The document summarizes Anne Helmond's presentation on social secrets at the Social Secrets graduate workshop. Some of the key topics discussed included the properties and dynamics of social media like persistence, searchability and invisible audiences. Specific projects were mentioned like I Want You To Want Me, which created a mosaic of online dating profiles. The talk also addressed issues like self-surveillance, interest-based advertising and how privacy has become more complex on networked platforms.
Presentation to journalists in Singapore. March 19-23, 2012. Download PPT to get the notes and the URLs. (Part 1 of 4.) Part 1 covers concepts and definitions. Part 2 covers Twitter, Tumblr and Pinterest. Part 3 covers Storify, Instagram, YouTube and WordPress. Part 4 covers Facebook, Google+ Hangouts, and LinkedIn.
Presentation to journalists in Singapore. This part covers Facebook, Google+ Hangouts, and LinkedIn. Download PPT to get the notes and the URLs. March 19-23, 2012. (Part 4 of 4.) Part 1 covers concepts and definitions. Part 2 covers Twitter, Tumblr and Pinterest. Part 3 covers Storify, Instagram, YouTube and WordPress.
The War on Attention Poverty: Measuring Twitter AuthorityDaniel Tunkelang
The War on Attention Poverty: Measuring Twitter Authority
As social networks like Facebook and Twitter have grown in popularity, we've had ample opportunity to appreciate Herb Simon's admonition that "a wealth of information creates a poverty of attention". Since there is no way we can hope to follow all of the information being shared by our social networks, we need some filtering or ranking mechanism.
A broad class of approaches involves determining which authors are the most authoritative or influential. There are already a variety of proposed authority measures, as well as research on their effectiveness. In this talk, I will review the various attempts that have been made to measure Twitter authority. In particular, I will discuss the work on TunkRank, a measure inspired by PageRank that explicitly models attention scarcity.
OK Boomer: How did it become such a cultural phenomenon?Arthur Koh
The phrase made news around the world after a young New Zealander politician used it as a retort in parliament. Where did this phrase come from, and what can marketers (or anyone involved in mass attitude/behaviour change) learn from its spread?
Presentation showcasing uses of social networking in public works. This slideshow also explores why social networking is important to the field and how to understand its use. This presentation was given on May 6, 2011, at the annual Wisconsin APWA conference in Racine.
Presentation to journalists in Singapore. March 19-23, 2012. Download PPT to get the notes and the URLs. (Part 1 of 4.) Part 1 covers concepts and definitions. Part 2 covers Twitter, Tumblr and Pinterest. Part 3 covers Storify, Instagram, YouTube and WordPress. Part 4 covers Facebook, Google+ Hangouts, and LinkedIn.
Presentation to journalists in Singapore. This part covers Facebook, Google+ Hangouts, and LinkedIn. Download PPT to get the notes and the URLs. March 19-23, 2012. (Part 4 of 4.) Part 1 covers concepts and definitions. Part 2 covers Twitter, Tumblr and Pinterest. Part 3 covers Storify, Instagram, YouTube and WordPress.
The War on Attention Poverty: Measuring Twitter AuthorityDaniel Tunkelang
The War on Attention Poverty: Measuring Twitter Authority
As social networks like Facebook and Twitter have grown in popularity, we've had ample opportunity to appreciate Herb Simon's admonition that "a wealth of information creates a poverty of attention". Since there is no way we can hope to follow all of the information being shared by our social networks, we need some filtering or ranking mechanism.
A broad class of approaches involves determining which authors are the most authoritative or influential. There are already a variety of proposed authority measures, as well as research on their effectiveness. In this talk, I will review the various attempts that have been made to measure Twitter authority. In particular, I will discuss the work on TunkRank, a measure inspired by PageRank that explicitly models attention scarcity.
OK Boomer: How did it become such a cultural phenomenon?Arthur Koh
The phrase made news around the world after a young New Zealander politician used it as a retort in parliament. Where did this phrase come from, and what can marketers (or anyone involved in mass attitude/behaviour change) learn from its spread?
Presentation showcasing uses of social networking in public works. This slideshow also explores why social networking is important to the field and how to understand its use. This presentation was given on May 6, 2011, at the annual Wisconsin APWA conference in Racine.
An academic account of the forced update culture in the blogosphere: http://www.annehelmond.nl/2008/11/03/slides-and-notes-from-my-presentation-at-stifosandberg-moving-movie-industry/
An academic account of the forced update culture in the blogosphere: http://www.annehelmond.nl/2008/11/03/slides-and-notes-from-my-presentation-at-stifosandberg-moving-movie-industry/
What happens when everyone’s on Facebook? How in particular is the natural wish of young people to have their own places and cultures manifesting itself digitally? Moreover, how are we all changing our behaviour in light the data that we’re increasingly aware we give up when we use social sites? Is the often cited, rarely challenged belief that young people don't care about privacy actually true? How are kids coping with a world where they are growing up in public? Are the scare stories true, or is something more subtle emerging?
We look at Tumblr, Instagram and Snapchat amongst others for clues to how behaviour is changing and - what this means for the audience, the networks and brands. We examine how a far more nuanced contract between these groups is being negotiated - and how to thrive in this emerging world. How do brands cope with younger groups sophistication when it comes to being marketed to - particularly given the huge global demographic shift due to take place, with over 50% of world's population due shortly to be under 25.
A crash course introduction to the buzzwords and internet slang commonly encountered in dealing with social media for any reason, but particularly business.
For LIS530EL Business Information at University of Ilinois Urbana-Champaign
Rise of the machines: Social media meets Artificial intelligenceArmend Ukshini
How does social media use our data to make money from us? How does AI influence our buying decisions through ad targeting? How are bots used in customer service? How is Youtube fighting terrorism? Does social media know us better than our friends? How is Facebook trying to prevent suicide? How has Pinterest visual search transformed itself from a social media into an e-commerce? How will the social media of the future be based on a virtual environment?
Trying to give an answer to the questions of one of the hottest topics on technology and media ‘Rise of the machines: Social media meets Artificial intelligence’ at KosbitTalks.
Non-profits and social media: the nows and nextsMax St John
A talk I gave to the Social Innovation and Marketing for Change MBA students at Said Business School, University of Oxford.
For a bit more info, check out the supporting blog entry: http://www.nixonmcinnes.co.uk/2011/06/23/social-media-non-profits-and-the-future
Keynote on "Social Machines: Democratisation, Disintermediation, and Citizens at Scale" presented at the Web Science and Big Data Analytics Conference on Information Transparency and Digital Democracy, Tuesday, 25th August 2015, Jakarta Indonesia
Web 2.0 2001–PresentAssignment OverviewIt is a truism in the st.docxdavieec5f
Web 2.0: 2001–Present
Assignment Overview
It is a truism in the study of human technology that any tool that gets the public’s attention will eventually be used for purposes entirely unforeseen by its inventor(s) and probably contrary to the general public interest. This has certainly been the case with information technologies and the Internet. E-mail is great, but spam is not. Online video of the grandkids is wonderful; online pornography accessible to little Johnny, not so much. Despite much breast beating, it is difficult to have the good without the bad—and even differentiating the good from the bad is often a matter of opinion. As
Miles’ Law
says, “Where you stand depends upon where you sit.”
Recently, we have become so saturated with and dependent upon social media such as Facebook and Twitter that we have not always noticed the potential “dark side”—most specifically, the ability to use these tools not only to connect individuals in cyberspace but also to mobilize groups for action in the real world. One example is the “flash mob”—defined most generally as a group of people voluntarily assembled at a particular place and time for a particular purpose, coordinated through shared access to social media. This is not altogether a new invention—the telephone and, before that, the telegraph or even a good strong voice have been tools for assembling flash mobs in the past. But what has been recently discovered is how easy it is using modern social media, and how effective such mobs can be.
As we said, whether or not you consider this to be a good development or a bad development depends a lot on how you evaluate the purpose of the mob. Public assemblies to install democracy in an authoritarian state sound pretty good; assembling gang members to break windows and burn cars would not strike most of us as all that great. Here is a sampling of different points of view on this general subject:
Tavoulareas, E. (2011, August 22). Social media: The Jekyll & Hyde of media?
Changemakers
. Retrieved from
http://www.changemakers.com/blog/social-media-jekyll-hyde-media
Goodman, J. (2011, August 17). Debate over social media incitement as flash mobs strike. The Lede: Blogging the News.
New York Times
. Retrieved from
http://thelede.blogs.nytimes.com/2011/08/17/debate-over-social-media-incitement-as-flash-mobs-strike/
Brennan, E. (2011, August 19). Flash Mobs – The dark side of social media revealed. Retrieved from
http://www.i-policy.org/2011/08/flash-mobs-the-dark-side-of-social-media-revealed.html
Lum, R. (2011) Spreading the happiness one flash mob at a time.
CreativeGuerillaMarketin
g. Retrieved from
http://www.creativeguerrillamarketing.com/guerrilla-marketing/spreading-happiness-flash-mob-time/
Optional Reading
Kelly, L. (2011, March 22). Advertising with flash mobs.
JSNCafe
. Retrieved from
http://www.jsncafe.com/advertising-with-flash-mobs/
Heaney, F. (n.d.) The short life of flash mobs.
Stay Free!.
Retrieved from
http://www.alternet.
Social Media and Privacy - Education Across the Nation - Australian Computer ...Mining Oil and Gas Jobs
Developed for the Australian Computer Society's Education Across the Nation series - First quarter, 2012
Social media is firmly entrenched in our society, both in our professional and personal lives. The way we communicate with each other has changed because of these tools. Understanding what content to share and how the information flows through your network is a critical step in addressing privacy concerns. Old privacy concerns are no longer valid and you may be unintentionally exposing yourself, your family and friends.
This presentation is designed to provide information and frank discussion about the privacy issues surrounding social media. In addition, recommendations for corporate social media policies and the role of IT in social media will be addressed.
Social Media and Privacy - Education Across the Nation - Australian Computer ...Typeset
Social media is firmly entrenched in our society, both in our professional and personal lives. The way we communicate with each other has changed because of these tools. Understanding what content to share and how the information flows through your network is a critical step in addressing privacy concerns. Old privacy concerns are no longer valid and you may be unintentionally exposing yourself, your family and friends.
This presentation is designed to provide information and frank discussion about the privacy issues surrounding social media. In addition, recommendations for corporate social media policies and the role of IT in social media will be addressed.
Presented in first quarter 2012 as the Education Across the Nation (EDxN) series for the Australian Computer Society.
Amazon as Issue Engine: Islands of Weirdannehelmond
A project by: Anne Helmond, Erik Hekman, Kate Miltner, Molly Kalan, Bazilah Talip, Sarietha Engelbrecht (thanks Bernhard Rieder & Erik Borra!)
Project website: https://wiki.digitalmethods.net/Dmi/AmazonAsIssueEngine
Historically, the practice of web archiving has involved various institutions and the development of various practices, approaches and tools. Among them, three main approaches to web archiving have been developed: web archive research using the Internet Archive and Wayback Machine, the practice of archiving special collections of websites, and the national approach of archiving webs of specific countries. These approaches and practices do not only reflect the time in which they were conceived in the history of web archiving, but also put forward distinct ways in which they may be used and consequently what type of historiographical research can be done with them. However, there are also limits to what these tools and practices offer. The purpose of this talk is to introduce the limits of doing research with the Internet Archive with existing tools such as the Wayback Machine and in addition, to show how digital methods are used to repurpose the Wayback Machine in order to go beyond the single-site historical research that is enabled by the Internet Archive. This will be illustrated in a case study on the Dutch blogosphere where by means of custom tools built on top of the Wayback Machine yearly snapshots of the historical Dutch blogosphere were created between 1999-2009. By reconstructing the interlinked set of blogs, the blogosphere, one can trace and map transitions in linking technologies and practices in the Dutch blogosphere over time. This approach allows for studying the emergence and decline of blog platforms and social media platforms within the blogosphere and for investigating local blog cultures.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
1. Anne Helmond, University of Amsterdam
Social
Secrets
Social Secrets graduate workshop, The Hogeschool van Amsterdam, University of Applied Sciences (HvA), 20 March 2009.
photo by Flickr user: doobybrai
28. privacy = opt out
If you prefer not to receive this type of interest-based advertising, you can
always opt out by clicking the quot;Opt outquot; button on the homepage of the Ads
Preferences Manager. After you opt out, Google will not collect interest
category information and you will not receive interest-based ads. You will see
the same number of ads as before, but they may not be as relevant.
35. links
Jonathan Harris: The Web's secret stories:
http://www.youtube.com/watch?v=zAvNlh2Z0GI
http://iwantyoutowantme.org/
The Database of Intentions. November 13, 2003 by John Battelle
http://battellemedia.com/archives/000063.php
http://mycro.media.mit.edu/
boyd, danah. 2009. quot;Social Media is Here to Stay... Now What?quot;
Microsoft Research Tech Fest, Redmond, Washington, February
26.
http://www.danah.org/papers/talks/MSRTechFest2009.html
http://www.geenstijl.nl/mt/archieven/2009/03/streetview_verzameltopic.html
Editor's Notes
Crowdsourcing is a neologism for the act of taking a task traditionally performed by an employee or contractor, and outsourcing it to an undefined, generally large group of people or community in the form of an open call.
The trend of leveraging the mass collaboration enabled by Web 2.0 technologies to achieve business goals. However, both the term and its underlying business models have attracted controversy and criticism.
CROWDSOURCING, SOCIAL MEDIA, PRIVACY.
Google’s answers to privacy: Transparency, Choice, Control
No difference between online and offline. Especially in social media. Friendships are mediated.
we are at the middle. distributed. we are everywhere.
Social media is connected. lots of media is connected. connectiviteit heeft ook te maken met de openheid.
A walled garden is meant to be a safe haven
A walled garden has
-entrances and exits
-there are keepers with a gardener's mentality: content tending, no weeds, no dog droppings, no trash
- control is at the gate, security, surveillance, gatekeeping
Thinking widgets, APIs, etc. where are the gates, the content reaches out to you, the walled gardens of the Web have other walls and politics of exclusivity.
walled gardens, gebruikers afsluiten voor naar buiten stromen data. het geeft een gevoel van privacy.maar binnen de sites zoals facebook krijg je meer te horen dan je wil “x is now single” - Facebook Beacon.
This “friending” within social networking sites is one of its main characteristics and is often perceived to be part of a private sphere. In contrast, for many people, Google is a public sphere. Most social networking sites are not being indexed by Google, except for Twitter if you would (convincingly) argue it is a SNS.
1. Persistence. What you say sticks around. This is great for asynchronicity, not so great when everything you've ever said has gone down on your permanent record. The bits-wise nature of social media means that a great deal of content produced through social media is persistent by default.
2. Replicability. You can copy and paste a conversation from one medium to another, adding to the persistent nature of it. This is great for being able to share information, but it is also at the crux of rumor-spreading. Worse: while you can replicate a conversation, it's much easier to alter what's been said than to confirm that it's an accurate portrayal of the original conversation.
3. Searchability. My mother would've loved to scream search into the air and figure out where I'd run off with friends. She couldn't; I'm quite thankful. But with social media, it's quite easy to track someone down or to find someone as a result of searching for content. Search changes the landscape, making information available at our fingertips. This is great in some circumstances, but when trying to avoid those who hold power over you, it may be less than ideal.
4. Scalability. Social media scales things in new ways. Conversations that were intended for just a friend or two might spiral out of control and scale to the entire school or, if it is especially embarrassing, the whole world. Of course, just because something can scale doesn't mean that it will. Politicians and marketers have learned this one the hard way.
5. (de)locatability. With the mobile, you are dislocated from any particular point in space, but at the same time, location-based technologies make location much more relevant. This paradox means that we are simultaneously more and less connected to physical space.
Those five properties are intertwined, but their implications have to do with the ways in which they alter social dynamics. Let's look at three different dynamics that have been reconfigured as a result of social media.
1. Invisible Audiences. We are used to being able to assess the people around us when we're speaking. We adjust what we're saying to account for the audience. Social media introduces all sorts of invisible audiences. There are lurkers who are present at the moment but whom we cannot see, but there are also visitors who access our content at a later date or in a different environment than where we first produced them. As a result, we are having to present ourselves and communicate without fully understanding the potential or actual audience. The potential invisible audiences can be stifling. Of course, there's plenty of room to put your head in the sand and pretend like those people don't really exist.
2. Collapsed Contexts. Connected to this is the collapsing of contexts. In choosing what to say when, we account for both the audience and the context more generally. Some behaviors are appropriate in one context but not another, in front of one audience but not others. Social media brings all of these contexts crashing into one another and it's often difficult to figure out what's appropriate, let alone what can be understood.
3. Blurring of Public and Private. Finally, there's the blurring of public and private. These distinctions are normally structured around audience and context with certain places or conversations being \"public\" or \"private.\" These distinctions are much harder to manage when you have to contend with the shifts in how the environment is organized.
All of this means that we're forced to contend with a society in which things are being truly reconfigured. So what does this mean? As we are already starting to see, this creates all new questions about context and privacy, about our relationship to space and to the people around us.
rise of the search engines - rise of the blogosphere and later social web.
now also the real time web: twitter, x is now friends with y = facebook
This “friending” within social networking sites is one of its main characteristics and is often perceived to be part of a private sphere. In contrast, for many people, Google is a public sphere. Most social networking sites are not being indexed by Google, except for Twitter if you would (convincingly) argue it is a SNS.
The idea is that every search entry with an Internet search engine contributes to a pattern that can be analyzed and used for prediction. Each search, he notes, offers a hint of what an individual wants to accomplish -- an itch to scratch, a problem to solve, a desire to fulfill.
Web searches are \"a place holder for the intentions of humankind — a massive database of desires, needs, wants, and likes that can be discovered, subpoenaed, archived, tracked, and exploited to all sorts of ends...Such a beast has never before existed in the history of culture, but is almost guaranteed to grow exponentially from this day forward.\"
some people love to provide info. now individual, could be turned into group.
may be used for marketing.
Google Gets Into Behavioral Targeting, Launches “Interest-Based Advertising” Beta From keywords to types of sites you visit.
“These ads will associate categories of interest — say sports, gardening, cars, pets — with your browser, based on the types of sites you visit and the pages you view. We may then use those interest categories to show you more relevant text and display ads.”
awareness of indexing = why i have a closed account. it will always be in google. persistance of social media/search engines.