SlideShare a Scribd company logo
@ r o n m a d e r • p l a n e t a . w i k i s p a c e s . c o m / t r i p a d v i s o r •   0 6 . 2 0 1 6
About This Presentation
This presentation is a snapshot-in-time of how we
integrate TripAdvisor as part of our communication and
collaboration strategies, particularly for those working in
conservation and tourism. Your comments are welcome and
so are embeds, likes, clips and shares.
- Ron Mader (Las Vegas, 2016)
planeta.wikispaces.com/tripadvisor
Change The World
H e l p E d i t
Image: openclipart.org
The Numbers
tripadvisor.com/PressCenter-c4-Fact_Sheet.html
M o r e th an 75 m i l l i o n tr av e l r e v i e w s an d o pi n i o n s f r o m
tr ave l e r s
· 1, 80 0 , 0 0 0 + bu s i n e s s e s
· 114 , 0 0 0 + de s ti n ati o n s
· 6 55, 0 0 0 + h o te l s
· 2 35, 0 0 0 + attr acti o n s
· 1, 0 0 0 , 0 0 0 + r e s tau r an ts
· 16 , 0 0 0 , 0 0 0 + can di d tr av e l e r ph o to s
M o r e th an 6 0 n e w co n tr i bu ti o n s ar e po s te d e v e r y m i n u te .
M o r e th an 9 0 pe r ce n t o f to pi cs po s te d i n T r i pA dv i s o r forums
ar e r e pl i e d to wi thi n 2 4 ho ur s.
Ar e we o n
the same
scre e n?
T o w h at
de gr e e
do we
i nte r act?
W h at’ s
n ext?
2 0 1 6 @ r o n m a d e rp l a n e t a . w i k i s p a c e s . c o m / e n g a g e m e n t
Are we on the same screen?
Be attentive
Be generous
Be creative
Be curious
Be empathetic
Levels of Engagement
2 0 1 6 @ r o n m a d e r
Read
Endorse
Search
Claim your place
2 0 1 6 @ r o n m a d e r
Levels of Engagement
Was this review helpful?
review account listing comment app
rating friends password business destination
profile hotel FREE
SPACE
evaluation favorite
best log in flights advice search
forum list tripwow sharing place
planeta.com • planeta.wikispaces.com/tripadvisor • 2016
Please
Share
slideshare.net/planeta/tripadvisortips
@ronmader

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TripAdvisor Tips

  • 1. @ r o n m a d e r • p l a n e t a . w i k i s p a c e s . c o m / t r i p a d v i s o r •   0 6 . 2 0 1 6
  • 2. About This Presentation This presentation is a snapshot-in-time of how we integrate TripAdvisor as part of our communication and collaboration strategies, particularly for those working in conservation and tourism. Your comments are welcome and so are embeds, likes, clips and shares. - Ron Mader (Las Vegas, 2016)
  • 4. Change The World H e l p E d i t Image: openclipart.org
  • 5. The Numbers tripadvisor.com/PressCenter-c4-Fact_Sheet.html M o r e th an 75 m i l l i o n tr av e l r e v i e w s an d o pi n i o n s f r o m tr ave l e r s · 1, 80 0 , 0 0 0 + bu s i n e s s e s · 114 , 0 0 0 + de s ti n ati o n s · 6 55, 0 0 0 + h o te l s · 2 35, 0 0 0 + attr acti o n s · 1, 0 0 0 , 0 0 0 + r e s tau r an ts · 16 , 0 0 0 , 0 0 0 + can di d tr av e l e r ph o to s M o r e th an 6 0 n e w co n tr i bu ti o n s ar e po s te d e v e r y m i n u te . M o r e th an 9 0 pe r ce n t o f to pi cs po s te d i n T r i pA dv i s o r forums ar e r e pl i e d to wi thi n 2 4 ho ur s.
  • 6.
  • 7. Ar e we o n the same scre e n? T o w h at de gr e e do we i nte r act? W h at’ s n ext? 2 0 1 6 @ r o n m a d e rp l a n e t a . w i k i s p a c e s . c o m / e n g a g e m e n t Are we on the same screen?
  • 8. Be attentive Be generous Be creative Be curious Be empathetic Levels of Engagement 2 0 1 6 @ r o n m a d e r
  • 9. Read Endorse Search Claim your place 2 0 1 6 @ r o n m a d e r Levels of Engagement
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22. Was this review helpful?
  • 23.
  • 24.
  • 25.
  • 26. review account listing comment app rating friends password business destination profile hotel FREE SPACE evaluation favorite best log in flights advice search forum list tripwow sharing place planeta.com • planeta.wikispaces.com/tripadvisor • 2016