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@bryantgoodall
bryant.goodall@autorevo.com
972-715-8612 autorevo.com/blog
GO
H o w t o G e t Y o u r W e b s i t e o f f o f L i f e S u p p o r t a n d G r o w O r g a n i c T r a f f i c
Local SEO

@bryantgoodall
C A R D E A L E R W E B S I T E S
A U T O M O T I V E S E O & P P C
I N V E N T O R Y M A N A G E M E N T T O O L S
V E H I C L E M A R K E T I N G S O L U T I O N S

@bryantgoodall
“ L a u g h u n t i l L i f e M a k e s s e n s e ”
10 years of website design/graphic design
3 years as SEO Consultant
3 years as Art Director/Graphic Artist
Check out the AutoRevo Blog for Tips
Autorevo.com/blog
B r y an t Go o d al l
Director of Search and Social
ABOUT me

@bryantgoodall
N o w , L e t ’ s g e t t o k n o w y o u !
Audiencebreakdown
EmployeeOwner ?

@bryantgoodall
G o o g l e m e ? N o , G o o g l e Y O U !
Google handles over 2 trillion queries a year

@bryantgoodall
that’s 2,000,000,000,000worldwide

@bryantgoodall
that’s 2,000,000,000,000 worldwide
that’s 548,000,000 queries A Day

@bryantgoodall
that’s 2,000,000,000,000 worldwide
that’s 548,000,000 queries A Day
and 24,000,000,000 queries a month in the USA

@bryantgoodall
S ear ch es A D ay i n t he U ni t ed s t at es on Googl e
800,000,000
@BRYANTGOODALL

@bryantgoodall
S ear ch es A D ay i n t he U ni t ed s t at es on Googl e
Almost 3 searches
a day from Every
person

@bryantgoodall
Doyouknowhowgoogleworks?

@bryantgoodall
Search engines put out spiders or crawlers to crawl all
the websites on the internet and follow the links.
Site “Crawling”
!
Crawling
"
@BRYANTGOODALL

@bryantgoodall
Site “Crawling”
!
Crawling
"

@bryantgoodall
Site “Crawling”
!
Search engines save the code and content on their
servers for faster access. The websites are “indexed”.
!
indexing
#
Site “Indexing”

@bryantgoodall
Site “Crawling”
!
Google has over 40 Billion (40,000,000,000)
websites saved on…
!
indexing
#
Site “Indexing”

@bryantgoodall
Site “Crawling”
!
1,000,000 servers
!
indexing
#
Site “Indexing”

@bryantgoodall
Site “Crawling”
!
1,000,000 servers
That’s alot
!
indexing
#
Site “Indexing”

@bryantgoodall
Site “Crawling”
!
Site “Indexing”
!
The user submits a ”query” or asks the search engine a
question and the engine searches their index.
Search Query
!
QUERY
$

@bryantgoodall
Site “Crawling”
!
Site “Indexing”
!
The user submits a ”query” or asks the search engine a
question and the engine searches their index.
Search Query
!
ranking
The search engine returns the results based on
predetermined ranking factors.
Search Ranking
!
%

@bryantgoodall
ranking The search engine returns the results based on
predetermined ranking factors.
Search Ranking
!
%

@bryantgoodall
O R R E A L L Y T H E B I L L I O N D O L L A R Q U E S T I O N
THEMILLIONDOLLARQUESTION

@bryantgoodall
O R R E A L L Y T H E B I L L I O N D O L L A R Q U E S T I O N
How do they rank them?

@bryantgoodall
RELEVANCY

@bryantgoodall
RELEVANCY Authority

@bryantgoodall
RELEVANCY
Relevancy is based off of how relevant the content of
your website is to the search query.

@bryantgoodall
RELEVANCY
For example…

@bryantgoodall
RELEVANCY
If the searcher is looking for “hotels in San Antonio”…

@bryantgoodall
RELEVANCY
the search engine isn’t going to return results for baseball
scores.

@bryantgoodall
RELEVANCY
the search engine isn’t going to return results for baseball
scores. It’s just not relevant.

@bryantgoodall
Authority

@bryantgoodall
Authority
Authority is based off of a lot of factors but include links
(viewed as votes of legitimacy), click through rates, and
even reviews.

@bryantgoodall
Authority
The more “good” links, the better the authority.

@bryantgoodall
Authority
The more “good” links, the better the authority...
Never pay for links!

@bryantgoodall
N o , i t ’ s n o t .
Is that really it?

@bryantgoodall
N o , i t ’ s n o t .

@bryantgoodall
Google has over 200
Ranking Factors
Is that really it?

@bryantgoodall
Google has over 200
Ranking Factors
O v e r 4 0 % a r e a b o u t C o n t e n t
O v e r 4 0 % a r e a b o u t L i n k s
Is that really it?

@bryantgoodall
Be Relevant.
Be the Authority.

@bryantgoodall
T h e r e i s a d i f f e r e n c e
TraditionalVSLOCAL

@bryantgoodall
T r a d i t i o n a l ( O r g a n i c )
TraditionalVSLOCAL
L o c a l

@bryantgoodall
TraditionalVSLOCAL

@bryantgoodall
TraditionalVSLOCAL
L o c a l

@bryantgoodall
• O p t i m i z i n g f o r K e y w o r d s
TraditionalVSLOCAL
L o c a l

@bryantgoodall
• R e s u l t s a r e d i s p l a y e d
d i f f e r e n t l y t h a n L o c a l
TraditionalVSLOCAL
L o c a l

@bryantgoodall
TraditionalVSLOCAL
L o c a l
• K e y w o r d s / L o c a t i o n

@bryantgoodall
TraditionalVSLOCAL
L o c a l
• L o c a l I n t e n t

@bryantgoodall
TraditionalVSLOCAL
L o c a l
• C i t a t i o n s

@bryantgoodall
TraditionalVSLOCAL
L o c a l
• C i t a t i o n s
• R e v i e w s

@bryantgoodall
TraditionalVSLOCAL
L o c a l
REVIEWS

@bryantgoodall
TraditionalVSLOCAL
L o c a l
REVIEWS
Descrpition

@bryantgoodall
TraditionalVSLOCAL
L o c a l
REVIEWS
Description

@bryantgoodall
M o v i n g f r o m S e a r c h E n g i n e o p t i m i z a t i o n t o S E A r c h E x p e r i e n c e o p t i m i z a t i o n
SEARCHEXPERIENCEOPTIMIZATION

@bryantgoodall
Optimize for the user First.

@bryantgoodall
Optimize for the user First.
The Search Engine Second.

@bryantgoodall
Focusing on User Experience

@bryantgoodall
Make it easy to:

@bryantgoodall
Make it easy to:
Navigate

@bryantgoodall
Make it easy to:
Navigate
Call to Action

@bryantgoodall
Make it easy to:
Navigate
Call to Action
Contact you

@bryantgoodall
Go Responsive!
Go Responsive!

@bryantgoodall
Go Responsive!
Go Responsive!
looks great on any device

@bryantgoodall
Go Responsive!
Go Responsive!
looks great on any device
Optimized for speed
And user

@bryantgoodall
Maintain your Reputation

@bryantgoodall
Maintain your Reputation
professionally

@bryantgoodall
Use Social
Be Social

@bryantgoodall
Use Social
Be Social
Not a true ranking signal… but shows up in results

@bryantgoodall
L e t ’ s h i t o n s o m e q u i c k h i t O p t i m i z a t i o n
AreyouOptimized?

@bryantgoodall
AreyouOptimized?
Quick hit optimization:

@bryantgoodall
AreyouOptimized?
1. Keyword Research
“hotels” vs “motels”

@bryantgoodall
AreyouOptimized?
1. Keyword Research
“hotels” vs “lodges”

@bryantgoodall
AreyouOptimized?
1. Keyword Research
“hotels” – 823k monthly searches

@bryantgoodall
AreyouOptimized?
1. Keyword Research
“nice hotels” – 550k monthly searches

@bryantgoodall
AreyouOptimized?
1. Keyword Research
“nice hotels Dallas” - 3600 monthly searches

@bryantgoodall
AreyouOptimized?
1. Keyword Research
“nice hotels Dallas” - 3600 monthly searches
“nice hotels in Dallas under $200” - far less but you know their intention

@bryantgoodall
AreyouOptimized?
1. Keyword Research
2. Google My Business

@bryantgoodall
AreyouOptimized?
1. Keyword Research
Name, Address, Phone, Website

@bryantgoodall
AreyouOptimized?
1. Keyword Research
Add Great Description

@bryantgoodall
AreyouOptimized?
1. Keyword Research
Add at least 10 Pictures

@bryantgoodall
AreyouOptimized?
1. Keyword Research
ADD YOUR HOURS

@bryantgoodall
AreyouOptimized?
1. Keyword Research
ADD YOUR HOURS
Add the Right categories

@bryantgoodall
AreyouOptimized?
1. Keyword Research
3. Off-PagE Optimization
• Linkbuilding

@bryantgoodall
AreyouOptimized?
1. Keyword Research
• Linkbuilding
• Citations
Consistent, No Duplicates
Use A Local number

@bryantgoodall
AreyouOptimized?
1. Keyword Research
• Linkbuilding
• Citations
4. On-Page optimization

@bryantgoodall
AreyouOptimized?
1. Keyword Research
• Linkbuilding
• Citations
• Title Tags

@bryantgoodall
AreyouOptimized?
1. Keyword Research
• Linkbuilding
• Citations
• Title Tags
• H1s
• Meta Descriptions

@bryantgoodall
AreyouOptimized?
1. Keyword Research
• Linkbuilding
• Citations
• Title Tags
• H1s

@bryantgoodall
AreyouOptimized?
1. Keyword Research
• Linkbuilding
• Citations
• Title Tags
• H1s
• Content

@bryantgoodall
AreyouOptimized?
1. Keyword Research
• Linkbuilding
• Citations
• Title Tags
• H1s
• Content
• Alt-Tags

@bryantgoodall
3Things

@bryantgoodall
3thingstoStop
S T O P D R O P a n d R O L L

@bryantgoodall
&
S T U FF I N G KE Y wo r d s
Bad for user experience and dilutes
the keywords worth ranking for.
3thingstoStop

@bryantgoodall
&
U s i n g S oci al
T o S el l
Use social to be social. It’s the
place to sell your brand not your
product.
&
3thingstoStop

@bryantgoodall
& &
U s i n g S oci al
t o S El l
Use social to be social. It’s the
place to sell your brand not your
product.
I gnor i ng R ev i ews
Own up to your dissatisfied
customers and fix it. It’s not about
just one customer, it’s about all
potential ones.
&
3thingstoStop

@bryantgoodall
3THINGS
@BRYANTGOODALL
Bryant.goodall@autorevo.com

@bryantgoodall
3THINGS2Start
R e a d y , s e t , g o !

@bryantgoodall
'
An al y t i cs
Reporting is key to know who is
coming to your site and how they
are getting there.
3THINGS2Start

@bryantgoodall
'
An al y t i cs
are getting there.
Ou t r each
The best way to rank for local is to
be local. Be a part of the
community you want to target.
'
3THINGS2Start

@bryantgoodall
' '
An al y t i cs
are getting there.
Ou t r each
The best way to rank for local is to
be local. Be a part of the
community you want to target.
Con t e n t
Be a content creator whether it be
YouTube, Social Media, or
Blogging.
'
3THINGS2Start

@bryantgoodall
3things

@bryantgoodall
3THINGS4theFuture

@bryantgoodall
'
M obi l e FI R S T
Mobile searches have over taken
desktop and it’s coming to the
travel industry.
3THINGS4theFuture

@bryantgoodall
'
M obi l e FI R S T
travel industry.
E - R et ai l
Almost all industries are moving to
online sales.
'
3THINGS4theFuture

@bryantgoodall
' '
M obi l e FI R S T
travel industry.
E - R et ai l
Almost all industries are moving to
online sales.
T echnol ogy
Tools and technology can help you
book, attract and sell more
packages. Look at apps and trends
to utilize.
'
3THINGS4theFuture

@bryantgoodall
CLOSINGREMARKS
W E m a k e o u r l i v e s b e t t e r
The focus will continue to be supplying the best experience for
users with speed and information. Delivering an easy to use
website, great services and impeccable customer service will
keep you selling in the age of Search Experience.
(
T HE FU T U R E AND FOCU S OF S EO AND ONL I NE S AL ES

@bryantgoodall
It’sthattime
L e t m e m a k e y o u r l i f e b e t t e r

@bryantgoodall
ThankYOU

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