The document discusses Appery.io, a cloud-based platform for building mobile apps using visual development tools and integrated backend services. It notes that demand for rapid mobile app development is increasing as businesses need to deploy apps faster to keep up with market changes. Several industry experts are quoted saying that the typical 12-18 month development cycles are no longer acceptable and that companies need ways to develop and update apps within days or weeks to remain competitive. The document proposes that Appery.io is a solution that allows non-technical users to build complete mobile apps visually in a drag-and-drop editor to help companies more quickly deploy apps and incorporate frequent changes.