Developer Marketing, Mikhail Vink at ProductCamp Berlin 2014Mikhail Vink
Working on product marketing for JetBrains software products for 2 years, I would like to share some insight of positioning products for non-usual target audience (such as software developers in our case), which obviously brings a variety of changes to standard marketing, product management and sales processes.
On real-life cases I will be talking about the way agile organisations has to align usual business processes to changing environment on the example of the IT industry (though I believe many approaches can be used in other industries as well). I'll be focusing on product marketing mostly, and surely will cover some issues of developer-oriented culture and developer-oriented product building and marketing activities.
Igniting Developer Community - I Love APIs Conference 2015Adam FitzGerald
Six basic steps to build effective developer communities around API based technologies. This talk has been delivered at several developer conferences in the Bay Area in 2015. This version is from the I Love APIs conference 13 October 2015.
This presentation is about some thoughts and ideas that I learned working as Technical Evangelist. The material is just the beginning of a series and is only covering basic concepts.
I must to thanks everyone that is present on the references for the amazing content around the subject.
Building a developer community in an enterprise worldLaura Cowen
My experiences and learnings of building a developer community in the past couple of years as a Developer Advocate at IBM for the WAS Liberty Java EE application server software.
Actually, a lot of the early material is historical and the credits slide at the end lists the several people who I thank for sharing their own experiences of setting up the WASdev community. Images are also credited in a slide at the end.
Presented at DevRelCon, the first European developer relations event (http://london-2015.devrel.net/), organised by Matt Revell. 30th September 2015
David I Evans Data DevRel Conference 2016 Technical Best Practices for a DevR...David Intersimone
David I Evans Data DevRel Conference 2016 Technical Best Practices for a DevRel Program
Slide deck I presented at the 2016 Evans Data Developer Relations Conference.
This session will focus on a few technical best practices for creating and sustaining a world class developer relations program. David I will cover: 1) developer community site features and infrastructures, 2) technical content generation, 3) developer webinar and communication best practices, 4) global and local evangelism, 5) leveraging and integrating with other developer communities, and 6) knowledge curation and marketing.
Developer Marketing, Mikhail Vink at ProductCamp Berlin 2014Mikhail Vink
Working on product marketing for JetBrains software products for 2 years, I would like to share some insight of positioning products for non-usual target audience (such as software developers in our case), which obviously brings a variety of changes to standard marketing, product management and sales processes.
On real-life cases I will be talking about the way agile organisations has to align usual business processes to changing environment on the example of the IT industry (though I believe many approaches can be used in other industries as well). I'll be focusing on product marketing mostly, and surely will cover some issues of developer-oriented culture and developer-oriented product building and marketing activities.
Igniting Developer Community - I Love APIs Conference 2015Adam FitzGerald
Six basic steps to build effective developer communities around API based technologies. This talk has been delivered at several developer conferences in the Bay Area in 2015. This version is from the I Love APIs conference 13 October 2015.
This presentation is about some thoughts and ideas that I learned working as Technical Evangelist. The material is just the beginning of a series and is only covering basic concepts.
I must to thanks everyone that is present on the references for the amazing content around the subject.
Building a developer community in an enterprise worldLaura Cowen
My experiences and learnings of building a developer community in the past couple of years as a Developer Advocate at IBM for the WAS Liberty Java EE application server software.
Actually, a lot of the early material is historical and the credits slide at the end lists the several people who I thank for sharing their own experiences of setting up the WASdev community. Images are also credited in a slide at the end.
Presented at DevRelCon, the first European developer relations event (http://london-2015.devrel.net/), organised by Matt Revell. 30th September 2015
David I Evans Data DevRel Conference 2016 Technical Best Practices for a DevR...David Intersimone
David I Evans Data DevRel Conference 2016 Technical Best Practices for a DevRel Program
Slide deck I presented at the 2016 Evans Data Developer Relations Conference.
This session will focus on a few technical best practices for creating and sustaining a world class developer relations program. David I will cover: 1) developer community site features and infrastructures, 2) technical content generation, 3) developer webinar and communication best practices, 4) global and local evangelism, 5) leveraging and integrating with other developer communities, and 6) knowledge curation and marketing.
Top Reasons Your Website Should Use Drupal 8Acquia
Want to learn more about Acquia’s products, services, and happenings in the Drupal Community? Visit our site: http://bit.ly/yLaHO5.
Should your company migrate or build a new website in Drupal 8? If you are unsure, we’re here to answer all your questions on if now is the right time to make the move. Our webinar with Acquia partner Chapter Three will address technical considerations such as module readiness and how to handle your custom business requirements. In addition, you’ll hear about the advantages of Drupal 8 including improved speed, better performance, a solid upgrade path from Drupal 6, and the availability of high-quality Drupal 8 support providers.
This webinar will provide attendees with detailed information about the top enhancements in Drupal 8, including:
- Responsive by nature: Mobile-first and ready for any device
- Multilingual capabilities: Drupal 8 speaks any language with built-in translation interface
- Endless new ways to customize and deploy content: important features like Views and WYSIWYG editors in core
- Manage versions with ease: A configuration management system that can vastly simplify deployment
In addition, attendees will also gain knowledge about running Drupal 8 on Acquia Cloud, understanding how to get started with Drupal 8, and when it’s the right time to make the move.
Think like a programmer #1 🖥🧠
📣“Think like a programmer” is an exclusive GDSC SSIT series that helps the community of people to kickstart their journey in the domain of problem solving and programming. 💻📈
✍️This series is made up of hand-picked resources that helps anybody to understand and implement these concepts on real time applications. 📚📑
Looking forward to building a healthy coding culture in our community. Happy Coding!👩💻🧑💻👨💻
What you will learn?
🔵Learn Data Structures and Algorithms.
🔴Learn problem solving tips and tricks.
🟡Learn how to crack top dream product companies.
🔵Learn to master competitive programming.
🟢Learn to solve real world complex problems.
🔴Learn to make your coding profile better.
Agenda:
🔵Understanding and implementing the concepts of problem solving.
🔴Enabling peer-to-peer learning in our community.
🟡Building coding culture in our community.
🔵Learning DSA and its applications.
🟢Making the community as job ready programmers.
A wrist watch seller in Liverpool UK was looking to expand his business by selling online. Magento Enterprise was taken into consideration for his requirement. Infigic being an ecommerce development agency took care of the entire ecommerce needs for his Magento website.
Catchy Developer Marketing (B2D) Agency. An overview of services. Richard Hurring
Catchy is a specialist developer marketing agency. We help brands create, build and engage with app developer communities.
Catchy has offices in Europe and the US and services clients globally.
Marketing to marketers is easy. Marketing to end users is easy. Marketing to developers is hard. Really hard.
Developers are the worst customers, and the best evangelists. If they love your product, they'll tell all of their developer friends.
If they don't like your product, they'll bombard you with emails and support requests for things they think should exist.
Developers are difficult, marketing to them shouldn't be.
Have you ever wondered why there is such hostility between developers and marketers? We did! So we decided to ask what exactly it was about marketers that got developers all worked up.
Developer marketing is an important asset for creating alignment between important online assets such as SaaS products, API portals and human (programmer) capital management.
Using a Developer marketing approach will create more successful (API) products and longer term commitment from external and internal developers to your code, SaaS and API base.
Developer Outreach for Firefox OS - Mozcamp India - 2014-06-22Frédéric Harper
This session will teach community members how to approach and talk to developers about Firefox OS so that the developers want to create apps for this platform, and want to help other developers do the same.
Building a developer community around hardware + softwareAmanda Whaley
It's not all in the cloud -- let's discuss some of the challenges of creating great DevX when your platform includes IoT or other types of hardware. Session at #APIStrat in Austin, TX Nov 2015.
Marketing to developers is not an easy task. That’s why developer evangelism jobs are in high demand. In this presentation, Tony, a developer evangelist for Context.IO, will give an overview of the necessity of devangelists, their role and effectiveness, and provide a few lessons from the road. He will explain that becoming an API platform is not possible without good API evangelists.
Be sure to catch this session, and learn from this seasoned professional.
Top Reasons Your Website Should Use Drupal 8Acquia
Want to learn more about Acquia’s products, services, and happenings in the Drupal Community? Visit our site: http://bit.ly/yLaHO5.
Should your company migrate or build a new website in Drupal 8? If you are unsure, we’re here to answer all your questions on if now is the right time to make the move. Our webinar with Acquia partner Chapter Three will address technical considerations such as module readiness and how to handle your custom business requirements. In addition, you’ll hear about the advantages of Drupal 8 including improved speed, better performance, a solid upgrade path from Drupal 6, and the availability of high-quality Drupal 8 support providers.
This webinar will provide attendees with detailed information about the top enhancements in Drupal 8, including:
- Responsive by nature: Mobile-first and ready for any device
- Multilingual capabilities: Drupal 8 speaks any language with built-in translation interface
- Endless new ways to customize and deploy content: important features like Views and WYSIWYG editors in core
- Manage versions with ease: A configuration management system that can vastly simplify deployment
In addition, attendees will also gain knowledge about running Drupal 8 on Acquia Cloud, understanding how to get started with Drupal 8, and when it’s the right time to make the move.
Think like a programmer #1 🖥🧠
📣“Think like a programmer” is an exclusive GDSC SSIT series that helps the community of people to kickstart their journey in the domain of problem solving and programming. 💻📈
✍️This series is made up of hand-picked resources that helps anybody to understand and implement these concepts on real time applications. 📚📑
Looking forward to building a healthy coding culture in our community. Happy Coding!👩💻🧑💻👨💻
What you will learn?
🔵Learn Data Structures and Algorithms.
🔴Learn problem solving tips and tricks.
🟡Learn how to crack top dream product companies.
🔵Learn to master competitive programming.
🟢Learn to solve real world complex problems.
🔴Learn to make your coding profile better.
Agenda:
🔵Understanding and implementing the concepts of problem solving.
🔴Enabling peer-to-peer learning in our community.
🟡Building coding culture in our community.
🔵Learning DSA and its applications.
🟢Making the community as job ready programmers.
A wrist watch seller in Liverpool UK was looking to expand his business by selling online. Magento Enterprise was taken into consideration for his requirement. Infigic being an ecommerce development agency took care of the entire ecommerce needs for his Magento website.
Catchy Developer Marketing (B2D) Agency. An overview of services. Richard Hurring
Catchy is a specialist developer marketing agency. We help brands create, build and engage with app developer communities.
Catchy has offices in Europe and the US and services clients globally.
Marketing to marketers is easy. Marketing to end users is easy. Marketing to developers is hard. Really hard.
Developers are the worst customers, and the best evangelists. If they love your product, they'll tell all of their developer friends.
If they don't like your product, they'll bombard you with emails and support requests for things they think should exist.
Developers are difficult, marketing to them shouldn't be.
Have you ever wondered why there is such hostility between developers and marketers? We did! So we decided to ask what exactly it was about marketers that got developers all worked up.
Developer marketing is an important asset for creating alignment between important online assets such as SaaS products, API portals and human (programmer) capital management.
Using a Developer marketing approach will create more successful (API) products and longer term commitment from external and internal developers to your code, SaaS and API base.
Developer Outreach for Firefox OS - Mozcamp India - 2014-06-22Frédéric Harper
This session will teach community members how to approach and talk to developers about Firefox OS so that the developers want to create apps for this platform, and want to help other developers do the same.
Building a developer community around hardware + softwareAmanda Whaley
It's not all in the cloud -- let's discuss some of the challenges of creating great DevX when your platform includes IoT or other types of hardware. Session at #APIStrat in Austin, TX Nov 2015.
Marketing to developers is not an easy task. That’s why developer evangelism jobs are in high demand. In this presentation, Tony, a developer evangelist for Context.IO, will give an overview of the necessity of devangelists, their role and effectiveness, and provide a few lessons from the road. He will explain that becoming an API platform is not possible without good API evangelists.
Be sure to catch this session, and learn from this seasoned professional.
Developers are the fabric of the web - both as consumers and contributors. Here I highlight some key ways developers can contribute to the health of the web through a few things going on at Mozilla, and why doing them helps the web overall.
Marketing to Developers: How are they different and how do I talk to them?Jeff Hadfield
This is a highly abbreviated version of the presentation I've shared with hundreds of people about marketing to software developers. The presentation is constantly evolving with new data, but the core story remains the same: the world is increasingly run by software, developers build software, and developers are thereby the key to your company's future. From our experience and research, we can teach you the keys to effectively gaining developer attention, interest, involvement, trust and adoption. And I'd love to help you, too.
Building A Business-Facing Mobile Developer CommunityProgrammableWeb
Building A Business-Facing Mobile Developer Community
Andy Jones, Technical Director EMEA, SOA Software
The proliferation of mobile apps has led to increased interaction between two previously separate groups: mobile app developers and corporate managers of enterprise systems. The API is the connector. Creating a developer community that serves your mobile strategy is a challenge on both technical and business levels. Mobile developers are essentially business partners, even if they do not see themselves as such and successfully engaging them will be key to delivering value from the API. In this presentation, we will discuss some proven practices that can ensure that businesses make the best use of APIs to extend themselves into the mobile realm:
Offering business capabilities that are important to partners
Tailoring APIs to each partner
Managing partner registration with workflow
Allowing partners to monitor and analyze their own API usage
Accelerating the process of externalizing applications
Securing the apps
Mediating transports protocols
PulsoConf: Platform & Community - Dev Outreach @ EvernoteChris Traganos
Platform & Community: Developer Outreach at Evernote
Building a cloud platform for millions of users requires both a robust infrastructure and a solid network of devs using the API. Learn how Evernote supports startups around the world online and in person. From hackathons, meet ups, to workshops across Latin America - hear details on how to build trust and promote the best new apps from across the globe.
How to Build an Influencer Program (That Gets Results)Onalytica
Whether its PR, Corp Comms, Content Marketing or otherwise, chances are you're already running an Influencer Program. However, while influencing activity is becoming increasingly critical to businesses, traditional programs are difficult to scale, and it's hard to demonstrate their value - here are some tips to get some real results out of your Influencer Program, and boost your Influencer Marketing strategy.
Twilio has grown from idea to an international communications provider supporting production phone, SMS, and browser and mobile VoIP applications built by more then 50,000 developers. In this talk i'll share some of the technological tools, engineering processes, and cultural values we've used to enable that growth and to support massive scalability and rapid deployment of new services.
This intervention aims to illustrate how to do open source in an industrial way by developing a sustainable business model.
The experience of Knowage, the open source suite for analytics and business intelligence, will be shown to highlight how community, cooperation and co-business are key element to make open source a real business enabler.
A seminar conducted for TIE in Silicon Valley to provide perspective on how companies can do marketing on a shoestring budget in the current world of social media and interconnected business.
Growth Hacking For Your Business: A How-To Session (PodCamp Toronto 2015)Angela LaGamba
Are you curious about growth hacking? Interested in finding out how you can use a lean launch or 'boot-strapping' approach for your startup? This presentation will cover low to no cost startup growth techniques with push, pull, and product tactics and hot digital marketing trends.
Get this How-To Guide and access over 350 premium-quality tools & templates for business at https://www.demandmetric.com/user/register JOIN FREE to get practical on-the-job resources and training plus all of our guides, methodologies, webinars and featured tools & templates.
Thanks to open source ad servers like OpenX, it is possible to integrate outside sponsorships and ads into your website to contribute to your site’s sustainability and augment existing sponsorship opportunities at your institution.
How To Generate More Leads with Your Content MarketingNewsCred
86% of B2B marketers use content marketing to attract and retain customers, but only four in ten think that their efforts are effective (CMI). We're teaming up with Marketo to give you the tools, tactics, and insights you need to make your content marketing a raving success — one your company will not be able to live without.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Developer Marketing: Tactics & Technology
1. Developer
Marke,ng:
Tac,cs
&
Technology
Murtza
Manzur
Developer
Evangelist
at
Marketo
Slides
available
at
murtza.org/heavybit
2. Agenda
• Developer
Personas
• Developer
Acquisi,on
Funnel
– TOFU:
Specific
channels
to
reach
developers
– MOFU:
Interac,on
with
website
&
product
– BOFU:
Sales
cycle
• Marke,ng
Technology
Slides
available
at
murtza.org/heavybit
3. Developer
Persona
• What
is
unique
about
marke,ng
to
developers?
– Relevant
messaging,
plus
bulletproof
product
and
documenta,on
• Who
is
the
developer
you
are
targe,ng
– Developer
at
a
startup
is
a
different
persona
than
the
VP
of
Engineering
at
an
enterprise
company
Slides
available
at
murtza.org/heavybit
5. Top
of
Funnel
• Top
of
Funnel
=
Building
awareness
among
developers
• Test
different
online
and
offline
channels
to
engage
with
your
target
developer
persona
• Measure
channel
acquisi,on
cost
based
on
paying
users
Slides
available
at
murtza.org/heavybit
6. Top
of
Funnel:
Online
Channels
Ac#vity
Details
Online
Ads
Show
ads
on
developer
sites
Company
Blog
Write
posts
about
interes,ng
things
people
built
on
your
API
Social
Media
Engage
on
Hacker
News,
Reddit,
TwiWer,
StackOverflow
Open
Source
Projects
Develop
or
sponsor
open
source
projects
Sponsor
Blogs
Sponsor
blogs
in
your
ver,cal
Guest
Posts
Write
posts
on
third-‐party
sites
Video
Content
Create
educa,onal
videos
and
share
on
sites
like
YouTube
Host
Online
Challenges
Host
a
challenge
on
a
pla]orm
like
ChallengePost
White
Papers
Create
in-‐depth
content
on
specific
topics
Infographics
Create
shareable
infographics
List
in
Directories
List
in
directories
like
Mashape,
ProgrammableWeb
Slides
available
at
murtza.org/heavybit
7. Top
of
Funnel:
Offline
Channels
Ac#vity
Details
Speak
at
Events
Conferences
like
OSCON,
Dreamforce
Host
Meetups
Runscope
hosts
San
Francisco
API
meetup
Sponsor
Hackathons
Twilio
sponsors
many
hackathons
Booth
at
Tradeshow
Conferences
like
OSCON,
Dreamforce
Partner
Company
Events
Events
like
Twilio's
roadshow
Roadshows
Twilio
hosted
roadshow
for
developers
Slides
available
at
murtza.org/heavybit
8. TOFU
Case
Study:
Stripe
Slides
available
at
murtza.org/heavybit
Developer
notes
poor
experience
Stripe
cofounder
engages
developer
9. Middle
of
Funnel
Click
Ad
/
Organic
Search
Read
Landing
Page
Capture
Email
/
Sign
Up
For
Service
Use
Service
Use
Service
ADer
First
Time
Slides
available
at
murtza.org/heavybit
• Middle
of
Funnel
=
Developer's
interac,on
with
a
company
before
paying
10. MOFU
Case
Study:
Loader.io
• Personal
story:
I
used
Loader.io,
but
then
stopped
using
it
• Received
email
a
few
days
a`er
not
using
it
– "Taking
a
break
from
load
tes,ng?
Did
you
know
you
can
automate
your
load
tests
with..."
– Link
with
a
call
to
ac,on
Slides
available
at
murtza.org/heavybit
11. BoWom
of
Funnel
• BoWom
of
Funnel
=
Sales
cycle
• Determine
when
to
engage
in
sales
cycle
– Engage
in
high
touch
sales
with
best
prospects
• Determine
best
prospects
with
a
scoring
model
– Add
or
subtract
points
based
on
ac,ons
taken
or
interest
shown
Slides
available
at
murtza.org/heavybit
12. BOFU
Case
Study:
Marketo
Slides
available
at
murtza.org/heavybit
13. Marke,ng
Technology
Research,
Buy
and
Op,mize
Ads
(AdStage,
Captora,
Moat)
Op,mize
Landing
Pages
(Op,mizely,
Unbounce)
Capture
Email
and
Send
Content
(Marketo,
MailChimp,
HubSpot)
Engage
in
Low
Touch
Sales
(Marketo,
Customer.io,
Intercom)
Engage
in
High
Touch
Sales
(Salesforce,
Marketo)
Retain
and
Upsell
Customers
(Gainsight,
Heap
Analy,cs)
Slides
available
at
murtza.org/heavybit
14. Takeaways
• Think
about
developer
persona
• Model
and
measure
developer
lifecycle
– TOFU,
MOFU,
BOFU
• Leverage
technology
to
scale
smarter
Slides
available
at
murtza.org/heavybit
15. Resources
to
Learn
More
• Marketo
Defini,ve
Guides
– hWp://www.marketo.com/defini,ve-‐guides/
• Developer
Marke,ng
Blog
– hWp://murtza.org/
• Marke,ng
Technology
Blog
– hWp://chiefmartec.com/
Slides
available
at
murtza.org/heavybit