Uploaded byBeth Kanter
UK Networked Nonprofit
The document discusses the concept of a "networked nonprofit" - an organization that utilizes social media and networks to achieve its mission in three key ways: 1) By developing a social culture where information sharing and collaboration are the norms, not fearing loss of control and empowering all staff to engage online. 2) Through transparency where the organization and all people involved, both internal and external, are viewed as resources rather than barriers. 3) With a focus on simplicity, leveraging networks and an abundance of available resources rather than operating under scarcity mindsets. The document provides examples of how organizations have adopted these principles to be more effective in today's digital world.
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UK Networked Nonprofit
- 1. The Networked NonprofitBethKanter, CEO ZoeticaBeth’s Blog London, UKNovember, 2010
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- 4. OverviewThree ThemesSocial CultureSimplicityTransparencyand Free Agents
- 5. What is aNetworked Nonprofit?
- 6. Why become aNetworked Nonprofit?
- 7. Complex social problemsthat outpace the capacity of any individual organizationPhoto by uncultured
- 8. In a networkedworld, nonprofits need to work less like thisSource: David Armano The Micro-Sociology of Networks
- 9. And more likethis ….With apologies to David Armano for hacking his visual! Source: The Micro-Sociology of Networks
- 10. Some nonprofits areborn networked nonprofits, it is in their DNA ….
- 11. Social Culture: Not Afraid of Letting Go Control
- 12. Social Culture: EveryoneUses Social Media To Spread Mission
- 13. Other nonprofits makethat transition more slowly
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- 15. What resonated?What haveyou thought about before?
- 16. Three Themes: Mindshifts Social Culture
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- 18. SimplicityTheme1: Social Culture
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- 20. Demo of SocialMedia at Board MeetingTwitter and Flickr
- 23. Will board meetingsof the future allow us to reach out to online social networks and get advice and input for real-time decision-making?
- 24. Loss of controlover their branding and marketing messagesDealing with negative commentsAddressing personality versus organizational voice (trusting employees)Privacy and security issuesMake mistakesMake senior staff too accessiblePerception of wasted of time and resourcesSuffering from information overload already, this will cause more
- 25. The Black SmokeMonster on LOST
- 28. What are theconversation starters about social media fears that your organization needs to have?
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- 31. Codify to Scale: Social Media Policy and Operational Guidelines
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- 35. What needs aJoyful Funeral to make space for social media in your organization?
- 36. You want meto start Tweeting too? Simplicity: From scarcity to abundance …
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- 38. Simplicity: Leverageyour networks …Flickr photo by vmaiden
- 41. TransparencyNetworked Nonprofits considereveryone inside and outside of the organization resources for helping them to achieve their goals
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- 45. Use social mediatools to organize, mobilize, raise funds, and communicate with constituents but outside of institutional walls
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- 48. “I can’t single-handedlyend global poverty, but I can take actions and inspire others.” Shawn Ahmed
- 50. “The problem isthat YOU are the fortress.Social media is not my problem: I have over a quarter million followers on Twitter, and 2.1 million views on YouTube. I have a hard time having you guys take me seriously. “
Editor's Notes
- #3 I wear many hats these days. I’m the CEO of Zoetica, write Beth’s Blog, and Visiting Scholar for Nonprofits and Social Media at the Packard Foundation
- #5 I wear many hats these days. I’m the CEO of Zoetica, write Beth’s Blog, and have been Visiting Scholar for Nonprofits and Social Media at the Packard Foundationv
- #6 It isn’t a nonprofit with an Internet Connection and a Facebook Profile …Networked Nonprofits are simple and transparent organizations. They are easy for outsiders to get in and insiders to get out. They engage people to shape and share their work in order to raise awareness of social issues, organize communities to provide services or advocate for legislation. In the long run, they are helping to make the world a safer, fairer, healthier place to live.Networked Nonprofits don’t work harder or longer than other organizations, they work differently. They engage in conversations with people beyond their walls -- lots of conversations -- to build relationships that spread their work through the network. Incorporating relationship building as a core responsibility of all staffers fundamentally changes their to-do lists. Working this way is only possible because of the advent of social media. All Networked Nonprofits are comfortable using the new social media toolset -- digital tools such as email, blogs, and Facebook that encourage two-way conversations between people, and between people and organizations, to enlarge their efforts quickly, easily and inexpensively.
- #7 http://www.flickr.com/photos/nicmcphee/422442291/Problem statement: Explosion in size of nonprofit sector over last twenty years, huge increase in donations and number of nonprofits, and yet the needle hasn’t moved on any serious social issue. A sector that has focused on growing individual institutions ever larger has failed to address complex social problems that outpace the capacity of any individual org. or institution to solve them.
- #8 Problem statement: Explosion in size of nonprofit sector over last twenty years, huge increase in donations and number of foundations, and yet needle hasn’t moved on any serious social issue. A sector that has focused on growing individual institutions ever larger has failed to address complex social problems that outpace the capacity of any individual org. or institution to solve them. That’s why feel strongly that nonprofits need to work more like networks.http://www.flickr.com/photos/sorby/258577150/http://www.flickr.com/photos/uncultured/1815645413/
- #10 The transition from working like this to this – doesn’t happen over night, can’t flip a switch
- #11 http://www.flickr.com/photos/kingcoyote/101629460/in/set-72057594070147041/
- #13 Pratham Books – mission to get high quality children’s books to rural villages in IndiaEveryone in their organization is using social media to spread missionA few months ago, they blogged about a newspaper article about a group of young people in Kolkata who collected books for kids in a rural village.A board member offered to donate money to cover cost of books for the kids to make a second trip.They contacted the newspaper to get the kids names/cell phone numbers, but no luckTheir entire board is using Twitter – as well as the staff – so they started tweeting they were looking for the cell phone numbers of these kids.Within a half hour the message was Tweeted and retweeted, and within a day they got the cell phone number and within the weeks the kids did a second run with the books in their BoiGari – Book Van ….
- #15 The transition of how a nonprofit goes from institution to looking like and working more like a network is what our book is aboutThe transition isn’t an easy, flip a switch – and it happens – it takes time Some nonprofits, newer ones like Mom’s Rising have networked nonprofit in their DNA, while others – institutions – make the change slowly.Way of being transforms into a way of doing
- #16 I wear many hats these days. I’m the CEO of Zoetica, write Beth’s Blog, and have been Visiting Scholar for Nonprofits and Social Media at the Packard Foundationv
- #17 http://www.flickr.com/photos/45825575@N03/4289957595/Kate Scadding
- #24 http://www.flickr.com/photos/24443965@N08/3639694353/
- #25 So what happens is that we treat this skepticism like the black smoke monster on LOST – we’re afraid to have those difficult conversations that gets us to a social culture.
- #26 How many LOST Fans? Pick your boggyman – the blob, the attack of the killer tomatoes
- #29 Andy Bales Union Rescue Mission
- #30 There is also a need to describe your social media strategy in terms of the value – how it will help you reach your goals. Many leaders are “yellow thinkers” – that is they need to see the results laid out in advance before they will say.Pre-school California – there is also a conversation about value – and that happens by connecting social media strategy to communications objectives.
- #32 Rewards learning and reflectionTry it and fix it approach – fail fastAppreciates individuality and that does not indicate a lack of professionalism or caringTrusts staff to make decisions and respond rapidlyIt is more important to try something new, and work on the problems as they arise, than to figure out a way to do something new without having any problems.”
- #34 Rewards learning and reflectionTry it and fix it approach – fail fastAppreciates individuality and that does not indicate a lack of professionalism or caringTrusts staff to make decisions and respond rapidlyhttp://www.youtube.com/watch?v=-Vo4M4u5Boc
- #37 Photo by Jschinkerhttp://www.flickr.com/photos/63873121@N00/3930501446/sizes/l/in/photostream/
- #38 http://www.flickr.com/photos/vmaidens/4634423822/sizes/l/in/photostream/
- #39 Amy Boroff (@njdevmgr), development manager for Junior Achievement of NJ in Princeton [emphasis added], discovered one of her new Twitter followers was Kate Specchio (@ecsfoundation), co-founder of Morris County-based The Emily C. Specchio Foundation. Through their tweets, Amy recognized the potential for working together. They continued to communicate on Twitter in real-time, after working hours, to learn more about each respective organization. After several weeks, JANJ submitted a proposal to ECS for funding for an inaugural event: the Women's Future Leadership Forum. The ECS Foundation accepted the proposal and granted funds to help support aspiring female high school students become future leaders.
- #42 http://www.flickr.com/photos/stuckincustoms/444790702/
- #47 http://www.flickr.com/photos/bigtallguy/139143816/We wrote this book because we saw a landscape of free agents and nonprofit fortresses crashing into one another ….
- #48 Shawn Ahmed is 29 year-old Canadian from Toronto and the founder of the “The Uncultured Project.” He raises money and awareness on the issue of extreme global poverty. He is idealistic, facile with social media and works outside the walls of an institution. He’s passionate about wanted to end global poverty and wants to do it on his terms.Shawn feels strongly that his generation can end extreme poverty with one small action at a time in places like Bangladesh. His on-the-ground work aims to make as many meaningful differences in other people’s lives as possible. This includes helping a widow keep her children, helping a student stay in high school, helping malaria survivors live malaria-free lives, and much more. But as he acknowledges, that he can’t do it alone.http://www.flickr.com/photos/uncultured/1173511851/
- #49 By sharing this journey on social networks like YouTube and Twitter, he is inspiring other people to talk about issue of global poverty and take action, and as he says, “in a way that is different from the big nonprofit organizations.”
- #50 We witnessed this collision first hand during our session on the Networked Nonprofit at the NTEN NTC Conference as Shawn’s frustration with traditional organizations spilled over. He grabbed the microphone to address the room full of nonprofit professionals and said, “the problem isn’t social media, the problem is that YOU are the fortress.Social media is not my problem: I have over a quarter million followers on Twitter, 10,800 subscribers on YouTube, and 2.1 million views. Yet, despite that, I have a hard time having you guys take me seriously. “
- #51 He turned and pointed a finger at Wendy Harman from the Red Cross who was in the room. He told the room full of nonprofits staffers …..When the Haiti earthquake struck, I contacted the Red Cross. I offered to connect the community supporting my work with your efforts in Haiti. But I was dismissed as ‘just a guy on YouTube’”.
- #52 A month after our gathering in Atlanta. Shawn Admed shared news of a meeting with the Red Cross, an organization he now describes as “unfortress.” He applauds them for exploring ways to team up with a free agent. The hardest step is for most organizations is the first one. They have to admit their fear of a loss of control that prevents them from working with free agents – and get to a conversation to explore the possibilities. The Red Cross took that first step. There are actually 12 steps – and we lay this out in the chapter on social culture.
- #53 I wear many hats these days. I’m the CEO of Zoetica, write Beth’s Blog, and have been Visiting Scholar for Nonprofits and Social Media at the Packard Foundationv