•

•

•


•
CheckFacebook.com 2010/8
•


•

•
0-11   12-17    18-24     25-34      35-44          45-54      55-64     65-

100%
                                                                             18-
                                                                             12-
83%                                                                          25-
                                                                             35-
67%                                                                          45-
                                                                             55-
50%

                                                                             65-
33%


17%                                                                              0-


 0%
   2008     2009      2010       2011           2012           2013       2014
36   2010
2009/8   2010/2
Twitter     315
2010 7    NTT
7%

12%
SPA          Neo SPA



        POS




                                   Social
              GAP         ZARA   Commerce


    ☓
☓
☓
☓
Friends
                Family
Online product reviews
    Product web sites
    Discussion forums
       Search engines
           SNS
    Social media sites
                   TV
                   TV
        News sources
   Influential bloggers
    None of the above
       Unknown peers
                          0%   10%   20%   30%   40%   50%   60%   70%
�����


�����


�����
•
•
•
<   <
SNS
SNS
Facebook   - Payvment
2009   2010
Twitter,SNS
Back to the Realworld
:   @toru_saito
:       in the looop

2010年上期:ソーシャルメディアビジネス活用最前線