This document discusses social networking as an off-page SEO technique. It defines social networking as using social media sites to stay connected with others and explains how it can be used for both social and business purposes. Examples of major social networking sites are provided, including Facebook, WhatsApp, Tumblr, Instagram, and Twitter. Brief descriptions of each site's features and functionality are given. The document emphasizes that social networking can provide backlinks and traffic to benefit a website's search engine ranking.

1. Off-page technique:
Social Networking
By: Misha Kapoor

2. What is social networking??
• Social networking is the use of
Internet-based social media sites to
stay connected with friends, family,
colleagues, customers, or
clients. Social networking can have
a social purpose, a business purpose,
or both, through sites such as
Facebook, Twitter, LinkedIn, and
Instagram, among others

3. Difference between social
bookmarking and social networking
Social bookmarking is an off-
page SEO technique that could deliver some
traffic to a website and increase awareness
about it (although not much from my
experience). Don't forget that a lot of social
bookmarking services offer spam services. All
in all, I'd stay away from it.
Social networking is the process of using
social media platforms that could provide
good backlinks, benefit your ranking and the
traffic on your blog or website.

4. Some Social networking sites
• Facebook
• WhatsApp
• Tumblr
• Instagram
• Twitter

5. facebook
• This is easily the largest social networking
site in the world and one of the most
widely used. And, Facebook was perhaps
the first that surpassed the landmark of 1
billion user accounts.
• Apart from the ability to network with
friends and relatives, you can also access
different Facebook apps to sell online and
you can even market or promote your
business, brand and products by using
paid Facebook ads.

6. WhatsApp
• Despite having been acquired by
Facebook in 2014, this instant messaging
platform exists as an independent entity.
• It arrived on the scene much later than
Facebook, but has been able to capture
the imagination of millions of people
across the world by giving them the ability
to communicate and share instantly with
individuals and groups. The WhatsApp call
feature is just the icing on the cake!

7. Tumblr
• Having been owned by Yahoo since
2013, Tumblr serves as a social
media cum micro blogging
platform that can be used to find and
follow things that you like. You can
also use it to post anything, including
multimedia, to a short-form blog.
Moreover, it gives you the flexibility to
customize almost everything.

8. Instagram
• Instagram was launched as a unique social
networking platform that was completely based
on sharing photos and videos. This photo
sharing social networking app thus enables you
to capture the best moments of your life, with
your phone’s camera or any other camera, and
convert them into works of art.
• This is possible because Instagram allows you
to apply multiple filters to your photos and you
can easily post them to other popular social
networking sites, such as Facebook and Twitter.
It is now part of the Facebook empire

9. Twitter
• This social networking site enables you to
post short text messages (called tweets),
containing a limited number of characters
(up to 280), to convey your message to
the world. With the growing craze for
online shopping, Twitter also makes it
possible to promote your businesses and
even shop directly through tweets.

10. Thank you