Event Social Media Measurement Toolkit EventTech 2014Fandom Marketing
“Using Social Media As ‘The’ Event Measurement Toolkit” presented at EventTech 2014 in Las Vegas by Melonie Gallegos, Chief Social Strategist, of Fandom Marketing.
Social media is measurable as any other marketing tactic. Learn the top social media metrics every event marketer should be tracking and how to define key performance indicators to measure the success of your events. Find out which metrics are best used for event marketing and how to create a measurement plan that fully leverages the reach and power of social to map back to the live event. Without freaking out your executives!
Presented at the Mid-Atlantic Marketing Summit, Social@Ogilvy VP Leigh George discussed how to measure the ROI of Social Media and why that was so important. You can follow her presentation and others on #mamsummit
Event Social Media Measurement Toolkit EventTech 2014Fandom Marketing
“Using Social Media As ‘The’ Event Measurement Toolkit” presented at EventTech 2014 in Las Vegas by Melonie Gallegos, Chief Social Strategist, of Fandom Marketing.
Social media is measurable as any other marketing tactic. Learn the top social media metrics every event marketer should be tracking and how to define key performance indicators to measure the success of your events. Find out which metrics are best used for event marketing and how to create a measurement plan that fully leverages the reach and power of social to map back to the live event. Without freaking out your executives!
Presented at the Mid-Atlantic Marketing Summit, Social@Ogilvy VP Leigh George discussed how to measure the ROI of Social Media and why that was so important. You can follow her presentation and others on #mamsummit
For a talk given for a class on collections at Tufts University, I outline why social media is relevant to museums, best practices for posting, and a handful of excellent examples of cultural institutions engaging their audiences online.
This is a social media strategy for the theatre advertising agency SpotCo. I am not associated with them at all. This is purely for a class project for my Social Media Management class
Social media Strategist who like to interact in the digital world, especially social media. Familiar with various social media and their characteristics. able to optimize Brand Awareness through concept, strategy, planning, execution.
All the concepts, strategies, planning to execution that I have done have certainly been calculated strategically. Build concepts and strategies based on research, curate content from various strategies based on current trends.
Differences between Celebrity Endorsements and Influencer MarketingVenkatesh Ganapathy
This document highlights the subtle differences between celebrity endorsements and influencer marketing. Influencer marketing is an effective technique that leverages the power of an influencer on social media.
Digital Marketing for Events - How to Schedule Live Influence ! EIBTM talk by...Julien Carlier
Digital Marketing for Events is a great tool. Social Media and event influence are key! Why you should engage your speakers, committee on twitter, facebook, linkedin.
How can you spead the word in live?
Social Media Live @ Country Radio Seminar 2013dmr_andrew
Andrew Curran, COO, DMR/Interactive partnered with 97.1 Hank FM and The Big 98 WSIX to demonstrate what would happen when we did a real time case study.
Wendy's - Social Media Strategies (Digital Marketing Today: F17)Julian Gamboa
As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies.
CREDITS
Client: Wendy's
Project Director: Julian Gamboa
Project Manager: Samantha Yen
Project Team: Genesis Juarez, Kyle Kizu, Audrey Linden, Kazuya Tsuge, Kaaran Williams
2018 iOS Mobile App Promotion Strategy Templateunfunnel
http://shop.unfunnel.com/product/ios-mobile-app-marketing-strategy-template
How to Create Lovable Campaigns for iOS & Android Smartphone Apps - includes a step-by-step guide to traffic and conversion optimization.
Get the full excel template HERE:
https://shop.unfunnel.com/product/epublications/ios-mobile-app-marketing-strategy-template
For a talk given for a class on collections at Tufts University, I outline why social media is relevant to museums, best practices for posting, and a handful of excellent examples of cultural institutions engaging their audiences online.
This is a social media strategy for the theatre advertising agency SpotCo. I am not associated with them at all. This is purely for a class project for my Social Media Management class
Social media Strategist who like to interact in the digital world, especially social media. Familiar with various social media and their characteristics. able to optimize Brand Awareness through concept, strategy, planning, execution.
All the concepts, strategies, planning to execution that I have done have certainly been calculated strategically. Build concepts and strategies based on research, curate content from various strategies based on current trends.
Differences between Celebrity Endorsements and Influencer MarketingVenkatesh Ganapathy
This document highlights the subtle differences between celebrity endorsements and influencer marketing. Influencer marketing is an effective technique that leverages the power of an influencer on social media.
Digital Marketing for Events - How to Schedule Live Influence ! EIBTM talk by...Julien Carlier
Digital Marketing for Events is a great tool. Social Media and event influence are key! Why you should engage your speakers, committee on twitter, facebook, linkedin.
How can you spead the word in live?
Social Media Live @ Country Radio Seminar 2013dmr_andrew
Andrew Curran, COO, DMR/Interactive partnered with 97.1 Hank FM and The Big 98 WSIX to demonstrate what would happen when we did a real time case study.
Wendy's - Social Media Strategies (Digital Marketing Today: F17)Julian Gamboa
As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies.
CREDITS
Client: Wendy's
Project Director: Julian Gamboa
Project Manager: Samantha Yen
Project Team: Genesis Juarez, Kyle Kizu, Audrey Linden, Kazuya Tsuge, Kaaran Williams
2018 iOS Mobile App Promotion Strategy Templateunfunnel
http://shop.unfunnel.com/product/ios-mobile-app-marketing-strategy-template
How to Create Lovable Campaigns for iOS & Android Smartphone Apps - includes a step-by-step guide to traffic and conversion optimization.
Get the full excel template HERE:
https://shop.unfunnel.com/product/epublications/ios-mobile-app-marketing-strategy-template
This was a task set by Manchester based sports customer relationship management company Winners to inform the advantages to using social media marketing and how it should be used over the first 12 months.
Productive social media management tool for marketersIndazo
According to a study, around forty-eight percent of the businesses lack a robust social media marketing strategy, which is a big mistake. Hence, if you are marketer and want to take your business to the next level of excellence, you should use social media marketing.https://www.indazo.com/blog/category/social-media/
What is social media management_ How does it work_.pdfSelf employee
Every brand needs to have a presence on social media. Developing a strategy, interacting with users, expanding reach, and monitoring performance are all part of social media management. It makes it possible for you to cultivate relationships with subscribers and publish pieces that are pertinent to your audience. You will need to develop a social media strategy, design profiles, and create a publishing schedule. Think about making use of social management software to keep tabs on the impressions and messages left by users across numerous networks utilising just one piece of software.
You can improve the efficiency with which you handle your social media by using one of these platforms. Sendible is a white label social media management solution. Canva provides you with simple access to create images for your posts. Built-in sentiment analysis allows users to measure and evaluate the sentiments of their customers. Users are able to quickly create stunning and insightful reports for their customers using only a few clicks of the mouse.
It allows you to manage several accounts and keep a regular posting schedule. Posting is supported on a variety of social media platforms, including Twitter, Facebook, Instagram, LinkedIn, Pinterest, Google Business Profile, and YouTube.
Whitepaper - how to launch a mobile app successfully!RG Infotech
This e-paper contains the details about how can you make your mobile app launch successful through considering different things. To make it easier to go through, we have broken these points into three segments – Before Launch, During Launch, and After Launch.
Maximizing Your Social Media Marketing Potential: Essential Tools and Strateg...Bill Krozby
In today's digital age, social media has become an essential part of any successful marketing strategy. With millions of active users across different platforms, social media provides a unique opportunity for businesses to connect with their target audience, build brand awareness, and drive traffic to their websites. However, with so many social media platforms and tools available, it can be overwhelming to decide which ones to use and how to use them effectively.
This is where social media marketing tools come in. By leveraging these tools, businesses can streamline their social media efforts, save time, and maximize their impact. From social media management tools and analytics platforms to content creation and scheduling apps, there are many tools that can help you optimize your social media marketing strategy.
In this SlideShare presentation, we will explore the top social media marketing tools and strategies that can help you maximize your reach, engagement, and conversion rates. We will cover everything you need to know to take your social media marketing to the next level, including:
Social media management tools: These tools allow you to manage all your social media accounts from a single platform, schedule posts in advance, and analyze your performance across different platforms.
Analytics platforms: These tools provide detailed insights into your social media performance, such as your follower growth, engagement rates, and demographics.
Content creation tools: These tools can help you create engaging social media content, including graphics, videos, and GIFs, without the need for professional design skills.
Scheduling apps: These tools allow you to schedule your social media posts in advance, ensuring that your content is consistently posted at the best times for maximum engagement.
By implementing these tools and strategies, you can create a powerful online presence that engages your audience, drives traffic to your website, and ultimately boosts your bottom line. So, whether you're a small business owner, a marketing professional, or a social media enthusiast, this SlideShare presentation is for you.
Social Media Marketing - A complete guide for mobile apps Gabriela Bejan
Complete ebook with key insights on how to boost your mobile app downloads through social media.
This guide is based on our experience of working with 10 mobile apps over the past 12 months.
If you have a mobile app and you're not sure you're using social media the right way, we've focused on the latest best practices for Facebook, Twitter, Instagram, and LinkedIn.
This guide is FREE, and we’d love to hear your thoughts on it! :)
As companies' social media footprints have expanded, publishing content to global social media accounts has grown from a relatively simple process to a bona fide discipline that requires detailed planning to succeed.
What does it mean to find the "sweet spot"? This paper explores this, plus:
- The pros and cons of pre-scheduling content and using automation tools
- How modern technology can boost the impact of that content
- An example of how one company balances scheduled content and real-time interaction
- Tips for mastering the art of sophisticated social media publishing
BlogWell San Francisco Case Study: Adobe, presented by Maria Poveromo & Jenni...SocialMedia.org
In her BlogWell presentation, Adobe's Group Manager, Social Media, Maria Poveromo, and Senior Manager, Product Marketing Creative Suite, Jennifer Kremer share how they are using social media to connect and engage with fans.
Generative AI in Transportation for Connected Future Transport System July 20...Sudha Jamthe
Sudha Jamthe keynote about Generative AI in smart mobility in the future of transportation
Follow Sudha Jamthe at sudhajamthe.com or learn more about Generative AI at generativeaibook.org
Digital Pedastrian Conversation with Digital Vehicle Sudha Jamthe talk.pdfSudha Jamthe
Here is Technology Futurist Sudha Jamthe's keynote from "Connected Future Transportation System (Session 5-6). Transportation systems are becoming digitized with connectivity, digital twins and ADAS systems and autonomy. Infrastructure is becoming connected and talks to the vehicles. What about the human in the road? Come find out how our roles are changing as digital pedestrians and what the future holds for Human-Machine Interaction in the world of Transportation.
Metrohacks EmpowHer keynote Sudha Jamthe July 17 2021Sudha Jamthe
Sudha Jamthe's keynote at the MetroHacks EmpowHer Awards ceremony to the finalists power high school women.
Sudha gives 3 key lessons for a limitless life in STEM.
AI Foundation and how to CareerPivot to AI Sudha Jamthe
Sudha Jamthe gives a foundation of Artificial Intelligence and guidance on what is the role of the business user in building AI in companies and how you can careerpivot to AI space.
CareerPivot to DigitalTwins in Covid Times for NGI (Next Generation Internet) Sudha Jamthe
Sudha Jamthe speaks about Digital Twins and gives examples of industries adapting Digital Twins (and Cognitive Digital Twins by adding AI and Computer Vision) in Covid times and how you can pivot your career to new opportunities.
8 September 2020- Career Pivot in Covid times IoT Innovatech Digital Conferen...Sudha Jamthe
CareerPivot in Covid times for LATAM. Come find out industries and innovations happening in Brazil, Argentina, Peru, Chile, Bolivia.
Sudha Jamthe lists Digital Twins, Computer Vision, AI, Data are hot areas of IoT sensor data focus onto new jobs.
20 may 2020 #PathtoAV Webinar (free) from driverlessworldschool.comSudha Jamthe
Sudha Jamthe builds on the previous CareerPivot to AV webinar to a #PathtoAV webinar with guidance on what are 5 areas of opportunity in Autonomous Vehicles space today in the covid era.
This is part of the free webinar series on driverlessworldschool.com/p/careerpivot course.
April 29 2020 #CareerPivot to AV webinar (free) from driverlessworldschool.comSudha Jamthe
Sudha Jamthe teaches about Autonomous Vehicles and where is the job opportunity to pivot your career on DriverlessWorldSchool.com
http://driverlessworldschool.com/p/careerpivot is a free course with ongoing free career webinars on exponential technology topics
AI Fest India 2020 Sudha Jamthe keynote Career Pivot to AISudha Jamthe
Career to Pivot to AI starts with understanding AI as a product vs AI as a Industry Solution. Sudha Jamthe shows the difference, explains AI modeling and steps to take to pivot to AI in your career.
Career Pivot to AI webinar by Sudha Jamthe on DriverlessWorldSchool.comSudha Jamthe
Sudha Jamthe introduces Artificial Intelligence use cases, markets, applications, jobs and how to pivot to AI for new jobs or new roles in existing companies. This is part of a series on DriverlessWorldSchool.com
V2V and Federated AI at IoT Slam June 2019Sudha Jamthe
Sudha Jamthe introduced Federated AI, a distributed machine learning model and talks about Federated AI innovation possibilities in V2V (Vehicle to Vehicle Communication).
Ping her if you work in this space or want to work with her students to build Federated AI for Autonomous Vehicles
Mobility Disruptions from Understanding Autonomous Vehicles IoT Innovatech LA...Sudha Jamthe
Sudha Jamthe's keynote at the first IoT Innovatech LATAM 2019 conference in Chile, Santiago. She talks about how the path to Autonomous Vehicles is promising many smart mobility businesses. LATAM is poised to reach $1Bil from e-hailing according to Frost & Sullivan LATAM Mobility report. Find out where are the opportunities for smart mobility leading us to Autonomous Vehicles for LATAM.
How IoT leads us to business of autonomous vehicle disruption for ab inc summ...Sudha Jamthe
Sudha Jamthe goes under the hoods of an Autonomous Vehicle and shows us how IoT is in Car Cognition, Digital Twins and AI in the Car. She shows us how IoT drives us to the DriverlessWorld.
Global IoT Sisruptions for the connected world Sudha Jamthe keynote ABInc Sum...Sudha Jamthe
Sudha Jamthe keynote on Day 1 of ABInc IoT Summit in Sao Paulo focused on how AI is powered by IoT Data and the disruption it drives across all industries.
1. AI powered everything leading to Smart Mobility, automation.
2. There are battles of Cloud vs Edge
3. Everyone wants to own our Digital Identity.
Good news is the open data and open api everywhere with Open Data LATAM initiatives.
Autonomous Vehicle Career Pivot #witiwebinar april 2019Sudha Jamthe
Here's Sudha Jamthe's WITI Webinar deck from April 18th about what is AV Business, and how you can pivot your career to Autonomous Vehicles Space.
Check DriverlessWorldSchool.com for the free AV Business (Stanford Archive) course to get started.
Future of Autonomous Transportation filene event keynote NY 2018Sudha Jamthe
Sudha Jamthe talks about the Future of Autonomous Transportation to a group of credit union innovators. She brings a futuristic lens to Cognitive IoT meets Autonomous Vehicles. She introduces a new concept of autonomous vehicle payments calling it M2H (Machine to Human) or P2M (Person to Machine) payment for repeat tasks involving exchange of money between AVs and passengers. And more.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Building RAG with self-deployed Milvus vector database and Snowpark Container...Zilliz
This talk will give hands-on advice on building RAG applications with an open-source Milvus database deployed as a docker container. We will also introduce the integration of Milvus with Snowpark Container Services.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
20 Comprehensive Checklist of Designing and Developing a WebsitePixlogix Infotech
Dive into the world of Website Designing and Developing with Pixlogix! Looking to create a stunning online presence? Look no further! Our comprehensive checklist covers everything you need to know to craft a website that stands out. From user-friendly design to seamless functionality, we've got you covered. Don't miss out on this invaluable resource! Check out our checklist now at Pixlogix and start your journey towards a captivating online presence today.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
1. Measuring Success of Social Apps and Integrations For Silicon Valley CodeCamp Oct8 2011 Sudha Jamthe @sujamthe @sujamthe
2. Social Features/Integrations Faceboob Apps Facebook Connect from web via social widgets Google+ Apps (mobile today) Twitter Connects from Web App Connect from Mobile (not covered in this talk) @sujamthe
3. Facebook App/Connect Measurements What Facebook Provides Active users (Daily, Weekly, Monthly) Likes, Unlikes Activity (PageViews) Activity (Media Consumption) User Installs – new, lifetime,monthly active Share Feedback Performance @sujamthe
4. What you need to measure - Start with your goals Success is defined from your goals New User Acquisition from Facebook Connect New Revenues Increased engagement of existing users Profiling users to serve them better with your product/service @sujamthe
6. Building engaging applications Its not onlyaboutsocial media posting, but alsobuildingengagingcontent, contenttypes, marketing facebookapplications 1000 users 50 to publish 150 new users @sujamthe
7. What you need to measure Focus, Measure and Adapt 1. Follow path of user adoptions/drop off Likes-> Published Likes -> New Users 2. What variables drive better conversion of likes to new users? Showing Friends, Curated Content, positioning of like on your site 3. User Demographics, Virality, Referral Sources 4. Track engagement of new users to increased engagement of existing users. @sujamthe
8. Metrics Recommended From FANS - Size, reach, and growthofthefanpage ENGAGEMENT - User interactions and engagement to content COMMUNITY - Community management, response rate, keyinfluencers, CORE FANS COMPETITORS - Compareallofthatwithcompetitors @sujamthe