The presentation is prepared by Team Defaulters of IMT - Ghaziabad, India for CASIA 2014. The presentation is on "What is Social Media?"

1. www.simplify360.com
Stage 1
The
Preliminary
Round
Team Name: Defaulters
Name of first member: Kamal Joshi
College Name: IMT - Ghaziabad
Name of second member: Jyotsna Kaur
College Name: IMT - Ghaziabad

2. Social
media is the social
interaction among
people in which they
create, share or
exchange information
Defaulters IMT-Ghaziabad
Media is about publishing
and distributing content
Social
Media
A shift from a Monologue
Communication to a
Dialogue!!
Social Media : Social Interaction
through publishing and
distributing content
That involves
people’s interaction
Social Media

3. 1978 1997 1999 2002
2006 2004 2003 2003
2008 2009 2009 2010
2013 2012 2011 2010
Defaulters IMT-Ghaziabad

4. People Organizations
“I want to share
knowledge and
raise awareness”
Defaulters IMT-Ghaziabad
“I need a
channel for our
content and
advertisement”
“I want to engage
customers and respond
to their issues”
“I want new
customers/
employees”

5. 42% 58% 38% 62% 64% 36% 54% 46% 46% 54%
Defaulters IMT-Ghaziabad
WHEREPEOPLE/
BUSINESS
EXCHANGE
AND SHARE
MESSAGES/STATUS
SEND AND READ
SHORT 140-
CHARACTER
MESSAGES CALLED
"TWEETS"
ALLOWS
BRANDS AND
USERS TO BUILD
CIRCLES
CONNECT WITH
COLLEAGUE
SINTERESTS
AND
QUALFICATONS
DISCOVER,
WATCH AND
SHARE
ORIGINALLY-CREATED
VIDEOS
Male Female Male Female Male Female Male Female Male Female
1.23 BILLION
271 MILLION
500 MILLION
300 MILLION
1 BILLION
MONTHLY ACTIVE USERS
MONTHLY ACTIVE USERS
MONTHLY ACTIVE USERS
MONTHLY ACTIVE USERS
MONTHLY ACTIVE USERS
BEST FOR BEST FOR BEST FOR BEST FOR BEST FOR
Sharing Sharing
Connecting
SEO
Segmentation
Mobile
Visual
Networking
Customer Intel Following

6. Defaulters IMT-Ghaziabad
IT’S YOUR BRAIN
YOU ARE A
SOCIAL MEDIA
USER
PPT for #CASIA2014
Let’s Hangout for Stage 4
of CASIA2014
My Hangout video of
CASIA2014
Yippee I Won #CASIA2014
Won CASIA2014, an annual case
study competition by Simplify360

7. EVERYBODY'S ONLINE - AT LEAST ALMOST EVERYBODY
7in10
ADULT INTERNET
USERS WHO USE
SOCIAL NETWORKING
Defaulters IMT-Ghaziabad
SITES
Percentage Of Social Media Use By Age Group

8. Defaulters IMT-Ghaziabad
350 million photos uploaded daily
Daily 4.5 billion likes, 10 billion messages
sent
Total 150 billion friend connections, 1.13
trillion likes and 250 billion photos uploaded
Every 20 minutes, 2 million friends are
requested and 3 million messages are sent
Approximately 7.5 million sites contain the
the Facebook Like or Share Buttons
300 billion tweets have been sent since
inception
The cost of a 24 hour promoted trend runs
about $200 thousand
Over 20 million fake Twitter users
63% of brands have multiple Twitter accounts
Average number of followers per twitter user
is 208
Total number of LinkedIn groups are 1.5
million
81% of users at least belong to one group
Over 3 Million LinkedIn Company Pages
Over 1 Billion LinkedIn endorsements
50% have their Bachelor's or Graduate
degree
70% of brands have a presence on G+
The Google +1 button is used 5 billion times
per day
There are ~1.5 billion image uploads per
week.
Users spend on average 12 minutes per day
on Google+
68% of Google+ users are male, 32% are
female.

9. Defaulters IMT-Ghaziabad
Why? How They Use It
To Build Brand And Be Found
Increased
Exposure
Increased
Search
Ranking
A
Marketplace
CUSTOMER
ENGAGEMENT
1 2 3 4
Optimize
Website
Customize
Social
Media
Content
Strategy
Blog
Other’s
Content
Knowledge
Posts
Campaigns
Replies

10. Defaulters IMT-Ghaziabad
IT IS A PROCESS OF GAINING WEBSITE
TRAFFIC THROUGH SOCIAL MEDIA
43% Of Marketers Have Noticed An
Improvement In SALES Due To Social
Campaigns
47% Of Customers Are Likely To
Purchase From A Brand That They Follow
or Like
TARGET ENGAGE CONVERT
Popular Marketing Tools

11. Defaulters IMT-Ghaziabad
Hope You Like
The
Presentation

12. www.simplify360.com
Stage 1
The
Preliminary
Round
THANK YOU