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Dataflows en de politieke economie
 van sociale media platformen
Anne Helmond, Universiteit van Amsterdam




Studiemiddag voor alumni van de Faculteit der Geesteswetenschappen over sociale media. Universiteit van Amsterdam, 5 april 2013.
social web
front-end (where users interact)
back-end (to which the owners have access)




    Stalder, Felix. 2012. “Between Democracy and Spectacle: The Front-End and Back-End of the Social Web.”
    In: The Social Media Reader, edited by M. Mandiberg. New York, NY, USA: New York University Press.
[...] it is crucial to understand the new role of users as both
content providers and data providers. (Van Dijck 2009: 48)
social buttons
decentralisatie




http://developers.facebook.com/docs/concepts/opengraph/overview/
Like knop & cookies




  Gerlitz, Carolin, and Anne Helmond. 2013. “The Like Economy: Social Buttons and the Data-intensive Web.”
  New Media & Society. Online First, 4 Feb 2013.
onzichtbare dataflows visualiseren




                  http://www.mozilla.org/en-US/collusion/
Ghostery: dataflows blokkeren
data-intensieve laag van het web




   Gerlitz, Carolin, and Anne Helmond. 2013. “The Like Economy: Social Buttons and the Data-intensive Web.”
   New Media & Society. Online First, 4 Feb 2013.
Facebook dataflows




  Gerlitz, Carolin, and Anne Helmond. 2013. “The Like Economy: Social Buttons and the Data-intensive Web.”
  New Media & Society. Online First, 4 Feb 2013.
data giants
Facebook Insights
Facebook kaping




       This is a very big deal. The Facebook connection was not just passively
       disrupting sites, as Web plugins sometimes do, but actively dragging users
       away from their destination sites to Facebook’s own platform. 


http://readwrite.com/2013/02/07/facebook-hijacks-internet-sites-for-an-hour
webmaster interventie




  Dave Winer: My goal is to have a free place on the
  web that isn't sending a lot data over to Facebook.
privacy-vriendelijke social buttons




                                http://www.heise.de/extras/socialshareprivacy/



                        http://panzi.github.com/SocialSharePrivacy/
artistieke interventie




http://w.xuv.be/projects/love_machine
conclusie




            a.helmond@uva.nl
bronnen


     Gerlitz, Carolin, and Anne Helmond. 2013. “The Like Economy: Social Buttons and the Data-
     intensive Web.” New Media & Society. Online First, 4 Feb 2013.


     Stalder, Felix. 2012. “Between Democracy and Spectacle: The Front-End and Back-End of the
     Social Web.” In: The Social Media Reader, edited by M. Mandiberg. New York, NY, USA: New York
     University Press.


     Van Dijck, José. 2009. “Users Like You? Theorizing Agency in User-generated Content.” Media,
     Culture, and Society 31 (1).


     Websites:
     http://adage.com/article/digital/facebook-partner-acxiom-epsilon-match-store-purchases-user-
     profiles/239967/


     http://www.infoworld.com/t/internet-privacy/facebook-error-hijacks-thousands-of-websites-isnt-
     just-inconvenience-212518


     Images:
     iLikeTracking: http://www.webmonkey.com/wp-content/uploads/2013/03/iliketracking.jpg

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Dataflows en de politieke economie van sociale media platformen

  • 1. Dataflows en de politieke economie van sociale media platformen Anne Helmond, Universiteit van Amsterdam Studiemiddag voor alumni van de Faculteit der Geesteswetenschappen over sociale media. Universiteit van Amsterdam, 5 april 2013.
  • 2.
  • 3. social web front-end (where users interact) back-end (to which the owners have access) Stalder, Felix. 2012. “Between Democracy and Spectacle: The Front-End and Back-End of the Social Web.” In: The Social Media Reader, edited by M. Mandiberg. New York, NY, USA: New York University Press.
  • 4. [...] it is crucial to understand the new role of users as both content providers and data providers. (Van Dijck 2009: 48)
  • 7. Like knop & cookies Gerlitz, Carolin, and Anne Helmond. 2013. “The Like Economy: Social Buttons and the Data-intensive Web.” New Media & Society. Online First, 4 Feb 2013.
  • 8. onzichtbare dataflows visualiseren http://www.mozilla.org/en-US/collusion/
  • 10. data-intensieve laag van het web Gerlitz, Carolin, and Anne Helmond. 2013. “The Like Economy: Social Buttons and the Data-intensive Web.” New Media & Society. Online First, 4 Feb 2013.
  • 11. Facebook dataflows Gerlitz, Carolin, and Anne Helmond. 2013. “The Like Economy: Social Buttons and the Data-intensive Web.” New Media & Society. Online First, 4 Feb 2013.
  • 14.
  • 15. Facebook kaping This is a very big deal. The Facebook connection was not just passively disrupting sites, as Web plugins sometimes do, but actively dragging users away from their destination sites to Facebook’s own platform.  http://readwrite.com/2013/02/07/facebook-hijacks-internet-sites-for-an-hour
  • 16. webmaster interventie Dave Winer: My goal is to have a free place on the web that isn't sending a lot data over to Facebook.
  • 17. privacy-vriendelijke social buttons http://www.heise.de/extras/socialshareprivacy/ http://panzi.github.com/SocialSharePrivacy/
  • 19. conclusie a.helmond@uva.nl
  • 20. bronnen Gerlitz, Carolin, and Anne Helmond. 2013. “The Like Economy: Social Buttons and the Data- intensive Web.” New Media & Society. Online First, 4 Feb 2013. Stalder, Felix. 2012. “Between Democracy and Spectacle: The Front-End and Back-End of the Social Web.” In: The Social Media Reader, edited by M. Mandiberg. New York, NY, USA: New York University Press. Van Dijck, José. 2009. “Users Like You? Theorizing Agency in User-generated Content.” Media, Culture, and Society 31 (1). Websites: http://adage.com/article/digital/facebook-partner-acxiom-epsilon-match-store-purchases-user- profiles/239967/ http://www.infoworld.com/t/internet-privacy/facebook-error-hijacks-thousands-of-websites-isnt- just-inconvenience-212518 Images: iLikeTracking: http://www.webmonkey.com/wp-content/uploads/2013/03/iliketracking.jpg