The document discusses important items to consider when reviewing a franchise disclosure document (FDD). Key items to examine in the FDD include the initial investment required (item 7), services provided by the franchisor before and after opening (item 11), rights and obligations when the franchise relationship ends (item 17), financial performance information from existing franchisees (items 19-20), reviewing the franchisor's financial statements with an accountant (item 21), and ensuring all agreements are attached to the FDD (item 22). It is important to thoroughly examine these items and talk to existing franchisees to fully understand the obligations and potential of the franchise opportunity.