This document provides tips for businesses to grow their presence on Facebook. It discusses key aspects of the Facebook platform like its large user base, multi-format and multi-language capabilities. It then lists 10 ways for businesses to engage audiences on Facebook, such as posting quality content, rewarding loyal followers, commenting on other pages, integrating social plugins, and tracking analytics to standardize procedures. The overall message is that businesses should leverage Facebook's social features and focus on engaging with users to build their brand and follower base.