Here's Sudha Jamthe's WITI Webinar deck from April 18th about what is AV Business, and how you can pivot your career to Autonomous Vehicles Space. Check DriverlessWorldSchool.com for the free AV Business (Stanford Archive) course to get started.

1. DRIVERLESSWORLDSCHOOL.COM @SUJAMTHE
Pivot Your Career to Autonomous Vehicles Business
SUDHA JAMTHE DRIVERLESSWORLDSCHOOL.COM
SUDHA
JAMTHE,
CEO
IoT
Disruptions
#WITIWEBINAR,
#AVJobs
April
18th,
2019

2. Mix of Academic, Strategic & Operational
experience.
Advisory: IoT, AI and AV to build DriverlessWorld
Past eBay Mobile Growth $27 Bil Business. Love
Data and B-models
Mentor business leaders to pivot career and
transform businesses.
Talk/Teach/Write/Advisory/Mentor
SUDHA JAMTHE
S TA N F O R D C O N T I N U I N G S T U D I E S I N S T R U C TO R
C E O I o T D I S R U P T I O N S , T E C H N O L O G Y F U T U R I S T
Continuing Studies Instructor

3. DriverlessWorldSchool.com @sujamthe 3
© Sudha Jamthe
WHAT DO YOU WANT TO LEARN
FROM THIS WEBINAR?
(type your answer in the chat window)

4. 4
WHAT YOU WILL LEARN TODAY

5. 5
WHAT YOU WILL LEARN TODAY
1. AUTONOMOUS VEHICLE BUSINESS (AV)

6. 6
WHAT YOU WILL LEARN TODAY
2. WHAT IS AV TECH STACK?
1. AUTONOMOUS VEHICLE BUSINESS (AV)

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WHAT YOU WILL LEARN TODAY
2. WHAT IS AV TECH STACK?
3. WHERE ARE JOBS IN AV?
1. AUTONOMOUS VEHICLE BUSINESS (AV)

8. 8
WHAT YOU WILL LEARN TODAY
2. WHAT IS AV TECH STACK?
3. WHERE ARE JOBS IN AV?
4. HOW CAN YOU PIVOT TO AV SPACE?
1. AUTONOMOUS VEHICLE BUSINESS (AV)

9. IOTDisruptions.com #AVJOBS @sujamthe
Autonomous Vehicle business is the
set of businesses that builds the self-
driving car technology stack, offers
mobility services with data in the car
and new business concepts that
enable smart mobility.
9
© Sudha Jamthe
What is AV BUSINESS?

10. IOTDisruptions.com #AVJobs @sujamthe
WHAT STOPS YOU FROM
WORKING IN AV BUSINESS
TODAY?
(Type your answers in the chat
window)
10
© Sudha Jamthe

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COMMON REASONS FOR CAR PIVOTS
2. HARD TO LEARN NEW TOPIC
3. NEED EXPERIENCE IN NEW SPACE
4. DON’T KNOW WHERE TO START?
1. TOO BUSY WITH CURRENT JOB

12. DriverlessWorldSchool.com @sujamthe
AUTONOMOUS VEHICLE TECH STACK
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Autovaluechain–Dealers,maintenance,parts,
Insurance,financing
IndustriesDisrupted–Telecom,Fleetmanagement,
Logistics
Automakers (OEM)AV Technology
Perception Hardware/ components/ EV battery/charging
Perception - Mapping
Application Layer/Mobility Services
Telematics (Data) – Diagnostics/Infotainment
Ride Sharing
© Sudha Jamthe
Sensing
software
Planning/Control
software
Car AI Platform/V2V/
V2I
Auxiliary AV Tech (Smart city,
Blockchain)

13. DriverlessWorldSchool.com @sujamthe
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Perception & Objects Identification - DeepLearning
– Traffic signs, cars, people
CAR COGNITION

14. LANE DETECTION
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Lanes detected.
DriverlessWorldSchool.com @sujamthe

15. DriverlessWorldSchool.com @sujamthe 15
Process video to detect other vehicles. Software to process
sensor data into structured information to use for path
planning – combine sensor data to information. Detection
(understand surrounding) & Localization (sensor and map
data). Localization is called as “perception space as a
business” Is not taken.
Car sensors market
$26 billion by 2030.
Source: Udacity
Appendix: AV Core Technical Architecture
Should this be
done as OTA
updates or can
AI chips on the
car make car
cognition more
intelligent?

16. 16DriverlessWorldSchool.com @sujamthe

17. DriverlessWorldSchool.com @sujamthe
CAR TELEMATICS
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Ref: https://newsroom.intel.com/newsroom/wp-content/uploads/.../passenger-economy.pdf

18. DriverlessWorldSchool.com @sujamthe
Source: https://www.linkedin.com/in/ajay-dankar-079a57/detail/recent-activity/ from my Stanford student team
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Expose Services, Compliance to GDPR, Analytics on the Edge, Privacy By
Design
DATA MANAGEMENT FOR VALUE CREATION

19. 19DriverlessWorldSchool.com @sujamthe

20. IOTDisruptions.com
@sujamthe
WHERE SHOULD YOU START?

21. DriverlessWorldSchool.com @sujamthe
WHAT IS NEEDED TO BUILD AV
BUSINESSES?
(Type your answers in the chat
window)
21
© Sudha Jamthe

22. DriverlessWorldSchool.com @sujamthe
1. DATA
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© Sudha Jamthe

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Coming Up: Business of Data, AV B-models, AV Product Management
Courses
DRIVERLESSWORLDSCHOOL.COM

24. DriverlessWorldSchool.com @sujamthe
2. PRODUCT MANAGEMENT
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© Sudha Jamthe

25. DriverlessWorldSchool.com @sujamthe
3. BUSINESS STRATEGY
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© Sudha Jamthe

26. IOTDisruptions.com #AVJOBS @sujamthe
WAIT, WHAT INDUSTRIES HAVE
AV JOB?
(type your answer in the chat)
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© Sudha Jamthe

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Image: Wikipedia
I WORK IN TECHNOLOGY

28. DriverlessWorldSchool.com @sujamthe
Vehicle to Grid: Data Flows through partners in industry
disruption cascade? IOT-> OEM -> Energy -> Smart Mobility
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Image: Google Images
I WORK IN ENERGY/UTILITIES

29. DriverlessWorldSchool.com @sujamthe
Vehicle to Grid: Data Flows through partners in industry
disruption cascade? IOT-> OEM -> Energy -> Smart Mobility
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Image: Google Images
SUPPORT CLIENTS IN INDUSTRY - MINING/FARMING/
HEALTHCARE/ELECTRONICS/

30. DriverlessWorldSchool.com @sujamthe
I WORK IN RETAIL INDUSTRY
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31. DriverlessWorldSchool.com @sujamthe
WHERE ARE THE AV JOBS?
31

32. Tweet thanks to Liz Slocum @sudocat_ 32

33. DriverlessWorldSchool.com #AVJobs @sujamthe 33
EMBEDDED ENGINEERS
BUILD ROBOTS
MATERIAL DESIGN
PROGRAM MANAGERS
Yumu, Collaborative Industrial Arm, ABB
DO YOU LIKE TO BUILD THINGS?

34. DriverlessWorldSchool.com #AVJobs @sujamthe 34
DATA SCIENCE
ANALYTICS
MACHINE LEARNING ENGINEER
MACHINE LEARNING RESEARCHER
PROGRAM MANAGER
Image: Sudha Jamthe
Knightscope, Westfield Valley Fair Mall, San Jose
DO YOU WORK WITH DATA?

35. DriverlessWorldSchool.com #AVJobs @sujamthe
WORK IN B2B INDUSTRIES?
35
AUTO, LOGISTICS, TRANSPORTATION
AUTOMAKER/ TIER1 SUPPLIER
TECH IN B2B INDUSTRIES (eg.
SAP, SALESFORCE)
PROCESS IMPROVEMENTS
QUALITY IMPROVEMENTS
BUSINESS DEVELOPMENT
(PARTNERSHIPS)

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Image: collective-evolution.com
I AM A LAWYER. PERFECT.

37. DriverlessWorldSchool.com #AVJobs @sujamthe
DO YOU BUILD COMPLEX INTEGRATIONS
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BUILD APIS, INTEGRATIONS, PARTNERSHIPS,
IMAGINE NEW POSSIBILITIES.

38. DriverlessWorldSchool.com #AVJobs @sujamthe
ARE YOU A PRODUCT MANAGER
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39. DriverlessWorldSchool.com #AVJobs @sujamthe
DO YOU WORK IN UX DESIGN
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How can the car communicate with humans?

40. DriverlessWorldSchool.com #AVJobs @sujamthe
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Objects spotted with Deep Learning – Traffic signs, cars, people
DO YOU WANT TO BUILD THE FUTURE?

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WHAT YOU LEARNT TODAY
2. WHAT IS AV TECH STACK?
3. WHERE ARE JOBS IN AV?
4. HOW CAN YOU PIVOT TO AV SPACE?
1. AUTONOMOUS VEHICLE BUSINESS (AV)

42. Autonomous Vehicle Business Framework
42
Copyright: Sudha Jamthe @sujamthe
Business Definition
Who is the Customer
Problem Solved
Customer Experience
Point of Value created (hw/
sw/data/connectivity)
Design Innovation
End to End Customer
Experience Flow
Expose Value Created
Car Cognition & Data
Machine Learning &
Moral Decisions
Strategy
Total Available
Market (TAM)
Defensibility
Positioning
Value Chain Mapping
Operations
Cost Structure, Pricing
Supply Chain
Demand = need +
purchasing power
Regulation & Pilots
Service Design
Note: The red boxed items are unique to a Driverless Business.
Prototype
Mobility Service
Development
Car AI use cases
Car Data
Market Penetration
Business Model
Partnerships
Point of Disruption
Revenue model
DriverlessWorldSchool.com @sujamthe

43. IoTDisruptions.com @sujamthe
LEARNING REFERENCES
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• DriverlessWorldSchool.com
• https://github.com/topics/traffic-data
• https://github.com/waleedka/traffic-signs-tensorflow
• bit.ly/SudhaLive
• Book: 2030 The Driverless World by Sudha Jamthe;
• Book: Life as a Passenger by David Kerrigan

44. DriverlessWorldSchool.com @sujamthe 44
OPEN: Autonomous Vehicle Business (Stanford Course
Archive) FREE Course at DriverlessWorldSchool.com
DRIVERLESSWORLDSCHOOL.COM

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DRIVERLESSWORLDSCHOOL.COM
LiveQ&A #SudhaLive: Join Sudha on Weds at 9am PT/6pm CET
Video archives will be posted on DriverlessWorldSchool.com

46. DriverlessWorldSchool.com @sujamthe
Connect with me!
Slides: slideshare.com/sujamthe
Twitter: @sujamthe
Newsletter: iotdisruptions.com
Books: http://bit.ly/sudhajamthe
Online courses: driverlessworldschool.com
YouTube: youtube.com/user/sujamthe
Sudha’ s Free LiveStream: bit.ly/SudhaLive
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