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NEWS is Changing

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Public Relations will change in a NEWS 3.0 scenario

Published in: Marketing
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NEWS is Changing

  1. 1. NEWS is CHANGING
  2. 2. In 2015 More than 100 million people accessed news on their mobiles Facebook generated more than 15 million visits every day to newspaper websites, from users who ‘first saw the story on Facebook’ Social news grew twice as fast as hard news
  3. 3. how We Consume NEWS IS CHANGING
  4. 4. why We Consume NEWS INFORMED TO TAKE DECISIONS ENGAGED TO EXPRESS OPINIONS IS CHANGING
  5. 5. what NEWS We Consume HARD NEWS SOCIAL NEWS IS CHANGING
  6. 6. By 2018 More people will access news on their mobiles VS Newspapers or TV
  7. 7. By 2018 NEWS will have diverse dimensions
  8. 8. Our Approach to Planning Will Change Opportunity To See Capturing Media Space TO  Opportunity To Engage Capturing Mind Space From  New Story formats  New Tools
  9. 9. Go-to-Guide on How To Move With THE Change
  10. 10. RECENT RESEARCH ENGAGINGLY ANEDOTAL SHARP INSIGHTS
  11. 11. “Offers practice advice on how to build highly engaging corporate brands. Belongs on the desk of every business leader.” Ravi Subramanian Bestselling Author of ‘If God Was a Banker’
  12. 12. www.storynomicx.com Launching March 2016

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