The document outlines the concept of social networking, tracing its history and highlighting its advantages, opportunities, and the impact of social media. It discusses the evolution of social network analysis, its key benefits, and potential drawbacks such as mental health issues and legal risks. The hypothesis suggests that while social networking can enhance connectivity, it may also lead to significant mental and social damage for its users.

1. Social Networking

2. Index
• What is Social Networking
• History
• Advantages
• Opportunities
• Making Contacts
• Part of Social Media

3. What is Social Networking
• A Social structure made up of a set of social actors
Such as:
Individuals
Organizations

4. Some History
 Social Networks and their analysis of them is an inherently interdisciplinary academic field
which emerged from social psychology, sociology, statistics, and graph theory.
 Jacob Moreno is credited with developing the first sociograms in the 1930s to study
interpersonal relationships.
 To those who don`t know what a sociograms is “It is a graphic representation of social
links that a person has. It is a graph drawing that plots the structure of interpersonal
relations in a group situation.”
 Social network analysis is now one of the major paradigms in contemporary sociology and is
also employed in a number of other social and formal sciences.

5. Advantages
• Facilitates open communication, leading to enhanced information discovery
and delivery.
• Targets a wide audience, making it a useful and effective recruitment tool.
• Provides an opportunity to widen business contacts.
• Expands market research, implements marketing campaigns, delivers
communications and directs interested people to specific web sites.

6. Opportunities
Attending events like:
o Social Parties
o Formal functions
o Reunions
Fake IDs

7. Making Contacts
• Joining Groups
• Socializing with people

8. Use of Social Media
• Social Media now a days is playing a major role in social networking.
• Almost in every area of networking social media finds a role to fit in. from
marketing to awareness or simply socializing.

9. Some factors
• Mergers and
Acquisitions
• Competing
Platforms
• Abuse and
Exploitation
• Risk of losing image
• Integration
• Convert users
• Expose blogs and
campaigns to
community users
• Oversold
• High overlap
• Disorderly
• Privacy Issues
• Collaborative
• Engaging
• Sense of Community
• Knowledge
Management
• Ease of Use
• Integration
• Low Cost
Strenght
s
ThreatsOpportuniti
es

10. Effects of Social Networking Sites on People
• Attention-deficit hyperactivity Disorder
The practice of logging on daily to see
hundreds of new photos, comments, and
user statuses have begun to take away our
ability to keep our focus on something for
more than an hour or two, making ADHD a
very real and possible effect of SNS.

11. Depression and
Loneliness
• When interacting with
someone through text
messages, instant messaging,
or email, a large portion of
how humans interact is gone.

12. Narcism
 Narcism, or the excessive love or
admiration of oneself, has become
one of the largest problems,
especially in SNS users. This way
of self-entitled thinking is very
dangerous for any person. This can
negatively affect how we see
ourselves, as well as how we treat
and perceive others.

13. Hypothesis
• Social Networking Sites become a larger portion of our lives; they have
begun to damage their users, both
Mentally and Socially.

14. Disadvantages Of Social Networking Sites
• Opens up the possibility for hackers to commit fraud and launch spam and virus
attacks.
• Increases the risk of people falling prey to online scams that seem genuine, resulting
in data or identity theft.
• May result in negative comments from employees about the company or potential
legal consequences if employees use these sites to view objectionable, illicit or
offensive material.
• Potentially results in lost productivity, especially if employees are busy updating
profiles, etc.

15. THE END