversation Storyline
ScoreBlog
Twitter
Facebook
YouTube
LinkedIn
Slideshare
Attribute
Summary
Key Better than most At Par with
Room for
competitors and competitors
imrprovement
partners and partners
92. Sample Social Content Generation Plan
Freq of
Vehicle Owner(s) Core Strategic Benefit Sample Content
updates
Blog • All Depts • Awareness and Pass Along • Testimonials 2-4x per
• PR Editor • Influence Purchase • Partner Stories week
in Chief • Customer Support • News and
• Diminish Neg WOM Announcements
Twitter • CS • Awareness and Pass Along • Company News 3-4x per
• Dev, • Customer Support • Partner News day
• Mktg, PR • Diminish Neg WOM • Support
• HR • Links to Industry News
Facebook • Mktg, • Customer Support • Company News 2-4x per
• HR • Diminish Neg WOM • Partner News week
• Customer Insight and • Support FAQ
Innovation • Behind the Scenes
YouTube • Mktg • Awareness and Pass Along • Product Demos 4x per
• Influence Purchase • Behind the Scenes month
LinkedIn • HR • Awareness and Pass Along • Job Listings As
• Dev • Customer Insight and • Developer Group Needed
Innovation Moderation
Slideshare • Dev • Customer Support • Detailed “How To” and 1x per
• Influence Purchase Product Information month
Source: Social3i Consulting social3i Proprietary and Confidential 92
93. Sample Editorial Calendar
Editorial Calendar
Date Offline Sales Calls Aggregated Blog Facebook (In Twitter (In YouTube Foursquare
Event Content on addition to addition to
Web Site general replies and
discussion) discussion)
Sun 7/10
Mon 7/11
Tues 7/12
Wed 7/13
Thurs 7/14
Fri 7/15
Sat 7/16
Sun 7/17
Mon 7/18
Tues 7/19
Wed 7/20
Thurs 7/21
Fri 7/22
Sat 7/23
Sun 7/24
Mon 7/25
Tues 7/26
Wed 7/27
Thurs 7/28
Source: Social3i Consulting
social3i Proprietary and Confidential 93
94. Social Media Information Flow
Driving Conversations With the Market
Social Media
Company helps small
Enthusiasts companies
look bigger,
and big
Long Term Partners companies
get smaller
Industry Press and Influencers
Employees and Customers
Industry Professionals
General Target Markets
Source: Social3i Consulting social3i Proprietary and Confidential 94
96. Social Media Marketing - Time Commits
http://www.slideshare.net/soravjain/social-media-marketing-facts?from=ss_embed
social3i Proprietary and Confidential 96
97. 58% of Marketers Spend 6 or more hours per week
on social media
social3i Proprietary and Confidential 97
98.
99.
100.
101. How Social Helps Target Your Message
Broad
Brand
Message
Potential Customers
Source: Social3i Consulting
social3i Proprietary and Confidential 101
102. How Social Helps Target Your Message
Narrow,
Brand Targeted
Message
Potential Customers
Source: Social3i Consulting
social3i Proprietary and Confidential 102
103. Sample B2B Personas
Sources from Slideshare. Apologies, cannot remember whose deck it came from social3i Proprietary and Confidential 103
109. Building a Social Media Policy
http://9to5mac.com/2011/12/02/revealed-apples-internal-policies-on-employee-social-networking-speculating-on-rumors-leaking-blogging-and-more/
social3i Proprietary and Confidential 109
112. Involver and North Social:
Using Free Apps for…YouTube Integration
See Involver.com and
NorthSocial.com
Chance to share to
your wall
social3i Proprietary and Confidential 112
113. Involver and North Social:
Using Free Apps for…YouTube Integration
Like and Share
buttons for easy
sharing
social3i Proprietary and Confidential 113
114. Involver and North Social:
Using Free Apps for…YouTube Integration
Follow Button
included
social3i Proprietary and Confidential 114
139. Radian6 – Best for the Enterprise
Pros: Largest company reviewed by
Forrester.
• Easy to use widget based dashboards
• Real-time data can be configured to listen
and respond to UGC posts as they happen.
• Tracks established social media KPI’s
(volume, engagement and sentiment) with
automated workflow tools to turn this data
into action.
• Allows multiple users to immediately
engage with important conversions via the
engagement dashboard.
Cons: Data quality has some serious
issues.
• Spam hygiene requires significant time
investment by the tool operator
• Scoring of sentiment in twitter has known
defects* that have yet to be addressed in
the latest version of this tool
• Volume based pricing can make this tool
expensive for novice users.
social3i Proprietary and Confidential 139
140. Alterian – Best for Midsized Companies
Pros: One of the largest data sets among
all tools, and a dashboard built for
Analysts.
• Data warehouse has nearly 4 Billion
conversations indexed as far back as
2004
• Dashboard built for analysts to do both
qualitative and quantitative analysis.
• Customizable sentiment dictionary
allows for the most accurate sentiment
tracking of all NLP based tracking tools.
• Email reporting capabilities are good.
Cons: Data latency concerns and
workflow tools require custom
configuration to be impactful.
• Volume based pricing can make this tool
expensive for novice users.
• Workflow tools are complicated to
configure
• Customer support services are slow to
respond.
social3i Proprietary and Confidential 140
141. Lithium – Good for Small Companies
Pros: Decent coverage at a
reasonable cost
• Dashboard collects data in real
time.
• Excellent video capture data
• Email reporting capabilities are
good.
• Flat fee pricing for unlimited
search results.
Cons: Workflow tools are not
powerful enough for engagement
• Facebook data coming soon
• Twitter data is incomplete
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142. Viral Heat – Good for Start-ups
Pros: Low price/ decent service
• Uses data aggregators to do a
better job than google alerts
• Dashboard built for quantitative
analysis.
• Email reporting capabilities are
good.
• Pricing as low as $9.99/month
Cons: Data latency concerns and
workflow tools require custom
configuration to be impactful.
• Can’t go back in time
• Workflow does not empower
engagement
• Customer support services are
slow to respond.
social3i Proprietary and Confidential 142
145. Namechk
social3i Proprietary and Confidential 145
146. DandyID
social3i Proprietary and Confidential 146
147. About.me
social3i Proprietary and Confidential 147
148. Flavors.me
social3i Proprietary and Confidential 148
149. Next Sections
Guest Speaker:
Anne Dalton, Intermec
Real World Examples:
1) Influencer Identification
2) Using Social Media for Competitive Analysis
Guest Speakers:
Michael Neu and Colin Lamont from Social3i Consulting to
discuss Facebook Advertising, Affiliate Marketing, Facebook
Tabs, Google+, Blogging, Wordpress Set-up and
Implementation and any other topics you want to cover.
social3i Proprietary and Confidential 149
150. Social3i Consulting
711 6th Avenue North
social3i Suite 200
Seattle, WA 98104
insight | ideation | influence andy@social3i.com
www.social3i.com
150
150