Our Head of Content & Online PR, Freia Muehlenbein, shows why translating content doesn't work and why there will always be an element of localisation required.
Julia Dettler, Head of International, speaks of her experiences of managing an international team and getting the best from each member in order to boost campaign results.
Harrisons Recruitment based in Wembley, London are a specialist Recruitment-to-Recruitment(Rec2Rec) Consultancy.
We are the preeminent suppliers of Recruitment Talent Solutions to Executive Search and Recruitment Agencies based in London and across Europe.
My Focus:
I specialise in the provisions of GERMAN graduates and sales professionals who wish to pursue a career in Recruitment Sales based in the UK and GERMANY.
I also target experienced recruitment consultants for career opportunities in Munich, Frankfurt, Berlin and Cologne.
During the last month of summer we have seen many changes in the international markets. SME’s and smaller publications are gaining more prominence online in both Italy and Spain. Latest reports from Scandinavia tells us the mobile usage is constantly increasing but there is a difference in preference of online payment. The latter is an important factor for Germans and their trust in e-commerce. For this and more interesting news, have a look at our latest slide show below.
If technical SEO is not implemented effectively across your international sites, the chances are you will not be ranking in the top positions you need to secure maximum revenue returns. Jamie White, Head of Technical, explains how with some simple code updates you could be reaping the rewards.
Julia Dettler, Head of International, speaks of her experiences of managing an international team and getting the best from each member in order to boost campaign results.
Harrisons Recruitment based in Wembley, London are a specialist Recruitment-to-Recruitment(Rec2Rec) Consultancy.
We are the preeminent suppliers of Recruitment Talent Solutions to Executive Search and Recruitment Agencies based in London and across Europe.
My Focus:
I specialise in the provisions of GERMAN graduates and sales professionals who wish to pursue a career in Recruitment Sales based in the UK and GERMANY.
I also target experienced recruitment consultants for career opportunities in Munich, Frankfurt, Berlin and Cologne.
During the last month of summer we have seen many changes in the international markets. SME’s and smaller publications are gaining more prominence online in both Italy and Spain. Latest reports from Scandinavia tells us the mobile usage is constantly increasing but there is a difference in preference of online payment. The latter is an important factor for Germans and their trust in e-commerce. For this and more interesting news, have a look at our latest slide show below.
If technical SEO is not implemented effectively across your international sites, the chances are you will not be ranking in the top positions you need to secure maximum revenue returns. Jamie White, Head of Technical, explains how with some simple code updates you could be reaping the rewards.
Google has made its biggest algorithm update in years. Called Hummingbird the update was announced at Google's 15th birthday bash. In this presentation we explain how Hummingbird affects search
What's New in Global Ecommerce in October & November 2014Search Laboratory
With the festive season just around the corner we have taken a look into the international ecommerce markets to find out the predictions for online shopping. Although Christmas has been the main focus these past few months other updates have been rolled out.
Take a look at our Analytics and Conversions Manager, Michael Hope's, slides on improving conversion rates to aid PPC campaign performance taken from our recent PPC Best Practice in 2014 and Beyond conference.
Paid media can be the best method to test a new market for receptiveness, but there are many considerations that need to be acted upon before even getting to this stage. Pete Whitmarsh, Head of Paid Media, explains how you go about this.
When going global online, the first step is to translate. However, without thinking about localisation implications you could be duplicating work and causing problems further down the line. Ian Harris, CEO, shows how to avoid these commonly made mistakes.
Since our last look at the global ecommerce markets the final quarter results of 2013 have come out and it's clear that Europe's internet sales are on the rise with an increase of turnover pretty much across the board.
The percentage of consumers using mobile devices to access the internet is also on the up. In France 97% of purchases during the festive period were made via mobile devices, for example. And due to tablet and smartphone usage increase, mobile advertising in Italy more than doubled from 2012.
In these updates you will learn about Google penalising link network websites, which country returned 40% of its Christmas ecommerce gifts and which market leads the world in terms of accessing the web through mobile devices.
PPC is innovating all the time, with new features and techniques bringing new opportunities. Find out how automation for PPC ads can be really beneficial for retailers.
This month reports on good numbers across the board. The international countries’ ecommerce is in bloom and constantly on the rise but this also brings new demands, such as mobile friendly websites and more options for delivery. Russia’s main search engine, Yandex, is a good example of showing adaption where a new feature has launched due to popular demand and high search volume for domestic services. For this and more interesting updates in our markets, have a look at this month’s slides.
The month of May brought some good news for the international ecommerce markets. French retailers have seen website visits on the up thanks in part to the effects of social media, while the Netherlands have benefited from AdWords updates.
For the full details of what's been going on in May see the slides.
There have been some major developments across the international ecommerce markets in the last few months. Russian search engine Yandex has begun devaluing paid links for commercial queries in Moscow while several German newspapers have had their PageRank hit in a Google penalty.
Tax has been a vogue topic as well, with the Italian and Swedish markets both making major changes to their legislation which will have a big effect on online shopping. For all this and more see our slides.
Take a look at our Technical PPC Manager, Stewart Robertson's,' slides from his presentation on automating large scale PPC campaigns taken from our recent PPC Best Practice in 2014 and Beyond conference.
Across most countries, there has been an increase in smartphone usage which has triggered growth in mobile advertising, while Russia has launched a new search engine. For this and more details of the latest news, check out our slides.
Quality Content and How to Create It - Figaro Digital 2015Search Laboratory
SEO is no longer about building links but about building great content. Chris Woolford, our Client Services Director, explained what makes “great content”; how it gets results and how to create it yourself at a recent Figaro Digital Content Seminar.
Content marketing relies on the creation of quality content. Good quality content will get shared, linked, and will provide huge PR and SEO benefits, as well as direct traffic and conversions. But what is quality content? Our CEO, Ian Harris, looks at the science behind what defines quality content from both a user perspective and also a Google / SEO perspective. Armed with the science behind quality, it is much easier for you to replicate it time and time again.
From Italy’s ‘Google Tax’ to France’s new search engine, 2013 was full of developments in international ecommerce. And it doesn’t matter which market you focus on, they all have the same thing in common – ecommerce is on the up. In this SlideShare we take you on a whistle-stop around the world tour of the last 12 months.
Nicholas Bean, Nordic Senior Analyst and Mads Brandt, Lead Social Strategist at DigitasLBi presented how social media insights and intelligence can be used to:
• Qualify the brand value across the customer decision journey,
• Develop campaigns ideas, and
• Identify the best way to engage their audience.
NB! Some of the case slides from the original presentation not included.
SoulProviders is a growing Content, Social and Digital Marketing agency based in Johannesburg and Swaziland. SoulProviders' talented team focuses on telling great African stories online and offline and building and nurturing online communities on behalf of a range of South African, Pan-African and Global brands.
Core offerings are: Digital Strategy, Content Marketing, Social Media, Workshops, Event Live Tweeting, Digital PR, Lead Generation and Design.
Google has made its biggest algorithm update in years. Called Hummingbird the update was announced at Google's 15th birthday bash. In this presentation we explain how Hummingbird affects search
What's New in Global Ecommerce in October & November 2014Search Laboratory
With the festive season just around the corner we have taken a look into the international ecommerce markets to find out the predictions for online shopping. Although Christmas has been the main focus these past few months other updates have been rolled out.
Take a look at our Analytics and Conversions Manager, Michael Hope's, slides on improving conversion rates to aid PPC campaign performance taken from our recent PPC Best Practice in 2014 and Beyond conference.
Paid media can be the best method to test a new market for receptiveness, but there are many considerations that need to be acted upon before even getting to this stage. Pete Whitmarsh, Head of Paid Media, explains how you go about this.
When going global online, the first step is to translate. However, without thinking about localisation implications you could be duplicating work and causing problems further down the line. Ian Harris, CEO, shows how to avoid these commonly made mistakes.
Since our last look at the global ecommerce markets the final quarter results of 2013 have come out and it's clear that Europe's internet sales are on the rise with an increase of turnover pretty much across the board.
The percentage of consumers using mobile devices to access the internet is also on the up. In France 97% of purchases during the festive period were made via mobile devices, for example. And due to tablet and smartphone usage increase, mobile advertising in Italy more than doubled from 2012.
In these updates you will learn about Google penalising link network websites, which country returned 40% of its Christmas ecommerce gifts and which market leads the world in terms of accessing the web through mobile devices.
PPC is innovating all the time, with new features and techniques bringing new opportunities. Find out how automation for PPC ads can be really beneficial for retailers.
This month reports on good numbers across the board. The international countries’ ecommerce is in bloom and constantly on the rise but this also brings new demands, such as mobile friendly websites and more options for delivery. Russia’s main search engine, Yandex, is a good example of showing adaption where a new feature has launched due to popular demand and high search volume for domestic services. For this and more interesting updates in our markets, have a look at this month’s slides.
The month of May brought some good news for the international ecommerce markets. French retailers have seen website visits on the up thanks in part to the effects of social media, while the Netherlands have benefited from AdWords updates.
For the full details of what's been going on in May see the slides.
There have been some major developments across the international ecommerce markets in the last few months. Russian search engine Yandex has begun devaluing paid links for commercial queries in Moscow while several German newspapers have had their PageRank hit in a Google penalty.
Tax has been a vogue topic as well, with the Italian and Swedish markets both making major changes to their legislation which will have a big effect on online shopping. For all this and more see our slides.
Take a look at our Technical PPC Manager, Stewart Robertson's,' slides from his presentation on automating large scale PPC campaigns taken from our recent PPC Best Practice in 2014 and Beyond conference.
Across most countries, there has been an increase in smartphone usage which has triggered growth in mobile advertising, while Russia has launched a new search engine. For this and more details of the latest news, check out our slides.
Quality Content and How to Create It - Figaro Digital 2015Search Laboratory
SEO is no longer about building links but about building great content. Chris Woolford, our Client Services Director, explained what makes “great content”; how it gets results and how to create it yourself at a recent Figaro Digital Content Seminar.
Content marketing relies on the creation of quality content. Good quality content will get shared, linked, and will provide huge PR and SEO benefits, as well as direct traffic and conversions. But what is quality content? Our CEO, Ian Harris, looks at the science behind what defines quality content from both a user perspective and also a Google / SEO perspective. Armed with the science behind quality, it is much easier for you to replicate it time and time again.
From Italy’s ‘Google Tax’ to France’s new search engine, 2013 was full of developments in international ecommerce. And it doesn’t matter which market you focus on, they all have the same thing in common – ecommerce is on the up. In this SlideShare we take you on a whistle-stop around the world tour of the last 12 months.
Nicholas Bean, Nordic Senior Analyst and Mads Brandt, Lead Social Strategist at DigitasLBi presented how social media insights and intelligence can be used to:
• Qualify the brand value across the customer decision journey,
• Develop campaigns ideas, and
• Identify the best way to engage their audience.
NB! Some of the case slides from the original presentation not included.
SoulProviders is a growing Content, Social and Digital Marketing agency based in Johannesburg and Swaziland. SoulProviders' talented team focuses on telling great African stories online and offline and building and nurturing online communities on behalf of a range of South African, Pan-African and Global brands.
Core offerings are: Digital Strategy, Content Marketing, Social Media, Workshops, Event Live Tweeting, Digital PR, Lead Generation and Design.
Komfo Summit All-Star Webinar - Social and B2B with Anders LundeKomfo
Creating content without a strategic direction is a waste of time, money and resources. Learn how to make a strategy for B2B content marketing and social distribution based on a proven method.
As brands’ story-tellers, we understand how digital nowadays flows seamlessly in 24 hours of a consumer. That radical change has provided us big opportunity to ignite the conversation at the "moment of truth” and sustain the brand experiences beyond transactions of sellers and buyers, to create a relationship of value between brands and consumers.
Since 2013, with a new vision in digital communication marketing, we have geared up to accelerate their creativity in strategy, to provide a desired balance between “WOW” factor and insightful strategy with scalable execution.
Emerald in 2014 proudly introduces more new digital media which empower them in the role of trans-media story-teller.
“It’s not only digital, that is innovations to make experience happen without interruption."
Presentation Komfo webinar 'How to utilize the social interest graph to maxim...Vera Verkooijen
Social media has provided marketeers and companies around the globe with many benefits, but at the same time many challenges; especially within content creation and marketing to your target market. Nikolaj Boserup, Consultant at BABY, will present the importance of adopting a social first mindset. Maria Balle, Digital team leader at Trollbeads, will present how they work with content globally.
Riding the next wave of PR and social media trends in 2019Lars Voedisch
Where and how to engage your audiences: From IGTV, TicToc and stories to Dark Social
How to connect with today’s audiences: Brand experiences and values
Why it’s all about touchpoints and personas
Speed update: 2019 social media and PR trends brands can’t afford to miss
Best of Branded Content Marketing 2015: Germany, Austria and Switzerland - Ed...Justin Kirby
What exactly is branded content marketing, and how can you use it in German-speaking countries to improve your business and engage better with customers?
Find out all about it in this first ever edition of the international Best of Branded Content Marketing (BOBCM) book series exclusively for, from and about the German, Austrian and Swiss region.
Spearheaded by BOBCM's local editor and partner, renowned branded entertainment consultant, strategist and journalist Sandra Freisinger-Heinl, this book presents the combined experience and wisdom of more than 45 local branded content experts.
Best of Branded Content Marketing 2015: Germany, Austria and Switzerland - Edited by Sandra Freisinger-Heinl
It explains vital aspects of branded content usage specific to the German-speaking market, including legal and research information. However, it's much more than a 'how-to' guide; it also provides insights into experts' daily work with brands, showcasing the best examples, including Deutsche Telekom Familie Heins, Media Markt Rabbit Race and Hasbro NERF Toy Blaster.
Equipped with all the information from this book, you too can use the power of branded content marketing to inspire your work.
As author Emily Giffin once said, “Everyone wants to belong, or be a part of something bigger than themselves, but it's important to follow your heart and be true to yourself in the process.” This quote perfectly sums up what employee advocacy is all about: empowering employees to promote their company's message on social media and, in the process, allowing them to develop their personal brand, and position themselves as trusted advisors and thought leaders in their own networks.
Dell, InfusionSoft, SAP, and United Way, among others, are putting employee advocacy to work with the help of EveryoneSocial, the leading platform for employee advocacy and first to solely focus on the employee and employee advocacy. Founded in 2013, EveryoneSocial makes it easy for your employee and brand advocates to share original and curated content on social media, helping you to align, simplify, and measure your company’s social publishing efforts.
You’ll want to join us on our exclusive, live webinar with EveryoneSocial to discuss:
· Identifying your employee advocacy objectives
· Educating and motivating your employee and brand advocates
· Giving advocates guidelines and tools for social advocacy success
· Defining the employee advocacy metrics to track
CUBoulder MDST1002 Social Media ListeningMatt Duncan
Slides that Melissa Cech and I used in a presentation to CUBoulder MDST 1002 students about Social Media Marketing (with focus on listening) on March 21, 2018. Q&A in Twitter with #askcumatt
So you’ve heard the term “Content Marketing,” but don’t know much about it. That’s okay, you are not alone. Formally defined, Content Marketing refers to the technique of creating and distributing relevant and valuable content to attract, acquire and engage clearly defined target audiences, with the objective of driving profitable customer action. In other words, content, such as blogs, press releases, news stories, etc., are distributed across multiple channels to garner a specific reaction from your target audience. Here are a few tips, and tricks that can help in your content marketing endeavors.
This presentation shows how to do Digital PR on the international market:
- what is Digital PR
- the difference between Traditional & Digital PR
- main Digital PR channels
- how to leverage available tools on the market
- how to measure the results
A PRACTICAL APPROACH TO A B2B CONTENT MARKETING STRATEGY by Anders Lunde, PravdaKomfo
Creating content without a strategic direction is a waste of time, money and resources. Learn how to make a strategy for B2B content marketing and social distribution based on a proven method.
Content Marketing Personalization: Build Relationships At ScaleMichael Brenner
Check out the blog version here: http://www.b2bmarketinginsider.com/content-marketing/content-marketing-personalization -
I know you’re wondering “what the heck is content marketing personalization?” I promise I will get to that. But first, I want to tell you a brief story I am pretty certain you can relate to.
I went to the doctor a few weeks back. He asked what line of work I was in. I told him I was in marketing. He said, “that’s like sales, right?” I told him “no.” That’s not what I do.
After a pause, he said emphatically, “oh you help make those ads on TV that I hate.” I told him “no” again. I laughed a little. But then I struggled to explain to him exactly what it is that we do in marketing.
I believe that we help businesses build relationships with new customers. We join the conversations around our topic that are already happening. Marketing is about conversations and building relationships.
But I struggled to explain that to my doctor. Ask most people what marketing is, and they will tell you it is an ad. Or a billboard. Or the color of your logo.
Marketing Today Is Broken
Marketing cannot continue to be about ads. Ads we tune out. Ads we hate.
Marketing Starts With Answering Why
Marketing Must Focus On Customer Value
"Customers" Means Real People
The Metrics We Use Today Barely Scratch The Surface
Deliver the right message to the right person at the right time? You would be a content marketing rockstar!!!
Similar to International Content and Online PR (20)
In this presentation, featured at the Internet Summit Dallas, our Head of International gave her top five tips to successfully enter a new market.
Takeaways include how to:
Identify which markets present the biggest opportunity
Fully localize a site for users to increase ROI
Understand how to implement technical onsite considerations
Satisfy cultural differences (habits, behavior, buying patterns, trust signals)
How to promote your websites (which channels to use in which market)
In this presentation, featured at the Digital Summit Raleigh, our Head of International gave her top five tips to successfully enter a new market.
Takeaways include how to:
Identify which markets present the biggest opportunity
Fully localize a site for users to increase ROI
Understand how to implement technical onsite considerations
Satisfy cultural differences (habits, behavior, buying patterns, trust signals)
How to promote your websites (which channels to use in which market)
In this presentation, featured at the Digital Summit Boston, our Head of International gave her top five tips to successfully enter a new market.
Takeaways include how to:
Identify which markets present the biggest opportunity
Fully localize a site for users to increase ROI
Understand how to implement technical onsite considerations
Satisfy cultural differences (habits, behavior, buying patterns, trust signals)
How to promote your websites (which channels to use in which market)
Attribution is the science of assigning credit to the marketing touch-points that a customer was exposed to prior to their purchase.
Data and tools are getting good and consumers cross multiple touch points during the conversion cycle, so the days of being ignoring attribution are over.
CTO at Search Laboratory, Angus Hamilton, discusses “Enterprise Attribution” at SearchLeeds 2018.
Looking to prepare your business for attribution? Find out more here: https://www.searchlaboratory.com/2018/06/preparing-for-attribution/
Figaro Digital 2018 - The Formula Behind Viral Marketing | Search LaboratorySearch Laboratory
Learn how the science behind viral epidemics can influence the way you plan and execute your own digital PR campaigns.
Using a data study from LinkLab, our in-house relationship management tool, we present practical case studies of viral PR campaigns and give you some actionable takeaways to help maximise your own PR success.
Find out more about the mathematics of "going viral": https://www.searchlaboratory.com/2017/02/going-viral-the-mathematics-behind-content-and-online-pr/
Getting attribution right means knowing where you can drive incremental revenue from your marketing channels. Seeing through the hype and complexity to get to the actionable insight is difficult.
Our CTO, Angus Hamilton, explains how the data-driven approach in the Google Analytics 360 Suite will help you make sense of this complex world, and provides an easy to follow explanation of attribution modelling.
Find our more about getting your business started with the Google Analytics 360 Suite: https://www.searchlaboratory.com/google-analytics-360/
Paul Shearing - Head of Analytics and Data Science - Search Laboratory
Learn how to get deeper insights from customising your implementation and utilising some of the powerful Google Analytics 360 advanced features. Using real-use cases, Paul will outline some of the more powerful features of Google Analytics for advanced marketers, and the benefits they can yield for your business when used effectively. Customisation, online-offline integration, and Google BigQuery will all be covered in this insight into what the platform can deliver.
Ed Blakeway - Head of Programmatic - Search Laboratory
In this session, Ed will discuss how you can make it easier for your clients to buy from you. He will delve into the benefits of using Audiences within Analytics 360 to create and integrate your audiences with other platforms, including DoubleClick Bid Manager, for delivering deeper insights into how your customers behave. Ed will also show you how to target your customers with the right message at the right time, while keeping your brand safe across your digital marketing channels.
Chris Attewell - Global Sales Director - Search Laboratory
The Google Analytics 360 Suite is designed to deliver deeper insights into when, why and how your customers buy from or engage with you, so you can make better marketing decisions based on accurate data. Chris will give a brief introduction to the Suite and why large companies are choosing Google Analytics 360.
PPC Bidding:How to Get an Extra 10% from Your Account | Pete Whitmarsh | Sear...Search Laboratory
Pete Whitmarsh recently spoke at SearchLeeds on how to an extra 10% from your PPC account.
The talk includes a case study example, the best way to attribute value from your PPC campaigns and three rules for setting bid targets.
Here are the slides from our masterclass session at YMS LDN, focussing on the formula behind going viral.
Included in the presentation is actionable advice on:
• The process of creating viral content
• Engaging with your target audience
• The formula you need to ensure that your content hits your online visibility goals
SEO and PPC have changed, with a host of new features and key updates. Search Laboratory's CEO, Ian Harris, looks at how these two disciplines should work together and be integrated as part of a wider digital marketing strategy and provide actionable insights you can apply to your own campaigns. As the search landscape becomes more competitive, a siloed approach simply will not provide optimal results. Find out how to maximise the ROI from your search marketing.
Search Engine Marketing in 2016 | Digital Leaders Masterclass #DLMLeedsSearch Laboratory
Search in 2016: How you need to think and what you need to do
Your search strategy is critical to your success, but how do you ensure it delivers sustainable success in a complex and ever-changing world?
In this session, Ian Harris, CEO and founder of global digital marketing agency Search Laboratory (founded in 2005), shares a unique agency-side perspective to search, as well as providing strategic insight into what brands should be doing in order to maximise the effectiveness of their search engine marketing (organic SEO and paid) campaigns.
The way search interacts with other channels is critical, but how do you deal with and make sense of the overwhelming data that is generated? All will be revealed!
Content Marketing - What is Quality Content and How to Create It | Search Lab...Search Laboratory
From the recent Figaro Digital Content Marketing seminar this session is all about content marketing and how it relies on the creation of quality content. Good quality content will get shared, linked, and will provide huge PR and SEO benefits, as well as direct traffic and conversions. But what is quality content? Ian Harris looks at the science behind what defines quality content from both a user perspective and also a Google / SEO perspective. Armed with the science behind quality, it is much easier for you to replicate it time and time again. You will see examples of this in action and take away some actionable insights into how to make your content marketing better.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Search Engine Optimization Strategies for Local Businesses.pdfseodigitalbraino
Maximize your online presence and drive growth with Digital Braino, your go-to for digital marketing services in Indore. Our expert team specializes in a wide range of services including SEO, social media marketing, content creation, and online advertising. With our innovative strategies and client-focused approach, we help businesses enhance their online presence and achieve their marketing objectives. Let Digital Braino propel your business to new heights.
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
4. Going global - your biggest concerns
*Search Laboratory Survey 2015
Establishing trust Gaining visibility
Competing against local businesses
#SLIDMC
5. Content marketing Social media
Audience
engagement
Quality links Positive coverage
Social shares Improved rankings
Referral traffic Brand searches
Customer engagement ConversionsBrand visibility
Domain trust
Global value of content & online PR
Visibility Trust Competitiveness
Online PR
#SLIDMC
10. Zombie Cabin….
Would you do this in another country?
“Is Halloween big?” “Is there a zombie community?
“Is The Walking Dead known?” “Is the media likely to cover this?
#SLIDMC
11. Knowing your market
40% of businesses don’t think that communicating
with customers in their native language is important
#SLIDMC
12. The political, legal and economic situation
Is my story appropriate?
What is dominating the news agenda?
Am I at risk of legal consequences?
#SLIDMC
13. Cultural differences and attitudes
How does the school system work?
What is the sense of humour?
What is the attitude towards health?
#SLIDMC
15. Appropriate images and visuals
Is my image culturally appropriate?
Have I tailored my image to the market?
Does the image appeal to the audience?
#SLIDMC
16. Know latest trends, celebs and popular culture
Who are the local celebs?
What is being shared on social media?
What are the fashion trends?
#SLIDMC
17. Media communication and relationships
How to contact media; how to build relationships
How to communicate; do’s & don’ts
Pitching story in English?!
#SLIDMC
18. Appropriate social media platforms
What are the biggest platforms?
Where is my audience?
Do people use it for work?
#SLIDMC
19. Media landscape and media outlets
What makes it into print vs. online news?
What are the major news outlets?
How do I find the right contact?
#SLIDMC
23. Localisation
Tailored to German market
– Internet security; privacy laws
– Stats, data, references
Can be replicated but is perfect for German
audience
#SLIDMC
24. Campaign cycle implications
Content
creation
Promotion &
outreach
plan
Media
communication
Social media
promotion
Idea
generation
Right channel
Right influencers
Appropriate
Right timing
Appealing
Localised
Local media
Local influencers
Right medium
Right language
#SLIDMC
Political & Economic Situation:
E-mobilty (electro mobility and natural gas) find out the proportion of electric cars, natural gas cars used by hire car companies.
Stories about refugee support are currently dominating the headlines and it is unlikely for a PR related story to make the front page, even online.
LAWS (can result in cossts, legal consequences) – China complying with cencorship
Cultural Differences and Attitudes:
Halloween not big in Germany and many other European countries. In UK, fancy dress retailers will work towards Halloween as their biggest sales period. In Germany, this is Karneval.
Halloween in Muslim countries; Eid in Muslim countries etc.
FR: Beauty client for hair growth capsules which is a weird concept for people in France. They think of it as medicine and go to the pharmacy to get pills, not online.
Tolerance/limits in terms of sarcasm – high in UK, lower in other countries. Making fun of politicians
Holidays & Bank Holidays:
ES shut down in AUG, everyone is on holidays and this is well known in Spain
FR: GQ were out in August; only interns were in but not many decision makers
DE: Christmas & New Year no one is available; Christmas stories need to be sent early.
Black Friday & Cyber Monday for content marketing US
Japan look at Christmas more like we do at Valentine’s Day – don’t position yourself in same way, it’s not a family holiday
Images & Visuals:
When you have sourced images for a Tweet, make sure they’re appropriate for the different countries. E.g. don’t tweet a picture of your product with a blond-blue eyed girl when you’re promoting your product in China or an Arabic country. Make sure people are appropriately dressed on the image.
Don’t use images of people engaging in activities that are not typical for the country. E.g. in France, people want to use natural products and are careful about medicines. Don’t tweet a pic of a person taking a pill and looking happy; pick an image that embodies the way of thinking and resonates with the culture.
DE: function over fashion; visuals less important.
Trends and talking points:
Trends come at different times. Fashion trends always late in DE and less experimental. UK is very open and experimental.
UK bloggers & media have had enough of Christmas Jumper competitions. In ES, Christmas jumpers are a relatively new trend.
Celebrities: Remember that every country has different celebrities. “what do you mean you don’t know XYZ”. When I came to UK, I didn’t know Simon Cowell – because he doesn’t have anything to say in Germany. My friends don’t know Ollie Murs.
If you use a celeb in your story, make sure they are actually known in all countries.
Only people that have lived/are living in the country can now about these fine differences and trends. You cannot translate these.
Media Communication:
DE: Journalists need to know where your stats are coming from. Won’t give you much time to pitch your stories and they will be clear about this.
ES is all about relationships. ES culture is one where close personal relationships are priority which is also the case when working with the media & journalists. Face to face very important in ES & FR whereas DE is more about the content and the background of the data.
Don’t speak English, get someone local to contact media. Know how to address people – DE very formal.
Communicating with German journo on Twitter – no
Du, Sie,
Time to call people
Know who to pitch to, understand peoples’ previous content
Social Media Platforms:
In ES, Twitter isn’t as popular for PR requests as it is in UK.
In DE, journos have either got different accounts or want to be contacted in different way. Keep private and work separate. Privacy laws etc.
XING instead of LinkedIN
In US and UK Twitter is a means of communciating with journos.
VK in Russia
Media Landscape & Media Outlets:
Which story is right and where should I pitch to?
What makes it into print and what makes it into Online?
DE: Welt, FAZ may not print our stories (too prestige, driven by journalists/editors) whereas online needs quick turnaround.
Know the catalyst sites (e.g. for a Tech/Geek story in the UK this would be Cnet, Mashable, Buzzfeed, etc)
DON’T assume that everyone speaks English
Have a database of media outlets, blogs etc. and understand whether your story will work for them
Show different publications