Facebook has made changes to how posts appear in users' news feeds. Now, unless users actively interact with pages by liking, commenting, or posting, they will not see any updates from those pages in their news feeds by default. This can result in a 30% decrease in impressions for some pages. For marketers, it increases the importance of engaging fans and promoting interaction on pages to ensure updates are seen. The solution is to create conversations where fans feel involved in a page's dialogue.