The document discusses corporate social responsibility (CSR) and defines it as emphasizing a company's obligations and accountability to society. It presents different frameworks for CSR, including corporate citizenship concepts, the business criticism/social response cycle, and Carroll's four-part definition identifying economic, legal, ethical and discretionary responsibilities. The document also outlines arguments for and against CSR, and states that in the 21st century, businesses have a responsibility to contribute to social goals, insulate society from negative impacts, share benefits with stakeholders, and demonstrate that doing the right thing is profitable.

1. CORPORATE SOCIAL RESPONSIBILITY PRESENTED BY, SOUMIK MUKHERJEE PGDM,3rd SEM, REG. NO-4018

2. Corporate Citizenship ConceptsCorporate social responsibility – emphasizes obligation and accountability to societyCorporate social responsiveness– emphasizes action, activity

3. Corporate social performance – emphasizes outcomes, resultsCorporate Social Responsibility (CSR)Preliminary definitions of CSRThe impact of a company’s actions on society

4. Requires a manager to consider his acts in terms of a whole social system, and holds him responsible for the effects of his acts anywhere in that systemBusiness Criticism/ Social Response CycleFactors in the Societal EnvironmentCriticism of BusinessIncreased concern for the Social EnvironmentA Changed Social ContractBusiness Assumption of Corporate Social ResponsibilitySocial Responsiveness, Social Performance, Corporate CitizenshipA More Satisfied SocietyFewer Factors Leading to Business CriticismIncreased Expectations Leading to More Criticism

5. Historical Perspective From the 1950’s to the present the concept of CSR has gained considerable acceptance and the meaning has been broadened to include additional componentsEconomic model– the invisible hand of the marketplace protected societal interest

6. Legal model– laws protected societal interests

7. Modified the economic model

8. Philanthropy

9. Community obligations

10. PaternalismCarroll’s Four Part DefinitionCSR encompasses the economic, legal, ethical and discretionary (philanthropic) expectations that society has of organizations at a given point in timeUnderstanding the Four Components

11. Pyramid of CSRPhilanthropic ResponsibilitiesBe a good corporate citizen.Ethical ResponsibilitiesBe ethical.Legal ResponsibilitiesObey the law.Economic ResponsibilitiesBe profitable.

12. Corporate Social Responsibility (CSR)Arguments Against

13. Increase business power

14. Limits the ability to compete in a global marketplace

15. Restricts the free market goal of profit maximization

16. Business is not equipped to handle social activities

17. Dilutes the primary aim of businessCorporate Social Responsibility (CSR)Arguments For

18. Addresses social issues business caused and allows business to be part of the solution

19. Protects business self-interest

20. Limits future government intervention

21. Addresses issues by using business resources and expertise

22. Addresses issues by being proactive Business Responsibilities in the 21st CenturyDemonstrate a commitment to society’s values and contribute to society’s social, environmental, and economic goals through action.

23. Insulate society from the negative impacts of company operations, products and services.

24. Share benefits of company activities with key stakeholders as well as with shareholders.

25. Demonstrate that the company can make more money by doing the right thing.