5 Ways BYOD Can Grow Your Business
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The rising BYOD trend is no longer a movement, but a reality for many enterprises. While there are risks, if implemented correctly BYOD can put you ahead of your competition by increasing your company's productivity, efficiency and profitability.
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Market research helps you make decisions.
3 Essential Mantras of Market Research 1
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Get things done in days, not weeks or months.
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Google Trends: Measure market potential and interest AVINASH KAUSHIK HTTP://KISS.LY/LEANAC
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3 Strategies for Existing Businesses/ Enterprises to Getting Faster Research Done 3
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Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.
Yesterday I presented to more than 600 attendees of the NewsCred #ThinkContent Webinar: "How To Plan And Build A Successful Content Marketing Strategy." I presented:
The key factors for content marketing success
The core components of a content marketing strategy
I answered the main questions of how to build a solid content marketing strategy
I shared my secret that effective content marketing was relatively simple:
"The buyer journey is nothing more than a series of questions that must be answered." ~ IDC
I shared the Content Marketing Institute's more formal definition of content marketing:
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ~ Content Marketing Institute
And I shared the rallying cry for why we need to change:
"We have to stop interrupting what people are interested in, and be what people are interested in." ~ Craig Davis (former Chief Creative Office - J. Walter Thompson)
Backed by research and our own customer engagements, I covered
The 6 factors to content marketing success:
Document content strategy
Have someone in charge of content
Consistently publish quality content
Map content to buyer journey
Balance Paid, Owned, Earned Media
Track Content Marketing ROI
I provided an example and a template for anyone to develop:
Your Content Marketing Mission Statement
Become a destination for [target audience] interested in [topics]. To help them [customer value].
This will help us [your content marketing goals]
Earn your audience’s attention vs. just buying it
Reach, engage and convert NEW buyers
AmEx Open Forum Example: Help Small Businesses Do More Business. To become the largest source of inbound leads.
I provided spreadsheets to help anyone conduct a content audit and measure their content marketing results:
Amazon.com : l'Empire caché
faberNovel publie une nouvelle étude : “Amazon.com, l’Empire caché. Trois moteurs digitaux pour redéfinir et dominer l’industrie du retail.”
Saviez-vous que le chiffre d'affaires d'Amazon est supérieur à celui de Google ?
Saviez-vous qu'Amazon a eu l'une des croissances les plus rapides de l'histoire d'internet ?
Saviez-vous que le groupe Amazon est composé de plus de 20 sociétés ?
Lorsque Jeff Bezos, CEO d'Amazon explique le metier de sa société, il met toujours en avant le fait qu'il est nécéssaire de s'appuyer sur des stratégies traditionnelles. "Je ne peux pas imaginer que d'ici quelques années les utilisateurs diront J'aime vraiment Amazon mais j'aimerais que leurs prix soient un petit peu plus élevés".
C'est sans aucun doute la raison pour laquelle Amazon.com ne met pas autant en avant l'innovation qu'Apple, Google ou facebook. Alors que la plupart des géants d'Internet se concentrent sur des stratégies disruptives, Amazon focalise ses efforts sur une stratégie ancestrale : vendre des produits.
L’étude plonge le lecteur au cœur d’un développement orchestré d'une main de maître. Elle est organisée autour des trois moteurs digitaux grâce auxquelles Amazon a su s’imposer et laisse imaginer comment ces stratégies pourraient s’appliquer à d’autres industries.
Cette étude est publiée sous licence Creative Commons (Paternité - Pas d'utilisation Commerciale - Partage des Conditions Initiales à l'Identique).
4 Tactics to Build Word Of Mouth
This document discusses strategies for effective word-of-mouth marketing. It outlines four key steps: 1) Make a target list of influencers in your industry or field. 2) Build a close-knit community on social media. 3) Establish yourself as a thought leader by sharing unique ideas. 4) Maintain consistency across all online platforms and communications to build trust. It provides examples from successful campaigns like P&G's "Thank You Mom" and Dollar Shave Club's viral video. The overall message is that word-of-mouth cannot be bought but must be earned through creative and strategic marketing efforts.
Luxe & e-Commerce quelle Expérience Utilisateur?
« L'expérience utilisateur e-commerce d’une marque de luxe doit-elle être imposée par la marque ou définie avant tout à partir des besoins de l’utilisateur final ? »
Les marques de luxe ont désormais une approche digitale pilotée par le R.O.I* et de plus en plus d’entre elles se lancent dans des projets e-Commerce.
Le luxe, se caractérisant entre autre par la rareté, l’exceptionnel, l’extraordinaire; une marque de luxe doit-elle imposer ses propres codes e-Commerce pour fournir une expérience qui soit plus proche de son ADN de communication (extraordinaire, innovant, émotionnel, etc.) : une expérience qui soit surtout réellement différenciante.
Ou au contraire une marque de luxe doit-elle plutôt reprendre les codes standards du e-commerce pour vendre efficacement ses produits en ligne au risque peut-être de tomber dans une expérience utilisateur plus commune.
Faut-il par ailleurs essayer à tout prix de reproduire l’expérience de la boutique réelle sachant que le paradigme digital-web est fondamentalement différent ?
Enfin, quels rôles vont avoir le consultant UX et le Créatif sur un projet e-Commerce Luxe dans la détermination de l’expérience utilisateur ?
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#AI and #HPC convergence is here and is here to stay and accelerate innovations across industries. The increased availability of data, hardware advancements leading to increased computational capabilities, and new algorithms and mathematical models have collectively resulted in the accelerated AI expansion in all sorts of applications. This, however, creates high computational needs which naturally have been more and more successfully addressed by HPC (High-Performance Computing). In that sense, AI & HPC complement each other. HPC infrastructure is often used to train AI’s powerful algorithms by leveraging huge amounts of sample data (training set) and in that way enables AI models (trained algorithms) to recognize shapes, objects (machine vision), find answers hidden in the data (predictive maintenance, data analytics) or accelerate time to results (predict the outcome of complex engineering simulations).
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- byteLAKE's CFD Suite: www.byteLAKE.com/en/CFDSuite. Related blog post series: www.byteLAKE.com/en/AI4CFD-toc
- byteLAKE’s CFD Suite (AI-accelerated CFD) — HPC scalability report: https://marcrojek.medium.com/bytelakes-cfd-suite-ai-accelerated-cfd-hpc-scalability-report-25f9786e6123 (full report: https://www.slideshare.net/byteLAKE/bytelakes-cfd-suite-aiaccelerated-cfd-hpc-scalability-report-april21)
- byteLAKE's CFD Suite (AI-accelerated CFD) - product community: www.bytelake.com/en/AI4CFD-pt2 (LinkedIn and Facebook groups)
#AI #IoT #Manufacturing #Automotive #Paper #PaperIndustry #ChemicalIndustry #CFD #FluidDynamics #OpenFOAM #ArtificialIntelligence #DeepLearning #MachineLearning #ComputerVision #Automation #Industry40
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5 Ways BYOD Can Grow Your Business
- 1. 5 Ways BYOD Can Grow Your Business
- 2. What is BYOD? Bring your own device: An IT policy where employees are encouraged to use their personal mobile devices to access enterprise data and systems.
- 3. By 2017, we can expect that almost 8 billion devices will be deployed, outnumbering the people on Earth.
- 4. 81% of Americans already use their personal mobile devices for work.
- 5. And 38% of businesses expect to stop providing devices to employees by 2017.
- 6. If implemented correctly, BYOD can increase your businesses Productivity Efficiency Profitability Find out how:
- 7. 1. Cut Costs on Devices 50% of businesses require workers to cover all costs and they are happy to do so.
- 8. 2. Employee Satisfaction 37% of BYOD businesses are more likely to report improved employee satisfaction. 37%
- 9. The same study found that BYOD employees place a greater emphasis on creativity & have greater ability to solve problems.
- 10. BYOD employees work an extra two hours 3. Longer Hours & send 20 more emails per day.
- 11. 1 out of 3 BYOD employees check work email between 6 AM & 7 AM...
- 12. And 1 out of 4 check between 11 PM & 12 AM.
- 13. 4. Access to Top Talent By 2015, Gen-Y will make up the LARGEST SEGMENT of the workforce.
- 14. 74% of employees in their 20’s bring their own devices to work. 55% view BYOD as a right rather than a privilege.
- 15. 5. Mobile Apps Take advantage of more mobile applications that simplify business processes.
- 16. As a result... Productivity & Profit rise! 54% of enterprises are more likely to report increased profits.
- 17. 58% Of BYOD businesses report greater ability to bring new products & services to market.
- 18. 73% Of BYOD businesses are more likely to report improved sales & customer acquisitions.
- 19. How has BYOD helped your business realize GREATER EFFICIENCY & PRODUCTIVITY? Leave us a comment below!
- 20. Voxer is modern communication that combines the power of voice and messaging to maximize team performance on any device and any network. voxer.com
- 21. Sources: Gartner Good Technology Avanade BMC Software Fortinet U.S Bureau of Labor Statistics