Studiemiddag voor alumni van de Faculteit der Geesteswetenschappen over sociale media. Universiteit van Amsterdam, 5 april 2013.

1. Dataflows en de politieke economie
van sociale media platformen
Anne Helmond, Universiteit van Amsterdam
Studiemiddag voor alumni van de Faculteit der Geesteswetenschappen over sociale media. Universiteit van Amsterdam, 5 april 2013.

3. social web
front-end (where users interact)
back-end (to which the owners have access)
Stalder, Felix. 2012. “Between Democracy and Spectacle: The Front-End and Back-End of the Social Web.”
In: The Social Media Reader, edited by M. Mandiberg. New York, NY, USA: New York University Press.

4. [...] it is crucial to understand the new role of users as both
content providers and data providers. (Van Dijck 2009: 48)

5. social buttons

6. decentralisatie
http://developers.facebook.com/docs/concepts/opengraph/overview/

7. Like knop & cookies
Gerlitz, Carolin, and Anne Helmond. 2013. “The Like Economy: Social Buttons and the Data-intensive Web.”
New Media & Society. Online First, 4 Feb 2013.

8. onzichtbare dataflows visualiseren
http://www.mozilla.org/en-US/collusion/

9. Ghostery: dataflows blokkeren

10. data-intensieve laag van het web
Gerlitz, Carolin, and Anne Helmond. 2013. “The Like Economy: Social Buttons and the Data-intensive Web.”
New Media & Society. Online First, 4 Feb 2013.

11. Facebook dataflows
Gerlitz, Carolin, and Anne Helmond. 2013. “The Like Economy: Social Buttons and the Data-intensive Web.”
New Media & Society. Online First, 4 Feb 2013.

12. data giants

13. Facebook Insights

15. Facebook kaping
This is a very big deal. The Facebook connection was not just passively
disrupting sites, as Web plugins sometimes do, but actively dragging users
away from their destination sites to Facebook’s own platform.
http://readwrite.com/2013/02/07/facebook-hijacks-internet-sites-for-an-hour

16. webmaster interventie
Dave Winer: My goal is to have a free place on the
web that isn't sending a lot data over to Facebook.

17. privacy-vriendelijke social buttons
http://www.heise.de/extras/socialshareprivacy/
http://panzi.github.com/SocialSharePrivacy/

18. artistieke interventie
http://w.xuv.be/projects/love_machine

19. conclusie
a.helmond@uva.nl

20. bronnen
Gerlitz, Carolin, and Anne Helmond. 2013. “The Like Economy: Social Buttons and the Data-
intensive Web.” New Media & Society. Online First, 4 Feb 2013.
Stalder, Felix. 2012. “Between Democracy and Spectacle: The Front-End and Back-End of the
Social Web.” In: The Social Media Reader, edited by M. Mandiberg. New York, NY, USA: New York
University Press.
Van Dijck, José. 2009. “Users Like You? Theorizing Agency in User-generated Content.” Media,
Culture, and Society 31 (1).
Websites:
http://adage.com/article/digital/facebook-partner-acxiom-epsilon-match-store-purchases-user-
profiles/239967/
http://www.infoworld.com/t/internet-privacy/facebook-error-hijacks-thousands-of-websites-isnt-
just-inconvenience-212518
Images:
iLikeTracking: http://www.webmonkey.com/wp-content/uploads/2013/03/iliketracking.jpg