The document emphasizes the importance of disciplined social media management to effectively engage audiences and achieve marketing goals. It advises against overly promotional content and encourages authenticity, flexibility, and ongoing evaluation of social media programs. It also suggests maintaining an appropriate tone, adapting to events, and measuring progress to ensure alignment with goals.

1. SOCIAL SLIMMING

2. You have to work hard at your social media
programs to maintain the right
SHAPE

3. It takes a lot of hard
WORK
and discipline

4. NOT THE RIGHT FIT
But sometimes your social media programs are…

5. And may be delivering the wrong
RESULTS

6. REALITY CHECK

7. What are your social
media marketing
OPTIONS
What do you need to do?

8. WHERE TO START?

9. STEP BY STEP
Social media programs are developed over time

10. Start with a clear
GOAL
What do you want to achieve?

11. Remember it is not all about
YOU
It is about creating opportunities to
exchange and share ideas relating to
mutual topics of interest.

12. Your content should not just be an advert.
Consider how to leverage your
BRAND
But note,
People are turned off by pushy company
advertising messages

13. When thinking about your content, you
should maintain an appropriate
TONE
And personality of the messages you use
In your social media programs. Content in
One site may not work in another site

14. You need to be
AUTHENTIC
and develop trust and connections with fan
and followers

15. You need to be FLEXIBLE
and respond to to new events and situations as they arise

16. But don’t
OVERDO
your social programs or they
maybe considered spam or
simply annoying

17. KEEP ACTIVE

18. Question what is
MISSING
and continue to expand your
content types and forms
Where’s the boyfriend?

19. You should
MEASURE
Your progress and ensure your
progress is in line with your
goals

20. Follow these simple rules and
GOOD
THINGS
will happen

21. If you have questions or want
SOCIAL SLIMMING
tips then reach out and contact us at:
info@digitaljungle.com.cn or follow us on twitter: @digitaljunglecn