This document discusses social networks and their characteristics. Social networking involves connecting with others online through sites like Facebook and LinkedIn. It allows users to share photos, links, interests and advocate for causes and beliefs. Social networks are websites that allow users to create profiles and exchange public or private messages with others who share personal or professional interests. Key characteristics include community building, participation, conversation and openness. The document also outlines advantages like reduced costs for business and improved communication for education, as well as disadvantages like privacy risks, identity theft and lack of meaningful conversation.

2. Social Network

3. Social Network
 Social networking is the use of internet-based social
media programs to make connections with friends,
family, classmates, customers and clients.
 Social networking can be done for social purposes,
business purposes or both.
 Examples of social networking have included
Facebook, LinkedIn, Classmates.com and Yelp.
 Internet or mobile-device-based social spaces
designed to facilitate communication, collaboration
and content sharing across network of contacts.

4. Friendship
• Keeping in
Touch
• Developing
new
relationships
Sharing
• Photos
• Links
• Interests
Community
• Causes
• Beliefs
• Advocacy
Social Network

5. Social Network Website
 A website where one connects with those sharing
personal or professional interests, place of origin,
education at a particular school.
 Any website designed to allow multiple users
to publish content themselves.
 Sites typically allow users to create a profile
describing themselves and to exchange public or
private messages.

6. Characteristics of social Network
 Community
Social media allows communities to form quickly and
communicate effectively. Communities share
common interests, such as a love of photography, a
political issue or a favourite TV show.
 Participation
Social network encourages contributions and
feedback from everyone who is interested. It blurs the
line between media and audience.

7.  Conversation
social network is better seen as a two-way
conversation.
 Openness
Most social Network services are open to feedback
and participation. They encourage voting,
comments and the sharing of information.

8. Uses of SN for Student
 Students are more comfortable asking question and
clearing doubts online than in a crowded classroom.
 Students can get academic support from their
classmates and also information about academic
enrichment opportunities on campus.
 Students can organize study groups which will
encourage interaction and cooperation among friends
and classmates.
 Social learning can increase comprehension of
material and create new channels for students to
learn.

9. Advantages of Social Network
• Personal
• Business
• Education
Making friendship/contacts
Posting life updates
Authoring and sharing content
Advertising for their products
Create events and invite many people to join it
Reduce cost by using online sales
Collaboration between students, parents and
teachers
Development communication skills for students

10. • Costs very little money to set up online.
• Easy to create groups and forming communities
of interest.
• Online participation can be easier than face to
face.
• You get to meet and know a variety of people
whose interests are similar to your own.
• These sites are a window to different cultures and
places.

11. Disadvantages
• The most glaring disadvantage of social
networking sites is the risk of identity theft and
fraud.
• Your message can be caught up in ‘commercial
noise’.
• Harder to gauge participation and commitment.
• Not as effective as a face-to-face conversation.
• User drop-out.
• Hits do not necessarily indicate attitude change.

12. Risks of a social network

13. • Cybercriminals can easily get private data
• Targeted attacks against the users
• For example: personalized spam and phishing
attacks.
• Hacker infect the computers of users with
viruses
•Potential employers might findinformation about
you that is not appropiate (photos etc.)
Risks of a social networks