The document discusses the significant impact of mobile search in today's digital landscape, noting that over 50% of global web traffic comes from mobile devices. It highlights the evolution of mobile apps and their dominance in the U.S. market, emphasizing factors for app success such as flexibility, data security, and effective marketing strategies. Overall, the importance of a mobile-friendly approach is underscored, as 67% of consumers prefer purchasing from mobile-optimized websites.

1. The Power of Mobile Search in a
Mobile-Centric World
@ivan_temelkov

2. About Ivan
• Digital PracAAoner, Social Media aficionado.
• Search MarkeAng specialist for over a
decade.
• Digital MarkeAng Account Manager at
Unidev.
• UMSL Digital Media MarkeAng Advisory
Board.
• Digital MarkeAng RevoluAon Podcast on
TwiLer.
• “The Biz Grind” YouTube show.
• SEO/SEM Instructor @UMSL.
• President @SMCSTC (Social Media Club of St.
Charles, MO).
• Storyteller.
• Cyclist.
• Golfer.
• Soon to be a dad.
• All around cool dude!

3. Mobile Centricity

4. Over 50% of global web traffic
coming from mobile devices
(Source: Google)

5. Mobile Traffic accounts
for approximately 30% of
all internet activity.
(Source: eMarketer)

6. 6.8 billion people use mobile phones – Approximately 87% of
global populaAon (Source: Wikipedia)

7. 67% of consumers willing to purchase a product/service from a
mobile-friendly website (Source: Google Research)

8. What About Mobile Apps?

9. State of Mobile Apps
EvoluAon of app downloads in millions within U.S. market
(Source: StaAsta)

10. Free vs. Paid Mobile Apps
# of free apps downloads in millions
within U.S. market.
# of paid apps downloads in millions
within U.S. market.
Source: StaAsta

11. Top Mobile Apps in U.S. Market
Social media dominaAon.

12. Recipe for Mobile App Success
• Flexible plaeorms for scalability.
• Data security across all devices & networks.
• AestheAcally pleasing but powerful and transacAonal.
• Thorough collecAon of data for determinaAon of
acAonable results.
• Social sharing capabiliAes for increased user
interacAon and connecAvity.
• EmoAonal and psychological ingredients.
• MarkeAng ingredient.
• Sustainability for potenAal evoluAon.
• Strategy & CreaAvity.

13. Thank You
@ivan_temelkov

14. Q & A