Business & IP Centre - Social Media for Small Business 2022Seema Rampersad
The document provides an overview of using social media for business purposes. It discusses various social media platforms like Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube and evaluating them for small businesses. Key tips include developing a social media strategy with goals in mind, regularly posting engaging content across multiple platforms, monitoring analytics and engaging with customers and followers. The document emphasizes using social media to build your brand and develop relationships with your audience.
This document discusses moving advertising and branding toward more participatory and interactive models. It suggests conceptualizing brands as APIs and platforms that allow users to project themselves. The author advocates for generating campaign models with as little waste as possible using lean startup principles of continuous learning through prototyping, testing and customer interaction. A process of customer discovery is outlined involving generating hypotheses, talking to customers, being honest about findings and repeating the process of learning and building minimal viable products or campaigns.
Courtney Boyd Myers is an expert in marketing and PR for startups. She has worked with several startups and is a member of advisory groups. The document provides an agenda and overview of key topics in startup marketing and PR, including setting vision, mission and values, messaging, building an audience, tools, social media, content marketing, press, and getting media coverage. The presentation emphasizes the importance of having a strong product and messaging before embarking on marketing and PR efforts.
Lebanese entrepreneurship scene:is it all just one big scam?Mohammad Hijazi
Is entrepreneurship in Lebanon really what it is hyped up to be? Don't believe all the fluff, this is what start-ups, accelerators and crowd-funding really like in Lebanon!
A version of this presentation accompanied Mohammad Hijazi's speech at Lebanon's SME Congress in December 2014.
Pinning for Profit
Maria Harrison, Partner & Owner, BullsEye Strategy
Social media's new darling, Pinterest, is capturing the attention of users worldwide. This virtual interactive bulletin board where individuals and businesses alike can pin interests and drive user's to their site has taken off like wildfire but most companies haven't figured out their Pinterest strategy yet. Come to this session to figure out whether Pinterest is right for your company, and best practices to leverage it. We'll look at real world case studies for large and small to medium sized businesses to see how they're using Pinterest, discuss best practices for setting up a Pinterest presence, how to engage your audience on Pinterest and more. You'll leave these sessions with answers to your biggest burning questions about Pinterest including:
What is Pinterest?
Who's using Pinterest?
Is it right for my business?
How do I get started?
How do I measure my success on Pinterest?
Class 12: Digital Marketing Career BuildingJon Chang
This document provides an agenda and information for a Digital Marketing Career Day event. The agenda includes introductions to the digital marketing community, personal development, networking, and resources. It discusses career paths such as agencies, in-house roles, and consulting. It provides tips for personal branding, developing skills, networking, and thought leadership. Exercises guide attendees to explore career interests, develop resumes and LinkedIn profiles, and practice interviewing. The goal is for attendees to learn about opportunities and steps to build a career in digital marketing.
Courtney Boyd Myers gave a presentation on marketing and PR for startups. She covered topics such as developing a company mission, vision and values, content marketing, social media best practices, press outreach strategies, and the importance of building relationships. The presentation included examples, tips, and recommendations for startups to effectively market themselves and generate publicity through various channels.
Business & IP Centre - Social Media for Small Business 2022Seema Rampersad
The document provides an overview of using social media for business purposes. It discusses various social media platforms like Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube and evaluating them for small businesses. Key tips include developing a social media strategy with goals in mind, regularly posting engaging content across multiple platforms, monitoring analytics and engaging with customers and followers. The document emphasizes using social media to build your brand and develop relationships with your audience.
This document discusses moving advertising and branding toward more participatory and interactive models. It suggests conceptualizing brands as APIs and platforms that allow users to project themselves. The author advocates for generating campaign models with as little waste as possible using lean startup principles of continuous learning through prototyping, testing and customer interaction. A process of customer discovery is outlined involving generating hypotheses, talking to customers, being honest about findings and repeating the process of learning and building minimal viable products or campaigns.
Courtney Boyd Myers is an expert in marketing and PR for startups. She has worked with several startups and is a member of advisory groups. The document provides an agenda and overview of key topics in startup marketing and PR, including setting vision, mission and values, messaging, building an audience, tools, social media, content marketing, press, and getting media coverage. The presentation emphasizes the importance of having a strong product and messaging before embarking on marketing and PR efforts.
Lebanese entrepreneurship scene:is it all just one big scam?Mohammad Hijazi
Is entrepreneurship in Lebanon really what it is hyped up to be? Don't believe all the fluff, this is what start-ups, accelerators and crowd-funding really like in Lebanon!
A version of this presentation accompanied Mohammad Hijazi's speech at Lebanon's SME Congress in December 2014.
Pinning for Profit
Maria Harrison, Partner & Owner, BullsEye Strategy
Social media's new darling, Pinterest, is capturing the attention of users worldwide. This virtual interactive bulletin board where individuals and businesses alike can pin interests and drive user's to their site has taken off like wildfire but most companies haven't figured out their Pinterest strategy yet. Come to this session to figure out whether Pinterest is right for your company, and best practices to leverage it. We'll look at real world case studies for large and small to medium sized businesses to see how they're using Pinterest, discuss best practices for setting up a Pinterest presence, how to engage your audience on Pinterest and more. You'll leave these sessions with answers to your biggest burning questions about Pinterest including:
What is Pinterest?
Who's using Pinterest?
Is it right for my business?
How do I get started?
How do I measure my success on Pinterest?
Class 12: Digital Marketing Career BuildingJon Chang
This document provides an agenda and information for a Digital Marketing Career Day event. The agenda includes introductions to the digital marketing community, personal development, networking, and resources. It discusses career paths such as agencies, in-house roles, and consulting. It provides tips for personal branding, developing skills, networking, and thought leadership. Exercises guide attendees to explore career interests, develop resumes and LinkedIn profiles, and practice interviewing. The goal is for attendees to learn about opportunities and steps to build a career in digital marketing.
Courtney Boyd Myers gave a presentation on marketing and PR for startups. She covered topics such as developing a company mission, vision and values, content marketing, social media best practices, press outreach strategies, and the importance of building relationships. The presentation included examples, tips, and recommendations for startups to effectively market themselves and generate publicity through various channels.
This document discusses how to build habit-forming products and marketing campaigns that get users hooked. It recommends finding the "job" a product helps customers accomplish and making that job easier. Products should form habits by addressing customer motivations through easy and rewarding behaviors. An "addiction loop" with triggers, actions, rewards, and investments can be created. For marketing, channels should be selected based on the customer journey and tested to optimize acquisition costs and lifetime value. The goal is to identify the most effective single channel for gaining traction.
The document provided guidance on creating user profiles through an empathy map, writing a user persona, starting a Day In The Life worksheet to understand a user's daily routine, and describing how personas relate to objectives and marketing channels. Participants were instructed to complete these profiling exercises for their final projects to gain insights into target users. The profiling work would aid in developing effective digital marketing strategies tailored to user needs.
Emily Pope, a senior content marketing manager, taught a class on content marketing strategy. She discussed defining content marketing and provided examples of successful content marketing from companies like John Deere and Red Bull. Pope stressed the importance of starting with defining the purpose and goals of a content strategy before determining specific tactics. She outlined a three phase process for developing a content strategy: 1) Start With Why, 2) Know Your Audience, and 3) Consider Resources and Workflow. The class concluded with students creating drafts of key materials for developing a content strategy, including a content audit, style guide, and editorial calendar.
1. Lee Clow argues that everything a brand does is a form of advertising and that the Apple Store was one of Apple's most effective advertisements.
2. A brand represents the sum of all emotions, thoughts, images, history and relationships associated with a company in the marketplace.
3. Building an effective brand requires differentiation, clarity on who you are and what you do, and creating something remarkable that people feel compelled to talk about.
JG Marketing Design is a freelance marketing and design company that specializes in content marketing, social media marketing, branding, and web design for startups, small businesses, and digital marketing agencies. The document outlines JG Marketing Design's target markets, including startups, entrepreneurs, small businesses, and digital marketing agencies needing outsourced services. It then provides sample customer profiles for a tech startup, local small business owner, and freelance marketer. The document concludes by setting campaign goals of brand awareness, sales, and lead generation and defining metrics to measure performance against these goals.
In 2018, I interviewed for a product marketing role at Meetups at WeWork. Naturally, the interview had a take home assignment, which was "show us how you would think about marketing Meetups at WeWork". My completed assignment is below. I hope this helps anyone interviewing at Meetup.
This document discusses personal branding and messaging. It provides learning objectives around understanding personal branding and communicating projects as personal narratives. It discusses branding principles like being easily identified, difficult to copy, and indicating quality. It also discusses authenticity, building a personal brand "house" with elements like a big idea, positioning, attributes, and pillars. Other topics covered include perceptual maps, examples of brand purposes from companies, and advice from the book "Steal Like an Artist" on ways to build an awesome personal brand through hard work and staying humble.
This document provides guidance on structuring landing pages and collecting leads. It discusses key elements to include such as a navbar, hero section, social proof, calls to action, and features/objections. The hero section should entice visitors with compelling headers and subheaders that convey the main value propositions. Social proof helps convince visitors that others are already using the product. Well-written features address potential objections and fully explain the benefits to increase desire and decrease confusion. The goal is to maximize information density and conversion through clear, concise messaging and design.
The document discusses the evolution of business models through examples of Netflix and Lime. It begins with Netflix starting as a linear business model in 1998 mailing DVDs but shifting to on-demand streaming and personalized recommendations. Lime is presented as operating a platform where users can locate, activate and pay per use of electric scooters. The document advocates exploring new business models like everything as a service and pay per use enabled by platforms and new technologies.
Venture Secrets—Building a Compelling Value Proposition for Your ResearchNew York University
This document discusses building a compelling value proposition for research startups. It emphasizes the importance of customer development and evidence-based entrepreneurship using the Lean Startup methodology. Customer development involves testing hypotheses about problems, solutions, customer segments and business models through building minimum viable products and getting customer feedback. This helps reduce risks and guides technical and business strategy decisions. The document provides examples and advice for developing a value proposition, identifying customer jobs to be done, and validating both sides of the business model canvas before fully developing products or services.
This document provides an overview of key concepts for a final class on branding and SEO. The learning objectives are to build a brand house including the brand's idea, positioning, attributes, pillars, and proof points. It also covers developing a SEO strategy and creating perceptual maps. An exercise is included where students will create a perceptual map, brand brief, and SEO strategy for a business. Key elements covered are brand positioning, attributes, pillars, proof points, keyword research, on-page optimization, and content calendars.
Branding and Marketing for Photographers | ASMP New Orleanswonderfulmachine
This document provides guidance on branding and marketing for commercial photographers. It discusses the importance of creating a memorable photographic and graphic identity to support one's photography. Photographers should choose images that represent who they are, their specialties and style. Both passive and active marketing strategies are covered. Passive strategies include websites, blogs, social media and directories. Active strategies involve researching target clients, managing contact lists, emails, phone calls and meetings. The goal is to build familiarity and find clients that are a good match.
The document discusses Saatchi & Saatchi's approach and work. It provides examples of campaigns created by Saatchi & Saatchi offices in different countries for various clients. The document emphasizes the agency's focus on developing big, world-changing ideas and transforming brands through strong emotional connections rather than just traditional advertising. It also outlines the agency's global network and strategies for understanding audiences and developing integrated marketing solutions.
How To Measure ROI for Social Media With Software SolutionChristi Tasker
Enjoy social success! Find our solutions and how to utilize social media. Know what's working and what's not with tips that can pay off.
Digital Marketing Agency >>> https://puttinout.com
Branding & Marketing Agency >>>> https://taskeragency.com
Travel Blog >>>> https://psthisrocks.com
Mentorship Program >>> https://DesignRockstars.com
Shop >>> https://ChristiTasker.com
Read News or Listen to Podcasts>>>
https://PatriotsPerspective.com
https://BananaRepublicNews
List Your Business >>>> https://GetesList.com
Gain 25% More Customers. Utilize Mobile MarketingChristi Tasker
Interested in FREE ways to use Mobile Marketing and still increasing sales by 25%? Don’t let another customer pass you by. Learn how to get in front of them for little or no cost in just minutes. Links to show how to claim your Facebook and Google places are included. We even show you how to claim your business on Yelp. Post a comment, let us know what you learned. Don't forget to subscribe to our channel for updates and online meetings where you can come to ask our Social Saviors questions.
Is web traffic passing your site by? Incorporate these must know tips for getting on the google map. Whether it's Google Keywords, Adwords...we've got you covered! Learn how to find keywords, sources for backlinks, and what really works for getting googled.
Digital Marketing Agency >>> https://puttinout.com
Branding & Marketing Agency >>>> https://taskeragency.com
Travel Blog >>>> https://psthisrocks.com
Mentorship Program >>> https://DesignRockstars.com
Shop >>> https://ChristiTasker.com
Read News or Listen to Podcasts>>>
https://PatriotsPerspective.com
https://BananaRepublicNews
List Your Business >>>> https://GetesList.com
TOP SECRET: 20 Tips For Making or Breaking Marketing BudgetsChristi Tasker
Tired of spinning your wheels wondering what could turn your business around? We've include our 20 TOP SECRET TIPS that most businesses miss in connecting with their current customers and ways to find new ones. Enjoy! Let us know if you've learned anything.
Branding & Marketing That Works for Photographers & Creativeswonderfulmachine
This document provides guidance on branding and marketing strategies for photographers. It discusses the importance of [1] creating a memorable photographic identity through curating a portfolio that shows your style and specialties, and [2] developing a consistent graphic identity across all marketing materials through elements like logo, color palette and layout. Both passive and active marketing approaches are outlined, with passive approaches including websites, blogs and directories, and active approaches targeting specific clients through research, emails and events. The overall goal is to introduce photographers' identities to appropriate clients and build a level of comfort to gain more work opportunities.
http://www.asiadigitalmap.com/ Ogilvy's Social Media team in APAC, 360 Digital Influence, presented via webinar in partnership with The Wall Street Journal and GoToWebinar.
Marketing + PR for Startups: for General Assembly London October 2014Courtney Myers
Courtney Boyd Myers is the founder of audience.io and 3460 Miles. The document provides an agenda for her talk on marketing and PR for startups. The talk covers topics like messaging, content marketing, social media best practices, email marketing, press, and more. Courtney provides advice and examples for each topic to help startups improve their marketing and PR efforts.
This document discusses how to build habit-forming products and marketing campaigns that get users hooked. It recommends finding the "job" a product helps customers accomplish and making that job easier. Products should form habits by addressing customer motivations through easy and rewarding behaviors. An "addiction loop" with triggers, actions, rewards, and investments can be created. For marketing, channels should be selected based on the customer journey and tested to optimize acquisition costs and lifetime value. The goal is to identify the most effective single channel for gaining traction.
The document provided guidance on creating user profiles through an empathy map, writing a user persona, starting a Day In The Life worksheet to understand a user's daily routine, and describing how personas relate to objectives and marketing channels. Participants were instructed to complete these profiling exercises for their final projects to gain insights into target users. The profiling work would aid in developing effective digital marketing strategies tailored to user needs.
Emily Pope, a senior content marketing manager, taught a class on content marketing strategy. She discussed defining content marketing and provided examples of successful content marketing from companies like John Deere and Red Bull. Pope stressed the importance of starting with defining the purpose and goals of a content strategy before determining specific tactics. She outlined a three phase process for developing a content strategy: 1) Start With Why, 2) Know Your Audience, and 3) Consider Resources and Workflow. The class concluded with students creating drafts of key materials for developing a content strategy, including a content audit, style guide, and editorial calendar.
1. Lee Clow argues that everything a brand does is a form of advertising and that the Apple Store was one of Apple's most effective advertisements.
2. A brand represents the sum of all emotions, thoughts, images, history and relationships associated with a company in the marketplace.
3. Building an effective brand requires differentiation, clarity on who you are and what you do, and creating something remarkable that people feel compelled to talk about.
JG Marketing Design is a freelance marketing and design company that specializes in content marketing, social media marketing, branding, and web design for startups, small businesses, and digital marketing agencies. The document outlines JG Marketing Design's target markets, including startups, entrepreneurs, small businesses, and digital marketing agencies needing outsourced services. It then provides sample customer profiles for a tech startup, local small business owner, and freelance marketer. The document concludes by setting campaign goals of brand awareness, sales, and lead generation and defining metrics to measure performance against these goals.
In 2018, I interviewed for a product marketing role at Meetups at WeWork. Naturally, the interview had a take home assignment, which was "show us how you would think about marketing Meetups at WeWork". My completed assignment is below. I hope this helps anyone interviewing at Meetup.
This document discusses personal branding and messaging. It provides learning objectives around understanding personal branding and communicating projects as personal narratives. It discusses branding principles like being easily identified, difficult to copy, and indicating quality. It also discusses authenticity, building a personal brand "house" with elements like a big idea, positioning, attributes, and pillars. Other topics covered include perceptual maps, examples of brand purposes from companies, and advice from the book "Steal Like an Artist" on ways to build an awesome personal brand through hard work and staying humble.
This document provides guidance on structuring landing pages and collecting leads. It discusses key elements to include such as a navbar, hero section, social proof, calls to action, and features/objections. The hero section should entice visitors with compelling headers and subheaders that convey the main value propositions. Social proof helps convince visitors that others are already using the product. Well-written features address potential objections and fully explain the benefits to increase desire and decrease confusion. The goal is to maximize information density and conversion through clear, concise messaging and design.
The document discusses the evolution of business models through examples of Netflix and Lime. It begins with Netflix starting as a linear business model in 1998 mailing DVDs but shifting to on-demand streaming and personalized recommendations. Lime is presented as operating a platform where users can locate, activate and pay per use of electric scooters. The document advocates exploring new business models like everything as a service and pay per use enabled by platforms and new technologies.
Venture Secrets—Building a Compelling Value Proposition for Your ResearchNew York University
This document discusses building a compelling value proposition for research startups. It emphasizes the importance of customer development and evidence-based entrepreneurship using the Lean Startup methodology. Customer development involves testing hypotheses about problems, solutions, customer segments and business models through building minimum viable products and getting customer feedback. This helps reduce risks and guides technical and business strategy decisions. The document provides examples and advice for developing a value proposition, identifying customer jobs to be done, and validating both sides of the business model canvas before fully developing products or services.
This document provides an overview of key concepts for a final class on branding and SEO. The learning objectives are to build a brand house including the brand's idea, positioning, attributes, pillars, and proof points. It also covers developing a SEO strategy and creating perceptual maps. An exercise is included where students will create a perceptual map, brand brief, and SEO strategy for a business. Key elements covered are brand positioning, attributes, pillars, proof points, keyword research, on-page optimization, and content calendars.
Branding and Marketing for Photographers | ASMP New Orleanswonderfulmachine
This document provides guidance on branding and marketing for commercial photographers. It discusses the importance of creating a memorable photographic and graphic identity to support one's photography. Photographers should choose images that represent who they are, their specialties and style. Both passive and active marketing strategies are covered. Passive strategies include websites, blogs, social media and directories. Active strategies involve researching target clients, managing contact lists, emails, phone calls and meetings. The goal is to build familiarity and find clients that are a good match.
The document discusses Saatchi & Saatchi's approach and work. It provides examples of campaigns created by Saatchi & Saatchi offices in different countries for various clients. The document emphasizes the agency's focus on developing big, world-changing ideas and transforming brands through strong emotional connections rather than just traditional advertising. It also outlines the agency's global network and strategies for understanding audiences and developing integrated marketing solutions.
How To Measure ROI for Social Media With Software SolutionChristi Tasker
Enjoy social success! Find our solutions and how to utilize social media. Know what's working and what's not with tips that can pay off.
Digital Marketing Agency >>> https://puttinout.com
Branding & Marketing Agency >>>> https://taskeragency.com
Travel Blog >>>> https://psthisrocks.com
Mentorship Program >>> https://DesignRockstars.com
Shop >>> https://ChristiTasker.com
Read News or Listen to Podcasts>>>
https://PatriotsPerspective.com
https://BananaRepublicNews
List Your Business >>>> https://GetesList.com
Gain 25% More Customers. Utilize Mobile MarketingChristi Tasker
Interested in FREE ways to use Mobile Marketing and still increasing sales by 25%? Don’t let another customer pass you by. Learn how to get in front of them for little or no cost in just minutes. Links to show how to claim your Facebook and Google places are included. We even show you how to claim your business on Yelp. Post a comment, let us know what you learned. Don't forget to subscribe to our channel for updates and online meetings where you can come to ask our Social Saviors questions.
Is web traffic passing your site by? Incorporate these must know tips for getting on the google map. Whether it's Google Keywords, Adwords...we've got you covered! Learn how to find keywords, sources for backlinks, and what really works for getting googled.
Digital Marketing Agency >>> https://puttinout.com
Branding & Marketing Agency >>>> https://taskeragency.com
Travel Blog >>>> https://psthisrocks.com
Mentorship Program >>> https://DesignRockstars.com
Shop >>> https://ChristiTasker.com
Read News or Listen to Podcasts>>>
https://PatriotsPerspective.com
https://BananaRepublicNews
List Your Business >>>> https://GetesList.com
TOP SECRET: 20 Tips For Making or Breaking Marketing BudgetsChristi Tasker
Tired of spinning your wheels wondering what could turn your business around? We've include our 20 TOP SECRET TIPS that most businesses miss in connecting with their current customers and ways to find new ones. Enjoy! Let us know if you've learned anything.
Branding & Marketing That Works for Photographers & Creativeswonderfulmachine
This document provides guidance on branding and marketing strategies for photographers. It discusses the importance of [1] creating a memorable photographic identity through curating a portfolio that shows your style and specialties, and [2] developing a consistent graphic identity across all marketing materials through elements like logo, color palette and layout. Both passive and active marketing approaches are outlined, with passive approaches including websites, blogs and directories, and active approaches targeting specific clients through research, emails and events. The overall goal is to introduce photographers' identities to appropriate clients and build a level of comfort to gain more work opportunities.
http://www.asiadigitalmap.com/ Ogilvy's Social Media team in APAC, 360 Digital Influence, presented via webinar in partnership with The Wall Street Journal and GoToWebinar.
Marketing + PR for Startups: for General Assembly London October 2014Courtney Myers
Courtney Boyd Myers is the founder of audience.io and 3460 Miles. The document provides an agenda for her talk on marketing and PR for startups. The talk covers topics like messaging, content marketing, social media best practices, email marketing, press, and more. Courtney provides advice and examples for each topic to help startups improve their marketing and PR efforts.
This document summarizes an online career fair hosted by Learning @ Time that featured speakers from various careers at Time Inc. including PR, sales, marketing, and more. The event provided tips for participating online, introduced three speakers and their roles at Time Inc., and encouraged participants to apply for open positions at the company.
Best Practices in Content Marketing for the Travel IndustryNewsCred
Content marketing allows you to go beyond traditional advertising and banner ads and truly connect with your audience through great stories. And when done effectively, it can have real business results, increasing brand awareness, engagement, and leads.
In this SlideShare, you'll learn content marketing best practices, steps to build a content strategy, how to utilize content across the traveler's buyer journey, and case studies of best-in-class luxury travel brands.
Best Practices in Content Marketing for the Travel IndustryCaitlin Weiss
Content marketing allows you to go beyond traditional advertising and banner ads and truly connect with your audience through great stories. And when done effectively, it can have real business results, increasing brand awareness, engagement, and leads.
In this SlideShare, you'll learn content marketing best practices, steps to build a content strategy, how to utilize content across the traveler's buyer journey, and case studies of best-in-class luxury travel brands.
Helpful advice on how to grow your business using social media marketing. Covering planning, defining your audience, creating content and some useful time hacks and time saving tips.
WEBINAR: ClearEdge Marketing VP of Marketing & Digital Services, Michelle Krier, to Host Webinar with the TechServe Alliance on “Content is the Car, Social Media is the Gas.”
Michelle discusses the strategy behind content creation as well as the importance of selecting the right social media channels, when and how to best position your content so you receive maximum exposure, and finding influencers to help promote your content.
This document defines content marketing and provides examples of content marketing strategies. It discusses how content marketing works by turning strangers into customers through developing customer personas, engagement cycles, brand stories, and content channel plans. Specific content examples are given like videos, reports, blogs, and more. An example is provided of how Blendtec grew sales 700% through engaging video content on YouTube. Principles of effective content marketing discussed are being customer focused, integrated, relevant, useful, findable, shareable, and creative.
Anum Hussain - An Actual Growth Playbook for ContentINBOUND
1. The document describes Anum Hussain's presentation on content strategy for a business-to-consumer-to-business (B2C2B) model.
2. It discusses how Sidekick, a company that tracks emails, uses a B2C2B approach to acquire individuals, then teams within companies to ultimately acquire the companies as customers.
3. It outlines Sidekick's experimental approach to content strategy, including testing different channels like LinkedIn Pulse and blogs to engage individuals and drive activated users.
This document provides tips and strategies for startups to conduct public relations on a limited budget. It discusses the importance of defining the company's vision, mission and values before pursuing PR. It also covers determining PR goals, identifying target media outlets, finding journalists to pitch, crafting compelling story angles, and following up effectively after a pitch. The document emphasizes having a quality product, conducting user testing, and networking within the media and startup communities to help gain press coverage. It aims to equip startups with the tools and strategies needed to maximize their PR efforts.
Content Marketing for the Savvy FinTech Entrepreneurjwalovit
In the highly competitive FinTech market, how can you best engage with potential customers? Content marketing is a proven approach to improve your visibility and connect with potential customers. This session will focus on how entrepreneurs can leverage this strategy. When people remember about 10% of the information they hear within three days, it becomes very important to make sure that the content you create is retained by your customers and brings them back.
The session addresses the following topics:
- Core inbound content marketing funnel strategies
- What kind of content is most consumed
- What kind of content might be right for your target market
- Strategies to create content and platforms for serving it up
- Various dollar saving strategies to develop content and your audience
Content Marketing: It takes a lot of planning to be this spontaneous.Erudite
Successful content marketing assets are 90% planning and 10% execution. In this talk we discuss process, tips, details and tactics to help you pitch like an ad agency, brief like the military and win like a boss. This talk was delivered at Webmarketing Conference Italia, June 2015 #wmf15
Content Marketing: Build the Bridge to Success 2017Patty Swisher
This document outlines the 4 steps to building an effective content marketing strategy: 1) Setting objectives by defining goals and a content marketing mission, 2) Defining client and audience needs through personas, 3) Developing an execution plan including content types, calendar, and sharing methods, and 4) Establishing metrics to measure consumption, sharing, lead generation, and sales. It provides examples and templates to help strategize content around audience needs at different stages in the buying cycle in order to build a bridge to success.
What are the Top 5 Interactive Marketing trends in 2012? And how can you prepare for them and react to the trends as a marketing professional or business owner?
This document contains summaries of presentations from a branding, advertising and marketing conference in Bangkok in 2013. It includes summaries of presentations on building a large social media following for an airline brand, using social purpose and causes to differentiate brands, the role of music in creating emotionally engaging ads, the importance of content marketing and using data to gain insights before product launches. Tips included moving fast with insights, embracing data to serve customers better, and focusing marketing content on relevance, originality, impact and being insightful.
Building kickass content marketing for 21st centuryElton Kuah
Elton Kuah provides an overview of building kickass content marketing for the 21st century. He discusses developing a content marketing strategy including defining goals, understanding your target audience, creating content, and promoting content. The presentation covers establishing a content framework, generating ideas, setting metrics for success, and amplifying content through influencers, advertising, and social sharing. The aim is to provide actionable steps and tools to level up one's content marketing skills.
Harnessing the power of marketing: 10 steps to social media successYay!Starter Marketing
This document outlines 10 steps for social media marketing success for startups. It recommends startups 1) learn from successful competitors and common mistakes, 2) decide the purpose of social media use, 3) know the target audience, 4) choose relevant channels, 5) start small with 1-2 channels and regular content, 6) embrace trial and error, 7) consider organic vs paid approaches depending on goals and budget, 8) focus on meaningful key performance indicators like reach and engagement rather than vanity metrics, 9) prioritize authentic follower growth, and 10) identify your gifts and wants when seeking help. The agency providing this advice, Yay!Starter, helps startups succeed through online marketing channels.
Marketing your Business with Social Media Jonas Neihoff
http://sociallypresent.com Here is the slides to a recent presentation that we did for EntrePaducah. This presentation focuses on how to build a basic marketing plan and incorporate social media into that plan.
Differentiated marketing and communication strategies for startups by Sanjay...tiemumbai
This document outlines Sanjay Mehta's perspectives on differentiated strategies for marketing and communications in changing times. It discusses the challenges of traditional marketing approaches and argues that marketers need to shift from "talking down" to customers to "listening up" through genuine dialogue. The role of the marketer is changing to focus on relationship building throughout the customer lifecycle from consideration to advocacy. Effective communication now requires detailed planning and producing large volumes of consistent, audience-focused content across multiple digital platforms.
Similar to Content marketing in one hour - a lecture (20)
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
Importance of Customer Service in Fashion IndustryShantilal Hajeri
Fashion Industry is a highly specialised and personalised field. Customer Service is more important in fashion indsutry since the taste, choice and expectations of each customer are different.
The Future of B2B Audience Targeting with LinkedInTajul Islam
Tired of pouring money into LinkedIn ads that don't convert?
A marketer’s guide to unlocking the full potential of LinkedIn’s extensive targeting resources and partner tools.
There's a better way. This guide unlocks the secrets to laser-targeting your ideal B2B audience on LinkedIn. Forget generic campaigns. We'll show you how to combine LinkedIn's advanced features with your existing customer data to reach high-value decision-makers directly. Imagine reaching the exact companies and people who can benefit most from your product or service.
Download our free eBook and discover a data-driven approach to LinkedIn marketing that delivers real results. Stop chasing the wrong audience – start targeting the right ones today
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
Digital Marketing Company in India - DIGI BrooksDIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
2. „Content marketing provides value for the receiver,
he pays with his own quality time in return. It’s a win-win.”
Where from can you know me? DDB, OMD, McCann-MRM, red-stars, iProspect
Hungary, iProspect Turkey, Gravity, Kilgray etc.
Gergely Keresztúri
partner @ Tartalomgyár (Content Factory)
3. TODAY
Content meets marketing
A broader view on how these two works together
creating a buzzword
Content audit, content value & more
Content= value! How much value we have? Trash
content, superstar content – how we know that?
How does the industry stand today?
Charts tell how important & effictive is that
Microsegmentation
Do you know your customers? It’s not enough to
define a target audience – you will need to roll up
you sleeves.
Let’s plan!
How to plan content marketing?
Content ideas
How to make a content calendar? Tips & tools
01
02
03
04
05
06
4. THE RECENT MARKETING BUBBLES
Fads or a paradigm shift moments?
Banners Social media CONTENT MARKETING
Search marketing Mobile
5. • Our start story
• Content creation for agencies, advertisers and media
• No office
• Fully based on freelancers
(~1300 registered, ~250 qualified, ~25 daily)
• Full content marketing solution
OUR STORY IS AN ANSWER
„Creating quality content: a pain in the _ss
for agencies and advertisers”
7. WHAT IS CONTENT MARKETING?
content
marketing
4
• It’s obviously a compound word
• Different values glued together
• Something new comes out of the two
combined
• To understand the whole, we need to
understand its parts first
8. WHAT DO YOU THINK?
What is good content like?
• Is it keyword rich?
• Does it generate desire for the
product?
• Does it sell a product?
• Is that something original that Google
values?
• …
9. CM IS SOMETHING WE STILL HAVE TO LEARN
As most things in technology, the Hungarian market lags behind
• It’s both old and new
• Everyone has opinion about it
• Different point of views, if you’re
• a journalist
• a marketer
• a reader
• a SEO specialist
• A website developer and so on
• No standards or benchmarks yet
• Lots of misconceptions
• It’s expensive
• A blog is not effective
• It’s just for B2B
10. HOW A CONTENT PRODUCER SEES THAT?
Content: Interesting, useful, important, attractive
What is content?
• Something that a producer (writer,
journalist, photographer, graphic
designer, other artist) or a media would
produce on its own.
• Without an order from a marketer.
• Because he is interested in creating it,
his audience is interested in consuming
it.
11. HOW A MEDIA BUILDS UP?
AudienceRelevant content Attention Ads
The know how did not change. The players did.
It was media first. Then bloggers. Then companies.
Now everyone.
12. CONTENT
• IS NOT a necessary step in the website development
process
• IS NOT SEO
• IS NOT ads or a sales pitch
13. SO WHAT IS CONTENT MARKETING?
Content Marketing Institute
15. Red Bull is no longer a soft drink manufacturer
Content Marketing Institute
It’s a media company
16. Blendtec – it was a failure at first
• 8 years in the making
• 150 + videos
• Some with 17M views
• 800k subscribers
• Hundreds of TV shows
• Awards
• Sales and awareness
skyrocketed
17. Mastercard – award winning UGC
• Travel tips
• Website & mobile app
• http://mastercard.hu/utazas
• Interactive infographics
• Payment habits (cash, cards,
how many ATMs, user feed-
backs)
• How much is that?
• Useful tips from travellers
19. MOST MARKETERS USE CONTENT MARKETING
http://contentmarketinginstitute.com/wp-
content/uploads/2014/10/2015_B2C_Research.pdf
http://contentmarketinginstitute.com/wp-
content/uploads/2014/10/2015_B2B_Research.pdf
20. THEY SEE THAT IT’S EFFECTIVE
http://contentmarketinginstitute.com/wp-
content/uploads/2014/10/2015_B2C_Research.pdf
http://contentmarketinginstitute.com/wp-
content/uploads/2014/10/2015_B2B_Research.pdf
21. THE CONTENT CREATORS ARE HERE AND THERE
http://contentmarketinginstitute.com/wp-
content/uploads/2014/10/2015_B2C_Research.pdf
http://contentmarketinginstitute.com/wp-
content/uploads/2014/10/2015_B2B_Research.pdf
22. GOALS ARE DIFFERENT FOR B2C & B2B
http://contentmarketinginstitute.com/wp-
content/uploads/2014/10/2015_B2C_Research.pdf
http://contentmarketinginstitute.com/wp-
content/uploads/2014/10/2015_B2B_Research.pdf
23. THEY STILL MEASURE IT BY WEBSITE TRAFFIC
http://contentmarketinginstitute.com/wp-
content/uploads/2014/10/2015_B2C_Research.pdf
http://contentmarketinginstitute.com/wp-
content/uploads/2014/10/2015_B2B_Research.pdf
24. MORE & MORE CONTENT IS BEING CREATED
http://contentmarketinginstitute.com/wp-
content/uploads/2014/10/2015_B2C_Research.pdf
http://contentmarketinginstitute.com/wp-
content/uploads/2014/10/2015_B2B_Research.pdf
25. MOST COMPANIES TARGET ONLY A FEW AUDIENCES
http://contentmarketinginstitute.com/wp-
content/uploads/2014/10/2015_B2C_Research.pdf
http://contentmarketinginstitute.com/wp-
content/uploads/2014/10/2015_B2B_Research.pdf
26. B2C & B2B MARKETERS USE VERY DIFFERENT TACTICS (MIX OF TOOLS & CHANNELS)
http://contentmarketinginstitute.com/wp-
content/uploads/2014/10/2015_B2C_Research.pdf
http://contentmarketinginstitute.com/wp-
content/uploads/2014/10/2015_B2B_Research.pdf
27. ONLY A FRACTION OF THE MARKETING BUDGET IS SPENT ON CM
http://contentmarketinginstitute.com/wp-
content/uploads/2014/10/2015_B2C_Research.pdf
http://contentmarketinginstitute.com/wp-
content/uploads/2014/10/2015_B2B_Research.pdf
28. IN, FB, YT, TW
http://contentmarketinginstitute.com/wp-
content/uploads/2014/10/2015_B2C_Research.pdf
http://contentmarketinginstitute.com/wp-
content/uploads/2014/10/2015_B2B_Research.pdf
31. Why do you need an
inventory check
periodically e.g. in a
shop?
Content inventory
Add values
Mark up todos
@ website redesign
Once in a year
Superstar content
pieces
Trash / outdated
content piaces
Content to be recycled
SEO
CONTENT AUDIT
A long step-by-step guide
https://moz.com/blog/content-audit-tutorial
Arcticle in our blog (in Hungarian):
http://tartalomgyar.blog.hu/2015/02/23/tartalmi_audit
WHEN?HOW? RESULTS?WHY?
?
32. CONTENT AUDIT TOOLS
• ContKing
• Hungarian startup
• now: free visitor feedback tool
• In the future: content audit tool
• HotJar
• Visitor feedback tool
• (and a lot of other tools too)
• Content-insight.com
• Content audit tool (Free up to 250 pages)
• Excel, the good old one.
33. CONTENT QUALITY HAS MANY FACES
GOAL FIT
Do I get what I
wanted?
VIRALITY
Does it get shared?
FORMAL QUALITY
Is it free of errors?
Do they fint it in
search?
SEO FRIENDLINESS
Do they like the content?
LIKES
2
4
3
5
1
6
Do they talk about it?
DEBATES
34. GOAL FIT
Do I get what I
wanted?
3
Only at pages with conversion goals
Conversion rate
If content is just a step in the
purchase process
CTR
If the goal is time spending, brand
awareness etc.
Time spent, bounce %, exit %
Reminder: one page – one goal (one keyword)
If it’s a landing page, we have to note that
35. Grammar
10
Illustrations
10
Copycat
Is it copied partly or as
all?
15
Target audience
Is it for them?
10
Editorial
15
FORMAL QUALITY
Is it free of errors?
1
100
Helyesírás
Does it follow editorial
rules? Does it keep the
attention?
SEO
Is it for SEO purpose
only?
10
Links
10
Internal-external links,
sources etc.
Consistency
5
You have: Any error = deduction
36. Controlled, high quality content with some
smaller dents
„Magazine”
Many, serious content quality issues
„Amateur”
3-5 persons team
85-97
1-3 persons team
70-84
5+ persons team
98-100
1-2 persons
50-69
It’s okay from all aspects
„Ads”
1 person
0-50No comment
„Trash”
Sometimes good, somtemis not
„Freelancer”
FORMAL QUALITY BASED ON THE FINAL CONTENT SCORE
39. INSPIRATION & SEGMENTS
• Seth Godin: How to get your ideas to spread
• Simon Sinek: How great leaders inspire action
https://www.youtube.com/watch?v=qp0HIF3SfI4https://www.youtube.com/watch?v=xBIVlM435Zg
MUST WATCH
43. SZEGMENTATION – THE CLASSIC WAY
• Geographic
• Demographic
• Lifestyle
• Behavioral
44. If we can tell a simple sentence like „Those,
who…”
Homogenous, describable
How do we call them? How they call
themselves?
Invocable
They are interested in our message. They
feel that yes, this is just for me!
To whom our message is relevant
Viselkedés. Hol vagyunk a vásárlási
döntéshozási folyamatban? Vagyunk-e épp
abban az élethelyzetben?
To whom our message is in time
„Talk o the ones that are interested!”
MICROSEGMENTATION
We further slice segments till we get an audience
45. BACK TO MARKETING BASICS: B2B VS. B2C
B2B
Geographic
Obvious – most companies are active at least
regionally
Company size, potential, DMU, urgency
Potential: client needs, what can we sell to them?
DMU: Decision Making Unit.
Urgency: how long sales cycle we expect?
Person
Who are we connected to? What’s his role in the
decision? What is he interested in? Motivation
factors? How mature is the decision?
Demography
Életkor, nem, státusz
Lifestyle, purchasing power
Family status, life status and needs derived from
these
Behaviour
Where is he at the decision making process?
B2C
46. MICROSEGMENTATION IN REAL LIFE: HOW SHALL WE CHOOSE THE TOPIC?
• A blogpost on content marketing – targeting accountants
(This is microsegmentation…)
How should an accountant choose his blog title?
• Accounting tips
• Taxation advices
• Clever taxation for top management
• Taxation tips for startups
• The effective retailer – how to manage business?
http://tartalomgyar.blog.hu/2015/01/23/egy_konyvelo_is_lehet_kreativ
47. CONTENT GENERATION
• Keywords (Google Keyword Planner, Ubersuggest etc)
• Look at the lead generation, lead nurturing, sales and CRM
processes. Where are the content needs?
• Research (Surveymonkey, Google Forms)
• Insight / brainstorming (mindmap tools)
• Tools for content generation / overview (Buzzsumo,
ContentForest)
• Topic watch (Google Alerts, Mention.com … Observer)
• Content types – by topic
51. NEWSLETTER SIGNUPS
Do I belong to the groups this
newsletter targets?
Audience
WIIFM
Value
Is there any additional gift for
signing up?
Incentive
Do I get to know BEFOREHAND
what will happen if sign up?
Promise
Audience
Value
Promise
Incentive
The visitor will not ask you! You need to ask yourself on behalf of them.
58. WHAT TO TAKE HOME
Content = value
Content marketing is a long term
investment. But you will need to report on
it at the end!
Set goals
To CM, to channels and to content
pieces!
Talk to early adopters
Because they care. All others are very
good in ignoring you!
Create miscrosegments
to be precisely relevant.
Most companies use CM
Both B2C and B2B. Multichannels, multi-
audiences.
Newsletters: promise & delivery
Think with their minds – and
provide them with value. Deliver
your promise!
59. THANK YOU!
Give me a card and receive 1 hour of
consultation!
http://www.slideshare.net/Greg166/content-marketing-in-one-hour-a-
lecture