March 6 building visibility for yr projectHack the Hood
Want to get more eyeballs on your project or site? Use the 5 best practices in SEO, social media marketing, using metrics and partnering to grow audience--with maximum impact, more minimal effort.
NOW IT'S PERSONAL, From Discovery to Trust : Havas Digital InsightsHavas Media
The Search landscape has evolved over the last ten years and provided us with greater insights into consumers and the ways they interact with Search Engines. Over the last five years Google has evolved into a socially focused Search Engine, aiming to achieve their goal of providing personalized results influenced by a user’s Social Network. The impact of this personalization is altering Search space by changing the way consumers interact in today’s always-on world.
The future of content marketing is here. The general collapse of big journalism, the shift in consumerism over the last 4-years, adoption and usage of smartphones and smart tvs, and big data is changing the marketing landscape forever. Content marketing has emerged as a guiding light for brands and marketers - enabling more connected content experiences for consumers. This presentation touches on what has caused these fundamental changes, and the various technologies and marketing tactics being deployed in this new age of content marketing - and what we can expect to see in the coming years, including trends related to: (1) the new consumer decision journey, (2) the connected purchase funnel, (3) organic search, (4) big data, (5) programmatic buying, (6) digital tv advertising, (7) native advertising and retargeting, (8) social media marketing, (9) in-store marketing, (10) brand publishers, and finally (11) influencer marketing.
Presentación: Google + overview (Google, Maxie 2011)Retelur Marketing
Interesante presentación elaborada por Maxie en la que se muestra el funcionamiento de Google + y se especula sobre su potencial y se compara con otros medios sociales. (inglés)
March 6 building visibility for yr projectHack the Hood
Want to get more eyeballs on your project or site? Use the 5 best practices in SEO, social media marketing, using metrics and partnering to grow audience--with maximum impact, more minimal effort.
NOW IT'S PERSONAL, From Discovery to Trust : Havas Digital InsightsHavas Media
The Search landscape has evolved over the last ten years and provided us with greater insights into consumers and the ways they interact with Search Engines. Over the last five years Google has evolved into a socially focused Search Engine, aiming to achieve their goal of providing personalized results influenced by a user’s Social Network. The impact of this personalization is altering Search space by changing the way consumers interact in today’s always-on world.
The future of content marketing is here. The general collapse of big journalism, the shift in consumerism over the last 4-years, adoption and usage of smartphones and smart tvs, and big data is changing the marketing landscape forever. Content marketing has emerged as a guiding light for brands and marketers - enabling more connected content experiences for consumers. This presentation touches on what has caused these fundamental changes, and the various technologies and marketing tactics being deployed in this new age of content marketing - and what we can expect to see in the coming years, including trends related to: (1) the new consumer decision journey, (2) the connected purchase funnel, (3) organic search, (4) big data, (5) programmatic buying, (6) digital tv advertising, (7) native advertising and retargeting, (8) social media marketing, (9) in-store marketing, (10) brand publishers, and finally (11) influencer marketing.
Presentación: Google + overview (Google, Maxie 2011)Retelur Marketing
Interesante presentación elaborada por Maxie en la que se muestra el funcionamiento de Google + y se especula sobre su potencial y se compara con otros medios sociales. (inglés)
Create Values from Big Data & Social Media Mash-UpPam Didner
The term, Big Data, sounds overwhelming. By breaking down Big Data into four different quadrants [Booz & company model], Pam Didner shares a simple process for marketers to tackle big data. It's very vital to clearly identify what you want to solve and select the right tools to conduct your analysis. Separating signal from the noise is an essential skill that marketers will need to develop. Insight from big data, like fashion, is constantly changing. Searching insight from big data is like crafting the art which is never finished. It's an on-going effort.
I use this presentation to give people a quick introduction to Social Media Analytics. My goal was to make it visual, rather than very descriptive. It exemplifies how you can extract value from social media conversations and apply those to everyday decisions.
Terrific slide deck from October 19, 2010 VITEC sponsored complimentary Webinar. Create content on social media and from Zena Weist, H&R Block Social Media Director. Check it out!
At Sprinklr's #SocialatScale Summit on August 20, 2013, Heather Read of DuPont's social media team provided 3 simple steps of to design and build interesting and engaging social media content.
SOCIAL SEARCH, SEO Best Practices & Tips - Havas Digital InsightsHavas Media
The evolution and impact of Social Search is still in its infancy. Havas Digital expects Social Search will continue to gain in popularity and continue to be a larger percentage of the Search Engine’s algorithm in the near future, as both Search Engines and users are interested in endorsements from trusted connections.
Social Media Marketing for Hotels: Performance and ConversionsAvvio
This month’s free online seminar will help you focus on the networks producing the best results, provide you with key metrics to measure your success and templates for benchmarking your social media presence against your competitive set. We will also discuss the positive effect integrating social into your marketing campaigns can have on your return on investment. At the end of the session we will give you a campaign action list, so you can start a social media campaign for your own hotel.
An overview on Google+ for brands, marketers and businesses. It includes an overview of the platform, how it works, specifics on the features, what it means for business/marketers, and a look into the future.
Tweet me at @thedancho if you'd like a copy.
Behind the Curtain: The Wizards of API
Ever wonder how the BrandBowl or Tweetsgiving are able to make sense of mass amounts of data and keep the public informed of real-time results in a fun format? The wizards behind the curtain share how they visualized data for their campaigns and discuss how your organization can do this too.
You can visit Edward Boches at: http://edwardboches.com/
Create Values from Big Data & Social Media Mash-UpPam Didner
The term, Big Data, sounds overwhelming. By breaking down Big Data into four different quadrants [Booz & company model], Pam Didner shares a simple process for marketers to tackle big data. It's very vital to clearly identify what you want to solve and select the right tools to conduct your analysis. Separating signal from the noise is an essential skill that marketers will need to develop. Insight from big data, like fashion, is constantly changing. Searching insight from big data is like crafting the art which is never finished. It's an on-going effort.
I use this presentation to give people a quick introduction to Social Media Analytics. My goal was to make it visual, rather than very descriptive. It exemplifies how you can extract value from social media conversations and apply those to everyday decisions.
Terrific slide deck from October 19, 2010 VITEC sponsored complimentary Webinar. Create content on social media and from Zena Weist, H&R Block Social Media Director. Check it out!
At Sprinklr's #SocialatScale Summit on August 20, 2013, Heather Read of DuPont's social media team provided 3 simple steps of to design and build interesting and engaging social media content.
SOCIAL SEARCH, SEO Best Practices & Tips - Havas Digital InsightsHavas Media
The evolution and impact of Social Search is still in its infancy. Havas Digital expects Social Search will continue to gain in popularity and continue to be a larger percentage of the Search Engine’s algorithm in the near future, as both Search Engines and users are interested in endorsements from trusted connections.
Social Media Marketing for Hotels: Performance and ConversionsAvvio
This month’s free online seminar will help you focus on the networks producing the best results, provide you with key metrics to measure your success and templates for benchmarking your social media presence against your competitive set. We will also discuss the positive effect integrating social into your marketing campaigns can have on your return on investment. At the end of the session we will give you a campaign action list, so you can start a social media campaign for your own hotel.
An overview on Google+ for brands, marketers and businesses. It includes an overview of the platform, how it works, specifics on the features, what it means for business/marketers, and a look into the future.
Tweet me at @thedancho if you'd like a copy.
Behind the Curtain: The Wizards of API
Ever wonder how the BrandBowl or Tweetsgiving are able to make sense of mass amounts of data and keep the public informed of real-time results in a fun format? The wizards behind the curtain share how they visualized data for their campaigns and discuss how your organization can do this too.
You can visit Edward Boches at: http://edwardboches.com/
Agile Data Science is a lean methodology that is adopted from Agile Software Development. At the core it centers around people, interactions, and building minimally viable products to ship fast and often to solicit customer feedback. In this presentation, I describe how this work was done in the past with examples. Get started today with our help by visiting http://www.alpinenow.com
Keynote by Seth Grimes, presented at the Knowledge Extraction from Social Media workshop, November 12, 2012, preceding the International Semantic Web Conference
A guide to understanding Social Media Monitoring in everyday language. Highlighting Why it is important; what should be done with the data; and how to find a tool.
Social Media Insights: 2018 Social Media Trends and Analytics Implications | ...PaloServices
In this presentation, Marina Grapsa, Client Service Director at PaloServices, focused on analyzing four (4) trends in social media that drive social media insights. Particularly:
1. Brands are turning into broadcasting technology and videos in replace of writing and publications.
2. The rise in the impact of influencers and micro-influencers as a result of the public's lack of public confidence in media, social media and institutions.
3. The influence and development of Artificial Intelligence, which helps automate and facilitate understanding and customer service.
4. The momentum for Social Data, where brands seem to show more emphasis on social media insights and try to get a piece of the channels themselves.
Finally, Mrs. Grapsa referred to the kinds of analysis that can be made in social media, but she also provided some useful tips for a successful Social Media Insights analysis and export, practices that are used and evolved continuously by PaloPro.
Learn more about PaloPro, the most user-friendly Social Media Monitoring Tool, at https://palopro.io
A somewhat massive presentation where I discuss the online presence of companies in general, and vaious aspects of online marketing, including my own story about a critical article I wrote on SEO. Some screenshots in Swedish.
StepChange: Put Your Content Where It CountsKevin Tate
These slides are from an 8/12/08 webinar by StepChange - a Portland design and development firm focused on Social Media and Marketing applications (www.stepchangegroup.com)
Digital marketing analytics paths of value - 12-4-17Marshall Sponder
Digital Marketing Analytics Paths of Value is an adaption of many of the highlights of my book along with the Connecting the Dots methodology used in the book, and that sets it apart.
This is a presentation for The Global Big Data Conference where I am focusing on how creative people can leverage algorithms and Big Data without having it take over their entire lives.
My presentation is on the afternoon of October 23rd, 2017 and I am publishing the deck a few days earlier than that. This presentation also coincides with the publication of the Digital Analytics for Marketing (Sponder/Khan) textbook that is now available (Routledge, 2018) online and in bookstores.
What went right or wrong on election day - Nov 8th, 2016 USAMarshall Sponder
I created this lecture for my Baruch and Rutgers classes but figured it really ought to be online. While preparing this deck, noticed the cathectic emotion, even though it is impossible to capture everything that has happened.
Here is my presentation to the Design Bloggers Conference that is taking place in Atlanta, GA on Feb 25th - 27th, 2015.
I was originally going to present this in person but it will be delivered remotely as a last minute circumstance arose that made it necessary for me to postpone attending.
Scaling online and hybrid training rutgers university 1-14-15 submittedMarshall Sponder
Presenting this deck at the Online and Hybrid Learning Conference (January 14 and 15, 2015) at NJIT and Rutgers.
My presentation in on Wednesday afternoon, January 14th, https://onlinelearning.rutgers.edu/ruonline2015/scaling-online-and-hybrid-courses-effective-design-and-rubrics
Analytics for Musicians - Presentation to Chamber Music America - December 2n...Marshall Sponder
This presentation covers the kind of data that can be collected and how it might be used to promote the local and online following of Classical and Jazz Musicians.
In particular, we take a tour of some of the more exotic enhancements in Google Analytics combined with Geo-Location that I have become found of lately.
The work in this course also draws on the work I do at Baruch College Zicklin School of Business, where I am a Lecturer Faculty - much of the work I present has been informed by students who helped to pull the data around certain of the slides.
Finally, the need to develop the assessments also draws upon the Rutgers University Social Media for the Arts.
This deck does a nice job of blending the thinking behind the teachings I've done in both places, and is a true synthesis.
Merging Geo Social Data & web analytics at the Metropolitan Museum of ARTMarshall Sponder
Using public data and platforms such as Geofeedia (to mine the public Instagram and Twitter postings at the Metropolitan Museum of Art), together with StatSocial (a tool for Twitter Follower Analysis) I was able to come up with a very unique approach to Analytics and Storytelling for the MET.
As I'm a sustaining member of the Metropolitan Museum of Art, I really love the museum, its my favorite place, and also a place of RESEARCH.
Linkedin Analytics Week 11 MKT 9715 baruch mba program Prof Marshall SponderMarshall Sponder
This LinkedIn Analytics presentation is part of my MBA class at Baruch College that I teach on Monday nights -- MKT 9715 - I will also be teaching the undergrad class next semester as well as the graduate class.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
5. What does mixing Social and Web
Analytics Look Like? (hint: UCI course)
6. Netflix kills Netflix increases
E-mail Quickster streaming library
sent to
all users
July 12, CEO Oct. 4 3rd qtr earnings:
announces Sept 18 CEO Netflix loses 800,000
price increase apologizes for customers, but
price hike but increased net revenue
doesn’t change
prices
7. Top Themes Top Hashtags
Top Positive Themes: Top Positive Hashtags:
•Movies •Doctorwho
•Blockbuster •Taurus
•Watching netflix •Firstworldpains
•Devices •News
8. Getting to know the “Customer Mindset” is something Social Media
Analytics is right for, and something that Web Analytics is generally
unable to do. Netbase is one of the best platforms for this type of
analysis.
9. NetBase Brand Passion Index
English Spanish
German Insight:
For both McDonalds’s & KFC,
Spanish creates a greater buzz
than German.
McDonald’s buzz is larger than
KFC in all languages
10. Web Audience Data Combined with
Social Data/ Sentiment is the best option
Netflix increases
streaming library
July 12,
CEO
announc
es price
increase
11. Compete.com (Web) + NetBase (Social)
1+1=3
Once you map the
sentiment of people
who talk about Netflix
to their location on the
Traffic Dashboard you
have a “new way” of
visualizing audience
sentiment by visitor
segment and overall site
referral traffic
12. Plus, “Big Data” Analytics helps users
to find new patterns and insights
13. Thanks to Big Data, Analytics Will Be a
$51B Business by 2016: IDC
14. Most CMO’s believe Social Media Impacts
Sales (but are uncertain it drives Sales)
15. But most of the
trackable Social
Media Activity
isn’t integrated
with existing
Web Analytics
solutions.
16. The Mobile Web,
Web Tablets and
smart phones, with
their accompanying
apps (most which
are socially
enabled) are
challenging to track
well with any single
system, Web
Analytics, Social or
Mobile
17. Mobile / Social Analytics is Complex
and a Multi-Platform function today
Sonar.me Twitter Analytics
website
Sailthru
AWE.SM
Google Analytics
Facebook Analytics MixPanel for app Click act
18. The majority of companies measure volume of
traffic from social media to their sites (often using
Web Analytics)
20. 1. SEM/Web Analytics
Implementation (fusion)
2. Social Media
Strategy that includes Web
Analytics
3. Media Buys that
support both
4. Marketing
Programs
covering
Every touch
5. Measurement Strategy
point
That ties it all together!
26. Emerging Media, each Channel needs
(evolves) it’s own Analytics
Various Photo Web Analytics,
Sharing Analytics Google Analytics
Platforms Twitter Analytics
Various Video and Awe.sm
Analytics Moblie –
Platforms Flurry,
MixPanel,
Adobe SC
Log based Web
Log based Web Analytics,
Analytics, FeedBurner
FeedBurner
Various Widget
Various Message Analytics
Board Analytics Platforms
Various Chat
Room Analytics
29. How much
unstructur
ed data
can you
live with?
Organizing the
data for
insights is Ouch
major Ouch
headache! Ouch
Ouch
Ouch
30.
31. The “Interface” Problem
Analytics platforms have not evolved quickly enough
to satisfy stakeholders actual Data Needs (why they
bought the platforms in the first place); but users
can’t yet articulate their needs because they don’t
understand the data or it’s uses as it applies to their
everyday tasks.
32. Medium as Message, improved
Analytics Interfaces & Workflows will
raise analyst Productivity
dramatically
40. We need just the right
amount of Personalization
41. 4. The Measurement Continuum
Activity on Your Websites Conversations Online
Platforms are often described by the functions (What) your trying to preform with them
44. Social Analytics Space is saturated and has 20x more players than the map
shows (tip of the iceberg) and radiates out to adjacent offerings and other
layers of software (not shown)
57. Example of a Student’s Analytics Plan
Resurrecting George Enescu’s Work
Goal: Audience:
Salvage the reputation of the Romanian 20th Among Classical music institutions,
century composer, George Enescu enthusiasts, and musicians alike
Location: Timing:
Ideally GeorgeEnescu.com A 6 month campaign period Through/ With
Vehicle: Venues:
Online videos, online networking, Personal blog, radio stations, YouTube, Ask fans and
podcasts, musicological research musicological conferences, etc. customers to
Message:
Enescu’s art ought to be enjoyed and celebrated as the
Regarding the
work of a deserving, 20th-century master
Program:
Program to promote the musicians and orchestras who wish to
explore Enescu’s work Success will be judged by
Metrics/KPI’s
Popularity on Google New business connections New visitors to Youtube
Trends and partnerships website statistics
60. 1. Define personal characteristics and work-style need to
realize measurement goals
2. Be true to yourself
3. Be willing to spend the time to do the necessary research
around Analytics needs and budgeting
4. Get the whole team involved
5. Hire the Right Expert(s) to come in and help set it all up
61. Combining Social Media with Web
Analytics for Greater Insights
Web Analytics works well Use Web Analytics to
to measure the impact of measure the impact of
Social Media to your your Social Activity
business if your ultimate driving traffic to your on
goal is to bring everyone your Website. Site
that hears about you in analytics is one aspect to
Social Media back to your measuring social media
Website. If that’s not and any ROI usually has a
your goal, Web Analytics Web analytics component
will not be very helpful. or input.
62. Measure the impact of Social Activity on your
on your Website using Google Analytics.
63. Website Tools are evolving to track
Social Shares generated by WOM and
Social Campaigns that lead back to
your site
64. And Track how Social Traffic moves
around on your website.
66. 5 Tips:
Why Web + Social = Smarter Action
1. Apply the “so what?” test to your social media metrics
2. Link up Internal House Data and Third Party Panel Data with your
Social Media Data
3. Make sure you have the right analytics platforms to capture the data
you need for your metrics and KPI and they are set up optimally.
4. Formulate your objectives and goals such that you can measure with
the data your collecting, and results lead to action.
5. Track and Measure, colleting data to gain insights, then repeat the
process on a regular basis
67. 1. Apply a “so what?” test to your social
media metrics and analytics
68. 2. Mash up Other Metrics Data With
Your Social Media Measurement Data
69. 3. Check you have the right platforms in
place to collect the needed data
71. 5. Test and Measure and formulate
Insights with the results
72. Learn more about NetBase, in depth,
and Social Media Measurement at my
UCI Class starting this Winter, again
73. The Arts and Culture Intersect
with Social and Web Analytics
at the Rutgers Course I developed and am teaching
on
Social Media And The Arts
Winter/Spring Semester
Don’t assume your audience know – give this more attentionIf you have set up your Site Analytics tracking properly, figured out how to connect all the dots together in the right framework ,you would know what drove success and failure on your site and you can optimize and improve business outcomes.What about what happens off your site?
Map events Who you are?What would you like to iimplement in the next year.3 Bulilit 0
3 actionable steps:Emphasize content & ease of service over priceMarket the mobile ap more aggressivelyCompare Netflix service and advantages to other major competitorsThe top dislikes include the new pricing plan, responses to negative quarterly earnings report & lost customers, and the disconnecting of streaming with DVD service (including the new Quickster service). One of the major dislikes is when people who were upset when Netflix didn’t have the movie they wanted.Movie selection: “Netflix movies suuuck.”, “Cant find a movie on #Netflix...”People are commenting & confused about the plan changes: “@netflix made a mistake, again, and kills plan to separate services. Obvi jumped the gun on…”, “Netflix kills Qwikster. Thank goodness. “Lots of comments on the quarterly earnings: “Can't help but LOL. They really #netflixed themselves - RT: Netflix loses 800,000 subscribers (stock drops 28%) “, “For Netflix, the hits keep on coming -- the bad kind, that is.
EnglishBrand with the most buzz: McDonald’sBrand with the greatest positive sentiment: KFCBrand with the greatest consumer passion: KFC
Renowned Spanish artist, JaumePlensa, recently completed the following series of sculptures and drawings at the Yorkshire Sculpture Park in Wakefield, England. The artist’s work encourages viewers to explore the art in a tactile and sensorial manner. Plensa is currently exhibiting a sculpture titled “Echo” in Madison Square Park in New York. In a recent park visit, I was mesmerized by the pieces powerful shapes and demanding attention. Be sure to visit the sculpture in New York before it comes down in August.
You want the data to be structured enough to make it useful, but not so structured that you can’t do anything with it – both extremes are to be avoided.The usefulness of data goes up the more it is structured, up to a point, and Interface Design modulates how those improvements are accessed and ultimately, how useful they will be to end users of the platforms and their clients.
As information speeds up and mushrooms, we have a harder time keeping up and depend of Analytics Interfaces with stand between us and the raw data. But what if the interface, such as it is, and the workflows, such as they are, is not able to adapt to our own unique business requirements? Because we’re working with mostly unstructured data, we depend on the platform interfaces to the heavy lifting, but in most cases, they have failed, and the data, itself often isn’t organized in a useful way for many customers, and that creates customer churn and dissatisfaction with all analytics platforms.
A lot of the tools for Social Media appeal more to marketers and PR professionals and are Right Brain focused. The tools that appeal to Web Analtyics are more left brained and
Platforms are often describe in the active voice, and by mentioning what your using them for. Often platforms are designed for specific purposes as well.
If you can’t take an action based on your analysis, why are you reporting the data?Many metrics marketers think are important to analyze that are in fact not.Which Metrics were useful and allowed you to take action – if you don’t have any, go find them.