The document defines ethics and morality, and discusses the concept of corporate social responsibility (CSR). It outlines the objectives of defining ethics and morality, understanding CSR, examining the role of government policy and market forces in promoting CSR, and making the business case for CSR in small and medium enterprises. It then defines morality and ethics, discusses the pyramid and triple bottom line concepts of CSR, and examines the internal and external dimensions, benefits, criticisms, and ways to avoid criticisms of CSR activities.

1. SOCIAL RESPONSIBILITY
Presented By:-
Jai Pandey(16MB000063)
Ruchi 16MB000064)
Surbhi (16MB000065)
IIT-ISM DHN

2. OBJECTIVES
•TO DEFINE ETHICS AND MORALITY
•TO UNDERSTAND THE CONCEPT OF CORPORATE SOCIAL
RESPONSIBILITY
•TO DISCUSS THE REASON BEHIND THE DEVELOPMENT OF
CSR AND LIST THE INTERNAL AND EXTERNAL DIMENSIONS
OF CSR
•TO EXAMINE THE ROLE OF GOVERNMENT POLICY IN
PROMOTING CSR AND APPRECIATE THE ROLE OF MARKET
FORCES ON CSR
•TO MAKE A BUSINESS CASE FOR CSR IN SMALL AND MEDIUM
ENTERPRISES(SMEs)
•To TABULATE THE CRITICISMS AGAINST CSR IN SMEs.

3. MORALITY
•Defined as the standards a society or an individual has
developed about what is wrong and what is right or good or
evil.
•Main features of moral standards:
1. Not established by an act of law or the government
legislature.
2. Occupy a higher ground and should take precedence over
other values including self-interest.
3. Based on impartial considerations.
4. Especially invoked in serious situations when something
substantial is at stake.
5. Society associates moral standards with special emotions.

4. ETHICS
• Moral principles that govern a person's behavior or the
conducting of an activity.
• Business ethics is the study of proper business policies
and practices regarding potentially controversial issues,
such as corporate governance, insider trading, bribery,
discrimination, corporate social responsibility and
fiduciary responsibilities.

5. CORPORATE SOCIAL RESPONSIBILITY
• A concept whereby companies integrate social and
environmental concerns in their business operations and in their
interaction with their stakeholders on a voluntary basis.
• CRS is the continuing commitment by business to behave
ethically and contribute to economic development while
improving the quality of life of the workforce & their families,
local communities and society at large.

6. PYRAMID OF CSR

7. TRIPLE BOTTOM LINE CONCEPT OF
CSR

8. INCREASED FOCUS ON CSR
1. More Expectations
2. Getting More Investment
3. Environmental Concerns
4. Role of Media

9. BENEFITS OF CSR ACTIVITIES
•Better brand recognition.
•Positive business reputation.
•Increased sales and customer loyalty.
•Operational costs savings.
•Better financial performance.
•Greater ability to attract talent and retain staff.
•Organizational growth.
•Higher Customer satisfaction and loyalty
•Easier access to capital

10. DIMENSIONS OF CSR
•CSR agenda can be broadly divided into its
1. Internal dimensions of CSR:
• Human Resource Management
• Health and Safety at Work
• Adaptation to Change
• Management of Environmental impact and Natural
Resources
2. External dimensions of CSR:
• Local Community
• Business partners, suppliers and consumers
• Human rights
• Global environmental concerns.

11. Role of Government in promoting
CSR
 Guiding the business world
 Facilitating
 Incentivizing
 Certifying /Endorsing the Company
 Participating directly in CSR activities
 Auditing / Monitoring
 Exercising Control

12. Role of market forces in CSR
 Consumer Awareness
 Market forces
 Globalization

13. Business Case for CSR
 Marketing Benefits
 Business Partnership
 Cost Saving
 Improvement in Productivity
 Other Linkages

14. Criticism of CSR
• Imposing CSR can lead to imposing
inappropriate standards.
• Imposing CSR on SMEs is going to
severely affect their viability as they are
struggling for survival.
• CSR initiatives by small business will be
minuscule compared to initiatives taken by
large corporate bodies.

15. Avoiding Criticism of CSR
 CSR programmes must be based on
legitimate standards established by civil
society.
 Should be backed up by well-established
processes for measurement and reporting.
 Should be built on strong business case so
that it becomes easy to economically
justify the adoption of CSR.
 Must be flexible and based on their unique
situations.

16. THANK YOU