Social media workshop: Politics Transformed
•
0 likes•214 views
This document discusses strategies for political groups to improve collaboration and communication through social media. It recommends that groups set goals for their social media activity, integrate digital strategies into all communications, engage relevant influencers and interest groups, use hashtags to unite conversations, and share content across platforms to expand audiences. The key message is that social media provides opportunities to facilitate discussion, engage supporters, and mobilize people at local and European levels.
Recommended
More Related Content
What's hot
What's hot (19)
Similar to Social media workshop: Politics Transformed
Similar to Social media workshop: Politics Transformed (20)
More from Nicholas Bruneau
Recently uploaded
Recently uploaded (16)
Social media workshop: Politics Transformed
- 1. Nicholas Bruneau Founder & CEO @3communications Politics Transformed
- 2. Linking online & offline “Head on the internet and feet on the ground.” Beppe Grillo
- 5. Get personal w/ behind-the-scenes previews
- 7. Make it easy to speak out • Barackobama.com is like social network, using Facebook Connect as well as a new online forum called “Connect” • Like M5S, it is facilitating a platform for local groups to discuss policies, engage and mobilise.
- 8. Make it easy to speak out
- 9. Make it easy to speak out
- 10. Make it easy to share
- 11. Focus on key platforms
- 14. “TWO THIRDS OF SOCIAL MEDIA’S POTENTIAL VALUE LIES IN IMPROVING COLLABORATION AND COMMUNICATION WITHIN AND ACROSS ENTERPRISES.” MCKINSEY GLOBAL INSTITUTE
- 15. Whatdo you want to achieve?
- 16. What goals? Choose the goals for your social media activity: • Awareness • Listening • Communication • Promotion See social media as an extension of your current activities (events, campaigns, policy announcements, etc). The more they are aligned the better!
- 18. The value of collaboration http://www.portent.com/blog/internet-marketing/social-media-multiplier-effect.htm
- 19. The numbers • @ALDEgroup has almost 26,000 followers • @ALDEParty has over 18,000 followers • ALDE MEPs have almost 457,000 followers • In total this represents over 501,000 followers who could help share your message on Twitter
- 20. Why lists? • Focus on what’s important • Organize your top Twitter followers • Monitor and participate in key conversations • Gain potential new followers
- 21. Influencers • When influencers share your content it will get (on average) 40% more social shares. • Tools like Klout, SocialBro and Followerwonk allow you to see who is influential online according to names and topics. Bluenod is also a great platform to visualise communities and influencers. Influencer RT Influencer RT Influencer RT
- 22. Interest groups • Which interest and influencers groups can help share your message?
- 23. Finding a hasthag • Make it memorable, relevant, all-encompassing • What hashtag could unite people and conversations across Europe?
- 24. Next steps • Set your social media goals • Integrate digital in everything you do • Set up contact list to share posts of regional/EU interest • Set up TweetDeck and share your account with ALDE • Turn on mobile notifications from @ALDEGroup • Find influencers & relevant interest groups • Compile and share relevant lists • Share your top tweets and retweet regularly • Join the ALDE Party Facebook Group and share your top posts • Watch your audience grow!
- 26. 26 Nicholas Bruneau Founder & CEO 3 Communications Tel: +32 487 44 60 40 Email: nbruneau@3communications.com www.3communications.com @3communications