Mobile Search in a Mobile-Centric World
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The power of mobile usage and uprise of the mobile consumer. Focus on mobile search growth and mobile development demand.
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Dr. Mathew McDougall, CEO & Founder of Digital Jungle presents at the Asia Summit in Rotorua, New Zealand. His presentation discusses the Chinese Internet landscape, Chiense social media and experiences from Auckland International Airport.
Technology, the future of human race.
Technology has been phenomenal in the human race and the impacts has been profound as it solves lots of human problems. it has come to stay and human will live with it and its progress in the world.
Social Media Statistics
Facebook has over 1.65 billion monthly active users. YouTube reaches more 18-34 and 18-49 year-olds than any cable network in the U.S. and has over 1 billion users total. Twitter has over 86 million monthly users in the United States and 60% of users have purchased from an SMB because of something they saw on Twitter. Instagram has over 400 million monthly active users and user engagement is 58x higher than Facebook and 120x higher than Twitter. Pinterest has over 68 million monthly users in the United States and is popular for planning purchases.
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Jamie Turner presented on how to get started in mobile marketing. He discussed key mobile marketing strategies including developing a mobile website, using SMS/MMS campaigns, mobile display ads, mobile paid search, location-based marketing with services like Foursquare, developing mobile apps, using 2D codes, and developing a mobile media action plan. He provided statistics on mobile usage and summarized how various businesses are using mobile strategies to grow revenues.
Getting Going with Mobile (What Your Users Really Want!)
Here is a sample user scenario storyboard for a key audience of your organization:
1. Sarah is waiting for the bus on her way to work.
2. She opens the organization's mobile app to check for any last minute updates on an event happening that evening.
3. Browsing the event details, she notices a call for volunteers and decides to sign up.
4. On the bus, she uses the app to register as a volunteer, selecting her availability and interests.
5. At work during her lunch break, Sarah receives a confirmation email on her phone about her volunteer shift that evening.
6. After work, Sarah uses the navigation features in the app to find directions to the
Facing the future of technology and learning mizzou jan 2022
The document discusses how technology and the amount of data and information in the world is rapidly changing. It notes that smartphones have transformed how people live and work in just one decade. It also discusses how artificial intelligence and automation may disrupt many jobs and careers. The document argues that curriculum in higher education needs to change and adapt to better prepare students for this changing environment by focusing less on memorization, allowing for more flexible expertise, and enabling students to upgrade their skills more quickly for new careers.
Seven critical lenses for exploring the social impact of the internet and pr...
Making Research Count Conference, UCLan, 22 January 2016. Keynote Presentation slides and notes. Seven critical lenses for exploring the social impact of the internet and promoting digital equality.
Cyber marketing seminar by muhammad talha
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How does mobile consumer behaviour impact marketers' decisions?
Keynote from Mobile Impact Day conference.
Key questions:
So what are the consumers really doing with their phones?
What's the best mobile strategy approach for marketers?
What are the best use case and mobile campaign examples in the past 2 years?
How to be a good mobile marketer?
What are the key patterns in mobile marketing in 2016?
Attention is the only currency in mobile.
Similar to Mobile Search in a Mobile-Centric World (20)
SOAR Connect your Economy Practical Seminar: Gallardo
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Getting Going with Mobile (What Your Users Really Want!)
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Facing the future of technology and learning mizzou jan 2022
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Seven critical lenses for exploring the social impact of the internet and pr...
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Mobile Search in a Mobile-Centric World
- 2. About Ivan • Digital PracAAoner, Social Media aficionado. • Search MarkeAng specialist for over a decade. • Digital MarkeAng Account Manager at Unidev. • UMSL Digital Media MarkeAng Advisory Board. • Digital MarkeAng RevoluAon Podcast on TwiLer. • “The Biz Grind” YouTube show. • SEO/SEM Instructor @UMSL. • President @SMCSTC (Social Media Club of St. Charles, MO). • Storyteller. • Cyclist. • Golfer. • Soon to be a dad. • All around cool dude!
- 5. Mobile Traffic accounts for approximately 30% of all internet activity. (Source: eMarketer)
- 12. Recipe for Mobile App Success • Flexible plaeorms for scalability. • Data security across all devices & networks. • AestheAcally pleasing but powerful and transacAonal. • Thorough collecAon of data for determinaAon of acAonable results. • Social sharing capabiliAes for increased user interacAon and connecAvity. • EmoAonal and psychological ingredients. • MarkeAng ingredient. • Sustainability for potenAal evoluAon. • Strategy & CreaAvity.
- 14. Q & A