This slide presentation is about Corporate Social Responsibility which is useful for management students, and corporate sectors who are involved in organising CSR programmes .

1. Corporate Social
Responsibility
Prof. Dr. J. Christopher Daniel, M.A., Ph.D

2. What is Corporate Social Responsibility?
CSR is the continuing commitment by business
to behave ethically and contribute to economic
development while improving the QOL of the
workforce and their families as well as of the
local community and society at large (Lord
Holme and Richard Watts)
CSR is about how companies manage the
business processes to produce an overall
positive impact of society(Mallen Baker)
CSR is about capacity building for sustainable
livelihoods-skills building of Employees,the
community and the government
CSR is about business giving back to society

3. Corporate Social Responsibility-The
EU approach
Corporate Social Responsibility is a multi-
faceted concept, which is not easy to grasp
or define. It spans the three pillars of
sustainable development – economic, social
and environmental – and thus encompasses
a vast field of voluntary action by business

4. CSR means that responsible entrepreneurs
Treat customers, business partners and
competitors with fairness and honesty
Care about
the health,
safety and
general well-
being of
employees
and
consumers
Motivate their
workforce
through training
and development
opportunities
Act as ‘good
citizens’ in
the
communities
where they
operate
Are
respectful of
natural
resources
and the
environment

5. Why is Corporate Social Responsibility
important?
Customers and
clients are
influenced by a
company’s
reputation in social
and environmental
areas.
The employment
market is
competitive and
good recruits want
to work for and stay
with companies that
care.
Social performance
increasingly
influences investors’
decisions, as the
ethical investment
market grows ever
more quickly
CSR enables the
strategic management
of internal and
external risks in social
as well as
environmental areas.
Existing socially
responsible actions
become more
visible and are
better
communicated.
Social and
environmental
responsibility has
been demonstrated
to reduce operating
costs.

6. Factors influencing CSR
New concerns and expectations from
citizens, consumers, public authorities and
investors in the context of globalisation
and large scale industrial change
Increased concern about the damage
caused by economic activity to the
environment
Social criteria are increasingly
influencing the investment decisions
of individuals and institutions both as
consumers and as investors
Transparency of business activities
brought about by the media and
modern information and
communication technologies

7. What are the key benefits of adopting
CSR?
Satisfying
growing
investor
pressure
Increased
sales and
customer
loyalty
Increased
ability to
attract and
retain
employees
Improved
financial
performance
Reducing
operating
cost and
regulatory
oversight
Doing
good

8. Organisation aims at winning and retaining customers by
developing and providing products and services of high
quality
CSR Principles-Responsibility to customers
Making certain that all products and services associated
with businesses are of a strict quality that accords with
and aims to enhance their market positions
Developing and maximising use of and accessibility to
technology for the benefit of customers
Ensuring that the quality of products and services meets
the requirements stipulated by the appropriate regulatory
bodies as well as all legal requirements
Competing fairly and ethically and within the
framework of applicable competition laws

9. Responsibility to employees
Implement and observe
codes of conduct which
are designed to protect
employees from
harassment or
discrimination in any
form, and to provide
equality of opportunity
Ensure that their
employees are fully
aware of such codes
and that they
comply with them
Operate a
remuneration policy
that is competitive
and that rewards
good performance
Ensure that all
employees know what
is expected of them in
their job, and are able
to measure their
performance
Provide a framework
which will assist
employees to
develop their
capabilities
Provide a safe work
environment for
employees and ensure
that fully understand
their own
responsibilities as
regards health and
safety matters
Aim to develop policies
that will support
employees in
balancing their work
and domestic
responsibilities

10. Responsibility to community
Involvement in social issues aiming to achieve partnerships which
will benefit the community and business activities
Fostering relationships with charities/NGOs whose objectives
accord with the business activities
Enabling employees to determine charitable donations policy and
incentivising them to raise funds by providing a matching corporate fund
Providing employees with the opportunity to engage in community
service
Acting as a “good neighbour” in relation to environmental issues

11. Responsibility to shareholders
Preparing detailed financial plans and setting clear performance
targets
Challenging plans and targets, and monitoring progress against
them
Establishing detailed financial procedures, including the
authorisation of revenue and capital expenditure
Producing financial reports that adequately reflect and record all
transactions that have been undertaken
Ensuring that all proposed investments are fully evaluated and
approved at the appropriate level and monitoring ongoing
performance
Taking decisions on tax, finance and accounting issues to
optimise the group position

12. Corporate Social Responsibility: The Internal
Dimension
SOCIALLY RESPONSIBLE PRACTICES PRIMARILY INVOLVE:
I. HUMAN RESOURCES MANAGEMENT
Attracting and retaining skilled workers
Life long learning, empowerment of employees
Better information throughout the company
Better balance between work, family, and leisure
Greater work force diversity
Equal pay and career prospects for women
Contd…

13. Continuation…...
Profit sharing and share ownership schemes
Concern for employability as well as job security
Active follow up and management of employees who
are off work due to disabilities or injuries
Responsible recruitment practices
Fighting against social exclusion

14. II. Health and safety at work
Employee
wellness
programs
Health and
safety at work
by means of
legislation
and
enforcement
measures
Promoting a
preventive
culture, i.e.
Higher levels
of occupational
safety and
health

15. III. Management of environmental impacts and
natural resources
Reducing the consumption of resources or reducing
polluting emissions and waste
Reducing energy and waste disposal bills and
lowering input and de-pollution costs
Less use can lead to increased profitability and
competitiveness
"win-win" opportunities - good for business and good
for the environment.

16. IV. Adaptation to change
Widespread restructuring through downsizing raises
concerns for all stakeholders as the closure of a factory heavy
cut in its workforce involves serious economic, social or
political crisis in a community
Mergers and acquisitions of companies
One in four restructuring operations achieve their objectives
of reducing costs, increasing productivity improving quality
and customer service as they often cause the motivation,
loyalty, creativity and productivity of the employees to suffer

17. Corporate Social Responsibility: The
external dimension
Extends beyond the doors of the company into the local
community
Involves a wide range of stakeholders in addition to employees
and shareholders: business partners and suppliers, customers,
public authorities and
NGOs representing local communities, as well as the
environment
Works for promoting human rights and environmental rights at
the global level

18. Anti-corruption - Principle 10 Businesses should work against all
forms of corruption, including extortion and bribery. z
Environment - Principle 7 Businesses should support a
precautionary approach to environmental challenges;
Principle 8 -Undertake initiatives to promote greater
environmental responsibility; and Principle 9- Encourage the
development and diffusion of environmentally friendly
technologies.
Human Rights- Principle 1 Businesses should support and
respect the protection of internationally proclaimed human rights
& Principle 2- Make sure that they are not complicit in human
rights abuses.
Labour Standards - Principle 3 Businesses should uphold the
freedom of association and the effective recognition of the right
to collective bargaining; Principle 4 -The elimination of all forms
of forced and compulsory labour; Principle 5 -The effective
abolition of child labour; and Principle 6 - The elimination of
discrimination in respect of employment and occupation.
United Nations Global Compact Ten Principles

19. Types of CSR support
Cash donations / corporate giving
Cause related marketing
sponsorship
Lobbying / campaigning
Employer supported volunteering
Payroll giving
In- kind contributions

20. 12 categories of Indian Corporates in CSR
(Source: www.indianngos.com)
Advertising
communic-
ation
Manuf-
acture
Tele
comm-
unication
Airlines
Bank
Chemical
and
pharmace-
uticls
Consulting
and
financial
FMCGS
Govt.
companies
Big
industries
Information
technology
Employers’
association

21. • Sustainable
environment
development
• Adult health
education
• Promoting
peace and
communal
harmony
•Provision of
drinking water
Primary
education and
digital
opportunity in
rural areas
primary
health
care
initiatives
Promoting
children’s
rights
micro-
enterprise
lending for
the poor
Business- Nonprofits partnerships

22. This slide presentation has been
prepared for Corporates,Social
Enterprises, International funders,
Foundations, Nonprofits involved in
CSR initiatives and students of
M.B.A,M.S.W,NGO management and
Social entrepreneurship programmes

23. Presenter
Prof.Dr.J.Christopher Daniel,M.A.,Ph.D
{Former Professor of Social Work & Human Resources
Management}
Executive Director
Goodwill Social Work Centre
No:5,South Street Extension
Singarayar colony
Madurai-625002
INDIA
Email:chrisdangswc@gmail.com
Website:http://www.goodwillsocialworkcentre.org
Telephone:+91 0452 2531175