Google's Penguin 2.0 recently launched on May 22, 2013. Affectionately called the “Webspam” update, the newest Penguin on the prowl. This presentation will help webmasters come to understand some of areas being focused on by Google.
Google- familiar search engine updated its version to successive level of up gradation to establish the best stability as well as adding some prominent enhancements.
Let’s have a look on the overall revision made on 2013
(OKR) GOAL SETTING : OBJECTIVES KEY RESULTS is a supportive deck based on the full article by JAMSO http://www.jamsovaluesmarter.com/blog/the-goal-setting-objectives-key-results-solution-okr-?rq=okr THESE 8 COMPANIES HAVE 1 THING IN COMMON Intel Google LinkedIn GoPro Flipboard Spotify Eventbrite Yahoo At first you might assume they are mostly in the high tech area or recognize they are all very successful brands. There is another area that they all have in common. They have all applied the OKR (Objectives and Key Results) strategy into their business. Here we share the full details of what is OKR, the grading system , pitfalls, considerations and why you should implement it within your business. Find our more www.jamsovaluesmarter.com
Essence Of Penguin Algorithm-Past and PresentUma_sri
Google implements search algorithms to identify and select genuine websites with good credibility and display prominently for a given search keyword. Among 200 parameters that are believed to affect the search rankings, penguin was designed to filter websites that are deemed to alter search results by spammy techniques.
Google- familiar search engine updated its version to successive level of up gradation to establish the best stability as well as adding some prominent enhancements.
Let’s have a look on the overall revision made on 2013
(OKR) GOAL SETTING : OBJECTIVES KEY RESULTS is a supportive deck based on the full article by JAMSO http://www.jamsovaluesmarter.com/blog/the-goal-setting-objectives-key-results-solution-okr-?rq=okr THESE 8 COMPANIES HAVE 1 THING IN COMMON Intel Google LinkedIn GoPro Flipboard Spotify Eventbrite Yahoo At first you might assume they are mostly in the high tech area or recognize they are all very successful brands. There is another area that they all have in common. They have all applied the OKR (Objectives and Key Results) strategy into their business. Here we share the full details of what is OKR, the grading system , pitfalls, considerations and why you should implement it within your business. Find our more www.jamsovaluesmarter.com
Essence Of Penguin Algorithm-Past and PresentUma_sri
Google implements search algorithms to identify and select genuine websites with good credibility and display prominently for a given search keyword. Among 200 parameters that are believed to affect the search rankings, penguin was designed to filter websites that are deemed to alter search results by spammy techniques.
Attracting Chinese Students to Western UniversitiesDr Matt McDougall
Around the globe, universities are facing funding pressures for their various programs and have moved to offset this by attracting full fee paying students, primarily from China. This presentation outlines the use of Social Media as a way to attract and acquire Chinese students.
This presentation was developed for hotels, guesthouses and motels looking at attracting Chinese visitors to their properties. The aim of developing your properties Brand within China is to increase the direct bookings and facilitate greater numbers of visitors flows.
This presentation outlines the new features included in Google's Enhanced Campaign feature. These allow the marketers to advertise on all devices in a more efficient manner with their Adwords programs.
Hawaii Tourism Conference 2013 - Reputation is EverythingDr Matt McDougall
A presentation delivered by Dr. Mathew McDougall at the 2013 Hawaii Tourism Conference, Aha Oihana Hoomakaikai. The presentation revealed the size of the Chinese internet and the impact reputation has on travelers intent to travel to particular destinations.
Hotels need to find ways to reach their guests and develop long term relationships with them. Mobile is one of the few technologies that will allow this. With this in mind, Digital Jungle has developed an innovative hotel mobile app that provide booking, group offers and many more features of the Hotel to engage deeper and more often with guests.
Digital Jungle Credentials - Cross Cultural Digital Marketing AgencyDr Matt McDougall
Digital Jungle is cross cultural digital marketing Agency that works with Western organisations to reach a Chinese audience; living in China or abroad. With staff in China, Australia and New Zealand, and with Partners around the World, Digital Jungle can support and service clients in creating powerful online presence for brands wanting to target Chinese living abroad or living in China.
Originally presented at a DNN webinar, "Google’s Latest Algorithm Update! What You Need to Know."
http://www.dnnsoftware.com/About/Resources/Webinars/view/webinar/cid/420806
In 2013, Google has made big changes to its Penguin algorithm that you need to know about. Google Penguin 2.0 can affect your how your website stacks up against the competition.
This presentation covers:
1) Google's recent Penguin 2.0 update
2) How Penguin 2.0 can impact your SEO, PPC and SEM.
3) How to integrate social media onto your website
4) How social media can play well with both SEO and PPC
Google Penguin: What Is It, Why Should You Care & What Can You Do?JennHorowitz.com
Overview of Google Penguin. What it is, what to do if you've been hit, how to recover and how to avoid. A primer for anyone who doesn't know what Penguin is.
Link building is Not dead yet, but yes it is changed now. You have to be smarter than past and work accordingly the Google guide lines.
I hope this guide is going to help you.
Google recently confirmed officially on the Google webmaster blog that they’ve begun rolling out the Penguin 4.0 real time algorithm. By real time, Google means that as soon as Google recrawls and reindexes your web pages, those signals will be instantly used in the new Penguin algorithm.
How to Recover from Google Phantom 2 | Position2Position2
This blog lists effective steps which should be implemented in order to minimize the adverse impact of Google Phantom algorithm update. These steps improve user experience.
Attracting Chinese Students to Western UniversitiesDr Matt McDougall
Around the globe, universities are facing funding pressures for their various programs and have moved to offset this by attracting full fee paying students, primarily from China. This presentation outlines the use of Social Media as a way to attract and acquire Chinese students.
This presentation was developed for hotels, guesthouses and motels looking at attracting Chinese visitors to their properties. The aim of developing your properties Brand within China is to increase the direct bookings and facilitate greater numbers of visitors flows.
This presentation outlines the new features included in Google's Enhanced Campaign feature. These allow the marketers to advertise on all devices in a more efficient manner with their Adwords programs.
Hawaii Tourism Conference 2013 - Reputation is EverythingDr Matt McDougall
A presentation delivered by Dr. Mathew McDougall at the 2013 Hawaii Tourism Conference, Aha Oihana Hoomakaikai. The presentation revealed the size of the Chinese internet and the impact reputation has on travelers intent to travel to particular destinations.
Hotels need to find ways to reach their guests and develop long term relationships with them. Mobile is one of the few technologies that will allow this. With this in mind, Digital Jungle has developed an innovative hotel mobile app that provide booking, group offers and many more features of the Hotel to engage deeper and more often with guests.
Digital Jungle Credentials - Cross Cultural Digital Marketing AgencyDr Matt McDougall
Digital Jungle is cross cultural digital marketing Agency that works with Western organisations to reach a Chinese audience; living in China or abroad. With staff in China, Australia and New Zealand, and with Partners around the World, Digital Jungle can support and service clients in creating powerful online presence for brands wanting to target Chinese living abroad or living in China.
Originally presented at a DNN webinar, "Google’s Latest Algorithm Update! What You Need to Know."
http://www.dnnsoftware.com/About/Resources/Webinars/view/webinar/cid/420806
In 2013, Google has made big changes to its Penguin algorithm that you need to know about. Google Penguin 2.0 can affect your how your website stacks up against the competition.
This presentation covers:
1) Google's recent Penguin 2.0 update
2) How Penguin 2.0 can impact your SEO, PPC and SEM.
3) How to integrate social media onto your website
4) How social media can play well with both SEO and PPC
Google Penguin: What Is It, Why Should You Care & What Can You Do?JennHorowitz.com
Overview of Google Penguin. What it is, what to do if you've been hit, how to recover and how to avoid. A primer for anyone who doesn't know what Penguin is.
Link building is Not dead yet, but yes it is changed now. You have to be smarter than past and work accordingly the Google guide lines.
I hope this guide is going to help you.
Google recently confirmed officially on the Google webmaster blog that they’ve begun rolling out the Penguin 4.0 real time algorithm. By real time, Google means that as soon as Google recrawls and reindexes your web pages, those signals will be instantly used in the new Penguin algorithm.
How to Recover from Google Phantom 2 | Position2Position2
This blog lists effective steps which should be implemented in order to minimize the adverse impact of Google Phantom algorithm update. These steps improve user experience.
Abstract: Google employs algorithms in such a way that it holds the capability of sensing what one might want to see, out of the keyword that we have entered. In other words Google’s algorithms accept our query as input and produce results in the form of webpages that may count up to many thousands or even millions.
There are certain criteria upon which the algorithm filters our search results. The technical term used to represent such criteria is ‘clues’. These clues are unique signals that help in determining what really we are looking for. They include information like the terms and condition of a website, how recent has the content been modified, the region in which the user exists, how good the title of a pages looks and rank of the page.
Google’s developers focus on refining the quality of result produced by employing different ‘clues’, that also determine if a page or website stands at position 1 in search results.
While the overall preview of how the algorithm works has been specified, a Google algorithm is not as easy as it meets the eye. Google algorithms are complicated and increase in the level of complexity as the search for a user’s query gets refined from level to level.
Do you know anything about the power of Media in SEO? How many percent of people use Media as SEO techniques to increase Ranking / traffic for their websites? The answer is not much because they may not know the benefits it brings
Panda and penguin google search algorithmbankimpandey
Panda focuses on the overall quality of your site for the user. To get that quality, use Google's checklist of questions to ask yourself as a general guide. The Penguin focuses on the backlink profile of your site and now works in a granular, real-time fashion. To respond accordingly, improve your overall backlink profile and delete the spammy link. It is also important to remember that in spite of some initial predictions, Google Disavow Tool still has a place in your SEO strategy. Use this to avoid manual penalties related to manual penalties and manual actions which may be beyond the scope of the penguins, but may still affect your ranking.
If you want to keep up to date in the online marketing world, take a look at our newsletter. This month is all about Google; the awesome features added for Google my business, their new mobile usability report, enabling multiple Google AdWords Certified account logins. Also, the update we've all been waiting for...Penguin 3.0
A presentation outlining the popular culture of the 80's. A look at the movies, music, fashion & technology that made this one of the more memorable decades of the 20th century.
An in-depth study that identified 10 distinct social media personality types, from the 'Social Visionary' to the recognizable 'Social Ranter.' The research findings show consistency of these personality types across age, gender and cultural lines.
Lift13 Event Presentation - The Chinese Digital LandscapeDr Matt McDougall
A presentation delivered to an Emakina event at the Lift13 Conference in Geneva, Switzerland. The presentation outlines the Digital China landscape and provides some interesting stats and numbers on Chinese Internet and Social Media usage
Here is a copy of my slides from a social media workshop I ran recently in Shanghai.
A 3 hour session that aimed to help social marketers improve their content & posting strategies
In the corporate communications function, crisis management comes with the territory. But with the rise of social media, the communications landscape has changed, introducing new players and parameters into situations.
This document provides a simple flow diagram that people and organisations can use in developing their own methods in addressing negative online comments and posts.
Dr Mathew McDougall's presentation "Technology in Tourism" that was delivered on day 1 of the forum.
The forum aims to provide a Pan-Asia-Pacific platform for policy makers, senior officials, researchers and industry representatives to take stock of the global & regional trends and their impact on tourism on an annual basis.
The event, under the unique and joint umbrella of UNWTO and PATA, helps participants to share information, analyse the current situation and map out the next course of action for the future.
This document outlines paid, owned and earned media.
Paid is media you buy – you get total control over messaging, reach and frequency, as much as your budget allows; earned is what others say about your brand – you get no control but you can influence outcomes if you’re smart; and owned is content you create (content marketing) – you control the messaging, but not so much whether anyone reads/views it.
Using Measurement Tools to Gain Insights into your Social Media AudienceDr Matt McDougall
My presentation that I delivered at SES Hong Kong (21st Sept 2011).
Interesting case study on Mercedes-Benz using social media analytics to determine social media engagement, share of voice, geographic coverage and volume of online buzz (only a few of the many data points from the research)...
A useful presentation for people wanting more information about this type of technology.
This presentation outlines a social media analysis of 5 car brands in China (Lexus, BMW, Audi, Infinity & Mercedes) and a deeper dive into their models to highlight share of voice, buzz volume, site analysis and geographic spread.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
2. Penguin Update Overview
On
May22nd
Google
launched
their
all
new
Penguin
2.0
algorithm
update
and
with
their
latest
assault
on
spam.
Brand
men<ons
could
play
a
stronger
role
going
forward,
i.e.
brand
men<ons
that
are
not
links
There
is
a
chance
social
signals
could
play
a
more
important
role
in
Penguin
2.0
but
currently
this
is
just
specula<on
Whilst
it
is
far
too
early
to
determine
the
exact
levers
that
Google
has
tweaked
with
Penguin
2.0,
early
indicators
are:
Numerous
link
networks
have
been
devalued
Bad
link
neighbourhoods
have
been
devalued
Link
velocity
–
link
spikes
may
be
ignored
and
steady
link
grow
threwarded
Link
trust
will
become
an
even
more
important
factor
with
less
trustworthy
link
sources
being
devalued
Further
anchor
text
devalua<on.
The
thresholds
on
the
levels
of
generic
anchor
text
usage
have
increased
Contextual
relevancy
will
become
more
important
and
links
that
are
not
contextually
relevant
have
had
their
value
decreased
3. What does Penguin 2.0 mean for you?
Firstly,
let’s
be
really
clear.
Penguin
2.0
is
not
a
penalty;
it
is
an
algorithm
update.
We
have
been
given
a
clear
indicator
that
Penguin
2.0
is
going
to
become
more
aggressive
over
<me
and
that
what
we
experienced
on
22nd
May
2013.
MaP
CuPs
*
from
Google
said
on
his
twiPer
feed
that
2.0
was
essen<ally
just
the
soR
launch.
So,
if
you
have
already
been
nega<vely
impacted
by
Penguin
2.0,
in
all
likelihood
the
impact
may
worsen
as
newer
versions
are
released.
If
you
haven’t
been
impacted
yet
it
doesn’t
mean
you’re
in
the
clear
-‐
and
when
Google
releases
new
algorithm
releases
your
website
maybe
impacted
by
being
devalued
and
thus
lowered
in
the
organic
rankings.
*
h$p://www.ma$cu$s.com/blog/penguin-‐2-‐0-‐rolled-‐out-‐today
4. Penguin Predictions For Backlinks
Low-Page Rank
(<1) Backlink
Domain
Site Wide Links
Very Young
(<6 months)
Backlink Domain
Very High
Alexa Rank
(>7,000,000)
Many external
link from the
Backlink page
(>20)
Link from websites
With identical C class
The
Penguin
2.0
maybe
using
the
following
condi<ons
to
determine
link
value
for
a
site
and
should
be
considered
within
your
link
development
strategy.
5. Factors to consider overcoming Penguin 2.0
Remove
the
Bad
backlinks
which
are
linked
with
your
website.
Create
unique
content.
Avoid
Using
The
same
anchor
text.
Avoid
the
keywords
stuffing
and
duplicate.
Keep
tracking
on
your
Compe<tors
ranking.
Keep
your
footer
simple.
Focus
on
appropriate
Directory
Links.
6. Been hit in organic rankings? What next?
Did You Know ?
If
you’ve
been
hit
hard
by
Penguin
2.0
or
are
worried
about
what
the
future
holds
given
that
Penguin
2.0
will
only
get
more
aggressive,
have
a
chat
with
our
teams.
Why?
We
pride
ourselves
on
100%
ethical
and
sustainable
strategies
-‐
we’re
not
just
saying
this,
we
have
the
track
record
to
prove
it
We
are
content
driven,
we
place
content
marke<ng
at
the
heart
of
our
approach
We
will
build
and
execute
a
strategy
for
you
that
will
drive
long-‐term
success
Clients
work
with
us
because
we
drive
business
growth
through
organic
search
and
we
don’t
put
your
website
and,
most
importantly,
your
business
at
risk
Website
owners
should
not
be
worried
if
they
have
followed
ethical
SEO
and
link-‐
building
prac<ces
–
if
anything
this
update
should
improve
their
rankings
as
spammy
sites
move
down
the
SERPs.
If
you
have
been
hit
hard
by
Penguin
2.0
as
a
result
of
unethical
SEO
techniques,
you
should
take
a
long,
hard
look
at
your
SEO
strategy,
whether
executed
in-‐house
or
at
an
agency
and
consider
switching
to
an
ethical
SEO
agency
such
as
Digital
Jungle
for
sustainable
long-‐term
results.
7. Get in Touch
@digitaljunglecn
plus.google.com/digitaljungle
www.dmic.asia
weibo.com/digitaljungle
facebook.com/digitaljunglecn
pinterest.com/digitaljungle
slideshare.net/digitaljungle
info@digitaljungle.com.cn