Social media sites like Facebook and Twitter are now powerful marketing tools that can be used to promote products and services. Some tips for social media marketing include using offline promotions to drive people to social media campaigns, offering incentives on social media pages to engage customers, and professionally handling any negative feedback. Marketers should also utilize multiple social media sites like Facebook, and view social media as a platform to find customers and increase profits rather than just wasting time. Consistently applying these tips can help a brand and business expand faster.