Pre Vocational Forum

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This presentation was given at the CETI Prevocational Medical Forum August 2011
by Trevor McKinnon as an introduction to social media / web 2 as a communications channel

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Pre Vocational Forum

  1. 1. Trevor McKinnon<br />Director Learning Innovations <br />and Future Technology<br />It’sright here and it’s rightnow !<br />
  2. 2. Despite what Health Administrators<br />And Local Health Networks<br />CIO’s might think !<br />
  3. 3. But what is social media?Social media is best understood as a group of new kinds of online media, which share most or all of the following characteristics:ParticipationOpennessCommunityConnectedness<br />
  4. 4. Social Media Characteristics<br />Participation<br />social media encourages contributions and feedback from everyone who is<br />interested. It blurs the line between media and audience.<br />
  5. 5. Social Media Characteristics<br />Openness<br />most social media services are open to feedback and participation.They encourage voting, comments and the sharing of information. There are rarely any barriers to<br />accessing and making use of content password protected content is frowned on.<br />
  6. 6. Social Media Characteristics<br />Conversation<br />whereas traditional media is about “broadcast” (content transmitted or distributed to<br />an audience) social media is better seen as a two-way conversation.<br />
  7. 7. Social Media Characteristics<br />Community<br />social media allows communities to form quickly and communicate effectively.<br />Communities share common interests, such as a love of photography, a political issue<br />or a favourite TV show.<br />
  8. 8. Connectedness<br />Most kinds of social media thrive on their connectedness, making use of links to other<br />sites, resources and people.<br />Social Media Characteristics<br />
  9. 9. “Social media is like teen sex. Everyone wants to do it. Nobody knows how.When it’s finally done, there is surprise it’s not better.”<br />
  10. 10. Officially, though, social media is not like teen sex.<br />* Phew!<br />
  11. 11. * Phew!<br />
  12. 12.
  13. 13. Social media is democratizing communications….. Big time.<br />Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control.”<br />
  14. 14.
  15. 15. SOCIAL MEDIA IS LIKE WORD OF MOUTH …….ON STEROIDS.<br />London Riots Cleanup<br />
  16. 16. Twitter feed<br />What's important is that it is now common, and will soon be expected, that every intelligent person (and quite a few unintelligent ones) will have a media platform <br />where they share what they care about with the world.”<br />
  17. 17. It does and will Effect ?<br />
  18. 18. How we<br />Work.<br />
  19. 19. How we<br />Play.<br />
  20. 20. How we<br />Learn.<br />
  21. 21. How we<br />Share.<br />
  22. 22. How we<br />Discover.<br />
  23. 23. How we<br />Create.<br />
  24. 24. How we<br />Complain.<br />
  25. 25. How we<br />Celebrate.<br />
  26. 26. How we<br />Mourn.<br />
  27. 27. How we<br />Applaud.<br />
  28. 28. How we<br />Influence.<br />
  29. 29. How we<br />Collaborate.<br />
  30. 30. How we<br />Investigate.<br />
  31. 31. How we<br />Evaluate.<br />
  32. 32. …<br />And even how we<br />
  33. 33.
  34. 34. Media is the connective<br />tissue of society<br />Media is how you know when and where your<br />friend's birthday party is.<br />Media is how you know , who's in charge in Tegucigalpa, or the price of tea in China.<br />Media is how you know<br />what's happening in London.<br /> Media is how you know about anything more than ten yards away.<br />Media is how you know why Kierkegaard<br />disagreed with Hegel.<br />
  35. 35. All these things used to be separated<br />into public media.<br />(like visual or print communications made by a small group of professionals),<br />and personal media.<br />(like letters and phone calls made by ordinary citizens).<br />Now those two modes have fused.<br />
  36. 36. All Media<br />IS NOW SOCIAL MEDIA<br /> or at least <br />Socially Enabled<br />
  37. 37. Social media<br />Ten quick rules <br />for using Social Media<br />
  38. 38. Rule # 1:<br />Listen..<br />
  39. 39. Rule # 2:<br />Engage.<br />
  40. 40. Rule # 3:<br />Be Real.<br />
  41. 41. Rule # 4:<br />Be Respectful..<br />
  42. 42. Rule # 5:<br />Have Fun..<br />
  43. 43. Be careful about what you say<br />And how you say it.<br />Rule # 6:<br />
  44. 44. Keep your friends close and others …not so close.<br />Rule # 7:<br />
  45. 45. Consider the destiny<br /> of your data.<br />Rule # 8:<br />
  46. 46. Take control of your privacy..<br />Rule # 9:<br />
  47. 47. Maintain professional <br />standards online..<br />Rule # 10:<br />
  48. 48. Thank you<br />Trevor McKinnon<br />tmckinnon@ceti.nsw.gov.au<br />Director Learning Innovations <br />and Future Technology<br />

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